i n d i a ’ s f i r s t t r a v e l m a g a z i n e

2016 Media Kit

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tHe strategiC landsCaPe Of HUBert BUrda media

• 10,300 employees• 40 million paying consumers• 500 media products• 165 million users • 114 websites• 43,000 advertising clients

n O B O d Y K n O W s i n d i a l i K e W e d O

• discover india, is a monthly travel and culture magazine, that is what it says—all

about india. Covering the length and breadth of the country, the magazine endeavors

to bring you india in a new light month after month with the help of finely written fea-

tures and stunning visuals. di is the traveller’s gateway into india.

• Contemporary design

• Well written and researched features

• 4-5 features covering all regions of the country

• the best hotels and restaurants from around the country

• Weekend breaks from all four metros

• an eclectic line up of columnists—ruskin Bond (hills), rocky singh (food), ashoke

nag (art), shweta taneja (mythology), satyabrata dam (adventure), abhishek madhukar

(gypsy chronicles), roshun Povaiah (road trips)

• Stunning photo essays

• india updates (what’s happening and what the country is celebrating this month)

• Section on the latest trends in music & books

• the latest packages and hot deals from the hospitality industry

a n a t O m Y O f t H e d i s C O v e r i n d i a r e a d e r

• Target Age Group: 25 to 60 year

• Frequent fliers (International & Domestic Travellers)

• High-end spenders

• Affluent lifestyle

• Keep abreast of happenings around the city, the

country and the world

Highlights not only heritage tourism, adventure

tourism, wildlife tourism, eco tourism and

rural tourism but also gives readers the latest

developments in the hospitality, aviation, railway and

other related sectors. Packaged with thrilling stories

and vibrant pictures, the magazine captures and

showcases the best of india.

With a print-run of 106,000 copies being circulated to the travel trade, ntO’s,

government tourism Offices overseas, top officials in embassy offices in india, presence

in global indian embassies, bulk sales to ministry of external affairs, airlines, hotels,

resorts & spas, newsstands and subscribers.

Government Tourism Offices overseas : 20,000 copies

top officials in embassy offices in india : 500 copies

Presence in global Indian embassies : 1000 copies

Bulk sales to ministry of external affairs : 5000 copies

Airlines : 25,000 copies

Hotels, Resorts & Spas bulk sales : 3,900 copies

News stands and subscribers : 49,950 copies

Complimentary mailing list to travel trade industry : 650 copies

R E A D E r s H i P B r e a K - U P

360° reaCH

dataBase20,000+

Onlinejan 16 laUnCH

smartPHOne

aPP2000

Print1,06,000

sOCial

events

emailerjan 2016 laUnCH

taBlet5000

neWsletterjan 2016 laUnCH

Calendar 2016

janUarY india a tO z On a sHOe-string BUdget

maY Best Kiddie vaCatiOns

sePtemBer nigHt life in india

feBrUarYHOllYWOOd in india

jUne tHe adventUre issUe

OCtOBer teXtiles in india

marCH BaCKPaCKing in india

jUlY Wellness getaWaYs

nOvemBer Wildlife sPeCial

aPril trail Of BUddHa

aUgUst tHe art issUe

deCemBer tHe snOW vaCatiOn

sPeCial COlleCtOr’s

editiOn

annUal sPeCial

• Print distribution with Living Media India Ltd

• Network extends across India’s top 60 cities and towns

• 2000+ key retail spaces

• 30 prominent airport sites

• 80 key national bookstores

• Vendor partnership program that ensures visibility

• Sited at India’s premier heritage hotels, spas and lounges

• Promoted heavily on all leading digital newsstands

L E A D E R A T N E W S S T A N D S

24-HOUr 360˚engagement

CATCH-UP TIME•Morning hours

•Exclusive to smartphone use•Search for snippety bytes in newsfeed

•Social media access for quick updates/news

TOUCH TIME•Evening/night time for relaxation

•Access to social media on smartphone and tablet

•Print

DOWN TIME•Come back to website for longer reads

•App on tablet and smartphone for trends and updates

•Receptive to ads

FOCUS TIME•Daytime hours. Customers know what they

want and how to get it •Access through website

•Simultaneous access to social media on smartphone•Print•App for trends and updates. lunchtime scrolling•Receptive to events

p R E m i u m c o N T E N T = p R E m i u m E N g A g E m E N T

User AcquisitionContent sites are now entered predominantly through the side door: our article is the new homepage

social media shares and likes “dark social”

referrals: mail,

messenger

search referrals

Home

25% Homepage

75% article Page

We engage customers with a responsive philosophy.Users now expect brands to listen and react, to be part of the relevant travel conversation.

LISTENINGmonitoring of suitable topics, upcoming trends and ongoing conversations

rESPONSIVE CONTENTContent tailored to existing conversations and trends

COVER STORYAnchor

It is only in India where one can marry in a hundred different ways, each being original in tradition and method of ceremony—what remains common is the love, the laughter and tears. From a new book that took seven years in the making we bring you moments that last forever.

Words & Photography SEPHI BERGERSON

54 NOVEMBER 2015

Band Baaja Baarat

1115-Anchor_Shanp shots-Sephi.indd 54-55 27/10/15 3:28 pm

COVER STORYAnchor

Romance comes a-calling in picturesque settings where intimate meals become a celebration of love and togetherness...in the lee of the Taj Mahal, a palace or a hilltop monastery; in a desert, a sinewy fort, a lush forest or even in a haunted, abandoned town.Words and Photography GUSTASP

& JEROO IRANI

A Table For Two

2 NOVEMBER 2015

1115-Anchor_ Table for Two.indd 1-2 12/10/15 1:13 PM

l i s t e n i n g a n d m e a s U r e m e n t

AnchorG r e a t i d e a s f o r t h e t r a v e l l e r

Travel Warm | Paragliding In Bir-Billing | Chopta Trek Puppetry Traditions In India | A Walk Through Chennai

Gatewaye n t e r h e r e f o r i n d i a

India Updates | Weekend Breaks The Best In Hospitality | Restaurant Openings

• maharashtra tourism

• goa tourism

• gujarat tourism

• Odisha tourism

• West Bengal tourism

• jharkhand tourism

• Bihar tourism

• assam tourism

• tripura tourism

• meghalaya tourism

• manipur tourism

• nagaland tourism

• arunachal tourism

• sikkim tourism

• mizoram tourism

• andhra Pradesh tourism

• Kerala tourism

• tamil nadu tourism

• Puducherry tourism

• Karnataka tourism

• Chandigarh tourism

• Haryana tourism

• Himachal Pradesh tourism

• Uttar Pradesh tourism

• Uttrakhand tourism

• rajasthan tourism

• Jammu & Kashmir Tourism

• department of tourism

• ministy of textile

(Handloom & Handicraft)

• Boyonika

HOTELS.GOVErMENT & PSU

• Hyatt gurgaon

• radisson

• lemon tree

• mayfair Hotels and resorts

• fort rajwada

• Oberoi

• Welcom Heritage

• le meridian

• Orchid

• Pride Hotels

• taj

• itC

O U r a d v e r t i s e r s

P r i n t a d v e r t i s i n g r a t e C a r d

nOte:

• for bleed ads allow 3-mm bleed margin after cut mark.

• the live matter should be well within 5 mm from the trim size.

• Gutter: 8 mm (4 mm on each page) only for live matters in double spread ads.

material needed fOr rePrOdUCtiOn:

• digital file in ePs/Pdf format . files containing high resolution images minimum in 300 dPi printable size.

• all links should be in CmYK mode and font should be embedded with the file.

sPeCifiCatiOnsmagazine trim size205 mm X 273 mm

fUll Page (nOn Bleed)

190 MM X 250 MM `3,00,000

fUll Page (Bleed)

205 mm X 273 mm `3,00,000

dOUBle sPread (nOn Bleed)

380 MM X 250 MM `6,00,000

dOUBle sPread (Bleed)

410 mm X 273 mm `6,00,000

Half Page vertiCal (nOn Bleed)

90 MM X 250 MM`1,50,000

Half Page HOrizOntal (nOn Bleed)

120 MM X 180 MM `1,50,000

reverse gatefOld (Bleed)

407 mm X 273 mm

`7,00,000

COver

inside frOnt dsP (Bleed)

410 mm X 273 mm

`6,50,000

COver

OUtside BaCK COver (Bleed)

205 mm X 273 mm

`5,00,000

inside BaCK COver (Bleed)

205 mm X 273 mm

`4,00,000

HOrizOntal striP50 MM X 180 MM

`1,00,000

single COlUmn vertiCal

55 mm X 250 mm `1,00,000

delhi 323 Udyog vihar, Phase 4,gurgaon 122016.

Jyotie Rathod (sales) jyotie@emmindia.com 0124 4759530

Sujit K Bose (sales east) sujit@emmindia.com T: 033 40042815

ajay Khullar (editorial) ajay@emmindia.com 0124 4759542

Ritesh Roy (Production) ritesh@emmindia.com 0124 4759631

Simon Clays (Publishing) simon@emmindia.com 0124 4759555

CONTACTEXPOSUrE MEDIA MArKETING PVT. LTD.

Mumbai Saffron, 401&402, 4th Floor Plot no.346-a, linking road, Khar - West, mumbai - 400 052

Kolkata 203, Krishna 224, acharya, j C Bose road, Kolkata 700017