2015 state of embedded analytics report

Logi Analytics Confidential & Proprietary

Preparing for the Future with Author & Analyst Wayne Eckerson

What Will Embedded Analytics Look Like In 2020?


OUR SPEAKERS

2

WAYNE ECKERSON BRIAN BRINKMANN

Author & Analytics Analyst VP – Products


Agenda

3

1 What is Embedded Analytics

3 Embedded Analytics 2020

2Top Insights from the

State of Embedded Analytics Survey

© Eckerson Group LLC

= Reporting = Analysis

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Prompt Action

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Evolution of Embedded Analytics


Embedded Analytics

6

Integration of analytic content and capabilities inside software applications


Agenda

7

1 What is Embedded Analytics

3 Embedded Analytics in 2020

2Top Insights from the

State of Embedded Analytics Survey


2016 State of Embedded Analytics Report

8

• Current adoption and future trends

• Value of embedded analytics

• How to embed analytics

http://www.logianalytics.com/report/

state-embedded-analytics-2016/


Survey Demographics

9

278 244

Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary

Adoption and Use of Analytics Continues to Disappoint

10


Expanding the User Base

11

Adoption of embedded analytics doubles that of traditional BI

52%43%

In 1-2 yearsToday

Adoption of

embedded analytics:

Overall adoption of

BI / Analytics: 22%


Embedded Analytics is Preferred

12

87%Want analytics embedded inside

applications they use every day


Embedded Analytics Trends

1.BI is dead (or disappearing quickly)

2.Embedded Analytics (finally) Makes BI Pervasive

13


Every Organization Should Use Embedded Analyticsto Improve Performance

14


Strategic Benefits for Commercial Software Providers

15

Embedded analytics drives market success


Driving Revenue with Embedded Analytics

16

Most software providers have increased sales

93%of commercial ISVs and SaaS

providers say embedded analytics

has helped them increase revenue

24%Median value of how much they

charge on top of their core offering:

Up from 15% in 2014


Strategic Benefits for IT Application Providers

17

Users are top of mind


Increasing Value of Embedded Analytics

18

45%2016

Median value of

embedded analytics

in an application:35%

2014





3.Embedded Analytics is Strategic

19


Embedded Analytics:How to Get Started

20


Embedded Analytics Software Landscape


Let a Partner Help with Embedded Analytics

22

Maintain Focus on Core Application


Embedded Analytics Capabilities

23

Advanced analytics makes its move






4.“Buying” wins over “Build” for analytics

24


Not All Embedded Analytics are Created Equal

25


UIWorkflowSecurity

Embedded Analytics Maturity Model

26

Deeper integration improves user experience and differentiation

UIWorkflowSecurity

UISecuritySecurity

Integration:


Deliver Strategic Benefits Through Embedded Analytics

27






4.“Buying” wins over “Build” for analytics

5.Embed Deeper for better results

28


Embedded Analytics 2020

Infused Analytics Will Become the Standard

29


Best Practices to Drive Self-Service Analytics Adoption


Self-Service Expands to Include Every User

30


Best Practices to Drive Self-Service Analytics Adoption

Advanced Analytics Gets Operationalized


Self-Service Expands to Include Every User

31


Questions?

32

Logi Analytics Confidential & Proprietary33

GET THE 2016STATE OF EMBEDDED

ANALYTICS REPORT

http://www.logianalytics.com/report/

state-embedded-analytics-2016/