Marketing STUDENT NEWSLETTER OF BBA (HONS) IN MARKETING April 2012

Seventeen marketing students from year

one has been elected to be office bearers

of “Faculty of Business Students’

Association” or “Management and

Marketing Society” for a 1-year term from

1 March 2012 to 28 February 2013. It is

encouraging to see students so keen to

develop their leadership qualities and

contribute to the student community.

Faculty of Business Students' Association

Fung Yuen Man, External Vice President

Lam Kai Chung, Academic Secretary

Shea Sze Man, External Affairs Secretary

Yuen Lai Yi, General Secretary

Poon Tsz Ho, Sports Secretary

Management and Marketing Society

Wong Kong Yuen, President

Hui Ka Hin, Internal Vice-President

Wong Pui Yan, Internal Secretary

Ng Ka Yan, External Vice-President

Wong Hoi Han, External Secretary

Chan Pak Ki, Academic Secretary

Yeung Pui Man, Financial Secretary

Lau Chi Yan, Marketing Secretary

Chan Kai Chun, Publication Secretary

Lai Chun Hang, Recreation Secretary

Wong Yuen Man, Sports Secretary

Lam Cheuk Yin, Welfare Secretary

Ms Zhong Lishuang (Year 2)

Appointed as HKTDC Trade Ambassador 2011/12

Rachel Zhong Lishuang has been appointed Trade Ambassador of the Hong Kong Trade

Development Council (HKTDC). She will join guided tours to trade fairs and interviews

with economists and CEOs, attend seminars and participate in a number of other

functions from October 2011 to July 2012.

The Trade Ambassador Programme is aimed at

widening university students' knowledge and

understanding about Hong Kong and global trade.

For the year 2011-12, the HKTDC has appointed two

ambassadors selected from 346 candidates.

Rachel Zhong (left) is appointed as 2011/12

Trade Ambassador of HKTDC

Ms Zhong Lishuang (Year 2)

Appointed as HKTDC Trade Ambassador 2011/12

Rachel Zhong Lishuang has been appointed Trade Ambassador of the Hong Kong Trade Development Council (HKTDC). She will join guided

tours to trade fairs and interviews with economists and CEOs, attend seminars and participate in a number of other functions from October

2011 to July 2012.

The Trade Ambassador Programme is aimed at widening university students' knowledge and understanding about Hong Kong and global

trade. For the year 2011-12, the HKTDC has appointed two ambassadors selected from 346 candidates.

Danyi Xue (Year 1)

Congratulations to Danyi Xue, who won two awards, “Champion” and “The Best Voice” in an open singing contest in December 2011.

Danyi: "I felt the beat inside me and sang until I set it free".

Tea gathering with our Professional Mentors on March 17, 2012

This year, we invited 9 professionals to act as Mentors for 14 final year marketing students.

Among the professionals, we have Mr. Henry Yip (CEO, Pizza Hut Hong Kong), Mr. Lo Bing

Chung (VP, Public Affairs, of Hong Kong Disneyland Resort); Mr. Philip Pau (Managing

Director, Great Eastern Co Ltd), Ms Eugina Lee (Director, APAC Intelligence Group Ltd), Mr.

Raymond Lo (Executive Director, Samond Traders Holding Ltd) and our alumni.

Dean’s List 2010/11

Year 1 Law Ho Yin Year 2 Cao Yu Chan Po Yin Chen Yi Cheung Ka Yan Ho Ching Wai Liang Zhizhen Tang Kit Ling Tsui Yuk Ying Wong Li See Zhong Lishuang Year 3 Huang Xilin Hung Suet Yim Ko Chi Yung Lai Hiu Ying Lau Po Chu Lee Ching Man Leung Wun Ki Lin So Ha Lo Hoi Ling Ma Mo Ying Wang Xin Wong Nga Man Xiang Shengyi Year 4 Zheng Yitian

Tang Wing Yan Janelleh, Jelly

(Year 3)

I was glad to have a chance to go to

Germany for an exchange internship for a

cultural project in the summer of 2011. I

worked at a youth center and a summer

camp for almost 2 months, and my duty was

to help organize different activities about

Hong Kong’s culture and a Global Village

event. As I was travelling outside Asia for

the first time in my life, I was so excited. At

the same time, I was a bit nervous because I

was going all this way to Germany alone.

But I think it was a good time for me to

learn to be independent. So I said to myself,

‘If I think I can, I can!’ It’s an old saying but it

works when I dare to believe it. With that

trust in myself, I was able to take good care

of myself throughout the whole journey.

The project that I was working on was

another challenge, because I had to work

with 12 other interns from different

countries, including Brazil, Egypt, France,

Ghana, Hungary, India, Poland, Russia,

Taiwan, Turkey, U.S.A., Vietnam, and of

course Germany as well. By working with

each other, we developed a better

understanding of different cultures. What is

more, mutual trust and friendship was

fostered among us gradually. This gave me

an amazing opportunity for me to

experience how to work with people with

different cultural backgrounds in the real

world.

Compared to travelling, I think this exchange

internship gives me a longer time to

experience the local culture and to get along

with people from different countries. It is

not only a good chance for me to explore

the world, but it also has a positive impact

on my personal development. So I

encourage my fellow classmates to grasp

every opportunity to go for an exchange

program, no matter an academic or

internship one. I believe it will be a very

memorable and impactful experience for

you.

Dean’s List 2010/11

We have 25 marketing students are on the Dean’s List 2010/11. Each student was presented with a Certificate of Honour on 15 February 2012. The minimum GPA for Dean's List eligibility is 3.5.

Student Exchange Programmes

In 2011/12, sixteen marketing students went on exchange for one semester in universities

in Canada, Demark, Sweden, Germany, UK, France, Netherlands, Singapore and China.

Janelleh: “An Exchange Internship is more than Travelling! “

Peggy Leung Ting Ting (2009 Marketing Graduate)

Peggy Leung is now working as Senior Sales & Marketing Executive for Regal World Transport System Ltd, a company that had been recognized as one of the best 40 SMEs. Peggy represented her company at the Launching Ceremony of “Hong Kong SME Business Sustainability Index” held in Polytechnic University on Feb 21, 2012. The Index is jointly compiled by our department (MM) and the Hong Kong Productivity Council to promote corporate social responsibility and responsible business.

Peggy Leung: “Not only large enterprises, but also SMEs put resources on CSR. This Index is a benchmark of business sustainability for SMEs. It gives the best 40 SMEs some encouragement and recognition.”

During the launching ceremony of the Index, 40 enterprises were presented with certificates of recognition and commendation awards.

Eight Class Reps and students attended a casual meeting

with Programme Leader and Year Tutor on March 14, 2012

Smiling faces of our Class Rep/students after the meeting

Students present their team

projects in the subject,

“Integrated Marketing

Communications”.

Lunch with Head (MM) and Programme

Leaders before the ‘sharing session’

2011 PolyU Education Info Day (17-18 Sep 2011)

Thanks to our students who participated in the Info Day

Thanks to our marketing alumni who shared their

learning experience with the audience.

The Ruins of St. Paul’s

Enquires

On Admission: (852) 2333 0600 On Programme: (852) 2766 7114

Website: http://www.polyu.edu.hk/mm

Email: msmm@polyu.edu.hk

Marketing Symposium Study Trip to Macau, 21-22 December 2011

The theme for the Marketing Symposium is “Arts Marketing”. Besides working on team projects related to this topic,

the BBA-Marketing students visited the Macao Museum, Macau Museum of Art, Handover Gifts Museum of Macau,

Taipa Houses Museum and University of Macau.

Dr. Esther Tang and Dr. Ivy

Chen with the students at

the Macau Museum of Art

Students in front of a photo

exhibit in the Macau

Museum of Art

At the University of Macau