2015 international bowling industry media kit

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RED CARPET MEDIA KIT 20 15 POWER OF IBI 22 Years! IBI provides YOUR business with VIP access to key bowing center decision-makers worldwide.

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The Worlds Only Magazine Devoted Exclusively to the business of Bowling

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Page 1: 2015 International Bowling Industry Media Kit

R E D C A R P E T M E D I A K I T 2 0 1 5P O W E R O F I B I

22 Years!

IBI provides YOUR business with VIP access to key bowing center

decision-makers worldwide.

Page 2: 2015 International Bowling Industry Media Kit

T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S !

Our team is uniquely qualified to help you sell to proprietors.

Page 3: 2015 International Bowling Industry Media Kit

T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S !

32-Lane Pinz Entertainment Center, Los Angeles Scott Frager, General Manager

32-Lane Pinz Entertainment Center, Los Angeles

Page 4: 2015 International Bowling Industry Media Kit

U N I Q U E LY Q U A L I F I E D T O H E L P B U S I N E S S M A R K E T T O T H E B O W L I N G T R A D E

Scott Frager, Owner of IBI and Executive Director Proudly Serving Bowling Centers of Southern California since 2006.

• Served as President of the Society for Bowling Centers Association Executives for 2 years. • BCSC Executive Director Scott Frager, knows the best ways to sell products to centers. • As BCSC’s management company, our staff constantly visits bowling centers and creates

programs to help centers run their businesses more efficiently and profitably.

• State Chapter of the BPAA • 126 bowling centers in membership• State Chapter of the BPAA • 126 bowling centers in membership

Page 5: 2015 International Bowling Industry Media Kit

2 5 Y E A R S O F E X P E R I E N C E I N T H E B O W L I N G I N D U S T R Y W O R K I N G F O R Y O U R C O M PA N Y

• Te a m U S A D i r e c t o r • U n i t e d S t a t e s B o w l i n g C o n g r e s s b o a r d o f d i r e c t o r s • I B P S I A A d v i s o r y b o a r d o f d i r e c t o r s • C o n s u m e r p r o d u c t s s p e c i a l i s t s f o r S t o r m B o w l i n g

a n d E b o n i t e I n t e r n a t i o n a l • S t a t i o n C a s i n o s C o r p o r a t e D i r e c t o r o f B o w l i n g

s a l e s

D AV I D G A R B E R : A S S O C I AT E P U B L I S H E R

“ B e f o r e w o r k i n g f o r I n t e r n a t i o n a l B o w l i n g I n d u s t r y M a g a z i n e , I t r u s t e d I B I t o d e l i v e r y m y m a r k e t i n g m e s s a g e s f o r S t a t i o n

C a s i n o s ”

Page 6: 2015 International Bowling Industry Media Kit

D E C I S I O N M A K E R S D E L I V E R E D D I R E C T !

P O W E R O F I B I

• Exclusive Total Market Coverage • Every bowling center in the U.S. • Every military center worldwide • Every major bowling supplier/

distributor worldwide • 3,000+ centers outside of the U.S. • 750 family entertainment centers

• COMBO Print / Digital/ New Media packages available

IBI’s trade-only circulation provides your company direct access to your

customers and prospects.

Page 7: 2015 International Bowling Industry Media Kit

T H E B O W L I N G W O R L D J U S T A C L I C K AWAY !

P O W E R O F I B I

• Exclusive 4,500 opt-in email decision-maker database

• 3,000+ magazine downloads each month via: www.BowlingIndustry.com &

www.BowlingDigital.com • Sponsor relevant breaking news email blasts to trade.

IBI’s digital marketing packages can delivery your sales messages instantly

to the trade, worldwide.

Page 8: 2015 International Bowling Industry Media Kit

N E W M E D I A S P E C I A L I S T S

P O W E R O F I B I

• Custom created newsletters • Custom email blasts • PR campaigns from inception to delivery • Social media experts

IBI’s digital marketing packages can delivery your sales messages instantly

to the trade, worldwide.

Page 9: 2015 International Bowling Industry Media Kit

I B I O N L I N E 2 4 / 7 / 3 6 5 A C T I O N

P O W E R O F I B I

• With 2,325 registered users, IBI Online provides photos, forums and unique user generated content.

• Always on, always current, always relevant, always stimulating.

Page 10: 2015 International Bowling Industry Media Kit

P O W E R O F I B I

• Online Back Issues/ Mfg. Catalogs

• Trade-Only Members

• Center & Personality Photos / Profiles

• Breaking News

• User Generated Forums/ Discussions

• Live, Current Bowling Trade News from Around the World

www.BowlingIndustry.com

I B I O N L I N E 2 4 / 7 / 3 6 5 A C T I O N !

Page 11: 2015 International Bowling Industry Media Kit

• Latest Activity • Bowling Videos/ TV Spots/ Feature

Film Clips/ Company Presentations • Member Birthday Profiles to Foster

Interaction • Calendar of Events • Industry Groups- Member Only Access

P O W E R O F I B I

www.BowlingIndustry.com

I B I O N L I N E 2 4 / 7 / 3 6 5 A C T I O N !

Page 12: 2015 International Bowling Industry Media Kit

I N S P I R AT I O N A L P E R S O N A L I T I E S

IBI’s editorial makes the difference! • IBI inspires operators to do better • IBI researches the best of the best • No preachy articles • Written for new and mature proprietors • Never the same-old recycled how-to Stories. • Subjects from within the industry and fresh perspective pieces from outside. • Crafty, creative and constantly evolving graphic design to earn readers’ eyeballs!

P O W E R O F I B I

Page 13: 2015 International Bowling Industry Media Kit

IBI’s editorial makes the difference! • IBI scours the planet for awe-inspiring bowling centers. • IBI’s editorial motivates proprietors to modernize and renovate • IBI is industry’s monthly trade show • IBI encourages new investment from outside the industry. • IBI’s editorial transcends bowling, fostering growth in the FEC business.

W O R L D - C L A S S B O W L I N G PA L A C E S

P O W E R O F I B I

Page 14: 2015 International Bowling Industry Media Kit

M O T I VAT I O N A L S T O RY T E L L I N G P O W E R O F I B I

Your sales message is better heard when told in IBI!

Page 15: 2015 International Bowling Industry Media Kit

BLACK & WHITE SPACE RATES (DISPLAY):Size 1X 3X 6X 12X 24X 36X 48 XFull Pg............ $2,375 ......$2,245 .....$2,090 …….$1,965 .......$1,915 ......$1,780 ….$1,6952/3 Pg. ..............1,875 ....... 1,730 ....... 1,580 ……1,465 ……… 1,360 .......1,285 ……..1,2651/2 Pg ...............1,470 ....... 1,370 ....... 1,275 ........1,165 ……….1,155 ......1,015 …..…..9701/3 Pg ...............1,265 ........1,140 ....... 1,035 .......... 950 …………895 ……… 90 ………7501/4 Pg ...............1,005 ………925 ……….770 .......... 720 …………670 ........ 585 ...........5701/6 Pg ................. 855 ...........740 ……….655 ...........610 …………545 ........ 525 ...........505Frequency rates are earned by the number of separate display advertisementsone-sixth page or larger used within a contract year.

P O W E R O F I B IP O W E R O F I B I

R E D C A R P E T M E D I A K I T 2 0 1 5

COVERS AND SPECIAL POSITIONS:Inside Front ... $4,345 ...... $4,190 .....$3,990 ..... $3,730 ......$3,700 ......$3,510 ......$3,325Inside Back ...... 4,050 ........3,945 .......3,730 ....... 3,530 ........3,500 ...... .3,335 ........3,210Back Cover ...... 4,590 ........4,430 ........4,190 ....... 3,985 ........3,960 ....... 3,780 ........3,625Rates for covers include 4-color process. Rates for special positions other than coversare 10% of space and color costs.DISPLAY COLOR RATE (PER PAGE OR FRACTION):Four Color Process....................$800CLASSIFIED RATE:Display ads $72/ column inchFour Color Process....................$400DIGITAL MARKETING OPTIONS*:Email blast to IBI’s list………………......….…$ 1,500/blastRotating tower ad on IBI website ………......…..500/mo.Online hosting of sales brochure ...…..….....…...500/mo.* All digital services are half off for current advertisers.

2014 ISSUE CLOSING DATES:Issue Closing Date Material Due DateJanuary .............12/10/14 ...................12/15/14February ............1/13/15 ......................1/16/15March ................ 2/10/15 ......................2/13/15April ................... 3/10/15 ………………3/13/15May .................... 4/14/15 .....................4/17/15June ................... 5/12/15 .....................5/15/15July .................... 6/9/15 ………………..6/12/15August ………… 7/14/15 ......................7/17/15September ......... 8/11/15 ......................8/14/15October …………. 9/8/15………………..9/11/15November .........10/13/15 ....................10/16/15December ..........11/10/15 ....................11/13/15January 15 ........12/8/15 ……………….12/11/15

ADVERTISING RATES AND SPECIFICATIONSRate card #23 - Effective January 2015

2008 rates held into 2015!

Page 16: 2015 International Bowling Industry Media Kit

P O W E R O F I B IP O W E R O F I B I

R E D C A R P E T M E D I A K I T 2 0 1 5ADVERTISING SPECIFICATIONSMECHANICAL SPECIFICATIONS:Size Width DepthFull Page ......................7-3/4” ..... 10-3/8”2/3 Page Vertical .........4-3/4” ............10”1/2 Page Island ...........4-3/4” .......7-1/2”1/2 Page Horizontal .....7-1/4” .......4-3/4”1/2 Page Vertical .........3-1/2” ............10”1/3 Page Horizontal .....4-3/4” .......4-3/4”1/3 Page Vertical .........2-1/4” ............10”1/4 Page Horizontal .....4-3/4” .......3-1/2”1/4 Page Vertical .........2-1/4” .......7-1/2”1/4 Page Vertical .........3-1/2” .......4-3/4”1/6 Page Horizontal .....4-3/4” .......2-1/4”1/6 Page Vertical .........2-1/4” .......4-3/4”Full Page Trim .................... 8” ..... 10-3/4”Full Page Bleed ...........8-1/4” ............11”Spread Trim ..................... 16” ..... 10-3/4”Spread Bleed.............16-1/4” ............11”

B2B Media, 12655 Ventura Blvd., Studio City, CA 91604

AGENCY COMMISSIONS:15% commission to recognized advertising agencies. Agency must submit compete digital files with color match print;otherwise, typesetting and artwork will be charged at trade rates and no commission can be taken.PRODUCTION CHARGES: All production services will be billed at publisher’s costs. Please request quotes in advance.GENERAL REGULATIONS: All advertising is subject to publisher’s approval. All cancellations must be in writing. Cancellations are not accepted after spacereservation closing date. Special cover positions are non-cancelable. If a contract advertiser does not supply new copy by materials and copy due date, publisher will repeat previous advertisement. Advertisers will receive a rebate if, within a 12-month period from date of first insertion, they have used sufficient additional space to earn a lower rate than that at which they have been billed. Advertisers will be charged back if, within a 12-month period from the date of first insertion.the amount of space upon which their billing has been based. All accounts are payable net 30 days. A 1.5% monthly finance fee will be charged to accounts over 30-days. If unpaid bills must be turned over to a collection service or attorney, advertiser will be charged for all related fees and expenses.

22 Years!

Page 17: 2015 International Bowling Industry Media Kit

R E D C A R P E T M E D I A K I T 2 0 1 5P O W E R O F I B I

David Garber, Associate Publisher 12655 Ventura Blvd.

Studio City, CA 91604 Ph: 818-789-2695 Cell: 214-679-6231

e-mail: [email protected]

22 Years!