2016 leadership in digital marketing forum (new york) · 2016-12-15 · agenda 2016 leadership in...
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2016 Leadership in Digital Marketing Forum (New York)
Wednesday, OctOber 19, 2016
administrative nOtes
securityPlease wear your name badge at all times during the meeting.Please do not leave your personal belongings unattended in the meeting rooms.Argyle Executive Forum will not be responsible for items left in the rooms.
mobile devicesPlease do not allow any mobile device to disrupt the meeting while in session.All devices should be on silent mode.
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Speaker Materials are available upon request, pending availability.
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
agenda
2016 Leadership in digital marketing Forum (new york)
Wednesday, October 19, 20167:20am – 5:15pm
7:20am – 8:20am
Breakfast
8:20am – 8:30am
Argyle Executive Forum Opening Remarks Featuring Argyle Host
Scott McAllisterDigital Marketing Transformation Agent
8:30am – 8:35am
Session Introduction by Jun Group
Mitchell Reichgut CEO Jun Group
8:35am – 9:10am
Keynote Presentation: “The Digital Transformation Playbook: Rethink Your Business for the Digital Age”
Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? In his new book, globally-recognized digital expert David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking. Drawing on case studies from GE to Caesar’s Casino, and JC Penney to The New York Times, Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value. In The Digital Transformation Playbook, he provides a practical framework to help you rethink your own business—to unlock growth in the digital age.
David RogersAuthor, “The Digital Transformation Playbook”Columbia Business School
agenda
9:15am – 9:35am
Thought Leadership Spotlight presented by Oracle
Oracle
9:35am – 10:05am
Coffee Break
10:10am – 11:00am
Breakout Session #1
Track 1: Panel Discussion: “Leadership Speaks - Analytics in Marketing”
• Best practices in building an analytically driven marketing organization• Using analytics to meet the growing demands for customer-centered activities• Leverage marketing analytics to align campaigns around the customer focal-point• Talent and structure needed to achieve success• Collaborating with IT, finance, and sales to help create a unified view of the customer
Moderator:Imran Haque Head of eCommerce, Digital Strategy and Multichannel Marketing Zoetis
Panelists:Lisa HicksSenior Head, Digital MarketingPhilips
Tim PerekNorth American Head of Digital Customer ExperienceSchneider Electric
Elyse SouthwellVice President of Advertising & Digital Sales NASDAQ
Adele Sweetwood Senior Vice President Global Marketing SAS
Jennifer JonesDirector, Industry Product Marketing
agenda
Track 2: Fireside Chat: “Behavioral Marketing in the Digital Era”
The use of Behavioral Marketing opens a new top-performing marketing channel for all digital marketers. Join Dave Campbell, Bounce Exchange’s VP of Conversion Strategy, and guests in this fireside chat about how they’ve implemented a Behavioral Marketing approach for their online strategies. The discussion will revolve around:
• What is Behavioral Marketing and what sets it apart from other marketing channels?• How have consumer-facing companies graduated from using simple digital strategies to a much
more advanced behavioral marketing platform?• What mistakes have been made and what successes have been achieved through each company’s
digital marketing journey? • As they experience the growth of their own markets and companies, what are the next steps to
ensure that Behavioral Marketing will become a top-performing marketing channel?
Featuring:Dave Campbell, Vice President of Conversion StrategyBounceExchange
Stephanie Urban Director of Digital Marketing, Tarte.com Tarte, Inc.
Matthew ZerboDirector of Conversion, Kaplan Test PrepKaplan Higher Education
agenda
Track 3: Fireside Chat: “How Engaging is Your Brand?”
Peter DeNunzio, CEO of HelloWorld, a digital marketing solutions company working with the world’s best brands, will host a fireside chat on driving quantifiable business results through digitally enabled brand/consumer engagement.
Earning and retaining the loyalty of today’s fickle consumer is driving a re-definition of how marketers think about loyalty beyond the traditional points based rewards program. For example, HelloWorld conducted a study to quantify just how much engagement matters and show the impact of engagement on purchase and loyalty. One finding shows that there is a 21% increase in shopping visits at consumers’ favorite retailers as engagement increases.
This session will be a frank conversation with a trail-blazing brand thought-leader and innovator, Greg Chambers, Group Director of Digital Innovation, Coca-Cola and David Rogers, a member of the faculty at Columbia Business School and author of the recent book “The Digital Transformation Playbook: Rethink Your Business for the Digital Age,” exploring how brands set themselves up to successfully, and unsuccessfully, evolve their business through technology to keep pace with – and stay a step ahead of – the ever-changing digital consumer, create frictionless and value-added touch points and drive ultimate loyalty. Featuring:Greg ChambersGroup Director - Digital InnovationThe Coca-Cola Company
Peter DeNunzioCEOHelloWorld
David RogersAuthor, “The Digital Transformation Playbook”Columbia University
agenda
Track 4: Discussion Group: “The Rise of Customer-Driven Marketing”
There is a dramatic shift underway from brand-initiated to customer-driven marketing. In this interactive roundtable discussion session, Argyle Executive Forum, in partnership with Movable Ink, will bring together senior digital marketers to discuss how to manage and plan strategically for this new age of B2C marketing automation. Designated leaders at each roundtable will steer conversations focused on:
• What are the key differences between a brand-initiated & customer-driven marketing approach? Why now?
• What are some powerful examples of customer-driven campaigns?• How do you manage the complexity of data, interactions, context, and behavior to create • personalized communications?
11:00am – 11:10am
Switch Track Sessions
11:10am – 12:00pm
Breakout Session #2
Using Social Analytics”
Building a successful content marketing strategy means deeply understanding your ideal consumer audience, knowing what they’re interested in, and creating content that appeals to them – ideally through the channels they like to use most. In this fireside chat, Networked Insights CEO, Dan Neely,
advanced social analytics to help fuel a winning enterprise-wide content marketing strategy and drive improved results.
Featuring:Mari PagliughiHead of Digital Communication
Interviewed by:Dan NeelyCEONetworked Insights
Track 1: Fireside Chat presented: “Data-Driven Storytelling - How Guardian Creates Better Content
interviews Mari Pagliughi, Head of Digital Communication at Guardian, to learn how they use
Guardian
agenda
Track 2: Fireside Chat: “Connecting The Marketing & Measurement Dots”
Acting on consumer data insights for better cross-channel media performance. Nielsen will present key learnings of brands using better data and tools to improve their media decision-making and marketing ROI. You will learn what brands must do to regain control of consumer data and see the value of linking TV to digital to actual sales data.
This session will focus on the must-know trends, use cases and real-world applications of data that will have the biggest impact on media spend allocation and performance in the months ahead.
Featuring:Angela GirardinVice President, Client ConsultingNielsen
Michele DonatiSVP, Managing Director, WHEREHorizon Media
agenda
Track 3: Panel Discussion: “Delivering a Unified Customer Journey”
• Top challenges the customer journey has presented in the past few years• Best practices in tracking the customer’s journey through various channels• Capturing data during the customer journey and leveraging the information to create a better
experience• Navigating through complex journeys within an existing technology ecosystem
Moderator:Paul Tyler
Panelists:Ken Bausch Vice President Marketing World Kitchen
Ashley Berman VP, Acquisition Marketing Birchbox
Will Brunt Senior Vice President of Marketing and Chief Innovation OfficerSmithfield Foods
Kristin Fassler Vice President, Director of MarketingRandom House
Matt NolanDirector of Product MarketingPegaSystems
Chief Marketing Officer Phoenix LIfe Insurance
agenda
Track 4: Group Discussion: “Flipping the Marketing Equation”
For decades, brands pushed out messages to attract their audience’s attention, earn trust and win wallets. But the new era of digital marketing has transformed the relationship between brands and consumers. Eighty-one percent of marketers rate earned media as the most effective channel, so why are they placing so much more emphasis on paid and owned?
Argyle Executive Forum, in partnership with Cision, is bringing together leading marketers for an interactive roundtable discussion to learn why earned media and content marketing is critical to engaging Buyer 2.0 and gaining audience trust. Learn how you can leverage data and technology to effectively scale the use of earned media, integrated with paid and owned media in an omnichannel approach to execute more targeted campaigns and deliver ROI.
12:00pm – 1:00pm
Lunch
1:00pm – 1:20pm
Thought Leadership Spotlight: “Mapp The Customer Experience”
Marketers spend massive amounts of time trying to achieve the next click, impression, download – or if they’re truly lucky enough – a successful conversion. For so long the mindset has been more email, more communication, more everything. But what happens when you remove some of the mass emails? And you quit mass sending altogether? Can sending less really be more powerful to your bottom line? Join this lively discussion to take a deep dive into digital marketings latest and greatest trend – the philosophy of Quantifiable Creativity. How does it work and why should marketers care? Hear the results two top brands had as we discuss cross channel attribution technology and creative strategies that drove unexpected results for both. Walk away with actionable and easy to implement steps to cre-ating a meaningful and engaging digital journey for your customer.
Sean ShoffstallVice President, MarketingMapp
agenda
1:20pm – 1:40pm
Thought Leadership Spotlight: Reading Minds and Gaining Loyalty in the Hyper-Adoptive Age
How do you gain and retain customer loyalty in the age of “instant” everything? The short answer is mind reading – the long answer is smart marketing strategy. In this session, IgnitionOne CEO Will Margiloff breaks down the realities of connecting with a hyper-adoptive consumer base, and why predictive marketing holds more answers than a crystal ball.
Will MargiloffCEO and FounderIgnitionOne
1:40pm – 2:10pm
Coffee Break
2:10pm – 3:00pm
Breakout Session # 3
Track 1: Fireside Chat “Bringing an Integrated Content Model to Life”
Join a fireside chat discussion on bringing an integrated content model to life, and the value that can be driven with consolidation and flexibility. Through recent global case studies focused on joint accountability between marketing, procurement, the production company and creative agency, the audience will hear how some of the world’s top marketers are thinking about content, driving efficiencies across their businesses, and how to get started in their own companies.
Featuring: Jethro FergusonCEO North AmericaProdigious
Vincent GeraghtyExecutive Vice President, Executive Director of ProductionLeo Burnett USA
agenda
Track 2: Panel Discussion: “Driving Brand Engagement in the Digital Age”
• Initiating a cross-functional digital transformation strategy to better engage with your customers across the organization
• Engaging with the customer at the right place and time through multi-screen digital marketing• Managing the “always-on, always-engaged” customer-driven landscape• Delivering an innovative, seamless customer experience that connects across both physical and
digital worlds
Moderator: Jes SantoroSenior Vice President, PTV SalesTubeMogul
Panelists:Jerome Hiquet Chief Marketing Officer Tough Mudder
Donald King Vice President, Chief Marketing Officer Zoro
Elissa TomasettiSenior Vice President, MarketingScholastic Publishing
Robin WyattVice President, Marketing, Disney Theatrical Group The Walt Disney Company
agenda
Track 3: Fireside Chat: “Improving Customer Engagement through Digital Transformation”
Featuring:
Marketo
Andrew MarkowitzGeneral Manager, Global MarketingGE
Please join Hally Pinaud, Marketo, and Andrew Markowitz, General Electic, for a discussion on how GE has embarked on their journey of digital transformation. This interactive chat will cover multiple aspects of GE's marketing transformation, spanning business process improvements, team structure changes, re-envisioning demand generation, as well as leveraging marketing technologies to improve their overall customer engagement.
Hally PinaudEmerging Enterprises Lead
agenda
Track 4: Panel Discussion: The Next Frontier of Content Marketing in a Digitally Driven Ecosystem
• In an age where technology is adapting faster than human behavior, how do marketers, ensure they are reaching customers with the right message at the right time?
• Adapting a modern, interactive approach to content marketing• Engaging customers through interactive, personalized content across various channels• Leveraging content to humanize the brand• Differentiating content for various platforms and building a loyal following on each
Moderator: MQ QureshiFormer Head of Global Digital Experience, McDonald’s Corporation / Founding PartnerXooba
Panelists:Aniko DeLaneyGlobal Head of Corporate Marketing, Managing DirectorBNY Mellon
Amanda RubinGlobal Co-Head, Brand and Content StrategyGoldman Sachs
Angela TribelliChief Marketing OfficerHarperCollins Publishers
Lucy ZachmanManaging Director - Digital MarketingSynchrony Financial
3:00pm – 3:25pm
Coffee Break
3:25pm – 3:30pm
Session Introduction
Nick CarconeSenior Competitive Intelligence MavenTrackMaven
agenda
3:30pm – 4:05pm
Keynote Presentation: “Tweaking the Purchase Funnel and Some of Our Campaign Objectives”
• Does “awareness” exist only at the top of the purchase funnel?• Is Awareness and Direct Response the only way to categorize our campaigns?• How should we factor in the element of “time” when measuring success?• Where does social play as part of the purchase funnel?
Frank Wong will be discussing actionable insights on how you could plan your integrated campaigns more strategically with data and frameworks, measure the relevant KPIs, and manage expectation appropriately within your organization on campaign ROI.
Frank WongHead of Digital MediaHyatt Hotels Corporation
4:05pm – 4:15pm
Argyle Executive Forum Closing Remarks Featuring Argyle Host
Scott McAllisterDigital Marketing Transformation Agent
4:15pm – 5:15pm
Closing Reception
__________________________________________________________________________________
*Please note, the agenda is subject to change.
The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.
Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.
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thought Leadership spotlight partners
IgnitionOne’s marketing cloud technology and expert services simplify the task of identifying and engaging specific consumers at key moments of influence across channels – and across desktop, mobile or however the consumer prefers to engage. IgnitionOne marketing solutions are proven to convert more visitors, im-proving return on ad spend and online revenue. Leveraging its proprietary engagement scoring engine and data management prowess, the system uniquely measures the historical and real-time behavior — what products and services are most relevant to them and when they’re most likely to convert. Armed with this insight, the platform can deliver relevant offers orchestrated across digital channels, personalize website content and more, to dramatically improve conversions. IgnitionOne’s flexible marketing hub technology includes advanced data management and analytics, turning big data into actionable campaigns within a few clicks. Integrate your existing channel solutions into the hub or use tools native to the system, includ-ing website personalization, email, search and display – for marketing automation based on a complete customer view.
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Find out more at www.ignitionone.com
Mapp Digital, LLC, is one of the largest independent digital marketing technology companies in the world. A consumer engagement platform built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services allowing marketers to optimize messaging across email, social, mobile push and web marketing. We simplify complexity so marketers can focus on what really matters to their business. Contact us for a demo today. Mapp.com I [email protected] I 866-586-3755
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about Oracle marketing cloudModern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, en-gage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences. marketing simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.
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thought Leadership spotlight partners
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SAS works with marketing executives like you every day – delivering powerful solutions to solve your toughest marketing and organizational challenges. Right this minute, organizations worldwide are turning to SAS® for straightforward advice on how to build a more durable and profitable customer base by:
• Fostering customer-centric business strategies in a product-centric organization.• Transforming volumes of customer data into insight that can be used to make smarter decisions.• Formulating a progressive strategy for implementing the technology to get there.
Why? Marketing’s challenges have changed. Our customers are highly informed and connected. They expect consistent service through every channel – from the Web, email, phone and the storefront – which makes orchestrating interactions even more complex.
Leading organizations view the empowered customer as an opportunity to drive profitable revenue growth by transitioning to a customer-focused business strategy. To make a successful transition, companies need an integrated marketing management framework.
This holistic approach solves critical marketing challenges – from formulating strategy, to gaining insight from data and analytics, to optimizing customer interactions, to understanding the customer experience.
Providing a full suite of customer intelligence solutions fueled by the world’s best analytics, SAS gives organizations the power to:
• Find the most profitable growth opportunities. • Take the best marketing actions.• Maximize cross-business impact.
Used at more than 55,000 sites in 131 countries, including 90 of the top 100 companies on the 2011 Fortune Global 500® list, SAS is proud to celebrate more than 35 years of giving our customers THE POWER TO KNOW®.
Learn about all of our marketing solutions and how the best companies are using SAS to stay on top at sas.com/solutions/crm.
panel and app partner
partners
panel partners
Pegasystems develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 2000 custom-ers include many of world’s most sophisticated and successful enterprises. Pega’s applications, available on-premises or in the cloud, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale.
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For more information, please visit us at www.pega.com.
TubeMogul is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables marketers to gain greater control of their global advertising spend. Our independent, buy-side focus means we only serve brands and agencies and remain aligned with the incentives of our clients. TubeMogul was incorporated in 2007 and is based in Emeryville, California with offices in New York, London, Sydney, Singapore, Toronto, Tokyo and across the United States.
partners
Fireside chat partners
Bounce Exchange is a behavioral automation software and analytics company. Their behavioral marketing platform drives incremental revenue per visitor and enhances the value of all other marketing channels by increasing purchase intent. This technology is employed by marketers to build complete profiles of their site visitors and then, based on these profiles, direct marketing efforts towards the most productive actions possible. The platform is live on thousands of digital properties across a diverse array of industries. Headquartered in New York City, Bounce Exchange is widely recognized as a leader in employee retention and workplace culture. Internet Week, Crain’s New York, Computerworld and Fortune have all awarded the company for being among the best places to work in tech.
HelloWorld is a digital marketing solutions company working with the world’s leading brands across all industry verticals. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit (HQ), New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns across 44 countries for clients such as Coca-Cola, Microsoft, the Gap, and Procter & Gamble.
HelloWorld creates active brand-consumer interactions through promotional and gamification campaigns to spark interest, Human Loyalty™ programs to retain and reward, and multi-channel messaging to keep the conversation going in market. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen customer impact. Visit us at HelloWorld.com for specific solutions and case studies.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing exper-tise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
partners
Fireside chat partners
Networked Insights is an enterprise platform for brand marketers. Our platform uses real-time consumer data to produce strategic, actionable insights. Our customers rely on these insights to inform audience segmentation, content strategy, media investment and more.
In our platform, you can see your and your competitor’s audiences, how your campaigns are driving consumers through your purchase funnel and how they are contributing to your brand health, all in real-time.
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Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. In recent years, Nielsen has bolstered its advertising effectiveness capabilities and offers clients the ability to understand who their ads have reached, how their ads have resonated and whether their ads drove a consumer reaction, such as purchases. Nielsen Campaign Ratings and Nielsen Brand Effect are the signature solution suites that measure the reach and resonance of ads across platforms. For more information, visit www.nielsen.com.
partners
Fireside chat partners
Prodigious will facilitate a fireside chat discussion about our approach to bringing an integrated content model to life, and the value that can be driven with consolidation and flexibility. We’ll share the stage with our partners to discuss a recent global client case study focused on joint accountability between marketing, procurement, the production company and creative agency. The audience will hear how some of the world’s top marketers are thinking about content, driving efficiencies across their businesses, and how to get started in their own companies.
discussion group partners
Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals. Offering the industry’s most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
What happens in the moment influences how we act, and how we remember it. Shouldn’t marketing do the same thing? Movable Ink’s mission is to enable brands to market in the moment with real-time digital content delivered at massive scale. agileEMAIL, by Movable Ink, is changing the way email marketing is done empowering brands to design, code, and send email that reacts and adapts at the moment an email is opened, or reopened. Now marketers can change the content of an email after it is sent, automatically tailoring and personalizing every message, to deliver the most relevant email message for everyone. It’s easy to use, works with any email service provider, and provides consumers with the highly engaging email they are looking for. Movable Ink’s agile marketing solution makes it easy to plan, create, and execute email campaigns that adapt to each individual consumer the instant they engage. Hundreds of innovative brands, such as American Eagle Outfitters, Time Inc., Lilly Pulitzer, and Finish Line, use agileEMAIL, by Movable Ink, to increase email engagement, conversions, and ROI. The company is headquartered in New York, New York with an office in London, England. For more information, please visit http://www.movableink.com.
partners
session introduction partners
Jun Group is a mobile advertising technology company that delivers video and branded content to millions of people on their favorite devices. The world’s best-known advertisers trust Jun Group because everything we do is brand safe, viewable, and transparent.
Users unlock entertainment, points, or other digital content by watching videos.
We amplify our placements on premium editorial sites, applications, and value exchange units.
TrackMaven’s competitive intelligence platform has been adopted by hundreds of the world’s best brands. Content and social media marketers use TrackMaven to benchmark content performance and identify engaging topics and tactics. This helps them become more data-driven and increase marketing effectiveness.
Founded in 2012, the company is headquartered in Washington, DC. To learn more, visit WWW.TRACKMAVEN.COM or follow us on Twitter @TrackMaven.
breakout session partners
Signal (formerly BrightTag) is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together. More than 8,000 brands and digital agencies around the world rely on Signal’s patented technology. Visit www.signal.co to learn more.
partners
breakout session partners
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
senior supporter partners
Founded in 2010, Adgorithms liberates marketers from the pain and complexities of modern marketing. The company built “Albert” - the first-ever artificial intelligence (AI) marketing platform – to serve as a highly intelligent and sophisticated member of a marketing team that is able to perform many of the manual, time-consuming tasks that exist throughout a marketing campaign – from autonomous media buying to cross-channel campaign execution, testing, optimization, and analysis. Albert also offers proactive, ongoing insights and recommendations on information he has learned and uncovered along his journey. Leading brands such as Harley Davidson and Made.com are leveraging Albert’s artificial intelligence capabilities to increase and accelerate revenue, make more informed investment decisions and reduce operational costs – and do it at a pace and scale that has not previously been possible. For more information visit www.adgorithms.com
partners
Bazaarvoice is creating the world’s smartest network of consumers, brands and retailers. Each month, more than one-half billion consumers view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. Our technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales, and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America and Europe. For more information, visit www.bazaarvoice.com.
the bazaarvoice model
Bazaarvoice is based around a simple truth: When people talk to each other, they buy stuff. And technology has given people more opportunities to connect with products and brands than ever before.
Bazaarvoice helps hundreds of millions of shoppers around the world make more informed and confident purchase decisions by creating a place where they can share their opinions, questions and experiences about the products they buy and the brands they love.
Authentic shopper-generated reviews are the #1 most used and trusted content when consumers decide what to buy. Bazaarvoice is the leading provider of solutions that allow retailers and brands to obtain and use this content in their businesses to increase sales, build customer loyalty and increase profits.
Our solutions allow you to leverage the voice of your customers by creating online social communities that encourage authentic conversations about your brand, putting digital word-of-mouth directly on your site.
We also provide the tools that allow you to translate this user-generated content into actionable insights that drive improvements in marketing, sales, customer service, and product development. We then syndicate that content across the web and through the channel to reach shoppers at every point in the purchase path.
Our network delivers: Network analytics provide insights that help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales, and loyalty.
We think our name says it best—Bazaarvoice—we give shoppers and sellers a voice in the new marketplace. We bring everyone together to have a conversation. We set the table and make the tea. You just have to sit down and say hello.
senior supporter partners
partners
senior supporter partners
Captivate is a cross screen network that connects brands with a highly desirable and difficult-to-reach audience of affluent and influential business professionals through creative, research-driven and Nielsen-measured advertising and marketing programs. The Captivate network consists of over 10 million unique monthly viewers across 10,000 digital video elevator and lobby display units in 1,600 premier office build-ings in the U.S. Our audience is engaged with timely news and actionable information in an uncluttered, 100% viewable, fraud free environment, providing exclusive advertiser placements that allow creative to break through. Mobile extensions, desktop targeting extensions and industry-leading proprietary research services ensure Captivate is able to deliver measurable results for client campaigns.
Dun & Bradstreet grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.
Hootsuite empowers thousands of global enterprises, including 744 of the Fortune 1000 companies, to execute business strategies for the social media era. As the world’s most widely used social relationship platform with more than 10 million users, Hootsuite enables global businesses to scale social media activi-ties across multiple teams, departments, business units and geographies more efficiently and securely. The versatile platform supports a thriving ecosystem of technology integrations, allowing businesses to extend social media into existing systems and programs. Hootsuite Enterprise empowers social media manage-ment as well as social marketing, social customers service and social selling, helping organizations develop meaningful relationships with their prospects and customers and draw actionable insights from social me-dia data. Innovating since day one, Hootsuite’s mandate is to help businesses pioneer the social media landscape and accelerate their success through education programs as Hootsuite University, the Advanced Social Media Strategy Certificate, onsite enterprise training and custom education services as well as professional services including launch and security services. Visit enterprise.hootsuite.com to learn more.
partners
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Using Iterable, marketers quickly build high performance campaigns. Examples include welcome series that engage new users, abandoned shopping cart campaigns that convert customers, or win-back series that reactivate lapsed users. Campaigns can seamlessly include transactional, triggered, and blast emails, as well as mobile push notifications and SMS text messages. Iterable provides marketers with a 360° view of their users via a flexible data model that accepts any data point and can segment users and trigger workflows based on any behavior, event or criteria.
Iterable scales to hundreds of millions of users and was built by the engineers who designed the systems that powered Twitter’s massive initial growth. Flexible and easy to use, Iterable is the platform for marketers who understand the fast pace of modern consumer marketing and want to maximize growth.
senior supporter partners
LiveWorld is a social media solutions company that provides services and software for human engagement at scale to help brands develop deeper relationships with customers. LiveWorld delivers a full range of social media solutions to improve relationship marketing, customer support, and market learning. Fortune 500 brands use our solutions to engage their clients in a way that’s social, personal, and direct, yet affordable and sustainable on a large scale. Our proprietary technology empowers people to moder-ate and respond to user comments at scale and to analyze data in context with human intelligence and sensitivity. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. Learn more at www.liveworld.com and@LiveWorld.
partners
senior supporter partners
Percolate’s complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.
Percolate has offices in New York City, San Francisco, Los Angeles, Austin, Chicago and London, and our clients include iconic, global brands like Unilever, GE, Volkswagen, Coca-Cola, Anheuser-Busch InBev, IKEA and Converse, as well as emerging, high-growth companies like AirBnB, Pinterest, Pandora and Shinola.
MobileBridge is the leader in mobile app engagement and analytics. Our platform provides businesses the power to easily deliver compelling mobile experiences that lead to conversions. Through rich, interactive native assets, customers create dynamic, contextual mobile experiences for targeted segments. As a cloud platform we easily integrate with all existing systems such as CRM, marketing automation, ecommerce or other to connect data to build true 360 views of your customers.
Unlike other solutions, our platform allows customers to create contextual workflows for segmented audiences leveraging attributes from geo-location, proximity, profile, or other sources to create unique mobile experiences for each and every user. Real-time analytics provides insights into customer behavior and enables teams to make informed business decisions quickly. With offices in Boston, Amsterdam, and London, we help companies like Volkswagen, Pirelli, and Burger King elevate their mobile apps to engage users, build brand loyalty, and drive revenue. Learn more at www.mobilebridge.com, check out our blog, or follow us on LinkedIn or Twitter.
partners
Simply Measured is the world’s leading social measurement platform, helping marketers understand conversations, conversions, and everything in between.
Simply Measured is the only analytics solution certified by Facebook, Twitter, Tumblr, and YouTube. Integrated with more than a dozen networks and data enrichment partners, we provide the leading analytics and attribution solutions, helping you understand everything happening on social media, and what it means to your business.
Over 100,000 marketers and more than 50% of the Interbrand Top 100 companies use Simply Measured to identify new opportunities, plan their social campaigns, optimize activities for better results, and tie those results to business goals.
senior supporter partners
Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. We unleash the full power of customer information, empowering marketers to identify and replicate their most profitable customers.
Our Integrated Marketing Solution (IMS™) delivers operational insights, not just analytics. Driven by engagement history, customer demographic data and current media spend, IMS™ delivers higher conversions through highly refined ROI analysis and marketing offer optimization.
Pluris’ Offer Optimization Solution is a SaaS based Offer Management platform that can be incorporated into a single or multiple DR channels. The MORE™ (Marketing Optimization and Recommendation En-gine) technology mathematically aligns offer dimensions with customer dimension, which grants companies analytically-driven and dynamic promotional capabilities.
Founded in 2001, Pluris offers scalable solutions that drive highly successful targeted campaigns across 130MM households daily. Pluris is located in the “city of champions,” Boston, MA.
Tracx social media management software navigates the social jungle by providing deep listening, analysis, engagement, and publishing. Tracx clears the path to quickly analyze social conversations, extract insights, and find influencers to drive a stronger customer relationship and brand experience.
partners
senior supporter partners
ZS is the world’s largest firm focused exclusively on improving business performance through sales and marketing solutions, from customer insights and strategy to analytics, operations and technology. More than 4,000 ZS professionals in 22 offices worldwide draw on deep industry and domain expertise to deliver impact where it matters for clients across multiple industries. To learn more, visit www.zsassociates.com or follow us on Twitter (@ZSAssociates) and LinkedIn.
supporter partners
NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands– Pepsi, Visa, Dell, ConAgra, Hewlett Packard, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. Everyday, marketers rely on NewsCred to orchestrate their marketing across channels, collaborate with global teams, build brand awareness, and drive sales.
NewsCred is rewriting the rules of marketing, fueling a new way for marketers to share their stories with the world. Founded in 2008, NewsCred employs 200 people in seven global offices, serving customers in over 70 countries. Learn more at newscred.com and follow us on Twitter @newscred.
networking partner
The Internet is filled with endless streams of click-bait, blinking banners, and interruptive ads. It doesn’t have to be this way.
Sharethrough is a new type of marketplace for brands and publishers, designed for the modern Internet. The Sharethrough Advertising Exchange (STX) is used by the world’s leading brands and their agencies to drive engagement for their original brand content on premium websites. Top media companies use the Sharethrough for Publishers (SFP) software platform to create, manage, and monetize elegant, in-feed advertising on their sites across all connected devices.
Our technology takes the interruption out of advertising and shines a light on content that is engaging. The result? A better Internet.
Marketing that is relevant and valuable to your audience.TrackMaven can help you use data to build trust and increase engagement with your customers.
All-in-one Marketing Analytics
CONTENT OPTIMIZATION • EXECUTIVE REPORTING • COMPETITIVE INTELLIGENCE • CAMPAIGN ANALYSIS
Twitter Pinterest Instagram Facebook LinkedIn
Blogs Email EarnedMedia
Display Ads SEO
YouTube Tumblr Google+
Top brands use Signal’s technology to recognize and engage their“always on” customers.
One platform for real-timepeople-based marketing.
FOR MORE INFORMATION VISIT WWW.SIGNAL.CO
With one platform, Signal solves cross-channel identification and activation to power more personalized cross-channel marketing experiences that are
“always-on” and operate at the pace of today’s hyperconnected consumer.
UpcOming events
October 20, 20162016 customer care Leadership Forum (denver)denver, cO
Perspectives by:• Thomas Barker, Director Customer Assurance and Managed Services, CenturyLink• Scott Dishong, Senior Director, Corporate Partners, American Cancer Society• Kristen Blessman, Chief Marketing Officer, Goodwill Industries• Trudy Jones, Director, Guest Services Center, Boston Market Corporation• Terry Cain, Vice President, Global Customer Engagement, Avnet• Sean Miller, Vice President of Operations, Service Magic
October 25, 20162016 Chief Information Officer Leadership Forum: Fall Event (San Francisco)san Francisco, ca
Perspectives by:• Ali Bouhouch, Chief Technology Officer and Vice President of Enterprise Architecture, Sephora USA• Peter Eichelberger, Former Senior Vice President, IT Operations, Alex and Ani• Sanjay Shringarpure, CIO, E. & J. Gallo Winery• Paul Campbell, VP Innovation, Schneider Electric• Sonu Nayyar, Vice President, Production Operations & IT, LinkedIn• Aditya Bhasin, Vice President, Software Design & Development, Stanford Health Care• Sruti Patnaik, Vice President, IT - Stores and Corporate Systems, Ross Stores• Manish Vipani, Vice President and Chief Architect of Enterprise Architecture, Kaiser Permanente• Bruce Schinelli, Chief Information Officer and Vice President, TTX Company
October 25, 20162016 Chief Marketing Officer Think Tank: spotlight on today’s transformational cmO (philadelphia)philadelphia, pa
Perspectives by:• Jeff Winter, Global Vice President, Marketing and Communications, Pitney Bowes
UpcOming events
October 26, 20162016 Chief Legal Officer Leadership Forum (Chicago)chicago, iL
Perspectives by:• Richard Konrath, Vice President & General Counsel, North America, CNH Industrial N.V.• Kyle Gann, Partner, Jenner & Block• Fred Stein, Senior Vice President & General Counsel, Outerwall• Mark Jaeger, Senior Vice President Human Resources, General Counsel and Secretary, Jockey
International• Mark Ohringer, Executive Vice President, Global General Counsel and Corporate Secretary, Jones Lang
LaSalle• Carrie Hightman, Executive Vice President and Chief Legal Officer, NiSource• Erik Dyhrkopp, General Counsel Americas, BOSCH• Michael Rowles, Executive Vice President and General Counsel, Live Nation• Matthew Geekie, Senior Vice President, Secretary and General Counsel, Graybar• Kevin Backus, Senior Vice President, General Counsel and Secretary, ThyssenKrupp USA• Denise Cade, Senior Vice President, General Counsel & Corporate Secretary, IDEX Corp.
October 27, 20162016 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing (Atlanatlanta, ga
Perspectives by:• Blake Brannon, Vice President Product Marketing, Vonage Holdings Corporation• Brian Dooling, Vice President, Marketing, U S Security Associates• Jennifer Warawa, Executive Vice President, Product Marketing, Sage• Elizabeth Ward, Chief Marketing Officer, United Way• Jo Ann Herold, Global Chief Marketing Officer, Interface• Kathy Van Pelt, Vice President, Strategic Marketing, Randstad• Mike Parker, Vice President Marketing and Customer Service, Saia• David Craig, Senior Vice President, Wholesale Bank Marketing, SunTrust Bank• Todd Hoff, Vice President, Marketing, CHEP• Molly Battin, Chief Brand Strategy Officer, Turner Broadcasting System• Shonodeep Modak, Chief Marketing Officer, Distributed Power Services, General Electric
October 27, 20162016 customer care virtual event (October)virtual
Perspectives by:• Jennifer Kuechler, Vice President, Customer Experience Management, Altisource• Sarah Miller Wright, Vice President, Customer Care Operations, Shaw Communications
UpcOming events
October 27, 20162016 customer experience think tank: demonstrating rOi and achieving a seamless customer care experience (chicago)chicago, iL
Perspectives by:• Jesse Hoobler, Global Director, Worldwide Software Support, Pitney Bowes
november 2, 20162016 cmO think tank: the Future of data-driven marketing (charlotte)charlotte, nc
Perspectives by:• Dan Roden, Sr. Director, Product Advocacy, Domo
november 2, 20162016 cFO breakout Lunch (new york)new york, ny
Perspectives by:• Jeff Henley, Chairman of the Board, Oracle
november 2, 20162016 Chief Financial Officer Leadership Forum (New York)new york, ny
Perspectives by:• Syed Rizvi, Vice President, TCS BPS, Tata• John Paradisi, Managing Director, Group Head Corporate Development and M&A, CIT Group• Khozema Shipchandler, VP & Chief Financial Officer, General Electric• Roger Blanken, Vice President, Finance, International Flavors & Fragrances• Sas Mukherjee, EVP, CFO and Chief Strategy Officer, York Risk Services Group• Erik Charles, Vice President, Product Marketing, Xactly• Alan Gallo, Executive Vice President, Enterprise Strategic Initiatives, American Express• Matthew Cantwell, Vice President, Strategy & Finance, McGraw-Hill Global Education Holdings• Liam Logue, Head of Corporate Development, United Drug• Chetan Bhandari, SVP, Corporate Finance and Treasurer, Toys R Us• Gary Crowe, Senior Vice President & Chief Financial Officer, Ricoh
UpcOming events
november 2, 20162016 customer experience Leadership Forum: Fall event (new york)new york, ny
Perspectives by:• Thom San Filippo, Vice President Customer Service, Dow Jones• Lisa Biggica, Vice President Call Center Support, BB&T Corporation• Brent Cogswell, Vice President - Customer Care Center, Schneider Electric• Michael Stromer, Vice President Digital/ Tech Products, JetBlue Airways Corporation• Michael Borts, Senior Vice President, Client Services, Warner Music Group• Carrie Santonastaso, Vice President, Customer Service, Philadelphia Insurance Companies• Daniel Lebish, Executive Vice President, Chief Operating Officer, Aflac• Michael Biondo, Vice President Customer Operations, iHeartMedia• Eve Snyder, Lead Director/Vice President Customer Centered Transformation, AXA Equitable Life
Insurance Company
november 2, 20162016 cFO breakout breakfast (new york)new york, ny
Perspectives by:• Mark Clouse, Partner, A.T. Kearney• Yves Thill, Partner, A.T. Kearney
november 3, 20162016 cmO think tank: the Future of data-driven marketing (Washington, dc)Washington, dc
Perspectives by:• Dan Roden, Sr. Director, Product Advocacy, Domo
november 10, 20162016 Chief Marketing Officer Leadership Forum: Fall Event (San Francisco)san Francisco, ca
Perspectives by:• Karen O’Brien, Vice President, Global Social Media, Western Union• Robert Chatwani, Chief Revenue & Marketing Officer, Teespring• Shawn Dennis, Head of Brand Development, DreamWorks Animation SKG• Elie Auvray, CEO & Co-Founder, Jahia• Rohini Jatkar, Head of Integrated Marketing, Essex Property Trust• Geoff Farris, Chief Revenue Officer, Adgorithms• Michael Lacorazza, Executive Vice President, Head of Integrated Marketing, Wells Fargo• Eric Stahl, Senior Vice President, Product Marketing, Salesforce Marketing Cloud• Pamela Greenwalt, Chief Communications & Marketing Officer, Screen Actors Guild• Dave Karraker, Vice President, Engagement & Advocacy, Campari America• Umberto Luchini, Vice President of Marketing, Campari America• Robert Kennedy, Jr., Global Head of e-Commerce & Digital Marketing, Bio-Rad Laboratories
UpcOming events
november 15, 20162016 Human capital Leadership Forum (dallas)dallas, tX
Perspectives by:• Jennifer Brungardt, Senior Vice President, Operations Recruiting Manager, Texas Capital Bank• Jamie Kapper, Head of Global Talent Strategies and Talent Acquisition, North America, Ericsson• Jennifer Congdon, Vice President, Human Resources - Applied Water Systems, Xylem• Linda Valdez Thompson, Executive Vice President of Administration and Diversity, Dallas/Fort Worth
International Airport• Karen Thornton, Vice President of Human Resources, FTS International• Melkeya McDuffie, Vice President, Talent Acquisition, Waste Management• Ron Massey, Chief Human Resources Officer, BT Global Services• Denise Grode, Vice President, Global Talent Management & Corporate HR, Lennox International• Phil Pirkle, Executive Vice President, Talent Management, United Supermarkets• David Pumpelly, Regional Sales Director, Avature• Angelia Pelham, Executive Vice President and Chief Human Resources Officer, Cinemark• Issac Jayaraj, Vice President, Human Resources, Schneider Electric
november 17, 20162016 Chief Financial Officer Leadership Forum: Fall Event (Chicago)chicago, iL
Perspectives by:• Darrell Carpenter, Vice President, Commercial and Industrial Global Finance, Underwriters Laboratories• Norman Smagley, Executive Vice President and Chief Financial Officer, Gogo Inc• Brandt Kucharski, Corporate Controller and Vice President, GrubHub Seamless• Cathy Hauslein, Senior Vice President, Chief Accounting Officer, Mattress Firm• Mitch Helfand, Vice President Finance, Anthem• Dianna Rose, Controller, Ford Motor Company• Louis Cheung, Executive Director, Supply Chain Management, Arkema
december 8, 20162016 Chief Marketing Officer Leadership Forum (Dallas)dallas, tX
Perspectives by:• Gary Griffin, Senior Vice President, Database Marketing, Bank of America• Christelle Flahaux, Vice President, Customer and Field Marketing, Domo• Jennifer Dominiquini, Chief Marketing and Client Experience Officer, BBVA• Naeem Kayani, Vice President, Marketing & Digital Product Management, Nationstar Mortgage• Theresa Palermo, Chief Marketing Officer, Vera Bradley
UpcOming events
december 13, 20162016 Chief Information Officer Leadership Forum (New York)new york, ny
Perspectives by:• Christian Kulczytzky, Vice President, Enterprise System, McGraw Hill Companies• David Sullivan, Vice President, Regional Application Development Planning & Effectiveness, MetLife• Gary Hoberman, Executive Vice President and Co-Chief Information Officer, MetLife• Stan Kreydin, Global Chief Technology Officer, Wyndham Worldwide Corporation• Phillip Miller, Head of Infrastructure & Technical Engineering, Brooks Brothers
december 15, 20162016 customer care Leadership Forum (san Francisco)san Francisco, ca
Perspectives by:• Stephen Keeney, Vice President Customer Experience, Global Quality, LAM Research Corp.• Gil Resultan, Senior Vice President, Treasury Management, Wells Fargo• Brian Popelka, Senior Vice President of Customer Care, Overstock.com• Heather Simon, Head of Service Design, Autodesk• Brian Gillespie, Vice President, Forecasting and Financial Excellence, Comcast Corporation• Danielle Coe, Vice President, Customer Strategy, Prudential• Marie Floyd, Senior Vice President, Digital Customer Experience, Wells Fargo & Company• Melanie Arens, Vice President, CX Innovation Program & Digital Customer Experience Delivery Manager,
Wells Fargo• Kelly Hendricks, Area Vice President, Global Customer Service, Verizon• Anish Shah, Head of Customer Engagement, E*TRADE Financial Corporation
december 15, 20162016 Chief Information Officer Leadership Forum (Atlanta)atlanta, ga
Perspectives by:• Lee Crump, Group Vice President & Chief Information Officer, Rollins• Dwain Wilcox, Chief Information Officer, Axiall Corporation• Tim Callahan, SVP, Global Chief Security Officer, Aflac• David Fourqurean, Senior Vice President and Operational Risk Manager, Wells Fargo• Ryan Mannion, Chief Technology Officer, Hearst Corporation• Vish Narendra, Vice President & Chief Information Officer, Graphic Packaging• Serena Sacks, Chief Information Officer, Fulton County School District
Some companies talk about marketing ROI. We’re proving it with the world’s best brands.
– Gerald Ang, Global Digital Lead at GE
$10 million in annual cost savings for a global CPG brand
$1.3 million annual ROI for an international consumer retail brand
200% increase in digital marketing productivity for a global technology company
To learn more about Percolate’s System of Record for Marketing, visit percolate.com
“From their far-reaching ideas about the future of marketing, to their supportive, knowledgeable, and highly responsive client team, to the stability, flexibility, and power of their marketing technology, we have reaped massive benefits from partnering with Percolate.”
Simply Measured helps marketers find the dollars driven by social media, measure dark social sharing, and see the complete picture. More than 50 percent of the Interbrand 100 companies use Simply Measured to identify new opportunities, plan their social campaigns, optimize activities for better results, and report on their programs to prove the value of social.
Better Social Starts Here
Ask us how we connect social to revenue.
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See the Complete Social Picture with Simply Measured.
From conversations to conversions, Simply Measured has you covered.
Transform your content marketing.
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