Sponsoring AIA Canada events is an investment that elevatesyour brand and provides an invaluable opportunity tocontribute to the discussion of our sector’s top issues andopportunities. Sponsors receive:

Build your profile as a business leader, drive awareness of your brand,expand your influence, make an immediate impact on target audiences.

The Aftermarket Conference (ACE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000

Be Car Care Aware Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000

Women’s Leadership Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000

Aftermarket Student Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000

Young Executive Society (YES) Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000

Young Executive Society (YES) Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000

Innovative Business Series (Western, Eastern, Ontario & Quebec) . . . . . . . . . . . . . . . . . .$2,000

Canada Night – AIA Supplier Member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,750

TARGETED SPONSORSHIPSAIA Canada hosts the following events, providing the opportunity for you to target your sponsorshipdollars to specific market segments, social events and special interest group meetings. Our exclusiveMaple Leaf sponsorship packages are featured on the back cover.

ADDITIONAL SPONSOR BENEFITS AND RECOGNITION ARE ALSO OFFERED AT SPECIFIC EVENTS!

AIA CANADA –

SPONSORSHIP BENEFITS Investing in people, time and resources isfundamental for business growth in the automotive

aftermarket industry.

In Canada, understanding the unique marketplaceconditions is also integral to success. With a vast geographic

landscape and four distinct seasons, the needs of Canadianvehicle owners are ever-changing and businesses must constantly

adapt and evolve in response.

AIA Canada understands what companies need to know to leverage theirpresence in Canada. We are a resource-based economy with unique

language and marketing requirements, culturally diverse-markets and varyingtax and financial reporting obligations. Canadians enjoy a high standard of

living, are well-educated and technologically-advanced, making the country rich withpotential for business success.

Ideally suited to be the voice advocating, supporting and educating aftermarket decision-makers, AIA provides its members with distinctive services and programs required to succeed.

We invite you to join us in sponsorship with targeted programs created to help you capitalize on themany business growth and networking opportunities in our industry.

• Two (2) complimentary event registrations;• Sponsor logo prominently displayed throughout the event

including: conference room, registration desk, and coffeebreak area plus all event materials including: eventbrochure and registration form; event webpage; event banner and signs; tent cards placed on alltables; PowerPoint presentation; andrecognition in event scripts.

each

PART OF THE CANADIAN SUCCESSSTORY!

SPONSORSHIP

CANADA NIGHT

WOMEN’S LEADERSHIP CONFERENCEWith the overwhelming success of the Women’s Leadership Conference over the past two years, this event will be back bypopular demand. Providing thought-provoking presentations, candid panel discussions and networking opportunities forwomen in the automotive aftermarket sector, this event features top women industry leaders sharing their career knowledgeand personal experiences on becoming exceptional leaders. The conference focuses on developing effective leadership,communication and negotiation skills, achieving work-life balance and gaining invaluable information on the wide range ofcareer paths available in the automotive aftermarket industry. Investing in the advancement and development of women’scareers in the industry is a smart business decision.

One of the most anticipated evenings of the year, tickets to Canada Night during Industry Week in Las Vegas are a sought-after commodity! Held at Caesars Palace on November 1, 2016, Canada Night is the perfect opportunity for Canadiansuppliers to network with their peers, in addition to building relationships with potential customers and demonstrate theirappreciation to their current customers. With over 1,000 people from across the automotive aftermarket industry inattendance, it is a night filled with great food, drinks and Canadian camaraderie.

ADDITIONAL SPONSOR BENEFITS• Three (3) host badges;• Large individual sponsor banner on display;• Sponsor acknowledgement in the Canada Night invitation; and• Complimentary invitations sent on your behalf to your customers.

Do you know if your present day business environment will play out in the next two to five years? What is the innovativeproduct, the game changing service, the new process, or the vision that will help you thrive in the future? Starting 2016, we will be pairing our new leadership represented by AIA President Jean-François Champagne with your regional/localknowledge and expertise from different government offices, business intelligence agencies and other subject matter expertsto offer you a new format of events. This Canada-wide series is available to AIA members to create a climate whereinnovating thinking can be applied to solve industry problems, addressing the development of products and services thatimpact your business environment and bringing forward the best practices that remove ambiguity and drive results.

INNOVATIVE BUSINESS SERIES –WORKING COLLABORATIVELY, LEADING EFFECTIVELY, DRIVING RESULTS

$5,0

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$1,7

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2,25

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$2,0

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THE AFTERMARKET CONFERENCE (ACE) – REACHING FOR GREATNESS

In 2016 “everything old is new again”…. AIA Canada is pleased to announce that The Aftermarket Conference will returnin 2016 to bring together industry leaders to explore synergies and solutions to ensure that the aftermarket in Canadaremains a strong, vibrant industry. This conference features high-level keynote speakers with a program that will energizeand align industry leaders with strategies for the coming year. Known for the calibre of speakers, the content ofpresentations and great networking opportunities, this conference has always been a highly rated, must-attend event.

$6,0

00

per

serie

s

(WESTERN CANADA, ONTARIO, QUEBEC & EASTERN CANADA)

Reach the young up-and-coming industry leaders who gather at this event annually forprofessional development, networking and educational opportunities. Designed to provideinsight and connections to put young executives at the forefront of trends and new initiatives,the YES Conference attracts future industry leaders and decision-makers. This event is anopportunity to introduce new ideas, develop concepts and create the foundation for a life-longbusiness relationship.

AFTERMARKET STUDENT CONFERENCEAttracting and retaining skilled labour is essential to ensuring the aftermarket industry remainsstrong. Organized in partnership with the Automotive Business School of Canada at GeorgianCollege, this conference is an invaluable opportunity to promote career opportunities tostudents in unique automotive programs that include aftermarket courses. Join students enrolledin automotive sales, marketing and other related programs at this one-day conference todiscuss the future of the industry and network with new potential employees.

ADDITIONAL SPONSOR BENEFITS• Booth space*;• Opportunity to provide door prize and company information to attendees; and• Opportunity to participate as a speaker, panel moderator or panel member.

*Number of booths is dependant on space availability

YOUNG EXECUTIVE SOCIETY (YES)COMMITTEE WORKSHOPFacilitating the development of young executives who are excited and passionate about theirfuture in the automotive industry, the YES workshop event features hands-on practical learningopportunities. With a management approach, workshops focus on business success essentialssuch as finance/budgeting, strategic planning, marketing and human resources. By supportingthis professional development opportunity, event sponsors are recognized as businesses thatbelieve in building tomorrow’s industry leaders.

YOUNG EXECUTIVE SOCIETY (YES) LEADERSHIP CONFERENCE

DRIVING INDUSTRY SUCCESS.

ONE NATIONAL ASSOCIATION. ONE VOICE.

$2,0

00

$2,0

00

$2,0

00

By sponsoring the program, you gain access to tools andresources that speak direct ly to your customers.

Individuals and businesses representing all levels of the automotiveaftermarket industry are encouraged to sponsor the program. Yourfinancial support will present your company with many brandmarketing opportunities including (but not limited to) participationin the program Advisory Committee and involvement in the twoannual campaigns (May – Car Care Month and October – CarSafety Month), customization options for program materials,media exposure, visible recognition on the program website, etc.

Here’s a sample of what we’ve been working on in 2015:

SPONSORSHIP BENEFITS

• Company representation on the BCCA Advisory Committee;• BCCA logo use for branding;• Logo placement on BCCA homepage recognition scroll with link to company website;• Logo placement opportunities on BCCA trade press ads; and• Content contribution for BCCA Articles, Car Care Tips, Social Media, with company-specific recognition as subject matter experts.

$5,0

00

Designed to provide knowledge from all segments of theautomotive aftermarket industry, AIA’s Be Car Care Aware(BCCA) is a consumer education program promoting the benefitsof regular vehicle care, maintenance and repair. Integrateddigital communications with constantly updated web content andsocial media promotion continue to build awareness and provideknowledge to aid consumers in making the best maintenancedecisions about their vehicles.

INTERESTED IN SPONSORING THE “BE CAR CARE AWARE” CAMPAIGN?

WE’RE SOCIAL!

Innovative Business Series. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,400 (Western, Eastern, Ontario, Quebec: 4 @ $1,600 each)The Aftermarket Conference (ACE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000Be Car Care Aware Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000Women’s Leadership Conference. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000Aftermarket Student Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000YES Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000YES Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,850

For more information about AIA Canada’s Sponsorship Program, please contact:

Patty Kettles, Manager – Marketing and Events | 800.808.2920 Ext. 221 | patty.kettles@aiacanada.com

AUTOMOTIVE INDUSTRIES ASSOCIATION OF CANADA180 Elgin Street • Suite 1400 • Ottawa • ON • K2P 2K3T: 800.808.2920 • F: 613.728.6021 • E: info@aiacanada.com • W: www.aiacanada.com

MAPLE LEAF SPONSORS FOSTERING BUSINESS DEVELOPMENT, MARKET LEADERSHIPAND BRAND RECOGNITION.

Innovative Business Series. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,400 (Western, Eastern, Ontario, Quebec: 4 @ $1,600 each)The Aftermarket Conference (ACE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000Be Car Care Aware Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000Women’s Leadership Conference. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000Aftermarket Student Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000YES Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000YES Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,850Canada Night. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,750

WD MAPLE LEAF SPONSORSHIP PACKAGE........$28,250

MAPLE LEAF SPONSORSHIP BENEFITS

• Cost-savings with reduced sponsorship fees;• Logo placement on all AIA market research reports and studies;• Logo placement in sponsorship-related digital communications;• Logo placement on AIA Canada website with link to company website and

recognition on AIA’s social media channels;• Logo placement and special recognition in the AIA Annual Report;• Logo placement on mobile event app and/or all electronic event promotions;• Digital and in print sponsorship recognition at all provincial and federal AIA

government events;

• Opportunity to participate in government lobby days*;• Opportunity to provide premium give-a-way in Women’s Leadership

Conference and Aftermarket Conference packages;• Invitation to the Sponsor Recognition Event; and• Logo placement in all traditional event sponsorship recognition

opportunities.

In addition to the sponsorship benefits listed on Page 2, AIA is pleased to offer the following additional bonus opportunitiesto Maple Leaf Sponsors:

Stand out as a leader in this increasingly competitive economic climate. Leave a strong impression of your brand in themind of key decision makers.

The AIA Canada Maple Leaf program is an elite sponsorship level for companies looking for cost-savings and a strong returnon investment backed by our 73 years of experience as Canada’s voice and resource for the automotive aftermarket industry.

Maple Leaf sponsorship enables your company to be at the forefront of dialogue on key industry issues, build prospects,actively participate in forums, amplify your message and reach both decision-makers and talented future leaders. Showcaseyour company’s commitment to the development of Canada’s automotive aftermarket industry while increasing yourmessaging, branding and visibility.

SUPPLIER MAPLE LEAFSPONSORSHIP PACKAGE ..........$30,000

*Where appropriate and applicable

2016 AIA Canada Sponsorship Program Contract Automotive Industries Association of Canada, 180 Elgin Street, Suite 1400, Ottawa, ON  K2P 2K3   Tel: 800‐808‐2920   Fax:  613‐728‐6021   Email:  info@aiacanada.com 

 Please read carefully: 

Please type or print information. 

Please remember to sign and date contract. 

Carefully read disclaimer on reverse. 

Please return original signed contract to AIA. 

 

CONTACT INFORMATION 

Company Name:     

Contact Person:     

Address:      

City:                   Province:            Postal Code:      

Telephone:                    Fax:              

Email:      

Website:       

 

SPONSORSHIP OPPORTUNITIES 

Please select the packages/events that you would like to sponsor. 

PACKAGES (see 2016 Sponsorship Program brochure for package details) 

0  Supplier Maple Leaf Sponsorship Package  ($30,000) 

0  WD Maple Leaf Sponsorship Package   ($28,250)  A LA CARTE EVENTS (see 2016 Sponsorship Program brochure for event) details) 

0 The Aftermarket Conference (ACE)  ($6,000) 

0 Be Car Care Aware  ($5,000) 

0 Women’s Leadership Conference  ($5,000) 

0 Innovative Business Series – Western Canada  ($2,000) 

0 Innovative Business Series – Eastern Canada  ($2,000) 

0 Innovative Business Series – Ontario  ($2,000) 

0 Innovative Business Series – Quebec  ($2,000) 

0 Aftermarket Student Conference  ($2,000) 

0 YES Conference   ($2,000) 

0 YES Workshop   ($2,000) 

0 Canada Night (non‐AIA member)  ($2,250) 

0 Canada Night (AIA Member)  ($1,750)  

       TOTAL =   $    

INVOICE 

I would like the Sponsorship invoiced in the following manner: 

0  1 payment of total sponsorship amount    (payable January 31, 2016)  

0  2 equal payments of total sponsorship amount   (payable January 31, 2016 and July 1, 2016)  

0  4 equal payments of total sponsorship amount   (payable January 31, April 1, July 1 and October 1, 2016)  PAYMENT I would like to pay for the Sponsorship in the following manner: 

0 Visa    0 Amex  0 Mastercard 

0 Cheque (made payable to AIA Canada)  Card #:     

Expiration:     

Signature:     *A 4% administrative fee will be applied to all credit card transactions. 

 IN WITNESS OF THE FOREGOING, the parties have caused the Agreement to be signed by an authorized representative as of the Effective Date set forth below.  Signature:     

Signature of AIA Representative:    Date:     

CONSENT TO RECEIVE INFORMATION 

We value your relationship and want to ensure you receive electronic communications and important information from us including member advisories and 

eNewsletters.  You can unsubscribe or opt out at any time. 

 

0 YES, I DO CONSENT. 

 

2016 AIA Canada Sponsorship Program Contract Automotive Industries Association of Canada, 180 Elgin Street, Suite 1400, Ottawa, ON  K2P 2K3   Tel: 800‐808‐2920   Fax:  613‐728‐6021   Email:  info@aiacanada.com 

 

 

Warranty Disclaimer Neither party makes any representation or warranty express or implied with respect to any matter whatsoever, including without limitation, 

network failures, third‐party difficulties, web hosting address failures, services provided hereunder, or any output or results thereof and each 

party specifically disclaims any implied warranty of merchantability or fitness for a particular purpose.   

 

 

Limitation of Liability Company's sole remedy and AIA's total liability arising out of this Agreement or the services provided hereunder, whether based on contract, 

tort or otherwise, shall not exceed said fees paid/payable to AIA. Company recognizes that fees hereunder are based in part on the Warranty 

Disclaimer, limitation of liability and exclusion of damage contained in this agreement. 

 

 

Exclusion of Damages In no event shall either party be liable to the other party for special, indirect, incidental, or consequential damages, arising out of, but not 

limited to, loss of data, loss of use, or loss of profits arising hereunder or from the provision of services, the foregoing limitations shall not 

apply to indemnification or intentional misconduct.  

 

 

Term and Termination This Agreement shall be for the calendar year 2016. 

 

 

Miscellaneous  Nothing in this Agreement shall be deemed to create a partnership or joint venture between the parties and neither Company nor AIA 

shall hold itself out as the agent of the other. 

Neither party shall be liable to the other for delays or failures in performance resulting from causes beyond the reasonable control of that 

party.  

Any notice required or permitted to be given by either party under this Agreement shall be in writing.  

Failure by either party to enforce any provision of this Agreement shall not be deemed a waiver of future enforcement of that or any 

other provision. 

Any waiver, amendment or other modification of any provision of this Agreement shall be effective only if in writing and signed by the 

parties.  

This Agreement shall be interpreted under the laws of the Province of Ontario, Canada.  

This Agreement shall be binding on successors and assigns.  

This Agreement, including all attachments that are incorporated herein by reference, constitutes the entire agreement between the 

parties with respect to the subject matter hereof, and supersedes and replaces all prior and contemporaneous understandings or 

agreements, written or oral, regarding such subject matter.