2016 media kit - ajr media group · 5 aaa members travel more, stay longer and spend more. april...

2016 MEDIA KITPRINT | ONLINE

Northern New York | Metro New York | Long Island

2April 2016AAA Members travel more, stay longer and spend more.

Customer TestimonialsAAA Member Demographics

AAA Member Travel HabitsAAA Travel Planning and Booking

Coverage of Car & Travel/New York PublicationCar & Travel/New York Digital Options

Car & Travel/New York Advertising RatesCar & Travel/New York Specs and Materials - Magazine

Car & Travel/New York Specs and Materials - TabloidCoverage of H&A Media Group Publications

Table of Contents

As a federation of affiliated motor clubs serving more than 55 million members in North America, AAA ranks among the most trusted brands in the world.

AAA leverages the strength of this national organization to serve local AAA members with relevant advice and valuable benefits.

Our members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA’s core values are unwavering: integrity, advocacy, diversity, social responsibility and service. AAA will always do what is right for its members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles.

The AAA Brand

3456789

101112

AAA Members travel more, stay longer and spend more.

What Our Best Customers Are Saying...

“We have been advertising in the club publications for over 20 years and we look forward to continuing to do so.”

“The club publications are the best way to reach the largest number of members.”

“The club publications are a key channel in our marketing strategy for AAA.”

Hope Effross, Associate Manager at Hertz for AAA Sales and Marketing

“The customers we get from AAA are very high quality.”

“When they sign up, they stay, they have a high lifetime value and they’re very profitable customers for us.”

“We know the paid publications are a key driver in reaching the AAA member.”

Kevin Vas, Director, Converge Direct, Agency for DIRECTV


AAA Member Demographics

Age and Gender Household Income

$131,800 $103,100

Average Income

Median Income

Marital Status

Married

Widowed

Separated/Divorced

Single (never married)

60.5%

7.6%

10.2%

12.7%

Occupation

57%Professional/Manager

Education

Any College

4 Years+ degree

Bachelorsdegree

Graduate Degree

31% 34%

65% 87%

Main Residence

$542,900 $438,200

Average Value Median Value

19.3% 80.7%

Rent Own

18-345.3%

35-5436.4%

55+58.3%

65+31.6%

37% 63% 59

Median Age

AAA Magazines are dedicated to the AAA members and their interests. Travel is of major interest.

• 98% of those members traveled for leisure reasons• 87% took a road trip vacation• 84% stayed at a hotel• 79% took weekend getaways• 78% of our reader households took a domestic vacation*

Our magazines support and inspire overnight travel and our members turn to their magazines for getaway ideas and destinations

• 72% took action as a result of reading a AAA publication• 69% read 3 or 4 out of 4 issues• 38% prefer travel information from AAA in print than online

Our relationship with our members • AAA is one of America’s most trusted brands.

*Domestic vacation defined as 1+ overnights and getaways defined as 2-4 overnights.Source: 2015 GfK MRI Subscriber Study


AAA Member Travel Habits

Travel Comparison US HH CAR &

TRAVEL HH INDEX

Took Trips 51.3% 77.7% 151

Plane Trips 40.2% 63.3% 157

Casino Gambling 14.3% 35.9% 251

Used Rental Car 11.5% 32.8% 285

Cruises 8.1% 21.3% 263

Railroad Trips 2.0% 15.4% 770

Bus Trips 2.9% 14.5% 500

Motor Home 1.8% 2.3% 128

Business 25%Business/Personal 13%

Personal 98%78%Took

vacations

$

$

$

$

Traveled by car

Weekend trips

$3,60084%

Average amountspent on

trip

87%

33% 3-6 Months Before Traveling

27%

29%

28%

6-12 Months

Less Than 3 Months

More Than 6 Months

How Long Before Traveling Do You Typically Book Your Trip

AAA Members use their magazine as a primary source of information for travel planning.

73% Friends/family28% AAA member magazine25% Other websites (non-AAA)25% Other magazines/newspapers17% AAA websites

16% TV 10% Radio

9% Social media

Source of Influence

Of Those Trips:


AAA Travel Planning and Booking

87%

63%

15%16%

2%

Method of Transportation When Taking a Trip in the last 12 months

Method Readers Use to Make Reservations or Buy Tickets for Trip

Direct from Travel Provider 70%

Any AAA 35%

Car & Travel Magazine 23%

Other Travel Agency 19%

AAA Travel Agency 5%

CONNECTICUT MYSTIC 6.5%

MARYLAND BALTIMORE 5.6%

MASSACHUSETTS BOSTON 20.3%

CAPE COD 5.5%

NEVADA LAS VEGAS 4.8%

NEW JERSEY ATLANTIC CITY 18.3%

NEW YORK ADIRONDAKS 16.6%

ALBANY/SARATOGA 9.7%

CATSKILLS 18.3%

HAMPTONS/LONG ISLAND 28.3%

HUDSON VALLEY 24.7%

WESTCHESTER COUNTY 16.2%

NORTHERN NEW ENGLAND 7.0%

PENNSYLVANNIA PHILADELPHIA 7.3%

LANCASTER 6.8%

RHODE ISLAND PROVIDENCE 4.0%

WASHINGTON D.C. 14.4%

Top U.S. Areas Visited in the Past Year


Coverage of Car & Travel Publication

Car & Travel/New York Circulations

Northern New York

Metro New York

Long Island

County Legend 1. Manhattan 2. Bronx 3. Brooklyn 4. Queens 5. Staten Island 6. Nassau 7. Suffolk 8. Orange 9. Putnam10. Rockland11. Dutchess12. Sullivan13. Ulster14. Westchester15. Delaware16. Otsego17. Schoharie18. Chenango19. Herkimer20. Oneida21. Madison22. Lewis

FULL CIRCULATION: 940,000

940,000

270,000

367,000

306,000


Car & Travel Digital OptionsDIGITAL EDITION DEADLINES

AAA.com/Magazine Banner Ad

Digital Edition Logo

The New York Digital Edition is monthly.Digital ad rates and sizesDigital SpreadDigital Full PageDigital 1/2 Page

Enhancements to Individual AdsAd JoltPage Plus/Ad FlashVideo IntegrationAudio IntegrationAd Gen

$3,300$1,950$1,100

$1,500$882$882$882$882

Car & Travel/New York 2016 Digital Edition

Monthly-Carrier Email sent to 700,000 AAA members in New York and is sent out on the first Thursday of the month.

Carrier Email Banner (180x150px) *MonthlyCarrier Email Text Link5-7 words of text, links to advertiser’s URL

Carrier Email (eNewsletter)/Digital Edition

$2,600 monthly*

$2,600 monthly

Logo on Digital Magazine ToolbarDigital Magazine Sponsorship

$1,500 monthly

Banner (180x150px) ny.aaa.com/magazine

AAA.com/Magazine$1,000 monthly

Destination Spotlight (Sponsored Content)Online article written by an H&A Media Group writer; homepage link on AAAJourneys.com for one month and archived for five months.

Basic $1,765/month (1,000 words of copy and up to three client-supplied photos)Premium $3,500/month (2,000 words of copy and up to six client-supplied photos. This package includes transportation for H&A writer; lodging and meals to be provided by the client)

EventsAndDestinations.comEventsAndDestinations.com is a one-stop website designed to let travelers searchexciting locales and related activities. Advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest—giving travelers plenty to choose from as they make their vacation decisions.

*All rates are gross

JanuaryClose 11/6/15

Materials 11/13/15March

Close 2/4/16Materials 2/11/16

MayClose 3/31/16

Materials 4/7/16July


SeptemberClose 8/1/16

Materials 8/8/16November


FebruaryClose 12/4/15

Materials 12/11/15April


JuneClose 4/14/16

Materials 4/21/16August


OctoberClose 8/11/16

Materials 8/18/16December



Car & Travel Full Circulation RatesRate Card 18Rates effective with the January/February 2016 IssueAll rates are gross

ISSUE DATES:

Circulation (Each Issue) Full Page2/3 Page1/2 Page1/3 Page1/6 Page

JAN/FEB • MAR/APR • MAY/JUNJUL/AUG • SEP/OCT • NOV/DEC

940,000$31,500$22,000$17,300$12,600$ 6,300

Full Page1/2 Page1/3 Page

306,000$12,500$ 7,000$ 5,000

367,000$17,000$ 9,500$ 7,000

270,000$10,500$ 6,000$ 4,500

Long IslandMetroNew York

Regional RatesCirculation (Each Issue)

Northern New York

Metro New York

Long Island

County Legend 1. Manhattan 2. Bronx 3. Brooklyn 4. Queens 5. Staten Island 6. Nassau 7. Suffolk

8. Orange 9. Putnam10. Rockland11. Dutchess12. Sullivan13. Ulster14. Westchester15. Delaware

Digital SpreadDigital Full PageDigital 1/2 PageDigital Magazine SponsorshipAAA.com/Magazine Banner (180x150px) *Monthly

Carrier Email BannerCarrier Email Sponsored Link

Enhancements to Individual AdsAd JoltPage Plus/Ad FlashVideo IntegrationAudio IntegrationAd Gen

$3,300$1,950$1,100$1,500

$1,000*

$2,600$2,600

$1,500$ 882$ 882$ 882$ 882

Digital Ad Rates & Shapes2016 Digital Edition

Full Page2/3 Page1/2 Page1/3 Page1/4 Page1/6 Page

$4,095$2,860$2,249$1,683$1,105$ 819

125,000

Tabloid RatesCirculation

16. Otsego17. Schoharie18. Chenango19. Herkimer20. Oneida21. Madison22. Lewis

ISSUE DATES:FEB • APR • JUN • AUG • OCTCirculation includes 5 burrows and Westchester.

NorthernNew York


Car & Travel Specs and Materials - Magazine

AD SPECIFICATIONSMechanicalsPrinting Process: Web OffsetTrim Size: 7.875˝ x 10.5˝Binding: Saddle-stitched (jogged to the head)Macintosh Supported Software• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress• Adobe Creative CloudFonts• Always use real typeface. Do not use application to apply styles (i.e., bold, italic, outline, shadow, underline)• Black type should be 100% blackFile Requirements• High resolution of 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK

DELIVERY OPTIONSE-mail DeliveryE-mail to: [email protected] Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com

Disclaimer• Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine• White color is only available as a knock out• QR Codes are accepted, but should be 100% black and set to overprint

Complete advertising specifications can also be found at www.haMediaGroup.com/ratecards

For additional information, call 402.592.5000 ext. 294 or ext. 456

January/FebruaryReserve Space By Oct 29, 2015Materials Due By Nov 12, 2015In Home Jan 2, 2016

March/AprilReserve Space By Jan 8, 2016Materials Due By Jan 22, 2016In Home Mar 1, 2016

May/JuneReserve Space By Mar 7, 2016Materials Due By Mar 21, 2016In Home May 2, 2016

July/AugustReserve Space By May 2, 2016Materials Due By May 16, 2016In Home Jul 1, 2016

September/OctoberReserve Space By July 8, 2016Materials Due By July 22, 2016In Home Sep 1, 2016

November/DecemberReserve Space By Sep 9, 2016Materials Due By Sep 23, 2016In Home Nov 1, 2016

AD SIZES LIVE AREA [WXH] TRIM SIZE [WXH] BLEED [WXH]2 PAGE SPREAD 15” X 9.625” 15.75” X 10.5” 16” X 10.75”FULL PAGE 7” X 9.625” 7.875” X 10.5” 8.125” X 10.75”2/3 PAGE WITH BLEED 4.375” X 9.625” 5.125” X 10.5” 5.375” X 10.75”2/3 PAGE WITHOUT BLEED 4.625” X 9.625”1/2 HORIZONTAL 7” X 4.75” 7.875” X 5.25” 8.125” X 5.5”1/2 VERTICAL 4.625” X 7.187”

1/3 SQUARE 4.625” X 4.75”1/3 VERTICAL 2.25” X 9.625”1/6 HORIZONTAL 4.625” X 2.234”1/6 VERTICAL 2.25” X 4.75” FULL PAGE 2/3 PAGE

1/3

PAG

E V

1/2 PA

1/6

PAG

E V

AD POLICIESCancellationCancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.Commissions/CreditAgency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher.Reader ServiceAvailable to all advertisers. Insertions received after closing date may not receive a listing.InsertsRates quoted on request.Advertising AcceptanceThe publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement that simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date.

Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.

1/2 PAGE H

1/3 PAGE SPAGE H1/6

GE V


Car & Travel Specs and Materials - Tabloid

AD SPECIFICATIONSMacintosh Supported Software• QuarkXpress• Adobe Creative CloudFonts• Always use real typeface. Do not use application to apply styles (i.e., bold, italic, outline, shadow, underline)• Black type should be 100% blackFile Requirements• Save ad files in high resolution (fonts embedded): PDF, EPS, TIFF or JPG format• Image resolution should be 300 dpi• Four color process, CMYK• TAC Color Density 240• Ads with bleeds are not available

DELIVERY OPTIONSE-mail DeliveryE-mail to: [email protected] Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com

Disclaimer• QR Codes are accepted, but should be 100% black and set to overprint.

Complete advertising specifications can also be found at www.haMediaGroup.com/ratecards

For additional information, call 402.592.5000 ext. 294 or ext. 456

AD SIZES LIVE AREA [WXH]FULL PAGE 9.75” X 13.75”2/3 VERTICAL 5.75” X 13.75” 2/3 HORIZONTAL 9.75” X 9”1/2 HORIZONTAL 9.75” X 6.5”1/2 VERTICAL 5.75” X 11.25”

1/2 SQUARE 7.75” X 8.5”

1/3 SQUARE 5.75” X 7.5”1/3 VERTICAL 3.75” X 11.25”1/4 VERTICAL 3.75” X 8.25”1/4 SQUARE 5.75” X 5.5”1/6 HORIZONTAL 5.75” X 3.75”1/6 VERTICAL 3.75” X 5.625”

FebruaryClose 12/4/15

Materials 12/11/15

AprilClose 2/18/16

Materials 2/25/16

JuneClose 4/14/16

Materials 4/21/16

AugustClose 6/6/16

Materials 6/13/16

OctoberClose 8/11/16

Materials 8/18/16

2/3 V FULL

PAGE

2/3 H 1/3 V

1/3

SQUARE

1/2 V

1/6 V 1/4

SQUARE1/4 V

1/6 H

1/2 H1/2

SQUARE


Coverage of H&A Media Group

Alabama JourneyAlabamaHome & AwayColumbus, Akron and ShelbyCounty Ohio, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY and So. NY), Hudson Valley (Albany, NY), Akron, South DakotaAAA JourneysE. Connecticut, E. Kentucky, So. W. Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) OhioLive | Play | AAAMinneapolis, MinnesotaCar & TravelMetro New York, Northern New York and Long IslandNorthern New England JourneyVermont, New Hampshire and Maine

AAA Living NorthNorth Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, MichiganAAA Living SouthFlorida, Georgia, Tennessee AAA Midwest TravelerMissouri, So. Indiana, So. Illinois and E. KansasAAA Southern TravelerArkansas, Louisiana and MississippiYour AAA New JerseyEssex, Morris and Union CountiesAAA GO MagazineNorth and South CarolinaAAA HorizonsMassachusetts, Rhode Island and Western ConnecticutMember ConnectionWestern and Central New YorkAAA North Penn NewsNorthern Pennsylvania

2016 media kit - ajr media group · 5 aaa members travel more, stay longer and spend more. april...

Documents