20150121 online en visual storytelling - anwb digital campus
TRANSCRIPT
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ONLINE EN VISUAL
STORYTELLINGPaulus Veltman
3 maart 2015
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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia
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3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR
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#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR
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#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
ZWERMVERHALEN
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1. Verhalen in een digitale cultuur
2. Praktische opdracht 1
3. De geheimen van viral video
4. De beeldexplosie
5. Praktische opdracht 2
ONLINE EN VISUAL STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
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VERHALEN IN EENDIGITALE CULTUUR
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Foto: Wikipedia Commons
PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VERBINDEN MENSEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VOEGEN WAARDE TOE
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VERHALEN BRENGEN EMOTIE OVER
PAULUS VELTMAN | SPEAKER INNOVATOR
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VERHALEN ZIJN TROJAANSE PAARDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Stories are more compelling than facts
2. The more absorbed readers are in a
story, the more the story changes them
3. Highly absorbed readers also detected
significantly fewer "false notes" in
stories—inaccuracies, missteps—than
less transported readers
MELANIE GREEN EN T IM BROCK (UNC)
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
PLOT
PAULUS VELTMAN | SPEAKER INNOVATOR
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JOSEPH CAMPBELL: THE HERO’S JOURNEY
PAULUS VELTMAN | SPEAKER INNOVATOR
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J IJ BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR
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J IJ BENT DE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
AN UNEXPECTED BRIEFING
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PAULUS VELTMAN | SPEAKER INNOVATOR
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EMPOWERMENT STORIES
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
#ANWBelek t r i sch
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PAULUS VELTMAN | SPEAKER INNOVATOR
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FANVERHALEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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• Maak jonge mensen enthousiast voor de
ANWB
• Bedenk een empowerment story
• Wie is de held? Wie is de mentor?
• Doe dit samen met je buurman /
buurvrouw
• 5 minuten
PRAKTIJKOPDRACHT 1
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE GEHEIMEN VANVIRAL VIDEO
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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HET GAAT NIET VANZELF
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Het gaat om het verhaal, niet om het
product
2. Show, don’t tell
3. Reclamekwaliteit is niet nodig
4. Help je video over het dode punt
5. Kies het juiste tijdstip
HOE MAAK JE EEN VIRAL VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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WAT IS DE MEESTBEKEKEN ANWB -VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
ANNOTATIONS
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PAULUS VELTMAN | SPEAKER INNOVATOR
YOUTUBE.COM/PLAYBOOK
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PAULUS VELTMAN | SPEAKER INNOVATOR
VLOGGEN
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DE BEELDEXPLOSIE
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
STORYTELING FOR GOOD
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SOCIAL NEWSROOM
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
INFOGRAPHICINFOGRAPHIC
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PAULUS VELTMAN | SPEAKER INNOVATOR
ANIMATED GIF
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
VIRAAL
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PAULUS VELTMAN | SPEAKER INNOVATOR
TRAFFICMAGNEET
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
ONDERWEG-MOMENT: #ANWBFREETOGO
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PAULUS VELTMAN | SPEAKER INNOVATOR
NIKE TWEE JAAR OP INSTAGRAM
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PAULUS VELTMAN | SPEAKER INNOVATOR
ICONOSQUARE.COM: #ANWB
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PAULUS VELTMAN | SPEAKER INNOVATOR
REPOST FOR INSTAGRAM
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PAULUS VELTMAN | SPEAKER INNOVATOR
KIJKJE ACHTER DE SCHERMEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
SNAPCHAT
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PAULUS VELTMAN | SPEAKER INNOVATOR
MULTIPLATFORM -CAMPAGNES
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PAULUS VELTMAN | SPEAKER INNOVATOR
INHAKERS
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PAULUS VELTMAN | SPEAKER INNOVATOR
GOUD VAN OUD
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PAULUS VELTMAN | SPEAKER INNOVATOR
KORTE VIDEO’S
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PAULUS VELTMAN | SPEAKER INNOVATOR
VISUAL OP MAAT
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PAULUS VELTMAN | SPEAKER INNOVATOR
ZELF VISUALS MAKEN: CANVA.COM
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• Neem het verhaal van zonet
• Bepaal welke online kanalen je gaat
gebruiken
• Bedenk wat je gaat delen
• Bedenk hoe je het gaat aanjagen
• 5 – 10 minuten
PRAKTIJKOPDRACHT 2
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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@paulusveltman
paulusveltman.nl
DEZE PRESENTATIE STAAT OP