2015-q2-cmo group bios_v1

Chief Marketing Outsider: A part-time executive addition to the CEO’s staff to oversee marketing, strategy, and implementation.

Part-time Growth Executives

Have a vision for growth? Our CMOs are experienced business executives who bring a market-based perspective to your team,

crystalize strategy, then implement your growth vision.

Hire One, Benefit from All

When you engage a Chief Outsiders outsourced CMO, you also gain benefits from our entire Tribe of experienced executives,

further lowering risks while increasing value.

Lower Risk, Faster Growth

Why hire a VP of Marketing when you can rent one much faster? Instantly add C-level experience

to your team on a part-time basis to reduce costs while increasing

your speed to impact.

www.ChiefOutsiders.com • [email protected] • Call 855.777.2443

Meet the Chief Outsiders CMO TeamBiographies of our Chief Outsiders and their experience as Vice Presidents of Marketing or Chief Marketing Officers.

Fractional CMOs for Accelerating Growth

How We WorkHow We Work


Art Saxby, Founder and Principal: Manufacturing, Commodity and Branded Products

Art Saxby is extremely proficient in finance and operations while also maintaining a solid background in branding and positioning, multi-cultural marketing, advertising, communications strategy, change management, and more. Prior to Chief Outsiders, Saxby has worked in marketing and strategy for Hines Horticulture, Imperial Sugar, Frito-Lay, Kellogg’s, Coca-Cola, and Compaq Computers/HP. He is known for providing new ways to think about a company’s present and future; but he is also skilled at effectively implementing organizational change to realize a company’s full potential.

Executive Marketing Positions: 281.610.1481Vice President of Marketing, Imperial Sugar Company [email protected] President of Corporate Development, Sales and Marketing, Hines HorticultureOther marketing positions include Frito-Lay, Kellogg’s, Coca-Cola, Compaq Computers/HP

Pete Hayes, Principal: Technology, Business and Professional Services

Technology and global channels marketing fanatic, Pete Hayes possesses an impressive track record of proven success in global marketing, promotion, brand development, and consulting with leading multinational technology businesses. He has held executive marketing positions with Fortune 100 companies, managing $50M budgets as well as key executive management roles in start-ups that have grown to over $1B.

Executive Marketing Positions: 512.923.6512Vice President of Global Integrated Marketing, Advanced Micro Devices (AMD) [email protected] President of Strategic Services, SicolaMartin/Young & RubicamDirector of Global Marketing & Communications, Personal Software Products, IBMVice President, Worldwide Marketing, E-Mu Systems

Meet the CMOs of Chief OutsidersPrincipals

Please follow this link to Art’s full bio: chiefoutsiders.com/contact-art

Please follow this link to Pete’s full bio: chiefoutsiders.com/contact-pete


Tom McCrary: Consumer Products/Services, Professional/Financial Services, Hospitality and Travel, Energy

Tom McCrary is a visionary senior marketing executive and management consultant with extensive experience across a wide range of industries and companies. He is an insightful expert at identifying, synthesizing and clarifying ideas and opportunities, inspiring teams to deliver significant results and creating unique approaches for solving problems to accomplish business objectives. An innovative and flexible decision-maker, he honed his keen conceptual, analytical and communication skills at Frito-Lay, Tony Roma’s, Northeast Savings, Embassy Suites, Greyhound, Pro Staff, and NRG/Reliant Energy, among others. He has also leveraged his marketing and business strategy skills as a valued, hands-on consultant at start-up, early-stage and growth companies.

Executive Marketing Positions: 214.931.9525Vice President, Marketing (CMO) - Pro Staff [email protected] President, Operations, Marketing and Business Strategy - WhatWorksVice President, Marketing (CMO) - Northeast Savings

Inga Broerman: Technology, Nonprofit, Demand Gen, Data Analytics & ROI, Social Media

As a B2B and Nonprofit marketer, Inga has specialized in developing, implementing and optimizing marketing strategies that drive bottom line results for growth-oriented, as well as Fortune 500, firms. Her approach to building marketing strategies for companies across diverse industries, including Vocus, GuideStar, Deltek, Siemens Healthcare and IKON Office Solutions (now Ricoh North America) has focused on blending new and emerging technologies including digital and social media, marketing automation, big data and marketing analytics with traditional approaches such as PR, Thought Leadership, advertising and events to cost efficiently drive sales effectiveness, revenue and customer satisfaction.

Executive Marketing Experience 202.705.9692Vice President of Marketing, Deltek Inc. [email protected] President of Marketing, GuideStar USA Vice President of Marketing, Vocus, Inc. Director of Customer Communications, Interactive Media, Siemens Healthcare Senior Marketing Manager, Internet & Intranet, IKON Office Solutions (now Ricoh North America)

Joe Kuna: Direct Marketing, Consumer Products & Services, Digital and Offline Media Integration

An action-oriented and practical marketing leader, Joe Kuna is known for creative and adaptive strategies that, combined with hands-on experience, have led to explosive growth at both the top line and bottom line of consumer businesses, in all stages of lifecycle. In his 20-year career on the client side, Joe held a progression of marketing and general management roles in the Direct Marketing industry, most notably with Time Warner where he held positions including Executive Vice President of Marketing & Media for Time Life, Inc. and President & General Manager of Time Life Books. During his time at Time Life, he orchestrated the turnaround of an aging $130MM business unit, taking it from five consecutive years of loss to profitability – replacing redundancies and stagnation with empowerment and a customer-focused attitude.

Executive Marketing Positions: 703.915.4529 President & General Manager, Time Life Books [email protected]

EVP, Marketing & Media, Time Life, Inc.SVP, Marketing, Time Life Inc.VP, Product Management, Time Life BooksSenior Product Manager, New Business Development, The Bradford Group

David Harkleroad: Technology, B2B, Professional Services, Digital, Brand Strategy, Sales Effectiveness

Considered by many to be a sales-funnel expert, David Harkleroad leverages customer, competitive and marketplace insights to develop effective marketing strategies – and then recruits the right balance of high-performance and effective marketing teams to drive execution. Harkleroad’s winning formula has led to a 75 percent year-over-year sales pipeline increase while he was CMO of Utopia, a global enterprise data solutions firm; and supported the cultivation of hundreds of millions in incremental deals while he oversaw sales enablement as Global VP, Brand and Marketing Strategy for computer giant IBM.

Executive Marketing Positions: 203.685.9272 CMO, Utopia, Inc. (enterprise data solutions) [email protected]

CMO, Hay Group (management consulting)Global VP, Brand and Marketing Strategy, IBMCOO, The Futures Group (strategy and insights consulting)China Country Manager, Textron Lycoming (aircraft engines)

Southeast

Please follow this link to Tom’s full bio: chiefoutsiders.com/contact-tom

Please follow this link to Inga’s full bio: chiefoutsiders.com/contact-inga-broerman

Please follow this link to Joe’s full bio: chiefoutsiders.com/contact-joe-kuna

Please follow this link to David’s full bio: chiefoutsiders.com/contact-david-harkleroad


Please follow this link to Todd’s full bio: chiefoutsiders.com/contact-todd-chambers

NortheastSlade Kobran: B2B, Business Services, Professional Services, SaaS

Slade Kobran is an innovative strategic marketing executive with a proven talent for elevating the visibility, performance and profitability of growth-minded organizations. Kobran achieves these goals through the expert orchestration of branding, lead generation, market development, new product launch, and external and internal communications. He is known for his ability to identify new customer markets, products and revenue streams that generate substantial profit. Kobran’s many hats have included Chief Marketing Officer; Vice President, Strategic Initiatives; Vice President, New Business Development & Marketing Services; and Vice President, Marketing with such market leaders as Infogroup, ADP and Dun & Bradstreet.

Executive Marketing Positions: 201.675.9157Chief Marketing Officer, Infogroup [email protected] VP and Director of Global Marketing, Opinion Research CorporationVP of Marketing, InfoUSA National AccountsVP, Marketing, Planning and Business Development, ADP Time & Labor Management servicesVP, Telesales and Channel Development, ADP Major Accounts

Joe Grace: Direct-to-Consumer Marketing, Health Services

With over 20 years experience building Health and Wellness businesses as a senior operating and marketing executive, Joe has pioneered the use multi-channel, direct marketing programs to grow healthcare businesses with the best possible ROIs. His experience includes eHealth, Pharmaceuticals, Health Insurance, OTC drugs, Skincare, Weight Loss Programs, Dietary Supplements and Personal Care Products. As Head of Online Marketing at WebMD, Joe was part of a turnaround team responsible for growing WebMD into the #1 destination for eHealth.

Executive Marketing Positions: 203.247.0796CEO - Health Marketing Partners [email protected] - EBEWE Pharma, US Neuro Products DivisionSVP - Head of Online Marketing, WebMDMarketing Strategist - Perricone MD Cosmaceuticals

Todd Chambers: Interactive/Social Marketing Strategy, Brand Development, Marketing Automation

Todd Chambers brings many years of experience and internationally-recognized achievement to the Chief Outsiders team. Chambers utilizes his broad background in branding, marketing and advertising to help a wide range of clients position themselves for success domestically and abroad. He is especially expert in the development and implementation of interactive and social media for businesses. His professional history includes positions as Chief Marketing Officer for Courion Corporation, an enterprise security software company, as CMO at Presstek, a $300M manufacturer and Onyx Software, a public $60M CRM enterprise software company. Chambers was also stationed in Tokyo, Japan as Senior Partner, Ogilvy and Mather and President, OgilvyInteractive, Asia/Pacific.

Executive Marketing Experience 508.341.4040Chief Marketing Officer, Courion Corporation [email protected] Marketing Officer, PresstekChief Marketing Officer, Onyx SoftwareVP Marketing, Authoria Inc.VP Americas Marketing, Parametric Technologies CorporationPresident, OgilvyInteractive Asia/Pacific & Senior Partner, Ogilvy & Mather

Please follow this link to Slade’s full bio: chiefoutsiders.com/contact-slade

Please follow this link to Joe’s full bio: chiefoutsiders.com/contact-joe


Northeast (continued)

Phyllis Levy: Product/Service/Process Development, Food, Healthcare, Brand & Market Strategy

Phyllis Savar Levy’s 25 years of experience in both the corporate and the entrepreneurial arenas informs her unique ability to develop new product lines, revamp struggling brands and help business of all types and sizes plan for profitable growth. She led the development of multiple innovative products and services at Fortune 500 firms such as Campbell Soup, Kraft, Johnson & Johnson, GlaxoSmithKline, and ARAMARK, as well as at smaller ones like NutriSystem and Zany Brainy. Phyllis’ expertise in the food, pharmaceutical, and general consumer packaged goods industries, in particular, is second to none, and her innovative thinking has led to hundreds of millions of dollars in sales for companies who have relied on her consulting, entrepreneurial and executive skills. She also enjoys her ongoing work as a marketing educator and international MBA student advisor.

Executive Marketing Experience 856.770.9400VP Workplace Solutions (Business Dining), ARAMARK [email protected] Product Development, NutriSystemExecutive Director, New Products, Johnson & JohnsonVP Marketing, Zany BrainyGeneral Manager, New Ventures Group, Campbell Soup Company

Yvonne Brown: Technology, Telecommunications, Enterprise Software, Professional Services, Industrials

With over 25 years’ experience in global technology marketing and business development, Yvonne Brown offers a powerful blend of analysis, strategy, branding, communications, operational and prospecting capabilities to help companies grow to the next level. Yvonne is a skillful advisor with a remarkable ability to put her finger on the issue. She knows how to ask the right questions to uncover what is actually happening, and then make an accurate business diagnosis. Successful at developing strategies to steer organizations into new markets and stimulate existing markets, Yvonne has a proven ability to understand market direction, to identify new business opportunities and outline product requirements. Fluent in English, Spanish and French, conversational in Portuguese.

Executive Marketing Positions: 617.489.9666President, Volny Consulting [email protected] Strategic Initiatives, VP Market/Business Development, PowerTrunk Inc.VP Marketing, Comverse IncDirector of Marketing, Staffware

Janet Brey: Technology, Professional Services, SaaS, HRMS, Digital Marketing, Product Launch/Go-To-Market

Janet Brey is a senior level marketing executive whose formula of bridging the gap between marketing, product management and information technology has been the catalyst for propelling brands to new heights on a worldwide stage. With extensive experience in developing marketing strategies that leverage cross-functional resources, Brey guides clients to innovative and practical solutions that elevate the brand, ignite sales, increase market share and support short and long-term growth objectives. Her ability to work effectively with technology and marketing teams was the reason for the success of the rebranding of a global website as Head of Global Marketing at HR Access/Fidelity. Throughout her storied corporate career – and today as a resource to many of Chief Outsiders’ clients, Brey is known as a “company champion” who both leads and fosters a customer-centric focus.

Executive Marketing Positions: 862.812.2777 VP of Global Marketing, HR Access/Fidelity [email protected] of Product Management, HR Access/FidelityVP of Strategic Marketing, SapienSenior Director Product Marketing, ADPDirector Product Marketing, Computer AssociatesMarketing and Branding Consultant, JW ImageBuilding

Please follow this link to Phyllis’s full bio: chiefoutsiders.com/contact-phyllis-levy

Please follow this link to Yvonne’s full bio: chiefoutsiders.com/contact-yvonne-brown

Please follow this link to Janet’s full bio: chiefoutsiders.com/contact-janet-brey


Southwest Clay Spitz: Consumer and Business Services, Retail

Clay Spitz is a sales and marketing executive who thinks like a business owner. Building on a foundation as president of a successful family business Spitz, has a unique perspective that combines his owner experience with a corporate career as a marketing executive in public and privately held companies. He clearly envisions big picture strategies and knows how to bring them to life with solid cost effective implementation. A master of measurement, he is an expert at driving demand generation with a keen focus on cost per lead and cost per sale.

Executive Marketing Positions: 832.444.7318Vice President of Marketing, Terminix International [email protected] President - Vertical Markets, TeleCheckVice President of Marketing and Advertising Cable Lock (Olshan Foundation Solutions)

Rex Bull: Information Technology, Telecommunications, Transportation

Marketing and Product Management executive Rex Bull has the ability to define and drive marketing strategy and tactics in small/mid-size companies and Fortune 50 corporations. Bull’s unique and broad background includes more than 25 years of experience across the globe in the telecommunications and high-tech industries. Through Bull’s career, he has gained significant experience in business and market strategy, product positioning, marketing mix optimization, lead generation, and product management.

Executive Marketing Positions: 512.633.8314Vice President of Marketing and Product Management, SoloMio Corporation [email protected] Vice President of Marketing and Operations, ViAir, Inc. Senior Vice President of Worldwide Marketing, Concur Technologies, Inc. Product Line Marketing Executive, Navitaire, Inc.

Sharon Fortmeyer-Selan: Technology Hardware and Software, Energy, Professional Services

Skilled strategist and pragmatic marketer, Sharon Fortmeyer-Selan has honed a track record of success throughout 30 years of new market development, marketing and product management in information technology, communications, financial, energy and commodities sectors. An executive with experience in technology startups and Fortune 500 companies, Sharon is a big picture thinker adept at identifying unique opportunities and transforming emerging markets into tangible businesses.

Executive Marketing Positions: 713.560.2658Senior Vice President, Energy and Commodities Marketing, SunGard [email protected]/VP Marketing, mobile application, streaming media, clinical and security startupsSr. Director, Solutions Marketing, CompaqAssistant Vice President, Global and European Marketing, NCR and AT&T

Jim McDonald: Retail, Technology, Hospitality, Wellness, Loyalty, Direct Response, Sports Marketing

A four-time Chief Marketing Officer and 15-year global advertising agency executive, Jim McDonald has deep experience working with a diverse span of consumer goods and services brands including: AT&T, Pizza Hut, Ford, Lincoln-Mercury, Chevron, Sprint, MSN, HP, The Westin Hotels, Gulf, IBM, Stouffer’s, Wurlitzer, Homart Malls, Compac, RCA, and several Top 10 financial services organizations. His specialties include: brand architecture, strategy development, retail tactics, broadcast production, loyalty/CRM development, ethnic advertising, new product and promotions launches.

Executive Marketing Positions: 210.213.4114CMO, RadioShack Corporation [email protected], Bally Total FitnessCMO, Wildcat NetworkSenior VP, Group Account Director, Young & Rubicam, NY and San Francisco

Please follow this link to Clay’s full bio: chiefoutsiders.com/contact-clay-spitz

Please follow this link to Rex’s full bio: chiefoutsiders.com/contact-rex-bull

Please follow this link to Sharon’s full bio: chiefoutsiders.com/contact-sharon-fortmeyer-selan

Please follow this link to Jim’s full bio: chiefoutsiders.com/contact-jim-mcdonald


Southwest (continued)

Susan Morgan: Technology Startups, Energy, Professional Services

Susan Morgan has over 25 years of diversified marketing and consulting experience specializing in oil & gas, international marketing, product marketing, research, strategy, and sales. Morgan has worked for a diverse set of companies such as Seismic Reservoir 2020, Schlumberger, and Halliburton (Landmark Graphics). Morgan has extensive experience in strategy and business planning, E-commerce, collateral production, knowledge management, product and service line development, and marketing research, analysis and interpretation.

Executive Marketing Positions: 713.628.5807Vice President of Marketing and Communications, Cap Gemini [email protected] Vice President of Product Marketing, ParadigmSenior Vice President of Marketing, Earth DecisionDirector of Strategic Planning, Oceaneering International, Inc.

Ricky Holloman: Technology Startups, Energy, Industrial Firms

An experienced business executive focused in the areas of strategy development, marketing, business development, and technology capabilities, Ricky Holloman has spent the last thirty years in extensive leadership positions for companies such as Halliburton Energy Services, Expro Group, and PowerWell Services. During his impressive twenty-year career at Halliburton, Holloman held management positions in technology, marketing, finance, and mergers and acquisitions. Holloman provided financial analysis, business planning, strategic planning, and recommendations to achieve business unit performance goals.

Executive Marketing Positions: 713.213.6431Vice President of Marketing and Technology, and Well Testing, Expro [email protected] President of Strategic Marketing, Global Business Development, and Technology, PowerWell ServicesGlobal Marketing Manager of Testing PSL, Halliburton

Matthew Benner: Financial Services, Telecom, Internet Hosting, Energy

Matthew Benner is a driven leader with a consistent track record of delivering results and growing both volume and profits above expectations for a wide range of both B2C and B2B businesses including AT&T, Reliant Energy, Fidelity Investments, The Planet, and many more. Benner’s experience shows proven strengths in innovative problem solving, and organizational development and motivation, all aligned to deliver breakthrough performance. His early background includes marketing, sales, and strategy experience at some of the leading Consumer Package Goods firms including Kraft Foods and Procter & Gamble.

Executive Marketing Positions: 513.702.0090Vice President Marketing and Product management; The Planet [email protected] Vice President of Retail, Reliant EnergyDirector of Marketing/CMO, Barclays Bank, PLC Senior Vice President, Fidelity Investments Vice President, AT&T Consumer & Small Business

Kenni Driver: Technology, Education, Entertainment, Publishing, Emerging Markets

With more than 20 years of marketing experience, Kenni Driver is known for working well with teams and delivering innovative approaches to publicity and promotions that translate into increased sales. Her strengths include strategy, product and content marketing, messaging, branding, public relations and social media. Her depth of knowledge includes many years in the entertainment and education software industry. In addition to her work with Chief Outsiders and her executive marketing experience with numerous successful companies, she also owns and operates her own public relations consultancy and serves on the boards of several not-for-profit organizations.

Executive Marketing Positions: 972.978.6455CEO, Driver Public Relations [email protected] President Marketing, 7th LevelVice President Marketing, istationDirector Marketing, JP Mobile, Inc.Director Product Marketing and Training, Mobileware Corp.Director Product Marketing and Training, Micrografx (now part of Corel)Director Marketing, Wordware Publishing

Please follow this link to Susan’s full bio: chiefoutsiders.com/contact-susan-morgan

Please follow this link to Ricky’s full bio: chiefoutsiders.com/contact-ricky-holloman

Please follow this link to Matthew’s full bio: chiefoutsiders.com/contact-matthew-benner

Please follow this link to Kenni’s full bio: chiefoutsiders.com/contact-kenni-driver



Beth Somplatsky-Martori: Packaged, Durable and Electronic Consumer and Industrial Goods

A strategic marketer, who operates at the nexus of technology, innovation and creativity, Somplatsky-Martori derives immense satisfaction from increasing businesses’ top and bottom lines through organic and acquisitive growth. She has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks. Somplatsky-Martori is equally adept at product and brand management. She has guided numerous successful marketing programs including new product development, product life cycle management, positioning, branding, consumer and customer segmentation, traditional and new media, promotion, market research and analysis, and category management.

Executive Marketing Positions: 609.203.4588President/Founder SocialBiz Maven [email protected] President of Marketing (CMO), Niagara Conservation CorporationVice President of Marketing, Overhead Door CorporationVice President of Retail Channel, Jacuzzi Whirlpool BathVice President of Strategic Marketing, Compass HomeSr. Director of Strategic Marketing, Philips Lighting Company

Mary Doizé: B2B Software, SaaS, Start-ups, Fortune 500, HRMS, EdTech, CRM Solutions

Mary Doizé possesses a solid track record in growing small-to-midsize and Fortune 500 businesses across a variety of domains including Human Capital, Customer Relationship Management, and Education Technology. With general management and marketing expertise, Mary ran a $40M P&L business for Sage Software, a major $2B software solutions firm, as VP/GM of Human Resource Management Solutions. Her roles across many functions within both small and large companies have afforded her to see businesses in a very holistic way, solving general business challenges through a combination of strategy and execution. She turned a declining, mature business into a growth engine with 15% year over year growth through divestiture, acquisition, new product development, effective marketing and alliances. Mary deployed a vast, multi-million dollar International solution for a $17B technology company as well. Mary also led a major branding initiative for a $130M Education Technology firm; bringing three companies together under one master brand.

Executive Marketing Positions: 210.563.8388Senior VP of Marketing & Alliances, GlobalScholar [email protected] of Product Management, SchoolnetPresident & General Manager, Myriad Enterprises, Inc.Vice President & General Manager, Sage SoftwareDirector of Product Management, Powered

Jon Rice: B2C, Restaurants, Franchise Marketing, Multi-Channel Media, Product Licensing

Some of the nation’s most revered hospitality brands – including Marriott, Pizza Hut, Chuck E. Cheese’s, Ponderosa and Bonanza Steakhouses, Taco Bell and Church’s Chicken – have benefitted from the strategic insight and innovative creative solutions proffered by Jon Rice. Jon’s marketing expertise has been honed in situations where brands faced dynamic changes in their operating environment due to economic and competitive challenges or the evolution of their business model. For example, while at Chuck E. Cheese’s, Mr. Rice led the marketing team responsible for the turnaround of the iconic family dining establishment, elevating it from a $300 million brand to the $800 million segment leader. Before joining Chief Outsiders, Rice served as the CMO at Homestyle Dining, operators of Bonanza and Ponderosa Steakhouse restaurants.

Executive Marketing Positions: 972.489.1193EVP, Chief Marketing Officer - HomeStyle Dining, LLC [email protected], Client Partnership - Razor MarketingPresident, Director of Marketing - Cookies by DesignVP Marketing - Chuck E. Cheese’sDirector International Marketing - Church’s ChickenDirector Marketing - Marriott Corporation

Please follow this link to Beth’s full bio: chiefoutsiders.com/contact-beth-somplatsky-martori

Please follow this link to Mary’s full bio: chiefoutsiders.com/contact-mary-doize

Please follow this link to Jon’s full bio: chiefoutsiders.com/jon-rice-cmo



Kent Huffman: B2B, Wireless, IT, Industrial, Strategy, Marketing, Branding, PR, Content, Social, Channels

Considered to be equal parts C-suite advisor, change agent and customer experience advocate, Kent Huffman is a results-oriented marketing and branding executive who has led comprehensive strategic efforts for several significant players in the telecom and wireless space. Huffman has earned a reputation as a corporate marketing turnaround and revitalization specialist, having achieved significant, measurable results in turnaround situations for BearCom Wireless, CompuCom Systems and Perot Systems. Huffman’s experiences in social media marketing were collected in his book “8 Mandates for Social Media Marketing Success,” which, since its release in 2012, has been inspiring collegiate marketing students at some of America’s leading universities, including Stanford, Duke, NYU, Rutgers and UCLA.

Executive Marketing Positions: 972.979.6164CMO, BearCom Wireless [email protected] VP of Marketing, ServergyVP of Marketing, CompuCom SystemsGlobal Marketing & Communications Director, Perot Systems/Dell ServicesMarketing Consultant, Marketek MediaCorporate Communications Director, AT&T Capital

Ian Arthur: Consumer Products, Luxury Hospitality, Travel, Digital Marketing, Sports Marketing

If you’ve chose to fly aboard Republic Airways or stay at resorts in Vail and Beaver Creek, Colorado, your decision-making was undoubtedly influenced by the marketing strategies of Ian Arthur. His more than two decades of achievement in driving high-impact, cost-effective marketing has been influenced by a customer-centric philosophy that marries CRM and branding initiatives to deliver sustainable revenue growth. At Republic Airways, Arthur led the integration of three brands and oversaw marketing strategies that elevated the awareness of the new entity on a national basis; additionally, in executive marketing roles at three international hospitality companies, Arthur was responsible for repositioning strategies that transformed the brands from challenger to leadership positions.

Executive Marketing Positions: 303.345.7364CMO - Intrawest [email protected] Marketing - Republic Airways (Frontier Airlines, MidWest Airlines)EVP Marketing - Exclusive ResortsVP Marketing - Vail and Beaver Creek ResortsPresident -TretornDirector of Footwear Marketing US - Nike

Larry Cormier: Technology, Growth Strategies, Go-to-Market Plans, Demand Generation

When major public and private companies have been ready to elevate their marketing programs and redefine their go-to-market strategies, they’ve called upon Larry Cormier to help them take the bold first foray into the unknown. A chief marketing executive with more than 25 years of experience, Cormier has led teams ranging from two to 200 employees in developing strategies, marketing organization, corporate messaging and positioning. Cormier’s imprint can still be felt today at a variety of entities in the storage, networking, application acceleration, virtual infrastructure and cloud computing verticals.

Executive Marketing Positions: 720.524.7485SVP, Worldwide Marketing, Silver Peak Systems [email protected], Marketing, LeftHand Networks/Hewlitt PackardBoard Member and Marketing Advisor, NextGen StorageSVP, Marketing, Scentric Inc.CMO and Board Member, Storage Networking Industry AssociationVP, Marketing & Business Development, CommVault SystemDirector, Marketing, Storage TechnologyDirector, Marketing, McData

Please follow this link to Kent’s full bio: chiefoutsiders.com/contact-kent-huffman

Please follow this link to Ian’s full bio: chiefoutsiders.com/contact-ian-arthur

Please follow this link to Larry’s full bio: chiefoutsiders.com/contact-larry-cormier


West Karen Hayward: Technology, SaaS, Competitive Positioning, Go-to-Market Strategy, Lead Gen

Karen Hayward is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Key to her success is an innate ability to drive alignment between an organization’s sales and marketing functions, to deliver breakthrough revenue. She is passionate about the need to follow the voice of the customer and is able to operationalize customer insights to effect product positioning, sales enablement and lead generation programs. Karen is a pioneer in the cloud computing industry, having worked with SaaS companies since re-locating to the US in 2000.

Executive Marketing Positions: 650.823.4292Vice President, Marketing SMB & Sales Enablement - EarthLink Business [email protected] Vice President, CMO & CSO - CenterBeam (acquired)Senior Vice President, Solutions & Global Industry Alliances - Accelio (acquired)Vice President, Sales - BeyondWorkVice President, Marketing - Xerox CanadaVice President & General Manager, Financial Services - Xerox CanadaDirector, Marketing, Production Systems Group - Xerox Canada

Atul Minocha: B2B & B2C, Industrial, Health, Automotive, Technology

Atul Minocha is a strategic marketer with proven expertise in marketing makeover across a broad range of industries and geographies. He achieves these goals by focusing on the end-customer and integrating this with his expertize in brand positioning, pricing, channel management and product management. He believes sustained marketing success for an organization is achieved when the entire organization understands the marketing message and when the marketing function integrates well with other functions within an organization. Atul has experience in automotive, industrial, medical equipment and devices, technology, services, hospitality, clean energy and financial services industries. He has lived and worked in Asia, Europe and the Americas. In addition to being a CMO at Chief Outsiders, Atul teaches marketing and other business courses at a liberal arts college in Lake Tahoe.

Executive Marketing Positions: 775.233.9922President, AuntMinnie.com [email protected] & CMO, Kodak Health ImagingVP & CMO, Smith & Nephew OrthopedicsGeneral Manager, Covance Cardiac Safety ServicesDirector of Product Management, Honeywell AutomotiveSenior Marketing Manager, Cummins Power Generation

José Marrero: Consumer Products and Service Positioning, B2B & B2C Demand Generation

José is a seasoned senior executive with broad experience across a number of industries. He honed his skills in consumer marketing at Procter & Gamble and S.C. Johnson Wax, in sales and field marketing at Pepsi, in retail marketing at AutoZone, and successfully ran divisions of Monsanto ($600MM) and ConAgra Foods ($900MM). José has extensive innovation experience, launching new brands, innovative packaging, and new services to improve user experience. José has led or been on the senior management team of start-ups in the public safety, for-profit and public higher education sectors. A serial corporate entrepreneur, José is very skilled at leading organizations into new directions for growth.

Executive Marketing Positions: 650.823.4292EVP, Special Projects, Academic Partnerships [email protected] Marketing & Business Dev, Trident University InternationalVice President, Marketing, AutoZone, Inc.President & CEO, Pepperball Technologies, Inc.Vice President, General Manager, Conagra Foods (Snacks)VP Marketing, Product Dev, Monsanto Company, Solaris GroupVP Customer Development, Pepsi Cola Company

Please follow this link to Karen’s full bio: chiefoutsiders.com/contact-karen-hayward

Please follow this link to Atul’s full bio: chiefoutsiders.com/contact-atul-minocha

Please follow this link to José’s full bio: chiefoutsiders.com/contact-jose-marrero


Please follow this link to Sharon’s full bio: chiefoutsiders.com/contact-sharon-spooler

West (continued) Adrian Van Haaften: SaaS, Cloud, Internet Go-to-Market, Demand Generation, Startups

Adrian van Haaften has spent more than two decades leading and scaling high-growth businesses from startups to the Fortune 1,000, and has worked with established leaders as well as new entrants in industries from SaaS, Internet and Wireless, to Travel & Hospitality, Financial Services, Retail and E-commerce. Van Haaften has led go-to-market, corporate marketing, sales and strategic partnership initiatives with major global players including Microsoft, Intuit, LinkedIn, Groupon, HTC, CITI, United Airlines, American Express, AT&T and Starwood, as well helped accelerate growth at hyper-speed startups like Smartrecruiters, Genbook, Agility CMS, Findly, Jobaline, FloWater and NGINX. Van Haaften brings a holistic, P&L-owner level skill set to his marketing engagements, recognizing that tightly aligned marketing, sales, partnership and product strategy ultimately leads to accelerated revenue growth and market success.

Executive Marketing Positions: 415.572.6443COO & CMO at SmartRecruiters Software [email protected] Marketing & Business Unit GM at Corelogic Inc.CMO at CallWave (now Fuze.com)VP Strategic Partnerships at United Airlines Mileage Plus Loyalty ServicesCMO & Business Unit GM at Laptop Lane/AerzoneVP Marketing at Emmperative (a Procter & Gamble company)Director of Marketing at Pan Pacific Hotels & ResortsDirector of Marketing at Westin Hotels & Resorts

Stijn Hendrikse: Technology, Cloud & Saas, Startups, Mid-Size & F500, Professional Services

When Microsoft was ready to move its Office suite into the cloud, they called upon Stijn Hendrikse to lead them skyward. Today, millions of users rely upon Office 365 for instant, anywhere access to their important documents, spreadsheets and presentations – and they can thank Hendrikse for helping to launch the product. As a Marketing Executive and Consultant, Hendrikse is keenly focused on B2B technology companies. He brings unique value in the transformation to digital and inbound marketing, grounded in traditional marketing necessities like customer insights and data driven execution. Hendrikse can cover the complete spectrum from business planning, market research, product management and positioning, business growth and development, to digital execution, channel and go-to-market strategies. Stijn has delivered high impact results for both Fortune 50 and startup companies as CMO and General Manager.

Executive Marketing Positions: 452.442.6441CMO & General Manager, MightyCall [email protected] & CSO, AcumaticaGeneral Manager, Global SMB Marketing, MicrosoftSenior Director, Office Product Marketing, MicrosoftFounder, Software Startup Marketing Community, The Green Ants

Sharon Spooler: B2B & B2C, Financial Services, Technology, Database and Direct Marketing

A growth-acceleration expert, Sharon Spooler has implemented marketing strategies that have catapulted companies to enhanced profitability, both through significant revenue growth and efficiencies that reduced the cost of customer acquisition. In a career spanning more than 20 years, Spooler has helped B2B and B2C companies to implement focused strategies in marketing, product management, and analytics. As a results-oriented marketing leader, Spooler has provided significant value for both startups and major corporations, through an approach that marries strategy with customer and market analysis. Chief Outsiders labels this approach as the Growth Gears, which include 1) developing customer and market insights, 2) driving marketing strategies that align with customer and market insights, and 3) leveraging technology to implement marketing programs efficiently, with scale in mind, and so they can provide the learning necessary to provide additional insights. By following this approach, Spooler has transformed the approach to marketing for companies of all sizes.

Executive Marketing Positions: 858.354.9226CMO at BlueYield [email protected] at StraighterLineSVP, Marketing Analysis at Wells FargoBusiness Director, Marketing Analysis at CapitalOneDirector, Product Marketing and Channel Development at ID Analytics (now LifeLock)VP, Product at Posiba

Please follow this link to Adrian’s full bio: chiefoutsiders.com/contact-adrian-van-haaften

Please follow this link to Stijn’s full bio: chiefoutsiders.com/contact-stijn-hendrikse


Please follow this link to Dennis’s full bio: chiefoutsiders.com/contact-dennis-bailen

Midwest David Vroom: Manufacturing Consumer Goods (Durable/Non-durable), Market Expansion, Acquisitions

David Vroom is a senior marketing executive and innovator with proven talent to drive growth and improve profit. He brings an exceptional record of growing stagnant business segments and creating new ones. He combines savvy strategic business sense, creative business insights and sound successful plans. Dave has guided numerous successful marketing programs including: positioning, branding, promotion, segmentation, new product development and lead generation. Vroom can help you generate growth with your existing team and help work with your team to establish your company as the thought leader in your industry. He has applied his skills in executive positions with Kellogg’s, Brunswick, Procter & Gamble, Sargento Foods and Pactiv/Reynolds.

Executive Marketing Positions: 920.918.0881Senior Vice President and General Manager, Sargento Foods Inc [email protected] President Business Development, Pactiv/Reynolds Group Holdings Ltd.Vice President Marketing and Business Development, Brunswick CorporationVice President Global Marketing, Kellogg’s CompanyVice President Convenience Foods and New Products, Kellogg’s CompanyBrand Management, Procter & Gamble Company

Dennis Bailen: Manufacturing, Consumer Products, Brand Development, Strategic Positioning

Dennis Bailen is a marketing change agent. Bailen has over 25 years of experience defining brand strategies and developing integrated marketing programs. Bailen’s belief is that effective branding and marketing should be both a potent competitive weapon and an internal unifying force. He has developed successful strategies and programs in aerospace, electronics, automotive, construction, industrial manufacturing and for a variety of consumer companies and products including Scotts Miracle Gro, and Blue Cross Blue Shield of Florida. He is a proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies.

Executive Marketing Positions: 847.207.5544Vice President, CMO, Pep Boys [email protected]/CMO Windward BuildersCMO Century Fasteners & PumpsVice President, CMO, Kobacker CorporationSr. Vice President, Strategic Services, Arnold Communications

Please follow this link to David’s full bio: chiefoutsiders.com/contact-david-vroom


Midwest (continued) Sean Klunder: B2B Digital Marketing, Product Management Leader, SaaS, Brand and Product strategies

A specialist in transforming companies, products and marketing from “analog” to “digital,” Sean Klunder has gained a reputation for developing innovative growth strategies that disrupt markets and create more distance in competitive differentiation. Klunder has leveraged digital strategies that have married e-commerce, social media, SEM, SEO, mobile marketing and display advertising into both short-term visibility and long-term ROI. Klunder’s formula led to successes at Korn Ferry International, a recruiting and consulting organization; and World Book, a Berkshire Hathaway company. When not helping Chief Outsiders’ clients navigate their own change management programs, Klunder inspires the next generation of digital marketing experts as an instructor at the Lake Forest Graduate School of Management.

Executive Marketing Positions: 847.274.8482SVP, Product Management and Marketing - Korn Ferry International [email protected], Marketing and Digital Development - World Book, a Berkshire Hathaway companyDivisional VP - ETA/Cuisenaire

Geoff Kehoe: Direct-to-Consumer, B2B2C, Disruptive Startups, Turnarounds, Thought Leadership

Geoff Kehoe has spent more than a quarter century as a data-driven, fact-based marketer with a range of experience that includes a global marketing leadership role with Motorola Mobility leading a team that launched the RAZR cell phone to highly entrepreneurial startups. He has 15 years of agency management experience in consumer packaged goods, professional services and retail clients developing unique and sustainable market and brand positions based on consumer insights for brands such as Mercedes, Farmers Insurance, Sprint, Oscar Mayer, Hyatt, Walgreens and Home Depot. He was also the co-founder of a database marketing company. Kehoe’s high-performance, go-to-market strategies have scored successes for multinationals engaged in both B2B and B2C operations and today have lent a transformative benefit to clients of Chief Outsiders.

Executive Marketing Positions: 847.274.9090CMO at SmileCareClub [email protected]

CMO at VISANOWCMO at DirectBuyPresident at Wahlstrom Group and GeomentumSr. Director at Motorola MobilityDirector Retail Marketing at ServiceMaster.comSVP Group Account Director at Draft WorldwideManaging Director at MSSBAccount Supervisor at J. Walter Thompson

Please follow this link to Sean’s full bio: chiefoutsiders.com/contact-sean-klunder

Please follow this link to Geoff’s full bio: chiefoutsiders.com/contact-geoff-kehoe


Chief Outsiders, LLC is an “Executives-as-a-Service” firm helping grow mid-sized companies from coast to coast with part-time, or fractional, Chief Marketing Officers. Unique among strategic marketing and management consulting firms, Chief Outsiders CMOs work as part of the company leadership team on a fractional or as-needed basis to not only help develop market based growth

plans, but to be responsible for implementing the plans within the company.

Fractional CMOs for Accelerating Growth

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