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Cash & Prizes Await! See what Pure Romance has in store for its Consultants in 2015!

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Page 1: 2015 PR Rewards Book

1

REWARDS YOU WILL LOVE2015 Rewards Book

Page 2: 2015 PR Rewards Book

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lose your eyes and try to imagine your ideal life. Do you have more free time to do the things that matter? Do you spend your days

doing what you love, instead of working for someone else? Do you travel more? Spend more time with your family? Have more fun?

Now open your eyes and make it happen with Pure Romance! You see, this is more than just a fun party, a company that sells intimacy products, or a business opportunity. Pure Romance is a way of life—more than that, it’s the life you were truly meant to have.

WHAT DOES PURE ROMANCE

OFFER YOU?

Limitless opportunity. Are you making a few adjustments or going for an extreme lifestyle makeover? Whatever

you choose, the Pure Romance business model adapts to your needs.

Purpose that inspires. Pure Romance Consultants bring fun and

happiness into the lives of people everywhere. They offer guidance. Sometimes, they save

relationships. Not bad for a day’s work, right?

Extraordinary connections. As a Consultant, you’re surrounded by a supportive network of sisters who are all

focused on helping others—just like you! Your experiences are richer because they’re shared

with a strong community.

Empowering options. Never again do you have to choose between work that fulfills and work that pays, between time with family and time paying the bills, between doing

what you want and doing what you need. You really can have it all!

Trusted sexual health information. There’s nothing more rewarding than being

able to solve problems and answer questions—especially when you’re helping someone who didn’t think she could speak freely about her

troubles. With Pure Romance’s resources at your fingertips, you’re a trusted sexual health advisor.

Fun, fun, and more fun! When was the last time you laughed

until your sides ached? You get to do it at work! “Paid to party” sounds too good to be true, but that’s your life as a Pure Romance Consultant!

I'd rather regret the things I've done

than regret the things I haven't done.

-LUCILLE BALL

WE ARE ALL OF US

STARS, AND WE DESERVE TO

T W I N K L E.-Marilyn Monroe

LIFE BY DESIGN

I AM NOT A

HAS-BEEN.

I AM A WILL BE.

-LAUREN BACALL

Don’t spend time

beating on a wall, hoping to

transform it into a

door .-Coco Chanel

CThe biggest

adventure you can take is to

live the life of your

dreams.

- O P R A H W I N F R E Y

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BOOK.Booking parties is the foundation of any Pure Romance business, because that’s where you find customers and potential team members! Every party is a payday for you, so keep your calendar full! Potential hostesses are all around you—ask your friends, family, coworkers, and neighbors if they’re ready to party!

SELL.Buy Pure Romance product at a discount. Sell it for the full retail value. Pocket the profit. It’s that easy! Every sale you make is another step on the path to earning the income you desire. You’d be amazed to see how quickly it can add up—and as you sell more, you earn Free Product to give away or sell for pure profit!

SHARE.Think of all the reasons you became a Consultant: more money, a flexible schedule, the freedom to run your own business. There are other women out there who want the same things! As you tell others about the business opportunity, you grow a team of like-minded Consultants—and what’s more, you earn bonuses based on your team’s performance!

You determine how many parties you hold, and when you book, sell, and share, you succeed!

he Pure Romance compensation plan features dozens of bonuses, commissions, incentives, and other ways to earn a great income. Looking at all the charts and tables in this book, it could be easy for you to feel overwhelmed or become confused about where the money comes from.

But it’s really pretty simple. Finding success with Pure Romance at any level always comes back to three little words.

Begin with the full retail price of the product (the price listed in the catalog) and subtract the amount you paid for it (most Consultants begin at a 40% buying discount). The difference is your profit! Each product you sell puts you closer to achieving your financial goals.

A Pure Romance party is the perfect place to sell lots of Pure Romance products! Add up the total retail value of products you sell at each party, then subtract the amount you paid for the

products. The difference is your party profit! (New Consultants often average $400 in total sales per party, and that average is much higher

for experienced Consultants! The example below assumes a $400 party and a 40% buying discount.)

When you build a team, you earn advancements, bonuses, and higher discounts! For example, when you advance to Senior Consultant, your buying discount jumps to 50%!

Earn Money On Everything You SELL!

SHARE The Opportunity To Maximize Your Income!

IF THE RETAIL PRICE IS

YOUR COST AFTER DISCOUNT IS

$18.00 - $10.80 = $7.20YOUR

PROFIT*

from selling one product

THE TOTAL RETAIL VALUE IS

YOUR COST AFTER DISCOUNT IS

$400 - $240 = $160YOUR

PROFIT*

from having one party

THE TOTAL RETAIL VALUE IS

YOUR COST AFTER DISCOUNT IS

$400 - $200 = $200YOUR

PROFIT*

from having one party

That’s $40 more for the same amount of work! (See page 12 for even more bonuses you can earn as you develop a team.)

BOOK Parties To Make More Money!

*before party-related expenses

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FREEDOM. FUN. FLEXIBILITY.

Booking, selling, and sharing is the core of your Pure Romance business, but success looks different to each woman who becomes a Consultant.

Whether you want to hold just a few parties per month or one nearly every day, your business can be as small or as large as you’d like.

WHAT KIND OF WOMAN BECOMES A CONSULTANT?

THE COLLEGE STUDENT looking for a way to afford more than ramen for dinner

THE YOUNG PROFESSIONAL whose starting salary doesn’t quite cover all the extras

THE NEW MOM who needs a night out once in a while

THE FIRST-TIME HOMEOWNER who wants to upgrade from her old dorm-room furniture

THE MIDDLE MANAGER looking for a business where there’s no glass ceiling

THE DO-GOODERwho wants to give back and educate others about intimacy

THE EARLY RETIREE who wants to stay busy

DAY JOB I work in advertising. I love my job, but it’s great to know I have Pure Romance as a career option!

PARTIES PER MONTH 2-3

HOW I BOOK PARTIESI ask the girls in the office if they want to do a party instead of happy hour!

AVERAGE PARTY INCOME $500 a month

HOW I SHARE THE OPPORTUNITYI hadn't really thought about a team, but last week, a woman asked ME about it!

HOW I MAKE IT WORKI take 5-10 minutes of my lunch hour to make calls.

Top TipI invest in inventory, so guests can take their purchases home the night of the party and my party sales go up.

DAY JOB I’m a full-time mom, so my parties are my “me time”!

PARTIES PER MONTH 4-6

HOW I BOOK PARTIESI ask every party guest if she wants to host her own party and get all her favorite products for free!

AVERAGE PARTY INCOME $1,200 a month

HOW I SHARE THE OPPORTUNITYI talk about it at parties, andit’s paid off—I have three women on my team!

HOW I MAKE IT WORKI use the time when the kids are at school as my “office hours.”

Top TipAll the other moms at the bus stop get my business card! Potential clients are everywhere!

DAY JOB Cubicle dweller. I’m counting the days until I do Pure Romance full time!

PARTIES PER MONTH 8-10

HOW I BOOK PARTIESMy favorite trick is calling past hostesses after we launch new products.

AVERAGE PARTY INCOME $3,000 per month—and that’s not even counting the bonuses paid on my team!

HOW I SHARE THE OPPORTUNITYI share whenever I can! I want to make sure women know there are alternative ways to make great money.

HOW I MAKE IT WORKI make Pure Romance a priority, because I know this is what I want to do with my life!

Top TipLead by example. I want my team to book, sell, and share—so that’s what I do myself!

WORK-AT-HOME WHITNEY

EXECUTIVE ELLEN

PART-TIME PENNY

WHICH ONE

SOUNDS MOST

LIKE YOU?

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WHY INVEST

IN INVENTORY?

Our studies have shown that Consultants

who carry inventory to parties enjoy

higher party sales and more bookings.

Sound like something you want in on?

If so, this program is for you!

BUY NOW. PAY LATER.

We believe in this business. We believe in your ability to succeed. And so we’re putting our money where our mouths are—by backing you as you grow your business.

The Inventory Credit Program is your chance to build your inventory now and pay us back in easy installments. We believe that carrying inventory is a crucial element that

will lead you to success right from the start, so we want to make it as simple as possible for you to stock up on top-selling products!

ACTIVATE & EARN

ADVANCEMENTto Advanced Consultant

$1,000 INVENTORY

KIT!=+

BOOK 3 PARTIES (enter on

the Consultant Online Office)

YOUR COST: $495, paid in 5 installments of $99!(a 50% discount!)

*Pay shipping and handling, sales tax (where applicable), and a processing fee ($15 for New Consultant kit; $30 for Senior Consultant kit) at the time the Inventory Credit Kit is purchased.

New Consultant Inventory Credit

EARN ADVANCEMENT

to Senior Consultant

(for the first time)

$2,500INVENTORY

KIT!

YOUR COST: $1,250, paid in 5 installments of $250!(a 50% discount!)

Senior Consultant Inventory Credit

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LEADERSHIP HAS ITS REWARDS

At Pure Romance, you’re in business for yourself, but you’re never by yourself! That principle is never more true than when you build a team of Consultants around you. You’ll have instant feedback and support from women who look up to you, the chance to grow your business alongside your friends, and the empowering knowledge

that you can lead by example!

What’s more, Pure Romance offers big benefits to Consultants who build a team! These perks include increased buying discounts,

Override Bonuses and Lifestyle Bonuses, and the opportunity to earn even more incentives! As your team grows, you’ll find yourself

promoted to new levels, each with its own rewards.

LEVEL ADVANCEMENTWe believe hard work should be paid off with big rewards. As you advance to new levels in the

business, the perks will follow. Each level you achieve offers the opportunity for even more cash and bonuses! New Consultants join the business at the Consultant level. Once you “activate”

your business, you’ll be promoted to Advanced Consultant. Consultants who purchase the Deluxe and Premium Starter Kits are automatically activated and therefore will start their

business at the Advanced Consultant level.

SET YOURSELF UP FOR SUCCESSThe foundation for success starts with parties. Each party you hold offers the opportunity

to sell products, in addition to meeting new customers, future hostesses, and even new team members. Not only that, but parties can also lead to referrals—women who know someone

else who’d like to do business with you! Whether you’re just getting started or you’ve been in this business for years, we’ve found that the best way to keep yourself on track is with the

6 in 60 program. Strive to do a minimum of 6 parties every 60 days, and you’ll be well on your way to big profits!

ACHIEVE

$1,000IN PERSONAL RETAIL SALES

SPONSORA NEW, ACTIVE CONSULTANT

= + =

NEW CONSULTANTS: Fast Track ProgramWe love to celebrate the achievements of our newest Consultants! The Fast Track Program

has been designed to give you a taste of success right from the start. Through sales or a combination of sales and sponsoring, new Consultants will be awarded signature

Pure Romance jewelry. Wear these exclusive pieces to your parties, out on the town, or wherever you go. They’re great conversation starters!

The ONLY way to receive these signature Pure Romance jewelry pieces is to achieve the goals above within your first 60 days in business. See the 2015 Incentive Requirements Guide for more information.

Receive a signature

Pure Romance Heart Necklace

Receive a signature

Sponsor Achievement Pin

CONSULTANTADVANCED

CONSULTANT

DIRECTOR

SENIORDIRECTOR

SENIORCONSULTANT

ADVANCED DIRECTOR

EXECUTIVE DIRECTORNATIONAL

DIRECTOR

Eligible for increased buying discounts, more Free Product, higher Overrides, and bigger bonuses

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BUYING DISCOUNTS & OVERRIDE BONUSESWhen you build your team, your income grows. You’ll be compensated in the form of increased buying discounts and bonuses based on the personal retail sales of each woman on your team. The more successful your team becomes, the more money you earn!

See the 2015 Incentive Requirements Guide for complete details on bonuses and level advancements.

*45% with the purchase of Deluxe or Premium Starter Kit.

**Advanced Consultants, Senior Consultants, and Directors with group retail sales of $750,000 or more in 2014 must activate two new Consultants each month to receive Lifestyle Bonuses and Level 3 and 4 Override Bonuses.

BUYING DISCOUNTAs a Consultant, you will purchase

products at a discount and then sell them for their full retail price. The percentage

discount you get off the retail price is your buying discount.

DOWNLINESThe Consultants you personally

sponsor into the business constitute your first-level downline. The Consultants

sponsored by your first-level downline constitute your second-level

downline, and so on.

OVERRIDE BONUSThe commission (money)

sponsors receive based on the sales of members in their downline. Each

level of Override Bonuses indicates the percentage paid on that level downline. For example, a Level 1 Override of 2% indicates a bonus of 2% of the sales of

your first-level downline.

LIFESTYLE BONUSAn additional reward you receive

for reaching your sales minimums, maintaining your level, and personally

sponsoring new Consultants into the business.

Consultant Level ADVANCED CONSULTANT

SENIOR CONSULTANT DIRECTOR ADVANCED

DIRECTORSENIOR

DIRECTORNATIONAL DIRECTOR

EXECUTIVE DIRECTOR

Buying Discount 40%* 50% 50% 53% 55% 55% 60%

Override 1st Level Downline 2.0% 2.5% 3.5% 4.0% 5.0% 6.0% 6.0%

Override 2nd Level Downline 2.0% 2.5% 3.5% 4.0% 5.0% 5.0% 5.0%

Override 3rd Level Downline 0.0% 0.0% 1.0% 1.0% 1.0% 1.0% 1.0%

Override 4th Level Downline 0.0% 0.0% 1.0% 1.0% 1.0% 1.0% 1.0%

Monthly Lifestyle Bonus — $100 $150 $250 $350 $550 $1,000

Active 1st Level Downline — 3 6 12 18 30 30

Active 2nd Level Downline — — 2 4 6 30 30

Active Number Of Senior Consultants Or Above In 1st Level — — — — — — 8

Monthly Minimum To Receive Bonuses $500 $1,000 $2,000 $2,500 $3,000 $3,000 $3,000

Number Of New Consultant Activations Needed For Lifestyle

Bonus And Level 3 And 4 Overrides**

— — — 1 2 2 2

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PERSONAL WEBSITE COMMISSIONSCan you really make money while you sleep? At Pure Romance, you can! Your

own professionally designed personal website allows customers to shop online from the comfort and privacy of home while you reap the rewards! You earn up to 60% of

each product sold (based on your Consultant level). And on top of it all, the corporate office ships the products directly—and discreetly—to your customers for you!

FREE PRODUCT BONUSImagine your next order arriving from Pure Romance with something special inside:

products you’ve selected that are yours absolutely free! When you reach monthly retail sales goals, you can earn free Pure Romance products.

Use your Free Product any way you want: to give as hostess gifts, to boost your inventory, to give as customer or team incentives—it’s all up to you. No matter how

you choose to use your Free Product, it’s like money in the bank!

RETAIL SALES BONUSBecome a sales superstar! Receive additional bonuses based on your monthly

personal retail sales. For any month in which you achieve over $10,000 in personal retail sales, you’ll receive 2.5% cash back on your retail total for that

month. The more you achieve in sales, the more you receive in profits!

Additionally, Consultants who achieve annual sales of $100,000 or more will receive a 2.5% cash back bonus.

SPONSOR BONUSWe want to reward you for every achievement, right from the start. That’s why you earn extra bonuses just for sharing the business opportunity with others!

Consultants and Advanced Consultants receive a Sponsor Bonus of $50 in free product for every new Consultant who activates. For Senior Consultants and above, we offer the Lifestyle Bonus for leading your team. Full details of that

program are in the 2015 Incentive Requirements Guide.

The amount of Free Product you receive continues to increase by $50 for every $1,000 in personal retail sales.

MONTHLY RETAIL SALES FREE PRODUCT BONUS$1,000 $50

$2,000 $100

$3,000 $150

$4,000 $200

$5,000 $250

$6,000 $300

$7,000 $350

$8,000 $400

$9,000 $450

$10,000 $500

WE'REFREE!

*45% with the purchase of Deluxe or Premium Starter Kit

Consultant Level CONSULTANTADVANCED

CONSULTANTSENIOR

CONSULTANTDIRECTOR

ADVANCEDDIRECTOR

SENIORDIRECTOR

NATIONAL DIRECTOR

EXECUTIVE DIRECTOR

Website Commission On Orders $39.99 Or Less 30% 30% 30% 30% 30% 30% 30% 30%

Website Commission On Orders $40 Or More 40% 40%* 50% 50% 53% 55% 55% 60%

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Transform your business & try your luck in

LAS VEGAS

TRIP DETAILS

Ready to make things happen with your business? Ready to be inspired? Ready to hit the ground

running? Then you’re ready for National Training! You can earn a free trip to our huge summer training

event, complete with airfare, hotel room, and registration. What better way to be motivated to boost

your business even more? (Oh, and by the way—this training takes place in fabulous Las Vegas! Not that

you’re interested in that—you’re all about the training, we know. But just in case it makes a difference.)

Contest Period: January 1—March 31, 2015Trip Dates: National Training

July 30—August 1, 2015

HOW TO EARN THIS TRIPTOP PERFORMERS

CONSULTANT & ADVANCED CONSULTANT LEVELS:A minimum of $10,000 and two new active Consultants is required.

SR. CONSULTANT LEVEL:A minimum of $15,000 and three new active Consultants is required.

DIRECTOR LEVEL:A minimum of $18,000 and three new active Consultants is required.

ADVANCED DIRECTOR LEVEL:A minimum of $24,000 and four new active Consultants is required.

SR. DIRECTOR, NATIONAL DIRECTOR, & EXECUTIVE DIRECTOR LEVELS:A minimum of $30,000 and six new active Consultants is required.

ANYONE CAN WIN!Earn an entry in a drawing to win when you:

Achieve Senior Consultant level for the first time.Four winners awarded

Achieve Director level for the first time.Four winners awarded

Achieve Advanced Director level for the first time.Four winners awarded

INCLUDES:• Free Registration• $500 for Travel• $800 Toward Hotel Fees at Planet Hollywood Resort & Casino• By-Invitation-Only Vegas Experience

For more on this year’s

National Training

events, see page 24.

The Las Vegas sign is one of the top tourist spots in Vegas.

Go early to avoid the crowds!

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HOW TO EARN THIS TRIPTOP PERFORMERS

CONSULTANT & ADVANCED CONSULTANT LEVELS:A minimum of $10,000 and two new active Consultants is required.

SR. CONSULTANT LEVEL:A minimum of $12,000 and three new active Consultants is required.

DIRECTOR LEVEL:A minimum of $15,000 and three new active Consultants is required.

ADVANCED DIRECTOR LEVEL:A minimum of $21,000 and four new active Consultants is required.

SR. DIRECTOR, NATIONAL DIRECTOR & EXECUTIVE DIRECTOR LEVELS:A minimum of $30,000 and six new active Consultants is required.

ANYONE CAN WIN!Earn an entry in a drawing to win when you:

Achieve Senior Consultant level for the first time.Four winners awarded

Achieve Directorlevel for the first time.Four winners awarded

Achieve Advanced Director level for the first time.Four winners awarded

TRIP DETAILS

Millennium Park. Lake Shore Drive. Navy Pier. The Willis Tower. Come on, you

know the Willis Tower! (OK, you might know it as the Sears Tower.) Chicago offers some of the finest shopping, dining, and cultural experiences in the world, and when you work your business in the second quarter of 2015, you can experience it in

first-class Pure Romance style! We'll even treat you to a shopping spree on the famous Magnificent Mile!

Contest Period: April 1—June 30, 2015Trip Dates: September 20—23, 2015

Get ready to shop till you drop on Chicago's

MAGNIFICENT MILE

get the best shot of the bean...Facing east gives you an unforgettable photo

of the sun rising behind the sculpture.

want an authenTic chicago dog?Check out the lunch room at the Vienna Beef Factory!

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SUPERSTAR BONUSAre you ready to throw yourself into this business? The rewards for top performers with Pure Romance are already pretty substantial, and we’re always ready to up the ante. And in 2015, we’re launching our biggest bonus program yet.

PERSONAL RETAIL SALES

NEW CONSULTANTS ACTIVATED

GROUP SALES

$80,000 24 $1,000,000

he Superstar Bonus was created to reward those Consultants who are truly at the top of their game. They sell like they were born to do it. They constantly use their love of the

business to sponsor new Consultants. And they lead their teams to phenomenal success. They represent everything a Pure Romance Consultant can be, taken to the max. Their reward? $12,000. That’s right. Twelve. Thousand. Dollars. We’re not going to lie. It’s not easy. Only the most exceptional Consultants will get there. But when you achieve the minimums below, you’ll receive a five-figure payday just in time for the holidays. So, we’ll ask you again. Are you ready?

T

Contest Period: January 1—December 15, 2015

20 21

What are

your biggest

dreams?

Your Daughter's

Dream Wedding

College Tuition

A Luxury Car

WORK HARD.DREAM

BIG.

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POSITIONS OF PRESTIGE

Pure Romance Consultants live the company’s mission every day. You’re out there changing women’s intimate lives and financial futures one party at a time. You know

firsthand what it takes to succeed, what women want, what makes your business run smoothly. You’re the heart of Pure Romance. That’s why we reward you

with positions of prestige.

Members of the Executive Board of Directors, Senior Board of Directors, Board of Directors, and President’s Club earn more than bonuses and special recognition.

They earn a voice in shaping the future of Pure Romance. Through their achievements, these extraordinary women show they understand how to excel in

every aspect of the business. They represent the highest level of success.

Consultants who achieve one of these positions will hold their position until December 31, 2016.

SENIOR BOARD OF DIRECTORSThe Senior Board of Directors is proof of the

outstanding leadership at Pure Romance. These women do it all. They keep their party schedules full and profitable. They maintain

relationships with hostesses and customers to keep their businesses going strong, all while leading the strongest teams in the company.

These women are the cream of the crop.

PRESIDENT'S CLUBPresident’s Club members are

Pure Romance’s up-and-coming leaders. They have proven they mean business by empowering,

educating, and entertaining women at their parties and beyond. These exceptional women lead their teams with professionalism because they have their eyes on ultimate success within

Pure Romance.

PERSONAL RETAIL SALES

NEW CONSULTANTS ACTIVATED

GROUP SALES

$55,000 16 $2,000,000

$60,000 16 $1,000,000

$70,000 16 $750,000

BOARD OF DIRECTORSThe Board of Directors is composed of women

who have mastered the art of consistency—they have proven they can achieve at a high level

again and again. These women exhibit excellence in booking, selling, and leadership—and do it

all with sheer determination! They take pride in sharing their talents and skills with others and

are committed to supporting their team.

PERSONAL RETAIL SALES

NEW CONSULTANTS ACTIVATED

GROUP SALES

$60,000 12 —

PERSONAL RETAIL SALES

NEW CONSULTANTS ACTIVATED

GROUP SALES

$75,000 16 $250,000

Chris Cicchinelli, President and CEO, proudly presents the 2013-2014 Executive, Senior, and Board of Directors.

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TRAINING THAT GIVES YOU MOREYou deserve more. More time, more freedom, more money in your pocket.

It’s why you became a Consultant in the first place. And it’s why we’re rolling out the pink carpet for you at not one, but two National Training events in 2015!

If you want more from your business, National Training is the place to find it. Tested time-management tips. Fundamental product education. Cost-effective marketing methods. Proven techniques for increasing party bookings, sales, and sponsorship. No matter which classes you

attend, they all add up to more—more parties, more business, more money!

This year, get more at National Training. You’ll be glad you did.

25

CINCINNATI

LAS VEGAS

APRIL 17—19The home of Pure Romance is the perfect place to revitalize your business! Join us for three inspiring days of intensive training. If you’ve been to National Training in Cincinnati before, you know it’s not to be missed! If you haven’t been … what are you waiting for?

JULY 30—AUGUST 1Go big or go home as you take a trip to

Las Vegas to learn the techniques that will boost your business. Bring the whole team

and make it a group outing! Better yet—when you work your business in the first

quarter of 2015, your training trip is on us! See page 16 for details.

two

trainings

in 2015!

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26 27

a message from the founder

PATTY BRISBENDear Pure Romance Consultant,

I hope you’ve enjoyed reading about all the amazing incentives we have planned for you in 2015!

If you’re just getting started, you might be asking whether it’s really possible to achieve some of the incentives outlined in this book. I’m here to tell you that this business can take you as far as you want to go. I’m living proof of that, and so are thousands of other women all over the world.

As you work to achieve success, stay focused on your dreams. Don’t listen to your doubts. And remember that the tools you need are right in front of you. All you have to do is use them.

Truly,

Patty BrisbenFounder & Chairwoman

DO LIFE DIFFERENTThis is your year to Do Life Different, to achieve the things

you never thought possible. Where will life take you this year?

MY MOTTO FOR THIS YEAR WILL BE: _______________________________________

I WILL ACHIEVE _______________________________ INCENTIVE FROM THIS BOOK.

IN ADDITION, I WILL: ___________________________________________________

AND WHILE I'M AT IT, I WILL: _____________________________________________

ON MY WAY TO MY ULTIMATE GOALS, HERE’S HOW I’LL REWARD MYSELF:

1. _____________________________ when I ___________________________

2. _____________________________ when I___________________________

3. _____________________________ when I ___________________________

4. _____________________________ when I ___________________________ THIS IS WHAT I’M DOING DIFFERENTLY FROM LAST YEAR: ______________________

___________________________________________________________________ TO HELP MY BUSINESS, I’M DEVELOPING THIS NEW SKILL: ______________________

___________________________________________________________________

WHO YA GONNA CALL? (for motivation, tips, etc.)_______________________

___________________________________________________________________

26 27

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28 29

INCENTIVE REQUIREMENTS

GUIDEEFFECTIVE JANUARY 1—DECEMBER 31, 2015

Now that you’ve seen what you can gain from your Pure Romance business, take some time to review the important information that follows—this section contains the details you’ll need to know in order to earn the incentives outlined in this book. For complete details, read the full Incentive Requirements Guide on your Consultant Online Office.

INCENTIVES OVERVIEWAs a Pure Romance Consultant, you are self-employed. As an independent contractor, you are not an employee of the Company. There are many advantages to your independent contractor status, and as your business grows, so can the value of your self-employed position. You will receive plenty of business guidance, yet you have the freedom to choose your own hours and the business methods that work best for you. It follows that the ideas included in the Pure Romance training materials and guides are suggestions that may help you build your Pure Romance business.

The Company retains no right of control over you except those terms and conditions outlined in your Consultant Agreement and Enrollment Form. You, in turn, have no power or authority to incur debt, obligation or liability, or to make any representations or contracts on behalf of the Company.

The Pure Romance incentives and marketing plans have been developed to support your independent contractor status. Simply stated, this means you are your own boss. The qualifications detailed in this guide are not meant to imply that your position is different than that of an independent contractor.

GOOD STANDING STATUSEach Pure Romance Consultant is asked to represent and sell Pure Romance products and present the Pure Romance business opportunity with the highest degree of professionalism, integrity, ethics, and accuracy. Consultants do not participate in any activity that is illegal or that in any way may be deemed detrimental to the Pure Romance name, products, opportunity, business, corporate entity, or the organization of Pure Romance Consultants. All Pure Romance Consultants are asked to follow the Pure Romance Good Standing Requirements.• Dress in professional business attire for all parties and corporate events to which you are invited and in all situations while promoting Pure Romance, unless casual attire is specified. If events are casual, dress should be tasteful and appropriate.• Refrain from the use of inappropriate language, slang, and derogatory and/or profane terms when representing Pure Romance.• Respect others’ personal space and avoid inappropriate body contact. • Accept that each person is entitled to her or his own opinions and views. • Do not speak negatively about another Consultant or make that individual feel uncomfortable when her approach differs from your own.• Do not consume alcohol or smoke at any function or party where you are representing Pure Romance. • Treat other Pure Romance Consultants and members of the Pure Romance corporate office staff with the utmost respect and professionalism.• Concerns regarding policies or procedures shall not be addressed to members of the Pure Romance corporate office publicly during events, meetings, or other public forums.• Never encourage a hostess, customer, or potential Consultant to stop doing business with another Pure Romance Consultant.• Be present for all parties booked, or ensure that booked parties are covered by another Pure Romance Consultant in the event of an emergency. • Process payments and fulfill customer orders in a timely manner.• Provide ongoing customer service by addressing inquiries and concerns in a timely fashion, and respect each customer’s privacy by providing confidential ordering.• Provide honest information regarding price, delivery, usage suggestions, quality, and order processing, and refrain from deceptive or unethical selling or sponsoring practices.• Adhere to the Rules of Selling, Party Policies, and all other Pure Romance policies outlined in this Guide.• Maintain status as an Active Consultant who does not have outstanding balances with the Pure Romance corporate office or any of its affiliated vendors.

RULES OF SELLING• Consultants cannot represent another company that offers a product line similar to Pure Romance.• Pure Romance Consultants may not advertise products online for sale other than through their personal website. Listing Pure Romance products for sale on an online auction, online flea market, or other online outlet would constitute a violation of the terms and conditions of the Consultant Agreement and Enrollment Form.• Consultants may not sell Pure Romance products at garage sales, flea markets, or retail stores. • If you are a representative for another direct sales company, you cannot combine parties.• You cannot combine parties with other direct sales representatives. This means that you cannot have a candle party, cosmetics party, or any other themed party alongside your Pure Romance party with a representative from another direct sales company.• You cannot sell products other than Pure Romance products at your parties or while representing Pure Romance. This includes any and all adult novelties available through stores or outside vendors.• Pure Romance products may not be sold to individuals under the age of 18 (even if products are considered “mild” in nature). • You are not permitted to purchase products from other Pure Romance Consultants; however, you may trade with a Pure Romance Consultant in order to fulfill customer open orders.• Products used for demonstrations are not permitted to be sold to customers.

PARTY POLICIES• Do not charge individuals for booking or attending a party. It has long been a traditional part of the Pure Romance program for Consultants to offer parties on a complimentary basis. The complimentary party is an integral part of our overall marketing philosophy, and it is designed to help Consultants develop both

U.S. CREDIT CARD AUTHORIZATION INFORMATION

Visa, MasterCard, Discover:800-741-5682

Merchant Number: 71000005571

American Express: 800-528-2121

Merchant Number: 3340559004

CORPORATE OFFICE HOURS AND CONTACT INFORMATIONSunday: 4:00 p.m.—12:00 a.m. ET

Monday through Thursday: 9:00 a.m.—12:00 a.m. ETFriday: 9:00 a.m.—5:00 p.m. ET

Saturday: Closed

Consultant Relations Department 866-ROMANCE (866-766-2623)

Consultant Relations Department Fax 866-261-0949

Consultant Relations Department [email protected]

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customers and potential Consultant prospects.• Require that all individuals at the party or party venue be female and at least 18 years old.• Pure Romance has built a reputation as a professional company with high integrity. In order to represent and build that reputation, Consultants should use proper terminology during demonstrations and refrain from telling overly personal stories during demonstrations.• Product sampling should only be conducted on a guest’s hand, arm, neck, or face.• Consultants are not permitted to transfer product into an unlabeled container for product sampling or resale.• Require a private shopping room for confidential ordering, and don’t divulge customer purchases.• All customer open orders should be delivered within two weeks of the date of the party. • Open customer orders must be delivered directly to the customer, not the hostess.• Your hostess receives 10% of the party subtotal in free products, and a hostess with a party of $150 or more also receives a free gift. The subtotal includes all party orders and outside orders. The subtotal does not include sales tax or shipping and handling charges.

PARTY LOCATIONS• If the party is to be held in a public location, the demonstration must occur in a private/separate room that can be secured from the general public.• Men—including male servers, male owners, male patrons, etc.—cannot be present during the party demonstration.• There must be a confidential/private shopping room.

ONE BUSINESS PER CONSULTANTYou may only have ownership of one Pure Romance business. There may be two or more Pure Romance businesses per immediate household so long as the following criteria are satisfied:• No one under the age of 18 may be a Pure Romance Consultant. • The other Pure Romance business must be a bona fide independent business that is operated by the person listed on the Pure Romance Consultant Agreement and Enrollment Form and not by the other Pure Romance Consultant in the household.• Each Consultant must have a separate Pure Romance Consultant Agreement and Enrollment Form.

CONSULTANT ORDERS• All orders must be paid in full prior to fulfillment. • All deadlines and processing times are based on US Eastern Time (ET).• If more than one order is placed on the same business day, each order will be processed individually and separate shipping and handling charges will apply.• The corporate office cannot add, remove products, or cancel orders once submitted, nor can they change delivery information.• All Internet orders placed before 11:59 p.m. ET are shipped within 48 hours of receipt at the Pure Romance corporate office, not including weekends or holidays.

BUYING DISCOUNT BASED ON KIT PURCHASE• Consultants can begin their business with a higher Buying Discount and/or automatic Activation based on the Starter Kit they purchase. Below are the standard Buying Discounts awarded with each Starter Kit. On occasion, Pure Romance offers specials related to Starter Kits, and these discounts are published at that time.

• New Consultants purchasing a Standard Starter Kit begin with a 40% Buying Discount.• New Consultants purchasing a Deluxe or Premium Starter Kit receive automatic Activation and a 45% Buying Discount for as long as they remain Active.• On occasion, promotional Starter Kits may be offered and the Buying Discount will be communicated at that time.

BECOMING AN ACTIVE CONSULTANT• The Pure Romance Consultant Agreement and the Enrollment Form must be submitted to the Pure Romance corporate office.• If a Starter Kit is purchased through fax or phone, the original copies must be submitted within 60 days of kit purchase date. Failure to comply will result in the Consultant’s account being placed on hold.• If a Starter Kit is purchased online, all paperwork is submitted automatically.• Consultants who purchase Standard Kits must purchase either $250 in Retail products or the Demo Booster or Inventory Booster within 60 days of Starter Kit purchase date unless otherwise dictated by promotion or contest rules.• If a Consultant fails to meet the requirements to become Active within 60 days of her original Starter Kit purchase date, she will need to pay a reactivation fee or purchase another Starter Kit if she wishes to become a Consultant once again.• The Pure Romance corporate office reserves the right to speak with each new potential Consultant prior to shipping her Starter Kit.• When a new Consultant purchases a Starter Kit that includes automatic Activation, she automatically becomes an Advanced Consultant. No additional Retail order is required. She must, however, submit the paperwork and then meet the requirements to remain Active.

MAINTAINING ACTIVE CONSULTANT STATUS• Advanced Consultants and above must achieve Retail purchases of $100 or more every two calendar months.• Personal website orders count towards the minimum to remain Active.• Should a Consultant (at any level) fail to achieve a minimum of $100 in Retail purchases every two calendar months, a Consultant’s level will change to Inactive.• As an Inactive Consultant, she will not have any additional discount when placing orders and will need to re- enroll to gain these benefits once again.

INVENTORY CREDIT PROGRAMPure Romance offers select Consultants the ability to build their inventory and accelerate their business growth by participating in the Inventory Credit Program. Once eligible, Consultants can agree to participate in the program, which will allow them to receive a specified amount of Pure Romance inventory at a 50% buying discount. The Consultant will repay Pure Romance over a five-month period.

New Consultant Inventory Credit Program: Consultants are eligible for the New Consultant Inventory Credit Program once they become Active and have three parties entered into the My Parties section of the Consultant Online Office or Pure Romance Mobile App. Pure Romance reserves the right to verify the legitimacy of all parties entered. • Consultants who participate in the program will receive $1,000 Retail in inventory for $495. • The Inventory Credit Agreement that they electronically sign shall be legally enforceable as a loan in the amount of $495. This loan will be repaid to Pure Romance in five equal monthly payments of $99 beginning 30 days after the Inventory Credit Kit is purchased. • Participating Consultants agree to pay for sales tax, shipping and handling, and a $15 administration fee upfront (or at the time the Inventory Credit Kit is purchased). Sr. Consultant Inventory Credit Program: Consultants are eligible for the Sr. Consultant Inventory Credit Program when they are promoted to the Sr. Consultant level for the first time. • Consultants who participate in the program will receive $2,500 Retail in inventory for $1,250. • The Inventory Credit Agreement that they electronically sign shall be legally enforceable as a loan in the amount of $1,250. The loan will be repaid to Pure Romance in five equal monthly payments of $250 beginning 30 days after the Inventory Credit Kit is purchased.

Starter Kit Type Buying Discount

Standard 40%

Deluxe 45%

Premium 45%

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• Participating Consultants agree to pay for sales tax, shipping and handling, and a $30 administration fee upfront (or at the time the Inventory Credit Kit is purchased). • Only Consultants in good standing will be offered an invitation to participate in an Inventory Credit Program.• Pure Romance reserves the right to deny participation to any Consultant for any reason at the sole discretion of Pure Romance.• Once a Consultant becomes eligible for the program, she will receive an email invitation with a link to her Consultant Online Office where she can agree to participate in the Inventory Credit Program. The Consultant has 14 days from becoming eligible to accept her invitation.• Inventory Credit may only be redeemed on the specified Inventory Credit Kit. Inventory Credit may not be used to purchase additional products, settle previous account balance issues, or be used in any other way except for the purchase of an Inventory Credit Kit.• Participating Consultants will be required to provide Pure Romance with a credit or debit card to be billed for sales tax, shipping and handling, and administrative fees at the time of acceptance. This same card will be automatically charged for each of the five monthly payments.• All late payments shall be subject to a $35 late fee.• If payment is not received within 30 days of notification, including late fees, the Consultant will no longer be in good standing, their account will be placed on hold, and they will be unable to place any orders until full payment has been received.• If payment is not received within 90 days of notification, the Consultant’s account will be turned over to a collection agency.• No prepayment is allowed.• This transaction will be subject to the laws of the State of Ohio. In the event that a participating Consultant falls Inactive before repayment of the Inventory Credit Program is complete, she will remain subject to any and all repayment terms to which she originally agreed.• Consultants who fall Inactive and then purchase a new Starter Kit are eligible to participate in the Inventory Credit Program regardless of previous participation, as long as they meet requirements.• Consultants who fall Inactive and then re-enroll with Pure Romance are not eligible to participate in an Inventory Credit Program regardless of previous participation.• Pure Romance reserves the right to create and send out offers for additional Inventory Credit Programs at its discretion. Eligibility and rules pertaining to those programs will be communicated directly to the eligible Consultants.• Inventory Credit retail value will count towards personal Retail totals and group retail sales.• Inventory Credit Program product composition is preselected by the corporate office and is non-negotiable.

CORPORATE BACKORDERS• Once inventory becomes available, backordered items are shipped with your next Consultant order. If you need the backordered items sooner, you may expedite them through the backorder page of the Consultant Online Office for a processing fee. On Thursday of each week this processing fee is waived provided you make the request by 11:59 p.m. ET.• The backorder page can be found on the Consultant Online Office under ORDERS > VIEW BACKORDERS.• Backordered items may not be cancelled at any time.• Should a backordered item be discontinued, the Consultant will be issued a credit on file for the original purchase amount. • Should a Consultant fall inactive before backorders are shipped out, the backorders are forfeited.

SPECIAL SALESTo qualify for a special sale, an order must be placed that meets or exceeds the Retail amount specified. Orders may not be combined or modified once submitted. Special sales promoting an additional discount will be adjusted after your Consultant Buying Discount is applied. Special sales promoting an increased buying discount are based on your Consultant level. Special sales offering reduced shipping and handling costs apply to standard United Parcel Service (UPS) ground shipping within the continental US only. Pure Romance reserves the right to substitute free products with others of equal value. The sale is valid only from 12:00 a.m. ET—11:59 p.m. ET on applicable day unless otherwise specified. Special sales cannot be backdated. Pure Romance may not be held liable for any downtime on the Consultant Online Office due to server delays or problems. Consultants are only eligible to participate in sales offered by their shipping warehouse.

SALES TAXPure Romance collects the determined amount of sales tax applied to each order on behalf of our Consultants and files the collection with the appropriate state.

When an order is placed with the Pure Romance corporate office, you are required to pay sales tax according to the requirements of the state in which the product will be delivered (including shipping and handling where applicable). The amount of sales tax will be added to your order total.*See the 2015 Incentive Requirements Guide for complete details.

SHIPPING POLICIES• The Pure Romance corporate office ships packages via UPS. See the Consultant Online Office for current shipping methods and pricing.• Pure Romance does not guarantee the delivery date of any shipment.• UPS does not deliver to P.O. Boxes; only to physical addresses, including carrier hubs.• The address and/or delivery method cannot be modified once the order has been placed.• Pure Romance allows Consultants to pick up orders from the corporate warehouse in Loveland, Ohio.

PERSONALIZING YOUR WEBSITEYou may personalize sections of your Pure Romance personal website. You can do so by logging into the Consultant Online Office under the MY BUSINESS > MY INFORMATION tab. These rules apply to managing your personal website:• Choose carefully the information you post on your personal website.• Your personal website is to be used to promote your Pure Romance business only. You may not use your personal website to solicit others to buy or sell products or services other than those of Pure Romance.• Do not include the following items: street addresses and any photographs containing nudity, or subject matter that is obscene, lewd, violent, harassing, sexually explicit, or otherwise objectionable.• With respect to any content uploaded to your personal website or used on marketing materials, you warrant that you own or have the necessary rights, licenses, consents and permissions to use in a commercial manner. This includes, but is not limited to, copyright photography.• Pure Romance may at its sole discretion reject, refuse to post, or remove any personalized information (including private messages) by you, or restrict, suspend or terminate your access to all or any part of your personal website at any time, for any or no reason, with or without prior notice, and without liability. Note: If you become aware of misuse of a personal website by any Consultant, please contact the Consultant Relations Department to report the inappropriate content.

SPONSOR BONUS• Consultants and Advanced Consultants will receive a Sponsor Bonus of $50 in free product for every new Consultant they Activate until they have achieved Sr. Consultant Level. If after achieving Sr. Consultant Level the Consultant returns back to the Advanced Consultant Level, she will not begin receiving Sponsor Bonuses again for any newly Activated Consultants.• Sponsor Bonuses are awarded for each Consultant who becomes an Active Consultant within 60 days of their Starter Kit purchase date. When a new Consultant purchases a Deluxe or Premium Kit, she automatically becomes an Active Consultant. The eligible Sponsor will receive the applicable bonus the following month.• When a Consultant has been Active for less than 30 days and sponsors a new Consultant, the personal Retail sales requirement to be eligible for monthly bonuses will be waived. The Sponsor Bonus will be issued the month following the new Consultant becoming an Active Consultant. *See the 2015 Incentive Requirements Guide for complete details.

LEVEL ADVANCEMENT• You can move up levels throughout the month, but you will not drop below the Consultant Level determined on the first of the month.• You move up levels based on when the newly Active Consultants meet the minimum Retail order of $250.*See the 2015 Incentive Requirements Guide for complete details.

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PUREDEBIT CARDSMonthly bonuses of $10 or more are issued to you via check or PureDebit Card.*See the 2015 Incentive Requirements Guide for complete details.

CREDIT CARD PROCESSINGWhen a Consultant elects to use the Pure Romance credit card processing system to process payments received by customers the amount charged, minus a 5% processing fee, will be added to the Consultant’s credit on file account.

PARTY AND OPPORTUNITY LEADSA Consultant can qualify to receive party leads from the Pure Romance corporate office by meeting the following requirements:• Reach a minimum of $5,000 in total personal Retail sales.• Maintain Good Standing status with the Pure Romance corporate office.• Attend National Training and regional events that are stipulated as required by the corporate office. Once these requirements have been met, the Consultant will become eligible to receive party leads in the second week of the following month.*See the 2015 Incentive Requirements Guide for complete details.

CORPORATE OPPORTUNITY LEAD REQUIREMENTSTo become eligible for opportunity leads from the Pure Romance corporate office, you must meet the following requirements:• Achieve Senior Consultant level or above.• Reach a minimum of $5,000 in total personal Retail sales.• Maintain Good Standing status with the Pure Romance corporate office.• Attend National Training and regional events that are stipulated as required by the corporate office.

Once these requirements have been met, the Consultant will become eligible to receive opportunity leads in the second week of the following month.

*See the 2015 Incentive Requirements Guide for complete details.

CORPORATE-APPROVED BUSINESS SUPPLIES AND VENDORSConsultants are required to purchase Business Supplies including business cards, catalogs, name badges, order forms, branded apparel, brochures, etc., directly from Pure Romance or a corporate-approved vendor.

FLYERS AND PRINT ADSPreapproved marketing flyers are posted on the Consultant Online Office and include a customizable area for the Consultant’s contact information. If any creative information is added to the customizable area besides contact information, the Pure Romance corporate office must approve the copy.

CAR DECALS OR ADVERTISEMENT WRAPS• Consultants wishing to have a car decal created (other than what is offered by the corporate office) to promote their business require approval from the corporate office. The design must include the corporate website address or telephone number on the decal unless the Consultant’s personal website address is listed.• For corporate approval, please send all requests to [email protected].

DISPLAYING PRODUCT AT PROMOTIONAL EVENTS• Only foreplay items, massage and bath products, lubricants, and apparel can be displayed when participating in trade shows, bridal shows, women’s expos, etc. Phallic-shaped items are prohibited from being displayed.• Bullets and other non-phallic-shaped products are occasionally an exception at nightclub promotions, but only with approval from venue management and the Pure Romance corporate office.

• Materials given out at any promotion should be mild in nature. If the show director permits, the Consultant can supply a complete catalog sealed in an envelope at a customer’s request (the recipient must be over the age of 18).

OPEN HOUSE A Pure Romance open house is an optional event that Consultants can use to sell product to their clients, introduce their business to a large group of people, or when a co-ed environment is appropriate. An open house is not a traditional Pure Romance party and is held only on rare occasions (for most Consultants once or twice a year at the most).*See the 2015 Incentive Requirements Guide for complete details.

PARTY COMPLAINTS• If the corporate office receives a party complaint or inquiry regarding an unresolved issue with a customer, a Consultant Relations Department Representative will notify the Consultant via phone and email. The corporate office strives to resolve all customer complaints within 24 hours.• The Consultant Relations Department will attempt to contact the Consultant to resolve the situation. If the Consultant does not respond, the complaint will be resolved by the corporate office.• Amounts owed by a Consultant will be deducted from bonuses, Overrides, and/or credit on file.• To avoid delivery issues with customers, it is recommended to always require a signature confirmation for packages you ship to show proof of delivery.

*See the 2015 Incentive Requirements Guide for complete details.

PERSONAL INCOME TAX REQUIREMENTSIn order for Pure Romance to comply with IRS regulations, we must have a Social Security Number or Federal Tax ID Number to provide the required 1099 reporting. This information is held in the strictest confidence and used only to comply with governing laws and for protection of your Pure Romance business.

A Pure Romance Consultant is considered an Independent Contractor and not an employee of Pure Romance, and therefore the corporate office does not issue a W-2 form.

Pure Romance is required by federal law to report to the IRS and to send you a 1099 form when you: • Purchase excess of $5,000 at wholesale prices (which is defined as Retail minus your Buying Discount).• Received any trips, gifts, prizes, awards or Override Bonuses with a value total in excess of $600 during the calendar year.

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© 2015 Pure Romance, LLC161 Commerce BoulevardLoveland, OH 45140

T: 866.ROMANCEF: 513.248.8720pureromance.com