2016 - dot ro digital marketing trends

Dot RO

Digital Marketing Trends

2014 - 2016

Dot RO(.)ro

is the Romanian top domain extension

Dot ro trends in online marketing study

shows the marketing objectives, the

actions and tools used by Romanian

marketers

2013 – 60 participants 2014 – 40 participants 2015– 256 participants2016– 398 participants

60%18%

14%

7% 1%

The 2016 study - 398 respondents profile

Business Owners

Digital Marketers

Marketing Managers

Sales Managers

Others

Top PriorityObjectives

2014, 2015, 2016

Top Priority Objectives

2014

1. Consolidation of market position2. Maintaining customer loyalty

3. Connect with as many POTENTIAL customers as possible

Using online / digital tools and options


20151. Sales Generation

2. Connect with more CUSTOMERS3. The up-sell growth on CURRENT and

PAST clients



2016

1. The up-sell growth on CURRENT and PAST clients

2. Customer relationship development3. Connect with as many POTENTIAL

customers as possible


Top PriorityNEW Objectives

2014, 2015, 2016


2014

1. Consolidation of market position 2. Top-of-mind awareness

3. The exposure of the brand / company



20151. The up-sell growth on CURRENT and

PAST clients2. The exposure of the brand /

company3. The improvement of digital

marketing management



2016

1. Customer relationship development2. Construction of a certain perception

about the brand3. Efficient management of the digital

presence


Top PriorityObjectives for those with 75% + transactions in

online / digital2014, 2015, 2016

Top Priority Objectives for those with 50%

+ transactions in online / digital2014

1. Identifying new sales opportunities2. Increase market share

3. Reducing the cost of communication with customers



+ transactions in online / digital2015

1. The growth of sales volume on current and past clients

2. Sales Generation3. Increase website traffic (organic,

recommendations, etc.)



+ transactions in online / digital20161. Sales generation

2. Connect with as many POTENTIAL customers as possible

3. Customer relationship development


Top PriorityObjectives for those with

75% + transactions offline (Shops & Other)

2014, 2015, 2016

Top Priority Objectives for those with 75% + transactions offline (Shops &

Other)2014

1. Online marketing mix diversification2. Customer loyalty improve

3. Consolidation of market position



Other)2015

1. Market share increase2. Connect with more CUSTOMERS

3. Maintain customer loyalty



Other)2016

1. The up-sell growth on current and past clients

2. Customer relationship development

3. Market share increase


Top Spending IntentMarketing Budget Split

100,000 EUROS 2015, 2016

Top marketing spendingMarketing Split

2015

1. 18,32% - TV / radio / print campaigns

2. 18,06% - CPM optimized campaigns3. 13,64% digital customer media

actions

Top marketing spendingMarketing Split

2016

1. 16,27% Advertising – CPC 2. 13,44% Search engine marketing

3. 13,39% TV/radio/press advertising

How do you think B2B or B2C differ in terms of digital

marketing approach?

Talk To This GuyCaraliu Samuel (Sam)+40 0770,460,[email protected]

From

MediawriteThe Web Content-Media Agency

http://mediawrite.eu/

http://mediawrite.eu/trenduri-marketing-online/?utm_source=slideshare&utm_medium=presentation&utm_content=dotro&utm_campaign=dotro-europe