SPH MAGAZINES PTE LTD 82 GENTING LANE, LEVEL 7 MEDIA CENTRE, SINGAPORE 349567 TEL:(65) 6319-6319 FAX:(65) 6319-6153 Co

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THE PEAK SELECTIONS:

GOURMET & TRAVEL DEADLINE ADVERTISEMENT BOOKING & MATERIAL

Issue Booking Deadline Material Deadline

Jan 2015 03 Dec 2014 17 Dec 2014

Apr 2015 04 Mar 2015 18 Mar 2015

July 2015 03 Jun 2015 17 Jun 2015

Oct 2015 02 Sep 2015 16 Sep 2015

MECHANICAL SPECIFICATIONS

Size Trimmed Type Area Bleed

Full Page 297 x 220 mm 277 x 200 mm 303 x 226 mm

*Double-Page Spread 297 x 440 mm 277 x 400 mm 303 x 446 mm

Half-page (Vertical) 297 x 110 mm 277 x 90 mm 303 x 116 mm

Half-page (Horizontal) 148 x 220 mm 128 x 200 mm 154 x 226 mm

*For DPS ad, a gutter allowance of 5mm per page is to be given.

For ad booking assistance, please contact Geraldine Koh at DID: 6319 6150 or email her at gerakoh@sph.com.sg Technical Specifications on Material Submission The Advertiser shall submit to SPHM at the Designated Address a compliant PDF/X-1a file before the Copy Deadline. The following list details the main criteria for a compliant PDF/X-1a file, but is not exhaustive: Format & Compatibility 1. A PDF file shall be compliant with the ISO PDF/X-1a:2001 standard as defined by ISO 15930-1, colour

value as derived from Fogra 39L dataset. 2. A PDF file shall not be created with the Adobe PDFWriter product. 3. A PDF file must be prepared for process colour (CMYK) separations with all graphics and images saved

in Grey scale or CMYK mode. Special arrangements need to be made when advertisements are booked with special colors.

4. The size of a PDF file must comply with the specifications of the respective publication. SPHM shall not take any responsibility if any file type or artwork exceeds the type area specified and is trimmed away.

5. A PDF file must either have no crop box defined or have a crop box set to the same size as the Media Box.

6. Register and trim marks must appear on all files, located 6 points outside the trim area. 7. No object in a PDF file shall be transparent. 8. A PDF file shall not use layers. 9. A PDF file shall not contain annotations that are set to print. 10. The number of pages in a PDF file shall be exactly one. 11. Total area of coverage (TAC) of elements on a page should not exceed 330 per cent. 12. EPS files should be saved with no extra channels and halftone screen, image flatten and do not include

transfer function. 13. For Double-page Spread, the type or product shots should always clear the spine area and never be

split. Any critical cross over should be double imaged across the gutter with an allowance of 5mm from each side of the centre. The spread should carry a minimum 10mm common image through the centre of the spread.

Pictures & Images File Format 1. Images using 16 bits per sample shall not be used in PDF files.

SPH MAGAZINES PTE LTD 82 GENTING LANE, LEVEL 7 MEDIA CENTRE, SINGAPORE 349567 TEL:(65) 6319-6319 FAX:(65) 6319-6153 Co

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2. Resolution of color and grey scale images shall not be below 150 dpi. 3. Resolution of 1-bit images (either regular images or image masks) shall not be below 550 dpi. 4. 1-bit images shall not use JBIG compression and images shall not use JPEG2000 compression. 5. Images should be TIFF or composite EPS and should not be compressed. Fonts Treatment 1. All fonts should not be artificially stylised. 2. A PDF file shall not use Multiple Master fonts or Multiple Master instances. 3. A PDF file shall not contain True Type fonts, fonts which are not embedded and elements saved in RGB

or LAB colour mode instead of CMYK. 4. Embedded composite fonts, which are not sub-set, shall not be used in a PDF file. 5. A PDF file shall not contain white text set to overprint. 6. Coloured text with a black drop shadow on colour background should be set to Overprint. 7. White text/elements are set to Knockout. 8. All type should be above 8 points and reverse lettering should be above 10 points with no more than two

colors. 9. Black text on 4 colour background, must be set to overprint Proofs

A copy of colour digital proof with Ugra / Fogra Mediawedge V3 should be supplied for colour guidance on press, complete with standard trim and bleed marks. Proof supplied must be within SPHMs proof tolerance. SPHM will not be held responsible for any colour discrepancies or inconsistency if a colour digital proof is not supplied.

Fogra Standard.

The SPH Magazines Colour Standard has been updated to Fogra Standard (July 2012) and is our initiative to raise the standard of print reproduction in Singapore. It is aimed at bringing about improvements in print quality of magazines, as well as streamlining the efficiency in advertisements material workflow.

We will be using this standard as a pre-requisite for all advertisement materials submitted for publication in all our titles*. To have a better understanding of the standard and procedures, you can download the users guide kit from http://www.sphmagazines.com.sg/advertising-specs

* Fogra Standard is applicable to all magazine titles produced by SPH Magazines Group. Exceptions are: Singapore Health, as it is printed on newsprint by Singapore Press Holdings (SPH) and will therefore adhere to SPH's technical requirements.

Electronic File Transmission (EFT)

Starting with the January 2011 issue of our magazines, SPH Magazines will be accepting advertisement materials only via two appointed vendors, Adstream's Quickcut and Datamation's EADS. Both applications have the ability to validate and transmit your files electronically to us according to our technical specifications at a small fee. As our advertisers, you will enjoy special rates from both Quickcut and EADS. For more information or to set up an account, please contact the following persons: For Quickcut

Gilbert Chee at 6327 7256 or email at gilbert.chee@adstream-sg.com You can download Quickcuts users guide from http://www.sphmagazines.com.sg/advertising-specs For EADS

Simon Tung at 6270 0008 or email at chtung@datamation.com.sg June Lee at 6270 0008 or email at junelee@datamation.com.sg Raymond Tang at 6270 0008 or email at raymond@datamation.com.sg You can download EADSs users guide from http://www.sphmagazines.com.sg/advertising-specs