2

CONTENTS:

Sotheby’s ............................................................................................................... 4-5

Sotheby’s International Realty .........................................................................6-7

TTR Sotheby’s International Realty .............................................................. 8-12

Print Marketing................................................................................................ 13-18

Electronic Media .............................................................................................19-26

Special Events........................................................................................................ 27

Community ............................................................................................... .......28-29

4 5

SO

TH

EBY

’S |

HIS

TOR

Y

Sotheby’s is an innovative global art business serving the most exclusive clients. Auctioneers since 1744, today Sotheby’s is so much more, offering clients extraordinary opportunities to transact. We bring a world of art to a new world.

We maintain 90 locations in 40 countries and conduct 250 auctions each year in over 70 categories. Sotheby’s recognizes the potential in new markets; therefore, in addition to our four principal salerooms, we also conduct auctions in six other salerooms around the world, further expanding our global reach. An unwavering commitment to the very highest level of quality remains the goal of one of the most storied names on the global business stage.

5

SO

TH

EBY

’S | C

LIEN

TE

LE

71

86

253

12

78

60OF FORBES 100

WORLD’S RICHEST PEOPLE

OF FORBESTOP 500 CEOs

Sotheby’s Auction House Clients

OF FORBES 400RICHEST AMERICANS

OF FORBES50 UNDER 40 LIST

OF FORBES 100 RICHEST AMERICANS

OF WORTH MAGAZINE’SBENEFACTOR 100 LIST

6 7

Founded in 1976 on the same commitment to exceptional service that characterized the Sotheby’s Auction House for more than two centuries, the Sotheby’s International Realty brand is launched and becomes known around the world for the distinctive properties it represents.

SIR

| H

ISTO

RY

7

SIR

| GLO

BA

L NE

TW

OR

K16,400

730

56

sales associates

offi ces

countries

Through our Sotheby’s International Realty offi ces worldwide, we have the unique ability to share property listings with approximately 16,400 sales associates in 730 offi ces in 56 countries and territories whose focus is working with distinctive residences and discerning clients.

A client of TTR Sotheby’s International Realty in Washington is a client through all of our global offi ces via our proprietary global marketing and distribution initiatives. This closely-knit network promotes relationships and referrals through face-to-face networking functions, a robust digital marketing platform, and special events worldwide.

8 9

From the 18th Century homes in Georgetown to the modern architecture of the 14th Street Corridor, Washington offers a wide range of exceptional choices. We afford our clients the highest level of professional service, flawless integrity, and leadership in the communities in which we serve. TTR Sotheby’s International Realty continues to innovate and establish new business and marketing strategies to reach buyers and sellers worldwide.

1444 Church Street NW, Washington DC3425 Prospect St NW, Washington DC

TT

RS

IR |

AB

OU

T U

S

9

Our firm is one of the highest-performing real estate agencies in the nation, closing at $2 billion in sales in the Washington metropolitan area in 2014.

The Sotheby’s International Realty brand is a unique network of brokerage agencies offering a wide collection of luxury homes, estates, and properties for sale throughout the world.

As the exclusive affiliate in the Washington metropolitan area, TTR Sotheby’s International Realty has five offices and 250 associates, who are recognized sales and marketing experts. Our professionals have access to proprietary marketing, cutting edge internet and web strategies, and unrivaled access to the most affluent and discerning buyers through our community leadership and our relationship with the legendary auction house.

visit us online @ ttrsir.com

Clients of TTR Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior professional service, regardless of price. In addition to our record sales, we sold approximately $900 million worth of properties under $1 million in 2014.

Transaction Overview, 2014Source: MRIS, 1/1/2014-12/31/2014. Data deemed reliable, but not guaranteed.

TT

RS

IR | A

BO

UT U

S

< $500K

$1M - 1.5M

> $1.5M

$500K - $1M

28% 15% 12%45%

10 11

TT

RS

IR |

GR

OW

TH

TTR  |  SIR  

Co.  2  

Co.  3  Co.  4  

Co.  5  Co.  6  

Co.  7  

Co.  8  -­‐20.00%  

-­‐15.00%  

-­‐10.00%  

-­‐5.00%  

0.00%  

5.00%  

10.00%  

15.00%  

20.00%  

25.00%  

Based on information obtained from Metropolitan Regional Information Systems, Inc. (MRIS). Data deemed reliable, but not guaranteed.

TTR Sotheby’s International Realty Outperformed All Major Luxury Brokerage Firms in 2014

11

TT

RS

IR | G

LOB

AL C

LIEN

TE

LE

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

Prince William County

Prince George's County

Montgomery County

Loudoun County

Fairfax County

District of Columbia

Arlington County

City of Alexandria

Foreign-born residents represent more than 20% of the total population in the greater Washington area. In addition, we represent clients from diplomatic, fi nancial, and governmental entities around the globe.

Foreign-Born Population by CommunityPrevious clients:

Ambassador of ChadAmbassador of Jordan

Ambassador of PeruCommonwealth of Puerto Rico

Embassy of Costa RicaEmbassy of FranceEmbassy of Greece

Embassy of ItalyEmbassy of QatarEmbassy of Spain

Government of the NetherlandsGovernment of Brazil

Government of IcelandGovernment of Japan

Government of KuwaitGovernment of Oman

International Monetary FundKingdom of Morocco

Republic of CyprusRepublic of Georgia

The World BankUS Ambassador to Israel

US Ambassador to the UN

Global Reach is Increasingly Relevant in the Washington Metropolitan Area

12 13

TT

RS

IR |

SA

LES

REC

OR

DS

Our sale of the historic Patterson Mansion on Dupont Circle for $20.0M was the highest sale in 2014 for the Washington Metropolitan region.

In 2013 and 2014, TTR Sotheby’s International Realty proudly represented the most expensive sales of condominiums in Washington, DC.

Additionally, we topped local neighborhoods with the highest priced sales in Downtown, Massachusetts Avenue Heights, and Logan Circle in 2014.

Our 2014 sale of an important Severna Park estate for $6.8M is the highest residential sale ever in Anne Arundel County.

Our 2014 sale, of a penthouse condominium at the Parc Somerset in Chevy Chase, Maryland represents the highest sale ever of a condominium in the Washington Metropolitan region.

We consistently represent numerous important and significant sales of residential property throughout Chevy Chase, Bethesda, and Potomac.

Our most significant sale in 2014, and the highest priced sale in Northern Virginia, was the historic River View estate, part of George Washington’s original estate, for $18.6M.

In 2014, we represented the seller and purchaser of the highest sale in Arlington at the Waterview Residences.

We also represented the highest sale of a Historic Home in Old Town Alexandria in 2014.

WASHINGTON, DC MARYLAND VIRGINIA

13

PR

INT M

AR

KET

ING

| PH

OTO

GR

AP

HY

TTR Sotheby’s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide through our digital and print media distribution channels.

14 15

PR

INT

MA

RK

ETIN

G |

BR

OC

HU

RES

+ F

LOO

RP

LAN

S

BROCHURE

FLOOR PLAN

986 MELVIN ROADAnnapolis, MD

We craft fi ne quality brochures that articulate your property’s unique features and history. Brochures are distributed to our fi ve offi ces, key Sotheby’s International Realty offi ces, and Sotheby’s auction salerooms worldwide. Professional fl oor plans provide important information to prospective buyers both in advance of and following a property tour.

15

PR

INT M

AR

KET

ING

| GLO

BA

L ME

DIA

PAR

TN

ER

S

Our global media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffi c drivers, our brand uses hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers globally.

16 17

PR

INT

MA

RK

ETIN

G |

REG

ION

AL

PU

BLI

CAT

ION

S

TTR Sotheby’s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art, philanthropy, and relevant local markets. These publications combine to more than 300,000 media impressions.

17

PR

INT M

AR

KET

ING

| PR

OP

RIE

TAR

Y PU

BLIC

ATIO

NS

Sotheby’s is an exclusive luxury magazine created for the world’s leading collectors. Published eight times yearly and available digitally, Sotheby’s includes highlights from every Sotheby’s sale around the world. It features the rarest works of art and most coveted precious objects on the international market today, including the world’s finest real estate.

ART & HOME, a new jointly-produced magazine, goes to the heart of our partnership with Sotheby’s. This literary collaboration, presented in a large, luxurious format, showcases all the elements of an extraordinary life. Eight times a year, it will engage readers with sophisticated content and beautiful images related to the art and real estate worlds.

18 19

PR

INT

MA

RK

ETIN

G |

DIR

ECT

MA

IL

The Sotheby’s International Realty high-quality standards are refl ected throughout our print marketing, which includes a direct mail announcement of your property’s availability to a targeted audience of qualifi ed prospective buyers in the Washington metropolitan area. TTR Sotheby’s International Realty maintains a proprietary database capturing an extensive, affl uent client database.

LOGAN CIRCLE

MAXWELL RABIN1206 30th Street NWWashington, DC 20007ttrsir.com

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

MAXWELL RABIN202 669 7406 | mrabin@ttrsir.commaxwellrabin.ttrsir.com

If you are interested in selling or purchasing a home, please contact me today for a confidential appointment.

If you’re looking for “wow” factor, you’ve found it! This 2 bedroom / 2 bathroom plus loft unit features an incredible two-story living room flooded with light from a beautiful bay of south-facing windows. Other features include: wood floors, gas fireplace, an open kitchen featuring Subzero and Viking appliances, and a master bedroom with en suite bath, walk-in closet and balcony. Low condo fee. Two-car tandem parking included.

If you are interested in selling or purchasing a home, please contact me today for a confi dential appointment.

AGENT NAME+1 202 333 1212 | marketing@ttrsir.comttrsir.com

JUST LISTED IN LOGAN CIRCLE1 5 1 5 P ST N W # 3 | $ 9 4 9,0 0 0

19

ELECT

RO

NIC

MED

IA | O

NLIN

E LIS

TIN

G D

IST

RIB

UT

ION

Sotheby’s International Realty aff ords unmatched online distribution of our property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites through our proprietary data feed, and our listings share the same high-resolution, professional photographs used throughout our marketing materials.

20 21

ELEC

TR

ON

IC M

EDIA

| S

OT

HE

BYS

RE

ALT

Y.C

OM

Our listings’ online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local websites, and on our media partner websites. Our lifestyle-specifi c websites allow buyers to match your property with the location and amenities they are seeking.

FARM & RANCH WATERFRONT SKIING GOLF HISTORIC

SothebysRealty.com Annual Statistics:

7MVISITS

60MPAGE VIEWS

21MPROPERTY DETAIL

PAGES VIEWED

12FOCUSED MINUTES

PER VISIT

45%VISITS FROM

OUTSIDE THE US

21

ELECT

RO

NIC

MED

IA | S

OT

HE

BYS

RE

ALT

Y.CO

M

Unique Visitors Comparison: Nov 2013 - Nov 2014

22 23

ELEC

TR

ON

IC M

EDIA

| T

TR

SIR

.CO

M

EXPOSUREHomepage placement of properties on ttrsir.com, our fi rm’s local website generated over 2.4 million views last year from 157 countries.

TTR Sotheby’s International Realty reaches more customers online than any of our competitors. Properties featured on the homepage receive the most traffi c on the site and are featured in our digital and social media campaigns.

23

ELECT

RO

NIC

MED

IA | C

US

TOM

WE

BS

ITES

& V

IDEO

SINGLE LISTING WEBSITESTTR Sotheby’s International Realty is able to create custom websites to showcase a single listing with video embed functionalities, a complete high-resolution photo gallery, and detailed editorial.

WASHINGTON LUXURY CHANNELFor our Washington Luxury Channel, TTR Sotheby’s International Realty has the ability to create a custom video presentation of a home’s most unique features and location. Distribution of the custom video is available on ttrsir.com as well as on social media sites.

24 25

ELEC

TR

ON

IC M

EDIA

| H

IGH

LIG

HTS

NEW

SLE

TT

ER

NEWSLETTERTTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing our most exceptional new off erings and sharing market insight.

With an exceptionally high open rate, our newsletter reaches a monthly audience over 580,000 of Washington’s most infl uential residents.

25

ELECT

RO

NIC

MED

IA | S

OC

IAL M

ED

IA

SOCIAL MEDIASocial media is a powerful marketing vehicle when used artfully. It has a massive global reach, the ability to engage and interact in real-time and create connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate influencers to create meaningful conversations and connections.

Our Results:• Thousands of properties showcased• 50 million impressions worldwide annually• 300,000 visits to sothebysrealty.com via social channels• Extraordinary property-of-the-day features one from

sothebysrealty.com on Facebook, Twitter, Google+, Pinterest and generates thousands of additional property views per day

26 27

ELEC

TR

ON

IC M

EDIA

| V

IDEO

Video allows us to tell a story in a way that still photographs cannot. It is an increasingly important channel to engage prospective buyers to visually experience a home. We use a range of innovative digital platforms for content distribution to ensure the broadest possible exposure for your property.

Video allows us to tell a story in a way that still photographs cannot. It is an increasingly important channel to engage prospective

27

SP

ECIA

L EVEN

TS | S

OT

HE

BY

’S C

OLLA

BO

RAT

ION

S

As part of our integrated collaboration efforts with the Auction House, TTR Sotheby’s International Realty hosts numerous high-exposure events that provide an exclusive and unique opportunity to showcase our properties. TTR Sotheby’s International Realty also actively supports the regional art community by hosting exhibitions across all five of our offices.

28 29

CO

MM

UN

ITY

| C

OM

MU

NIT

Y LE

AD

ER

SH

IP

Our authentic and purposeful engagement begins with our partners and associates who maintain significant leadership roles in many local and national philanthropic organizations. This outreach creates additional visibility and significant word-of-mouth marketing for the properties we represent.

29

CO

MM

UN

ITY

| CO

MM

UN

ITY LE

AD

ER

SH

IP

TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in the community. In recent years, we have supported numerous art, charitable, community, and education organizations, which are further strengthening the community in which we live. TTR Sotheby’s International Realty is the only residential real estate firm ranked in the Top 50 Most Philanthropic Companies in the Washington area.

ARTS• Atlas Performing Arts Center• DC Jazz Festival• Duke Ellington School of the Arts• Hillwood Museum• McLean Project for the Arts• National Museum of Women in the Arts• Sitar Arts Center• Studio Theater• The Athenaeum• The Phillips Collection• Town Hall Education Arts Recreation

Campus• Washington Performing Arts Society• Wolf Trap Foundation for the Performing

Arts

CHARITABLE• Cal Ripken Sr. Foundation• CharityWorks• Fair Chance• Hearing + Speech Center at Children’s

National Medical Center• Life with Cancer• LUNGevity Foundation• The March of Dimes• National MS Society• Pediatric Oncology Center at Georgetown

University Hospital • Point Foundation• Prevent Cancer Foundation• SCAN (Stop Child Abuse Now)• Special Olympics• St. Jude’s Children’s Research Hospital• Washington Cancer Institute at Washington

Hospital• Washington Humane Society• Washington International Horse Show• Whitman-Walker Health

COMMUNITY• Brainfood• Campagna Center• Citizen’s Association of Georgetown• Dumbarton Oaks Park Conservancy• Dunbar Alexandria Olympic Boys & Girls

Club• Friends of Guy Mason• Friends of Mitchell Park• Friends of Montrose Park• Friends of Rose Park• Friends of Volta Park• Friendship Place• Greater McLean Chamber of Commerce• N Street Village• Northwest Neighbors Village• St. John’s Episcopal Church, Georgetown• Taste of Friendship Heights• The Campagna Center• Tudor Place

EDUCATION• Beauvoir School• Falls Church Education Foundation• Holy Trinity School in Georgetown• Hyde-Addison Elementary School• Little Folks School• St. Alban’s School• Potomac School• Teach for America• Youth Leadership Foundation

31

Clients of TTR Sotheby’s International Realty are uniquely advantaged by our robust marketing platform which merges traditional media with our state-of-the-art digital technology. Further, our global reach across 730 offices in 56 countries worldwide and our commitment to leadership in the local Washington community insures we capture the largest pool of prospective buyers and sellers in the global marketplace. Regardless of price or location, we have, and will continue to strive to exceed the expectations of our valued clients.

31TTRSIR.COM

CHEVY CHASE5454 Wisconsin Ave

Chevy Chase, MD301.967.3344

DOWNTOWN1506 14th St NWWashington, DC

202.234.3344

ALEXANDRIA400 S. Washington St

Alexandria, VA703.310.6800

McLEAN6723 Whittier Ave

McLean, VA703.319.3344

GEORGETOWN1206 30th St NWWashington, DC

202.333.1212

32