2015 elevate capabilities publishing
TRANSCRIPT
El-e-vate {el-u-veyt}
Verb
1. Raise or lift up to a higher place or position
2. Increase amplitude, intensity or volume of
3. Promote to a higher intellectual or spiritual
state
Noun
Strategic communications agency that helps
leading brands capture mind & market share,
increase brand affinity & drive revenue
Elevate creates winning communications strategies that increase affinity, drive revenue & build equity for leading brands
VisionCreate strategies that shape perceptions, increase stakeholder affinity and build brand equity; Bring them to market through uncompromising tactical execution that generate impressions & drive revenue
MissionRelentlessly pursue client objectives through PR programs that transform audiences into advocates & converts consumers into customers
Credentials
Founded in 2003
Boutique agency approach & attention with big agency depth, resources & reach
Seasoned leadership team with over a century experience implementing communications
campaigns for leading consumer, corporate & B2B brands
Hands on management that stays immersed in the work
Elevating some of the most well-
known and well-respected brands
Leading financial service organizations
Top consumer brands
Professional sports teams & venues
Prominent media entities
Innovative technology companies
All-star athletes
World-class events
Services
Corporate Communications
Branded Content
Sponsorships & Partnerships
Media & Blogger Relations
Digital & Social Strategy
Brand Development
Thought Leadership
Influencer Development &
Engagement
Event Marketing & PR
Crisis Communications
Community Building &
Management
Analytics
Services – Media & Publishing
Book launch program
National, regional & hyper-local media relations support -Print/Broadcast
Blogger relations & social media relations
Thought leadership Cause related
programs
Community building & engagement
E-newsletters and email marketing
Social promotions and advertising
Content creation/strategic writing
Community building & engagement
E-newsletters and email marketing
Social promotions and advertising
Content creation/strategic writing
Book signings and promotion
Event PR and social media activation
Event marketing
Publicity Social Media & Content
Marketing
Creative Services & Online
Marketing
Events
Past & Present Client Work
Last LionThe Real
Romney
Scenes
From An
Epic Life
Flight From
Monticello
The Other
Woman
The Good
Men Project
Last To DieStranger In
The RoomKiller B’s
Fenway
Park
Whitey Bulger
Spotlight Series
E-Singles
Best of
Bob
Ryan
Cheap
Eats
Tess Gerritsen
Program Scope
Publicity/digital PR
Social media & content marketing
Digital Creative Services & Online
Marketing
Events
Results:
129 18 8 1,724,120+ 48,807,971Original Stories Original Print Stories Broadcast Segments Total Circulation Total Audience
7,082 3,283New Facebook Likes New Twitter Followers
Tess Gerritsen – War on Alzheimer’s Highlights
Results:
943,163 635,318 4 1,569,482+Print Circulation Online Audience Radio Segments Total Audience
Tess Gerritsen – 2013 Results
Results:
51,903 13,890 40,608 106,401+Print Circulation Online Audience Broadcast Audience Total Audience
The Boston Globe | telling the story of the story-makers
Objectives
‣Reaffirm The Boston Globe & boston.com’s brand positioning as the premier news organization
‣Drive consumer awareness, traffic & engagement
‣Re-establish connection between Globe senior leadership & Greater Boston community
‣Reinforce both brands regional market leadership for advertisers
Programs
‣Brand/Corporate PR
‣Thought Leadership
‣Brand Activation
‣B2B PR/Content Marketing
3,500+broadcast, print and online interviews
scheduled (2012)
$32Mpublicity value generated
Last Lion
Results:
50+ 70+ Standing Room Only Regional Broadcast Segments Nat’l/International Broadcast Segments Event at Boston Public Library
Program Scope
Publicity/digital PR
Events
The Good Men Project
Results:
116 25 67,224,340Online & Print Stories Nat/Reg TV & Radio Placements Total Audience
Program Scope
Publicity/digital PR
Events
“If I was launching a brand, growing an established one, or trying to drive sales and engagement for my product, my first call would be to Elevate.
They are a team of experienced professionals that consistently drives measurable results and valuable business ROI.”
-Sam Kennedy Executive Vice President & Chief
Operating Officer, Boston Red Sox
Direct market knowledge & contacts in consumer, business, financial services, sports, media, technology, entertainment & hospitality verticals
Extensive experience in defining brands, establishing market leadership, and devising strategic communications programs that deliver results
Campaigns yield millions of impressions through highly-targeted, yet broad-based PR and digital communications programs
Why Elevate?