Marketing Basicsfor a Thriving Business

with Rebecca Tall Brown

Agenda

Consistent Marketing: What am I making myself uncomfortable for?Real-World Approaches for Consistent MarketingFirst 90 Days | Second 90 DaysResources and Open Q&A

Slides Available

TriLineMarketing.com/mm

Marketing

Marketing:Connecting and communicating the service you provide to the people you want to work with.

Marketing:Connecting and communicating the service you provide to the people you want to work with.

Marketing’s job is to support sales.

NOT ‘bout those Tools, ‘bout those tools

Intelligent Marketing

Intelligent Marketing:Connecting and simply communicating with the people you want to work with that you’ve thought of everything.

Intelligent Marketing:Connecting and simply communicating with the people you want to work with that you’ve thought of everything.

Intelligent Marketing:Connecting and simply communicating with the people you want to work with that you’ve thought of everything.

Intelligent Marketing:Connecting and simply communicating with the people you want to work with that you’ve thought of everything.

The Intelligent Marketing Process

Marketing:Connecting and communicating the service you provide to the people you want to work with.

Marketing’s job is to support sales.

The Intelligent Marketing Process

The Intelligent Marketing Process

Marketing Intelligentlyfor a Thriving Business

The Intelligent Marketing Process

The Intelligent Marketing Process

Having four to six happy

clients and three thrilled past clients

who refer me business.

The Intelligent Marketing Process

DilligenceProfessionalismPositivity

Having four to six happy

clients and three thrilled past clients

who refer me business.

The Intelligent Marketing Process

DilligenceProfessionalismPositivity

Having four to six happy

clients and three thrilled past clients

who refer me business.

Help foster independent musicians

creativity via superior service.

The Intelligent Marketing Process

DilligenceProfessionalismPositivity

Having four to six happy

clients and three thrilled past clients

who refer me business.

Help foster independent musicians

creativity via superior service.

WebsiteFacebookGala Donations

The Intelligent Marketing Process

StrategyExamples

StrategyYour First 90 Days

● One month per tool● Don’t let perfection stop you

○ Who gets the client? The first to act and follow-up and in-your-own-style communicate to your client that you’ve thought of everything

● Create cohesion in word and process

StrategyYour Next 90 Days

Strategy - your next 90 days

__ Promote and fine-tune funnel & follow-up

Strategy - your next 90 days

Get good at one-to-many__ Networking __ Developing a “style”__ Speaking/Writing

Resources1. LinkedIn review for $5

simple LinkedIn review and clear wording suggestions from http://www.fiverr.com/writingtips

2. Get your homepage reviewed for $5simple one-page reviews from http://www.fiverr.com/market8

3. Get a better handle on the consulting processThe Million Dollar Consultant by Alan Weiss

4. Write and publish a book - Authority by Nathan Barry