2015 social media sales training
TRANSCRIPT
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Agenda
Social Media For Business
Various Platforms
Our Social Media Services Management & Outreach Facebook Advertising Reputation Monitoring
Sales Action Plan
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Customer Service
Branding
Thought Leadership
Public Relations
Networking
Trust & Retention
Customer Acquisition
It isn’t just a fad.
It’s a fundamental shift in the way we communicate.
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80% of social media users prefer to connect with brands on social media 70% of B2C companies acquire customers on Facebook 43% of B2B companies acquire customers on LinkedIn 79% of US Twitter users are more likely to buy from brands they follow
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Social Media Platforms We Manage
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Showcase a brand
Build a larger online community
Create richer, more "human" relationships
Develop brand loyalty
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Analyze your audience
Examine competitors
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Facebook Customer Support
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Second largest social network
Real-time conversations, focus on live events
Consumers will talk about a brand on Twitter – Be a part of the conversation
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Highly mobile
Social listening
Engage with those not already connected to your audience
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Google+ Huge for local SEO & Reviews
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About impressions, not followers
Active social improves search rankings
Google+
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Increase brand visibility on the second largest search engine. It's bigger than Bing, Yahoo!, Ask and AOL combined!
Google+ & YouTube
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Increases brand authority
Expands reach
Drives traffic to website
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Pinterest Rich Pins
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Professional social network
200 million members
B2B networking
Sales tool
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Company page
Company mission
Employees
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Share updates and articles to engage with the community
Post job openings and drive traffic to the website
Outreach Includes:
An assigned social manager Custom-built pages
Unique social content
Consistent messaging
Quarterly content plans
Monthly reporting
Open communication
Engaging social promotions
Social Media Management
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One of us!
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Outreach Includes:
An assigned social manager
Custom-built pages Unique social content
Consistent messaging
Quarterly content plans
Monthly reporting
Open communication
Engaging social promotions
Social Media Management
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Outreach Includes:
An assigned social manager
Custom-built pages
Unique social content
Consistent messaging
Quarterly content plans
Monthly reporting
Open communication
Engaging social promotions
Social Media Management
sarahndippity
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Outreach Includes:
An assigned social manager
Custom-built pages
Unique social content
Consistent messaging Quarterly content plans
Monthly reporting
Open communication
Engaging social promotions
Social Media Management
sarahndippity
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Outreach Includes:
An assigned social manager
Custom-built pages
Unique social content
Consistent messaging
Quarterly content plans Monthly reporting
Open communication
Engaging social promotions
sarahndippity
Social Media Management
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Outreach Includes:
An assigned social manager
Custom-built pages
Unique social content
Consistent messaging
Quarterly content plans
Monthly reporting Open communication
Engaging social promotions
Social Media Management
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Facebook Ads Manager Metrics
Google Analytics – Network Referrals
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Our Monthly Reports
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Outreach Includes:
An assigned social manager
Custom-built pages
Unique social content
Consistent messaging
Quarterly content plans
Monthly reporting
Open communication Engaging social promotions
Social Media Management
sarahndippity
sarahndippity
Outreach Includes:
An assigned social manager
Custom-built pages
Unique social content
Consistent messaging
Quarterly content plans
Monthly reporting
Open communication
Engaging social promotions
Social Media Management
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Facebook Advertising Services
Reach large audiences for relatively low costs
Precise ad targeting
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Page Likes Ads
We’ll build relationships with all the people who matter to a client.
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Website Conversion Ads
We’ll get people to buy products or signup for things on a website.
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Page Post Engagement Ads:
We’ll reach more people when we boost posts.
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Local Awareness Ads:
We’ll serve ads to people physically near a business.
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Offer Claim Ads:
We’ll promote timely discounts for people to claim.
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Prohibited Ad Content:
Before & After Photos
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Prohibited Ad Content:
Weapons or Scary Images
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Other Prohibited Content
State Lotteries Dating Services
Nudity Gambling
Online Pharmacies Supplements
Tobacco or Drugs
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Facebook Ad Text Restrictions
20% Text Policy
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Facebook Targeting
Building the Ads
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Standard Targeting Options
Demographic Data
– Location
– Zip Code
– Age
– Gender
– Marital status
– Education
– Job Title
– Income
– Home Value
Psychographic Data
– Interests/Likes
– Belief structure
– Political views
– Hobbies
– Life Events
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New Targeting Options
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Data from partner categories
POLK DMX Auto Data
Facebook Custom Audiences:
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New! Facebook Dayparting
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We Post at Optimal Times
Reputation Management
Listen & Monitor Social Media Reviews
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Increase Online Customer Service
Develop Alerts & Improvement Reports
BigWing Advantage
• Natural synergy from being in one department.
• Transparency & frequent correspondence.
• Easily accessible & relatively affordable.
• Access to a suite of professional tools and products.
• Detailed monthly reporting.
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Actionable Steps
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• Analyze their current social presence.
• Is social a good fit? ASK US!
• Will they grant us access to their pages?
• Determine their budget: Minimum of $750 - $1000/month
• Ask them if they are running social media ads.
• Share our services handout.
• Bring us to meet them and discuss strategy.
Overcoming Objections
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• Client thinks it’s too expensive…
Determine their skillsets
– Respond timely and professionally
– Engage with community correctly
– Create a brand voice document
– Conversion Pixels
– Highly targeted ad campaigns
– Reporting on various metrics
• Canned or Automated Posting?
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Social Media Proposal
Questions
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