Developing reading of more

than Facebook and emojis

Professor Stephen J Hall

Centre for English Language Studies

Where are we going ?

• Communication terms

• Perception

• Facebook and our digital footprint

• Verifying, interacting and transacting

• The black and white of high stakes literacy

Communication

• People – the source /the receiver

• Messages – verbal and non –verbal

• Channel – sounds, images, movements

• Feedback

• Code – focused attention is vital

Perception begins with self

• Attention

• Open perception and filters

• Selective exposure

• Retention

• Integration

Facebook

Facebook

and what we communicate• Digital footprint

• What do you share?

• What is your image?

• AND WHY?

Facebook reflective task

• What does your language say about you

• What is your image?

• Who is your target audience?

• Refer to your page if you can.

• Phones on to your FB (maybe)

Using descriptors about ourselves

• Often people use first impressions to judge others

• The Primacy effect is well researched (Hogg, 1988, 2006)

• How others see us may not be how we see ourselves

• An image is a descriptor

Its not a gender thing geek boys

• 6000 women in Ogilvy Mather international study 2009

• Users and divas compare brands and details/switch and analyse

• Author: Graceann Bennett, Ogilvy, Beth Uyenco, Microsoft Advertising and Debbie Solomon, MindshareDate: August 12, 2009

By Michael Reckhow, Product Manager

Today we’re excited to introduce Instant Articles, a fast and interactive experience for reading articles in News Feed.

Web articles in the Facebook app take an average of eight seconds to load, by far the slowest single content type on Facebook

.

Using the same technology that loads photos and videos quickly in our mobile app,

Instant Articles load as much as ten times faster than standard mobile web articles, so you get to the stories you want to read instantly.

Once there, new features like tilt-to-pan photos, auto-play video, embedded audio captions, and interactive maps let you explore

the story in beautiful new ways.

Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over

their stories, brand experience and monetization opportunities.

To learn more, visit media.fb.com.

Downloads:

A single system of FB

• Networks together people from different contexts

• But….. You get more of the same (Hall.2011)

Facebook is a powerhouse in

FGAMA

• Facebook focuses fragmented content but does it by how you position yourself

• It is possible to use Facebook for in depth complicated exchange but the social and cultural norms are not to do so (Allen.M. 2012)

Facebook and longer print sources

• Social

• Bonding or liking

• Networked

• Builds interest groups

• Disclosure –social stakes

• Variable sources

• Multi purpose

• Multi faceted screen

• Short pinned on the context

• Mono focus

• Varied responses

• Site specific

• Reading an inner act

• Credibility –source recognition

• Writer intention driven

• Temporal. Spatial bound

• Longer, ideationally denser

a

https://www.facebook.com/groups/teachervoices/

This slide plays with literacy forms

The black and white of high stakes literacy

• Significance

• Stakes

• Spatially linked

• Synthesis

Skills across Facebook and other

text types• Understanding links between images and words

Skimming

• Scanning

• Unpacking the “posters” purpose

• Verifying sources

• Responding and depth of response

• Synthesizing

Task

TextInteraction

Where to from here #1 ??

• Tune the Tube, Twitter and ‘whats up’

• Tackle Text, Task and Topic with Temerity

• Toggle Information literacy and Social Emotional Literacy

Where to from here #2 ??

• Visual literacy for video will rule

• Verify sources

• Validate purposeful, powerful prose

Back to the Double U

• Who are we reading from?

• Who are we reading about?

• Where are the words and images from?

• What does the writer want?

• Which dominates my response ?text or image

• How can I add content to this text?

• How can I enrich understanding?

Sliding between

• Solidity

• Situation

• Stakeholders

• Significance –power, position, purchasing

• Sophistication

• Statements

• Self……….. Through language and symbols

Professor Stephen J Hall

Centre for English Language Studies

Sunway University

https://www.facebook.com/cels.sunwayu