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› AFTER FOUR YEARS OF CONSTRUCTION, ELI AND EDYTHE BROAD’S MUSEUM IS MAKING A BOLD STATEMENT ON GRAND AVENUE

LA SEPT118

ART HOUSE

L A M A G . C O M

To view behind-the-scenes photos of this shoot, go to LAmag.com.

FOR STORES, SEE THE SHOPPING DIRECTORY ON PAGE 180.

John Varvatos suit, $1,199Ermenegildo Zegna shirt, price on requestSalvatore Ferragamo tie, $190

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2 0 1 6 M E D I A K I T

Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism. With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them. It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.

2

World center of business, international trade, entertainment, culture, design, media, fashion, science, technology, and education.

ArTs Largest global concentration of artists, writers, filmmakers, actors, dancers, and musicians

1 in 6 residents works in a creative industry

More museums per capita than any other city in the world including renowned museums Los Angeles County Museum of Art (LACMA), The Getty Center, Norton Simon Museum, The Huntington, Natural History Museum, Museum of Contemporary Art (MOCA)

AuToMoTIvE U.S. headquarters to all but two major Asian automobile manufacturers

Center of automotive design innovation with nearly all automakers having design centers in L.A.

EDucATIonLos Angeles is home to around 200 colleges and universities including the renowned University of Southern California (USC) and the University of California, Los Angeles (UCLA)

EnTErTAInMEnTWorld’s leading producer of motion pictures and television generating more than $34 billion annually

Center of the recording industry

FAshIon Larger fashion workforce than New York

Major influence on fashion trends

Major apparel companies are based in L.A. including Juicy Couture, American Apparel, Quiksilver, St. John’s, BCBG, 7 for All Mankind, Guess?, Skechers, Oakley

TrAvELLos Angeles/Southern California is the 2nd largest travel market in the country

7+ million adults traveled internationally

5.5+ million traveled domestically Angelenos spend $3 billion on out-of-town lodging

vA s T • D I v E r s E • v I b r A n T • A s y M b o L o F o p p o rT u n I T y

L o s A n g E L E s I s A p o w E r h o u s E M A r K E T

5thmost powerful and influential city in the world

Most populous county in the U.S. with

10.3 million people

Second largest DMA spanning more than

52,000 square miles

Home to more millionaires than any other U.S. county

3rd largest hotel market in the U.S.

5th busiest passenger airport in the world (LAX)

Source: The Los Angeles Convention and Visitors Bureau 2013

Largest retail sales market in the U.S.

3

Breeders’ CupN O V E M B E R 2 0 1 4

> Jockey Rosie Napravnik’s Gritty Charm> The Bobby Flay Experience

> Santa Anita: A Park Like No Other

High Fashion, Great Parties, The World’s Best Horses: All Right Here At Your Fingertips

PLUShas the inside track on L.A.’s luxe life

Y O U R G U I D E T O T H E C H A M P I O N S H I P L I F E S T Y L E

Breeders Cup_Cover_final.indd 1

9/26/14 11:40 AM

Branded content garners an average of 1.5 million impressions per month.

prInT DIgITAL Apps EXpErIEnTIAL

THE L.A. WOMAN

GRAND HOUSE The BroadMuseumDebuts

WHAT’D YOUBRING?Tailgatingwith USCand UCLA

THAT ’70SSHOWFall FashionGoes Boho

SHE’S FUNNY, BRILLIANT,AND FIERCE

SHEF

G

A DOWNTOWN L.A. CLASSIC REBORNCLIFTON’S,WE’VE MISSED YOU PAGE 130

GAME CHANGERS OF 2015 WHO MAKE THE CITY GREAT PAGE 107

$4.95 SEPTEMBER 2015 LAMAG.COM

CLIFTON’S,WE’VEMISSED YOU PAGE 130

THE COLD CASE

ACETHE PROSECUTOR

WHO’S TAKING ON ROBERT

DURSTPAGE 120

ON TURNINGEXPECTATIONSINSIDE OUT

Mindy Kaling

F E AT U R I NG

“L.A. stereotypes are so dated. Juicing, SoulCycle—we need to update our jokes.”

Breeders’ CupBreeders’ CupBreeders’ CupBreeders’ Cup

GUIDE 2 01 5

OFFICIAL VISITOR’S

DISCOVERLOSANGELES.COM

LOS ANGELES TOURISM & CONVENTION BOARD

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30BEST RESTAURANTS

WHERE TO FIND THE CITY’S TOP-RATED FOOD

7 UNIQUE ITINERARIES FOR FAMILY FUN, CELEBRITY SPOTTING,

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E X T E n s I v E r E A c h • M E A n I n g F u L c o n n E c T I o n s • I n T E g r AT E D s o L u T I o n s

cusToM conTEnT

> Jockey Rosie Jockey Rosie Napravnik’s

Napravnik’s Gritty CharmThe Bobby Flay The Bobby Flay Experience

> Santa Anita: A Park Like No Other

High Fashion, Great Parties, The World’s Best Horses: All Right Here At Your

has the inside track on L.A.’s luxe life

> Napravnik’s Gritty Charm

> The Bobby Flay Experience

DISCOVERLOSANGELES.COM

LOS ANGELES TOURISM & CONVENTION BOARD

COUTURE JEWELRY, DESIGNER BAGS,

BARGAIN ATHLETIC SHOES

FALL TV PREVIEWF R O M T H E P U B L I S H E R S O F

Selfie

KAREN GILLAN AND JOHN CHO ON A MAKEOVER TALE FOR THE SOCIAL MEDIA AGE

GOTHAMFall’s buzziest new series: the Batman prequel

FALLFALL TV PREVIEWPREVIEW

Viola DavisON HER EDGY NEW ROLE IN HOW TO GET AWAY WITH MURDER

Katherine HeiglSTEPS INTO ANOTHER GRAY AREA: THE CIA

4

E X T E n s I v E c I r c u L AT I o n & D I s T r I b u T I o n

I n D E M A n D • vA L u E D • A c c E s s I b L E

cIrc

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DIsT

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89%/11%Subscriptions/Newsstand

All MajorSupermarkets, retailers,

bookstores, newsstands, and airports

40+Luxury hotels reaching

more than 9,500 rooms daily

100%Paid & Verified Circulation

932,214Total Readership

140,000Rate Base

#1monthly title in fine grocery stores

#1city title in California Barnes & Noble stores

48%of households in the top ten most affluent

zip codes read Los Angeles magazine

greater circulation in L.A. than all regional L.A. publications and most monthly national

lifestyle publications

In D

EMAn

D

Source: Alliance for Audited Media Publisher's Statement 6-30-13; 2013 Newsstand Data; The Media Audit 2013

5

A u T h o r I TAT I v E v o I c E

s T y L I s h • s o p h I s T I c AT E D • D I s c E r n I n g • p r o v o c AT I v E • I n v E s T I g AT I v E

32 L O S A N G E L E S M O N T H 2 0 1 3

Kevin HartThe Get Hard actor on sleeping in his car, eating pancakes with Jason Segel, and the perils of Burger King AS TOLD TO MARIELLE WAKIM

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32 L O S A N G E L E S M A R C H 2 0 1 5

L . A . S T O R Y

FOR MORE L.A. STORIES,

GO TOLAMAG.COM

I LOST SIGHT of reality when I moved to L.A. I left Philadelphia for California when I was 23, and I spent my money on throwback jerseys—these older uniforms that everybody and their mom was buying. They were $300 to $400 a pop. I felt like I needed them all with a hat to

match. I thought to myself, “This is not how it’s go-ing to be forever, Kevin. You need to make adjust-ments and act accordingly.” So after dumping off a tremendous amount of money, it was time to smarten up—because if you don’t smart-en up, this town will eat you alive. But if you look at pictures of me from back in the day, it’d be tough for you to find a picture where I didn’t have a throwback jersey on. ¶ When I first got here, Judd Apatow cast me on a TV show called North Hollywood and asked me to move into my costar Jason Segel’s apartment. Judd said, >

L . A . s t o r yUp-to-the-minute interviews

with stars of film, TV, theater, and music.

166 | L O S A N G E L E S | M O N T H 2 0 1 3166 | L O S A N G E L E S | O C T O B E R 2 0 1 4

O U TS I D E I NLa Casa de la Cuesta in San Miguel de Allende, Mexico. Opposite: Brunch at Outerlands in northwestern San Francisco

SAN FRANCISCO | SAN MIGUEL DE ALLENDE | SAN ANTONIO

FA L L G E TAWAY S

PAGE 166OCT 2014

F e a t u r e sWell curated service journalism containing

award-winning stories.

URING THE PAST couple of decades, I have watched Eric Garcetti up close, both as a journalist and as a family friend. I first interviewed his father, Gil Garcetti, in the 1990s when he was district attorney, his tenure marked by the

melodrama of the O.J. Simpson prosecu-tion, which I observed as a commentator for NBC. My late husband, Karl, and I subsequently had meals with Gil and his wife, Sukey—amusing, noisy, opinion-ated evenings. We talked a lot about the city and our love for it while we also be-moaned its flaws. Occasionally Eric would be there. He was a very good listener, smart without being argumentative. It was obvious early on that he was going to follow his father into public service.

L O S A N G E L E S J A N U A R Y 2 0 1 560

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O P E N C I T Y by A N N E TAY L O R F L E M I N G

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A S M A Y O R ,

E R I C G A R C E T T I

H A S F O C U S E D

O N P E S K Y B U T

M A N A G E A B L E

P R O B L E M S :

P O T H O L E S , C I T Y

C O M P U T E R S ,

P A R K I N G

T I C K E T S . S O M E

B I G G E R I S S U E S

L O O M

c o l u m n sFrom entertainment to politics,

sports, medicine, business, real estate, and more.

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O C T2 0 1 5 OVEN FRESH:

THE GJELINA COOKBOOK IS HERE

( P G . 52 )

P A T R I C K U H O N C A S S I A //// T H E R E T U R N O F R I C A R D O Z A R A T E //// P U M P K I N W I N E P A I R I N G

L O S A N G E L E SO C T O B E R 2 0 1 5 49

Grain Shower Trendy rice? The bowl fad has chefs clamoring for fl avorful heirloom varieties

IN THE GREAT ALTERNATIVE GRAINS REVIVAL of the last decade or so, the hubbub has surrounded ancient varieties like quinoa, farro, and spelt. Rice, however—the staple grain

for nearly a third of the world’s population—has been largely overlooked, considered bland and too familiar. But head to Rice Bar, the new Filipino lunch counter from Patina alum Charles >

M A I N C O U R S E

BuzzA P R2 0 1 5

THE FUTURE IS NOW: AN L.A.

CLAIRVOYANT PREDICTS YOU

WILL SOON TURN THE PAGE( P G . 2 0 )

13L O S A N G E L E S A P R I L 2 0 1 5

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I l l u s t r a t i o n b y G R E G M E E S O N

F R E I D A P I N T O //// M O V I E T H E A T E R M A K E O V E R S //// J O H N N Y M A T H I S //// S A V E N O R M S !

AS LACMA CELEBRATES ITS 5OTH ANNIVERSARY, WE BREAK DOWN SIX UNFORGETTABLE MOMENTS

When the Los Angeles County Museum of Art split from what is now the Natural History Museum and opened to the public in 1965, it heralded a watershed victory for L.A. Already home to a thriving art scene,

we now had a museum to prove it. In 2013, LACMA announced plans for an architectural overhaul >

GOING FOR GOLD

b u z zAll things buzz-worthy in L.A. What's hot, what's

not and more.

XXXXXXXXX

( P G . X X X )

JOS

EP

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HIN

C U L O T T E S //// K I M O N O J A C K E T S //// ’ 7 0 S R E D U X ////

P h o t o g r a p h b y A N N A B E L M E H R A NL O S A N G E L E S

M A Y 2 0 1 5 35

LIKE HER CHARACTER ON MAD MEN, ELISABETH

MOSS KNOWS HOW TO DRESS LIKE A LADY AND STILL

COMMAND ATTENTION

SOFT FOCUSMenswear-inspired fashion gives waythis season to femininity: diaphanous fabrics, fl orals, and pastels fi t for an artist’s palette PLUS An alternative to shorts, the art of warm-weather layering, and how to get groovy

BY LINDA IMMEDIATO

EUREKA!L.A. HOME

FOR ALL THINGS DOMESTIC( P G . 4 8 )

M A Y2 0 1 5

PRETTY IN PINKJenny Packham coat, price on request Miu Miu belt, $305 Christian Louboutin shoes, $845 Christian Dior earrings, $9,600, and rings, $5,500 (right hand), $7,100 (left hand)Ippolita bracelet, $7,495

For stores, see Shopping Directory on page 145.

TREND REPORT

s h o pLessons in style, L.A.

tastemakers, hot stores, and the season's must-haves.

E a tWhere to eat in L.A. includes

critic Patric Kuh's award winning column on the most notable restaurants and a discerning

guide to L.A.'s culinary options.

DoJ U L2 0 1 5

E N R I Q U E M A R T Í N E Z C E L A Y A //// R A I L R O A D M U S E U M S //// C H I C A N O B A T M A N //// D E N V E R

I l l u s t r a t i o n b y S E A N M C CA B EL O S A N G E L E S

J U L Y 2 0 1 5 47

WHERE TO FIND THE REAL-LIFE LOS ANGELESLOCATIONS FEATURED IN HBO’S HIT DRAMA

ANIMAL HOUSE:PARTY AT THE L.A. ZOO AFTER DARK

( P G . 5 6 )

PLAYING DETECTIVE

P O P C U L T U R E

BUILDING SUSPENSE: From top: True Detective's all-star cast includes Vince Vaughn, Colin Ferrell, Taylor Kitsch, Rachel McAdams, and more than a few famous L.A. landmarks

D oThe quintessential guide to all noteworthy happenings

on a monthly basis. Seasonal content and more.

F e a t u r e sThought leadership, true crime tales, and power

profiles.

› AFTER FOUR YEARS OF CONSTRUCTION, ELI AND EDYTHE BROAD’S MUSEUM IS MAKING A BOLD STATEMENT ON GRAND AVENUE

LA SEPT118

ART HOUSE

6

AwA r D - w I n n I n g c o n T E n T

A c c L A I M E D E D I T o r I A L • A r r E s T I n g p h o T o g r A p h y • s M A rT D E s I g n

A regional magazine of national stature.

city & regional Magazine Awards

2015 Winner Magazine Section2015 Winner Photography2015 Winner Reporting2015 Winner Leisure Interests2014 Winner Feature Design

2014 Winner Arts & Culture Writing2014 Winner Special Issue2013 Winner Criticism2013 Winner Reader Service2013 Winner Food/Dining Writing

James beard Foundat ion Awards

2012 Winner Outstanding Food Coverage2011 Winner Restaurant Review

American society of Magazine Edi tors (AsME) nat ional Magazine Awards

2013 Winner Personal Service 2011 Winner General Excellence2011 Winner Feature Writing

socIETy oF pubLIcATIon DEsIgnErs

2015 Winner Photo Essay

7

c o v E T E D c o n s u M E r s

A F F L u E n T • I n F L u E n T I A L • s o c I A L Ly E n g A g E D

Where the affl uent and the socially engaged converge.

AFFLuEnTAverage HHI: $214,100Average Net Worth: $1,663,000Average Home Value: $790,600

LuXury shoppErs• In the last 12 months, Los Angeles magazine subscribers did the following: - 49% purchased fi ne jewelry - 45% owned or leased a luxury vehicle - 42% shopped at a luxury retailer or fi ne jewelry store - 32% purchased home artwork or collectibles TrAvELErs• Average annual travel spending: $8,300• 89% of Los Angeles magazine subscribers took a domestic trip in the last 12 months• 82% took a round-trip by plane in the last 12 months• 75% are members of a frequent fl yer program• 65% took an international trip in the last 3 years

AcTIvE• In the last 12 months, Los Angeles magazine subscribers did the following: - 70% attended music concerts - 64% visited museums - 57% visited art galleries or art shows - 56% attended festivals or community events - 48% attended a live theater performance

EngAgED• In the last 12 months, Los Angeles magazine

subscribers did the following: - 93% took an action after reading the magazine - 89% rated Los Angeles magazine as "Good" to "One of my favorites" - 65% read four out of four issues - 60% discussed what they read with another person

EDucATED & InFLuEnTIAL• 77% graduated college or more• 44% volunteered for a charitable organization• 29% are owners, partners, President or Vice Presidents of a business

connoIssEurs• 94% dined out in a restaurant, hotel or club in the last 30 days• 81% went to a bar, lounge, or nightclub in the last 30 days• 70% ordered a drink by brand in the last 12 months • 61% dined at a specifi c restaurant as a result of reading

Los Angeles magazine• Average monthly times dining out: 7

57%Female

43%Male/

Source: 2013 Los Angeles magazine subscriber study conducted by GFK MRI; The Media Audit 2013

43% (Age 35-54)

21% (Age 18-34)

20% (Age 55-64)

17% (Age 65+)

Age 18-34

Age 35-54

Age 55-64

Age 65+

8

Leaders from the most influential organizations in L.A. read Los Angeles magazine.

I n F L u E n T I A L A u D I E n c E

b u s I n E s s M o g u L s • p o L I T I c o s • T h o u g h T L E A D E r s • I n n o vAT o r s

Access HollywoodCNNE! EntertainmentFox Good Day LA AM 790 TalkRadioLos Angeles Business JournalLos Angeles TimesThe New York TimesNational Public Radio The Today ShowThe Tonight Show

MEDI

A AEGCaruso Affiliated Cedars-Sinai Medical CenterCity National BankLatham & WatkinsMorgan StanleySaint John's Health CenterSBEWells FargoWestfieldThe Ratkovich Company

busI

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cuLT

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Creative Artists Agency (CAA)DisneyThe Hollywood ReporterInternational Creative Management (ICM)Paramount PicturesSony PicturesVarietyWarner Bros. PicturesWilliam Morris Endeavor

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University of California, Los Angeles (UCLA)

University of Southern California (USC)Pepperdine

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I n F L u E n T I A L A u D I E n c E

T r E n D s E T T E r s • TA s T E M A K E r s • s o c I A L I n F L u E n c E r s

30% of Los Angeles magazine subscribers work in the entertainment industry.

*Sampling of celebrity subscribers

Jenna E l fmanAmy AdamsMichae l bayTommy LeeJason sege lrober t shap irocarson Da i l yLarry K ingA lex TrebekTom Arno ldDav id ra tc l i f fKa thy gr i f f i ns teven sega lse th Meyers James caanDav id s ternLou Ad lerJoe l s i l verLes MoonvesJane seymourAmy poeh lerbr ian grazerMat t groen ingJames K ingc lem burkeca l i s ta F lockhar t

10

E X T E n s I v E c o v E r A g E

E X pA n s I v E • vA s T • c o M p r E h E n s I v E

Mirroring the distribution of wealth in Los Angeles.

Source: Claritas

Coverage of the Most Affl uent Areas

vEnTurA counTyLos AngELEs counTy

InLAnD EMpIrE

orAngE counTy

Encino$109,055calabasas

$113,585 pasadena$124,712

yorba L inda$110,965

orange$124,999

Irv ine$114,433

newport beach$121,955

corona del Mar$108,872

palos verdes$127,479

Manhat tan beach$109,928

santa Monica$119,730

beverly hi l ls$117,363

La cañada$116,589

paci f ic pal isades$132,432

Malibu$136,718

11

Capturing the affluent visitor market with paid distribution in over 40 luxury hotels, delivering nearly 9,500 rooms daily.

L u X u r y h o T E L D I s T r I b u T I o n

4 T h L A r g E s T u . s . L E I s u r E D E s T I n AT I o n • 2 5 . 8 M I L L I o n A n n u A L v I s I T o r s • $ 1 4 b I L L I o n I n A n n u A L T o u r I s M s p E n D I n g

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Delivering the Best of LA® everyday.

LAmag .com Apps + Tab le t soc ia l Med ia

D I g I TA L

D y n A M I c r E s o u r c E • T w o - wAy I n T E r A c T I o n s • s o c I A L c o n n E c T I o n s

Social Engagment

153,000+ Twitter Followers

52,000+ Facebook Likes

13,000+ Instagram Followers

2,000+ Pinterest Followers

iPad/Tablet

• Complete digital edition of the print magazine including ads, video, audio, and slideshows

Mobile

• 50% of LAmag.com traffi c comes from mobile

• Users can search the 1,000+ L.A. restaurant listings and more from LAmag.com

Site Stats

• Average monthly uniques: 500,000

• Average page views: 1,000,000

Newsletters

• 40K+ Total opt-in subscribers

• Dedicated Email: 14% average open rate/ 2-3% average CTR

• Topical Newsletter: 17% average open rate/ 16-20% average CTR

13

Reaching the most affluent and influential consumers in Southern California.

E X p E r I E n T I A L

M E A N I N G F U L C O N N E C T I O N S • C U R AT E D E X P E R I E N C E S • E N G A G E D A U D I E N C E S

pol i t icos/vIps

Trendset ters

Thought Leaders

Tastemakers

celebri t ies

Media

Foodies

Jetset ters

c- level Execut ives

14

Publishing magazines and books that help our clients build their brand and tell their story.

GUIDE 2 01 5

OFFICIAL VISITOR’S

DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD

DISTINCTIVE NEIGHBORHOODS PROMISE SOMETHING FOR EVERYONE

30BEST RESTAURANTS

WHERE TO FIND THE CITY’S TOP-RATED FOOD

7 UNIQUE ITINERARIES FOR FAMILY FUN, CELEBRITY SPOTTING,

ADVENTURE SEEKING, ROMANTIC RENDEZVOUS, AND MORE

GREAT FINDS!COUTURE JEWELRY, DESIGNER BAGS,

BARGAIN ATHLETIC SHOES

UNCOVER L.A.’S HEART AND SOUL

LOS

AN

GE

LES

OF

FIC

IAL V

ISITO

R’S

GU

IDE

PR

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NT

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BY

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D

Breeders’ CupN O V E M B E R 2 0 1 4

> Jockey Rosie Napravnik’s Gritty Charm

> The Bobby Flay Experience

> Santa Anita: A Park Like No Other

High Fashion, Great Parties, The World’s Best Horses: All Right Here At Your Fingertips

PLUS has the inside track on L.A.’s luxe life

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LA TourismChina Issue

15

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THE L.A. WOMAN

GRAND HOUSE The BroadMuseumDebuts

WHAT’D YOUBRING?Tailgatingwith USCand UCLA

THAT ’70SSHOWFall FashionGoes Boho

SHE’S FUNNY, BRILLIANT,AND FIERCE

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A DOWNTOWN L.A. CLASSIC REBORNCLIFTON’S,WE’VE MISSED YOU PAGE 130

GAME CHANGERS OF 2015 WHO MAKE THE CITY GREAT PAGE 107

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CLIFTON’S,WE’VEMISSED YOU PAGE 130

THE COLD CASE

ACETHE PROSECUTOR

WHO’S TAKING ON ROBERT

DURSTPAGE 120

ON TURNINGEXPECTATIONSINSIDE OUT

Mindy Kaling

F E AT U R I NG

“L.A. stereotypes are so dated. Juicing, SoulCycle—we need to update our jokes.”

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