dot ro trends in online marketing

14
Dot RO trends in online marketing

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Post on 20-Jun-2015

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Marketing


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DESCRIPTION

Dot ro trends in online marketing is the first step of a project conducted by Mediawrite - The Web Content-Media Agency. It aims to provide a realistic view over the online marketing practices in different countries within the European Union. For more info visit http://mediawrite.eu/ (Romanian)

TRANSCRIPT

Page 1: Dot RO Trends In Online Marketing

Dot RO trends in online marketing

Page 2: Dot RO Trends In Online Marketing

Dot (.) ro is the Romanian top domain name extension

Page 3: Dot RO Trends In Online Marketing

Dot RO trends in online marketing study shows the objectives and the tools used by Romanian marketers

Page 4: Dot RO Trends In Online Marketing

40 marketers responded for the 2014 dot ro trends in online

marketing

Page 5: Dot RO Trends In Online Marketing

MOST WANTEDobjectives

Page 6: Dot RO Trends In Online Marketing

1. To build certain perception about the brand

2. Consolidation of the brand’s position on the market/niche

3. Connecting with potential customers

Using the online marketing actions

Page 7: Dot RO Trends In Online Marketing

MOST WANTEDnew objectives

Page 8: Dot RO Trends In Online Marketing

1. Customer relationship development

2. Connecting with potential customers

3. Sales generation

Using the online marketing actions

Page 9: Dot RO Trends In Online Marketing

MOST WANTEDObjectives for those with online transactions

Page 10: Dot RO Trends In Online Marketing

1. Sales generation2. Social media marketing

activities3. Sales leads generation

Using the online marketing actions

Page 11: Dot RO Trends In Online Marketing

MOST WANTEDObjectives for those with offline transactions

Page 12: Dot RO Trends In Online Marketing

1. Connecting with potential customers

2. Sales generation3. The online marketing

improvement

Using the online marketing actions

Page 13: Dot RO Trends In Online Marketing

Want to see the results from other countries within the EU?