SALES & PRODUCTIONGroup PublisherGregory P. Osborne215-489-7000 x101

Associate Publisher Tyra London215-489-7000 x117tlondon@americannursetoday.com

Executive VP of Sales Bill Mulderry215-489-7000 x120bmulderry@americannursetoday.com

Account Managers

Renee Artuso516-741-1772rartuso@americannursetoday.com

John J. Travaline215-489-7000 x118jtravaline@americannursetoday.com

Susan Schmidt847-626-4880sschmidt@americannursetoday.com

Production/ElectronicChannels CoordinatorRachel Bargeron215-489-7000 x119rbargeron@americannursetoday.com

EDITORIALEditor-in-ChiefLillee Gelinas, MSN, RN, FAAN

Executive Editor, ProfessionalOutreachLeah Curtin, RN, ScD(h), FAAN

Managing EditorKathy Goldberg

Art DirectorDavid Beverage

ANA Periodicals DepartmentSusa McCutcheon

The officialjournal of the

American NursesAssociation...

and the dynamicvoice of nursing

2015 Rate Card

A Publication

A

Publicat

ion

May 2014Volume 9 •

Number 5

www.AmericanNurseToday.co

m

Inside ANA • Str

ictly Clinical • Pr

actice Matters •

Career Sphere •

Mind/Body/Spiri

t

CNE

What you need to

know about centra

l

catheters

When someone pus

hes

your buttons: A

growth opportunit

y

Are you violating

copyright law?

Normal-pressure

hydrocephalus:

“Wet, wobbly,

and wacky”

SPECIAL

Focus on...Education

SEEPAGE 39

SPECIAL SECTION

Today’s Travel Nurse

CONTENTS

Overview .................................. 2Issuance & Closings.............. 2Circulation ............................... 3Journal Rates & Discounts... 4Print Specifications ............... 5

Electronic Issues.................... 6e-Edition ................................... 6Website .................................... 7NewsBytes! e-Newsletter.... 8Subscription Information ...... 8

OverviewEditorialAmerican Nurse Today is the onlynursing journal guaranteed to be receivedby all members of the American NursesAssociation and serves as a dynamicvoice of nursing. The journal provides vitalclinical data, information, news and insightfrom authoritative experts that will enablenurses to optimize patient outcomes andadvance their careers and the nursingprofession. American Nurse Todayis an indexed, comprehensive, peer-reviewed journal written by nursing expertsand presented in a reader-friendly format.

Average Issue InformationNumber of articles per issue . . . .12 to 14Average length of articles . . . . . . 3 pages

5 sections of the journal:Inside ANA — latest news and initiativesof the association

Career Sphere – career management andbusiness topics

Practice Matters – issues impacting hownurses can best manage their practice

Strictly Clinical – peer-reviewed informa-tion, CE and clinical tidbits

Mind/Body/Spirit – taking care of thecaregiver

Origin of EditorialStaff-written . . . . . . . . . . . . . . . . .5%Solicited . . . . . . . . . . . . . . . . . . . .35%Submitted . . . . . . . . . . . . . . . . . . .60%Editorial is reviewed by the Editor-in-Chief and other nurse experts/reviewers including Editorial Advisory Board members.

Issuance & ClosingsDate of First IssueOctober, 2006

Frequency12 times per year: 6 print issues and 6 electronic issues

Distribution Date1st week of each month

Closing DatesIssue...............................................................................Closing DateJanuary ............................................................................. Dec. 11, 2014February ...................................................................... Jan. 28, 2015March................................................................................. Feb. 12, 2015April............................................................................. Mar. 30, 2015May...................................................................................... Apr. 15, 2015June ............................................................................. May 29, 2015July....................................................................................... Jun. 11, 2015August .......................................................................... Jul. 31, 2015September ..................................................................... Aug. 14, 2015October ........................................................................ Oct. 2, 2015November........................................................................ Oct. 16, 2015December.................................................................. Nov. 30, 2015

Bold text = Print Issues; Regular text = Electronic Issues

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CirculationBased on current association membershipand database of non-member nurses fromANA-maintained list.

Members – 99.37%Non-Members –

Journal Rates & DiscountsRates effective January 1, 201515% agency discount on total of ad space,color and position charge. Additional costs,such as tip-in charges, etc. are not subject toagency discount.

Earned RatesSpace is calculated based on the total number of insertions on an annual basis.

Print Color ChargesStandard color . . . . . . . . . . . . . . . . . . . $1,255Matched color . . . . . . . . . . . . . . . . . . . $1,4133- & 4-color process . . . . . . . . . . . . . . $3,322

Classified Advertising RatesSee separate classified rate card

Print Preferred PositionsCover 4 & Center Spread . . . . . . . . . . . . . . 50%Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40%Cover 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25%Opposite TOC . . . . . . . . . . . . . . . . . . . . . . . 25%Opposite ANA President’s Message . . . . . 15%Opposite Editorial from Editor-in-Chief . . . 15%

Print Issues (odd months)

1x 3x 6x 9x 12x 18x 24x 36x 48x

Full 11,418 11,128 10,827 10,518 10,203 9,886 9,581 9,287 9,001

2/3 8,334 8,122 7,903 7,678 7,448 7,218 6,994 6,781 6,570

Island 8,105 7,900 7,686 7,467 7,244 7,018 6,803 6,593 6,389

1/2 6,508 6,342 6,171 5,994 5,817 5,637 5,462 5,294 5,131

1/3 4,682 4,563 4,438 4,314 4,184 4,054 3,929 3,808 3,689

1/4 3,883 3,783 3,681 3,577 3,470 3,360 3,258 3,158 3,061

1/6 2,969 2,893 2,816 2,734 2,652 2,573 2,491 2,417 2,340

SponsorPrint advertiser $3,205/issueNon-print advertiser $5,345/issueLeaderboardPrint advertiser $2,675/issueNon-print advertiser $3,745/issueSquarePrint advertiser $2,140/issueNon-print advertiser $2,940/issueSpotlight Banner (Journal Column)Print advertiser $1,870/issueNon-print advertiser $2,405/issueBannerPrint advertiser $1,605/issueNon-print advertiser $2,675/issueTilePrint advertiser $1,070/issueNon-print advertiser $1,605/issue

Electronic Issues (even months)

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Print SpecificationsGENERAL INFORMATIONRequirements or Restrictions for PharmaceuticalProductsAdvertisements must be consistent with FDA guidelines. Any advertisement can be rejected per the discretion of thePublisher and ANA.

Accept New Product ReleasesPlease send to Associate Publisher: tlondon@healthcommedia.com

Ad Format and Placement PolicyAdvertising is placed between and within articles.Standard ad rotation. Due to the nature of this publication,requests for space separation cannot be guaranteed.

Ad/Edit Information Ad/Edit Ratio — 40/60%; Average Folio — 48 pages

ServicesBonus distribution at major nursing meetings.Advertiser Index located in the back of the journal in everyissue. Article reprints are available. Contact the AssociatePublisher, Tyra London at 215-489-7000 x 117 ortlondon@healthcommedia.com.

AD SPECIFICATIONSAd and Bleed SizesPage Size Non-Bleed BleedFull Page 7" x 93⁄4" 81⁄4" x 111⁄8"2/3 Page – vertical 45⁄8" x 93⁄4" 51⁄4" x 111⁄8"Island 45⁄8" x 73⁄8" —1/2 Page – vertical 33⁄8" x 93⁄4" 4" x 111⁄8"1/2 Page – horizontal 7" x 43⁄4" 81⁄4" x 51⁄2"1/3 Page – vertical 21⁄8" x 93⁄4" 23⁄4" x 111⁄8"1/4 Page – vertical 33⁄8" x 43⁄4" NA1/6 Page — vertical 21⁄8" x 43⁄4" NA

Printing Method and Paper StockPrinting method: Web offset. Trim size: 8" x 107⁄8".Cover: 80 lb. coated. Inside pages: 38 lb. coated.Safety margins for live matter: 1⁄4" clear of all trim edges and gutter.Type of Binding: Saddle stitch.Half-tone Screen: 133-line screen.

AD REPRODUCTION REQUIREMENTS• American Nurse Today is printed web offset using com-puter-to-plate technology.

• Digital artwork required. Mac files are required.• Application file formats accepted are: Hi-res PDF,QuarkXPress, Adobe Illustrator, Adobe InDesign, AdobePhotoshop.

• PDF/X-1a files preferred. Fonts should be embedded.Files should be written at 300 dpi.

• Pages must be built according to final trim size (8" x107⁄8"). All bleeds should be 1⁄8" beyond page trim size.

• For eps files using fonts, be sure fonts are converted tooutline or rastorized.

• We print at a 133-line screen; therefore, an image reso-lution of 275-300 dpi is required.

• Use the layout application scaling for design and sizing;once you know the size desired, rescale your image in itsoriginal application and re-import it into your layout documentat 100%.

• Convert all images to CMYK (not RGB). No spot colors.• All colors or graphics must be supplied in a single chan-nel EPS or TIFF format.

• Quark colors must be converted to CMYK, with the spotcolor box unchecked in the Edit Colors dialogue box.

• All page files must be accompanied by laser print and aFuji, Iris, or Kodak proof.

• Files can be submitted on either CD-Rom, DVD, or FTP.Please contact Rachel Bargeron for FTP instructions.

• SWOP standards apply.Contact Rachel Bargeron at HealthCom Media, 215-489-7000, x119 with any questions.Email: rbargeron@healthcommedia.com

All page files must be accompanied by a laser print and a Fuji, Iris, or Kodak proof. Send disk and proof to:Rachel BargeronAmerican Nurse Today, (month of issue)HealthCom Media, Lantern Hill Business Park259 Veterans Lane, 3rd Floor, Doylestown, PA 18901

If no proof is provided by client (or agency), HealthCom Mediaassumes no responsibility for the final printing of the ad.

INSERTSAvailability and Acceptance of InsertsInserts must be approved by the Publisher.BRCs are accepted upon Publisher’s approval. BRCs arecharged at the 1x standard black/white rate and must beaccompanied by an advertisement.Insert RatesInserts are billed at the earned black and white frequency rateper page plus a $1,888 non-commissionable tip-in charge.Sizes and SpecificationsMinimum paper weight:2 pages (single sheet) – 75 lb.4 pages or more (2 sheets or more) – 60 lb.Center position and 4 pages or more – 75 lb.Size – furnished full-page insert – 8 1/8” x 11 1/8”.

TrimmingPrinter trims insert as follows:1/8” at face, 1/8” at foot, 1/8” at head.Quantity180,250 inserts per issue.Packing and Shipping InstructionsBricklayed on pallets, banded or stretch-wrapped or packedin cartons.Inserts should be sent to:Publisher’s Press13487 S. Preston Highway, Lebanon Junction, KY 40150Attn: Amy ComleyPhone: 800-214-1102Include issue, date and quantity of inserts on cartons.

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Electronic IssuesElectronic issue banner ads acceptable for-mats are JPEG and GIF*. Dimensions and filesize limits:

Sponsor 265 x 300 PX — 125 KBJPEG, GIF*

Leaderboard 500 x 75 PX — 65 KBJPEG, GIF*

Square 265 x 265 PX — 100 KBJPEG, GIF*

Spotlight Banner (Journal Column)360 x 200 PX — 75 KBJPEG, GIF*

Banner 265 x 200 PX — 75 KBJPEG, GIF*

Tile 265 x 100 PX — 50 KBJPEG, GIF*

*Files can be animated, HOWEVER the first slideshould contain your brand/company name.

e-EditionSponsorship – think of this as an “electronic cover wrap” ofthe digitized edition of our print journals. Each print issue (oddmonths of the year) are digitized and posted for 2 months.Your exclusive sponsorship is the first information a visitorsees when accessing the e-Edition. A first of its kind andintroduced in 2007, American Nurse Today e-Edition isthe ONLY online nursing journal that benefits advertisers. Asthe exclusive 2-month sponsor your company’s ad will beposted on the landing (portal) page. You “own” the front page– we can even post a web cast for you!

Print Advertisers Non-PrintAdvertisers

Sponsorship $3,000 / 2 months $5,000 / 2 monthsAdditional charges apply for web casts – talk to your Account

Manager.

Frequency: 6 sponsorships availableDigital Available Date: 1st week of odd monthsClosing Date: Materials due by the 25th of even monthsAd Specifications: Please submit a pdf file, 550 pixels x480 pixels; 150 dpi or higher

Print Advertisers Non-Print Advertisers

Sponsorship $3,000 / 2 months $5,000 / 2 monthsAdditional charges apply for web casts – talk to your Account Manager.

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WebsiteThe website of American Nurse Today, the officialjournal of the ANA is an exciting internet destination fornurses. Content on www.AmericanNurseToday.comincludes:• Clinical, practical, useful nursing articles – selectarticles from the journal are accessible

• Drugs and Devices – editorial specific to the lat-est drug therapy options—a hot topic for nurses

• Continuing Education – nurses read a CE articleand take the test online to earn credit hours

• Interactive – Blogs from Dr. Leah Curtin & GuestBloggers

• Latest ANA News• Health news from around the nation – premiersources for health information for women andhealth news from around the world

• Career Sphere – general career, tips and jobhunting information.

• Surveys and polls – our readers’ opinions matter—so we ask questions!

Banners – 3 sizes are available. Advertisementsappear on all web pages within the site – with theexclusion of the Continuing Education section (ANCCrequirement) – maximizing exposure of your promo-tional message.

Text Ads – Your headline and promotional/recruit-ment message along with your logo appear withincontent/articles (with the exception of CNE section).

Regional Banners – Please contact your accountmanager for regional availability and rates.

Closing informationBanners are posted within 48 hours, and posted in30-day increments.

Print Advertisers Non-Print Advertisers

Leaderboard Position $2,500/month $3,500/monthMedium Rectangle Sponsor Position $2,000/month $2,800/monthSkyscraper Sponsor Position $2,000/month $2,800/monthSkyscraper Advertiser Position $850/month $1,200/monthMedium Rectangle Advertiser Position $850/month $1,200/monthText Ad Position $850/month $1,200/month

Specifications:Type Dimensions File Type File Size Limit

Leaderboard 728 x 90 JPEG, GIF 40 KBMedium Rectangle 300 x 250 JPEG, GIF 40 KBSkyscraper Sponsor 160 x 600 JPEG, GIF 40 KBText Ad Maximum 300 character count. Logo size maximum of

100 x 100 pixels

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Web Rates and Specs

...InfoBytes!Weekly e-Newsletter

Opt-in circulation grows every day! Our popular weeklynews letters are written by expert nurse authors and contain awealth of interesting facts and news stories as well as linksto the latest editorial from the journal. Advertisers can post abanner or be the “sponsor” of this timely electronic resource.Ask your Account Manager for a sample of how sponsor-ships work and look. Sponsorship is “spotlighted” in the top“story” with “Sponsored by... (company logo) headline.Submit company logo, high resolution graphic file under 50KB with promotional copy in a Word document, up to 40words. Copy should contain links and contact information.Custom newsletters are also available — let us devel-op a newsletter to fit your audience! Ask your AccountManager for more information.

Subscription InformationPRINT PLUS Subscription Rates12 issues: 6 print issues PLUS have access to all digital productsincluding 6 electronic issues, e-Edition (digitized edition of the printissues) and archives (available through www.AmericanNurseToday.com)US – Individual . . . . . . . . . . . . . . . . . . $29.90 US – Institution . . . . . . . . . . . . . . . . . $213.45 Outside US – Individual . . . . . . . . . . . $40.95Outside US – Institution . . . . . . . . . . $262.10

DIGITAL ONLY Subscription Rates12 issues: all issues delivered electronically to your email address aswell as access to the e-Edition (digitized edition of the print issues) andarchives (available through www.AmericanNurseToday.com)Individual . . . . . . . . . . . . . . . . . . . . . . . . . $9.99Institution . . . . . . . . . . . . . . . . . . . . . . $185.00Back issues US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5US — Institution . . . . . . . . . . . . . . . . . . $15Outside US . . . . . . . . . . . . . . . . . . . . $15

HealthCom Media259 Veterans Lane, Suite 103Doylestown, PA 18901

Phone 215-489-7000 • Fax 215-230-6931 www.AmericanNurseToday.com© 2014 HealthCom Media. All rights reserved.

Specifications:Type Dimensions File Size Limit Rate

Leaderboard 500 x 75 PX 65 KB $1,400 – Print Advertisers$1,900 – Non-print Advertisers

Sponsor 265 x 100 PX 50 KB $1,300 – Print Advertisers$1,700 – Non-print Advertisers

Skyscraper 265 x 400 PX 150 KB $900 – Print Advertisers$1,050 – Non-print Advertisers

Square 265 x 265 PX 100 KB $800 – Print Advertisers$950 – Non-print Advertisers

Banner 265 x 200 PX 75 KB $650 – Print Advertisers$800 – Non-print Advertisers

Tile 265 x 100 PX 50 KB $550 – Print Advertisers$750 – Non-print Advertisers

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