2016 winners book - aaf glv · work this year and for the year ahead. the ad club is now entering...

Winnersbook

2016

Creatively yours,

William Childs President, AAF/Greater Lehigh Valley Ad Club

It’s the one time during the year, when all the marketing and advertising professionals gather to celebrate and champion the great work that gets created here in the Lehigh Valley.

For me, tonight will be for honoring those who work in this crazy industry and get up every day and pour their hearts and souls into every project they touch while helping clients grow their brands and increase their market share.

This show is the culmination of countless hours of work done by a very dedicated group of people. This year, the show committee is led by Sarah Sterner. Thank you Sarah and the rest of the ADDY® committee for their dedication and commitment to the club. They have given selflessly of their time to ensure tonight will be a huge success. Just like the award-winning advertising that will be honored during tonight’s show, it takes a group effort to plan this show.

I want to acknowledge the AAF/Greater Lehigh Valley Ad Club board for their work this year and for the year ahead. The ad club is now entering its fourteenth year. That’s a testament to its members and to people like you who support the club by attending our 20 Minutes and a Beer events, our Holiday Mixers as well as our Lunch N’ Learns. We couldn’t have an Ad Club without you and for that we are truly grateful.

Thanks must also be paid to our sponsors, National Cinema Media and Northampton Community College; our print sponsor, Working Dog Press; our beer sponsor, Allentown Beverage; our wine sponsor, Vynecrest; and our mead sponsor, The Colony Meadery. A huge thanks also to our talented show hosts Troy Brokenshire and Cheryl Moritz.

Congratulations to all of tonight’s winners.

Tonight is my favorite night of the year.

32 #aafwhowonit #aafwhowonit

judging criteria

the awards

• Use AAF scoring guidelines & consensus judging

• Consider each entry independently on its own merit of creative achievement

• May award more than one gold or silver award in each category, or none

• Determine BEST OF SHOW by considering all gold award winners

• The American Advertising Awards are the nation’s largest and most competitive ad creative contest and are a program of the American Advertising Federation

• Tonight’s awards are the first of a three-tiered competition. More than 200 local clubs are also holding local competitions, followed by a district competition and then the national ADDYs.

• Tonight’s gold and silver winners can choose to forward their entries to the district level. The gold winners at the district level automatically advance to the national competition.

• The ultimate goal of AAF - Greater Lehigh Valley is to foster continuous improvement and to celebrate our unique region and its creative talent.

Thank youA Special

to Village Bake Shoppe for generously providing tonight’s

decadently delicious cupcakes!

751 Union Blvd, Allentown, 18109610.435.1511

For more info, v

isit aafglv.org

addys@aa

fglv.org

www.facebook.com/AAFGreaterLehighValley

glvaddys.com

4 #aafwhowonit

2016

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AAF-

GLV

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William Childs

Marta Countess

Chris Devine

Jen Mizak

John Mulder

Nichole Smith

Sarah Sterner-Hausknecht

Suzanne Stianche

Sheila Youst

Jen Mizak Secretary

Jill Brader Membership

Diane McKee Education

Nathan Linder Communications

Jen Gora Programming

Hillary Long Programming

Pat Lincoln Government Liaison

Com

mit

tee

Sarah Sterner-Hausknecht Creative & ADDY Awards

Jason Wilson Sponsorship

Suzanne Stianche Philanthropy

James Taylor Technology

Kenneth Colodonado Member-At-Large

Corey Sebring Student Representative NCC

Susan Sewell Student Representative NCC

William Childs President

John Mulder Immediate Past President

Julia Urich Vice President

Sheila Youst Executive Director

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7#aafwhowonit

Ted is an experienced creative director that has worked in the Pittsburgh market for over 19 years. He has held creative positions at several agencies in the city, in addition to establishing the Verb Agency, a unique agency that taps into his network of top advertising professionals to build the right organic team for creatively progressive clients.

Ted’s commitment to effective creative is matched only by his commitment to his clients. Whether he is generating concepts, providing strategic direction or fine-tuning a campaign, attention to detail and client strategies are his top priorities. Throughout his career he has developed strategic campaigns for national and regional clients in various industries including, healthcare, education, tourism, manufacturing, sports and entertainment, consumer, and B-to-B. His work has been

featured in AdWeek, Ads of the world.com, David Carter’s Creativity 34 and has garnered numerous Addy Awards, health care industry awards, and Telly Awards.

Ted is active in the advertising community and is President of the Pittsburgh Advertising Federation. He is also the national representative for the American Advertising Federation District 2 American Advertising Awards.

Ted earned a Bachelor of Science in Graphic Design from La Roche in 1996. When not living the dream of an ad executive, Ted enjoys spending time with his family and friends, exploring the outdoors and pursuing the art of fly-fishing.

Christa is the founder and CD at Vinciguerra Creative located in Northeast, Pa., near the city of Scranton. (Put on the map in more recent years—thanks to The Office!) The award-winning design studio produces branding, marketing, and interactive projects for clients ranging from non-profits to start-ups and established businesses.

Prior to settling into that role and alongside a couple year stint as a legal secretary (thankfully this comes in handy more often than not), she earned a BFA in graphic design with honors from Marywood University, an Associate Degree in advertising from LCCC, and holds several web design/development certifications from Scranton University. Her diverse disciplines took her to interesting places in the field: an agency with an extensive print shop arm, a monthly print publication, a custom art & frame shop, plus a few more agency check-ins.

She has served on the American Advertising Federation – Northeast, Pa. (AAF NEPA) board as Web Director, Social Media Director, and ADDY chair throughout the past 6+ years, and currently serves as President of the organization.

When she’s not generating ideas, you’ll find her generating type and dabbling with her newfound love of letterpress with a circa 1870 Letterpress Jobber. She’s also an illustrator, photographer, occasional writer, and a coffee-holic.

Richard brings over 30 years of creative strategy, marketing and hands-on design experience together to provide focused solutions that work. Having worked for several well respected communications firms during his career including one of the largest advertising and communications firms in New York State, he has developed a depth of leadership, strategic thinking and a smart creative approach to every initiative large or small. This holistic approach to communications does more than speak at the audience. It truly communicates messaging and creates a dialogue.

Over the years, he has developed and executed comprehensive creative solutions for consumer goods, government agencies, tourism, healthcare, higher education, high-tech and financial organizations, both nationally and internationally.

Notably, he has created successful programs and creative communications for clients such as First Niagara Bank, I Love NY, Primrose Schools, Welch’s, All Faiths Food Bank, Community Foundation of Sarasota County, Georgia Pacific, ClosetMaid and Brooklyn Hospital, to name a few.

Richard is a dedicated professional driven by his passion for design. Results driven, he creates communication programs that integrate the right mix of traditional and digital strategies to insure that the client’s goals and expectations are met.

kiermont, Richard

alzl, Ted

inciguerra, Christa

SW

Vmeet The Judges


professional Work

gold addy awards

11#aafwhowonit

CROSS PLATFORMIntegrated Brand Identity Campaign

CENTROCity Center

Lehigh Valley

Credits:

Jane Heft Creative Director

Dave Meyers Art Director

Andrew Robertson Designer

Judges Choice

best in show

gold addy awards gold addy awards


ELEMENTS OF ADVERTISINGDigital Creative Technology - Responsive Design

J Taylor Design WebsiteJ Taylor Design

Credits:

James Taylor Creative Director

Brian Bartholomew Developer

http://www.thejtsite.com

Logo Design

Stroud CrossFit LogoJ Taylor Design

ELEMENTS OF ADVERTISING

Credits:

James Taylor Creative Director

Credits:

Kristen Cook Concept & Art Direction

Tammy DeLong Account Executive

Adams Outdoor Advertising

CopywritingELEMENTS OF ADVERTISING

Celtic ClassicIntegrated Media Public Service CampaignCROSS PLATFORM

John Luke Design

Credits:

John Luke Laube Creative Director & Designer

http://bantucoffee.com/

bantu coffee


ONLINE/INTERACTIVE ONLINE/INTERACTIVEMicrosite Consumer Website

#GREATERTHANONE Delaware & Lehigh National Heritage Corridor Responsive Website

Weidenhammer Creative

Coordinated Health

Credits:

Curtis Johnson Creative Director

Devon Beck Lead Developer

Lee Gustin Developer

Adam Crooker Project Manager

Ryan Lynn Lead Designer

Chris Koelle Developer

http://delawareandlehigh.org

Credits:

Andrew Lee Creative Lead

Dwight Lee Technical Lead

Florence Brown Digital & PR Manager

http://coordinatedhealth.com/greaterthanone

ONLINE/INTERACTIVESALES & MARKETINGAdvertising Industry Self-PromotionPublication Design

3Seed Twas the Night before Christmas Microsite

Martin Journal Vol.3Lehigh Mining & Navigation 3Seed Marketing,

Design & InteractiveCredits:

Denis Aumiller Art Director

Laura Dubbs Graphic Designer

Joe Iacovella Director of Account Services

Credits:

The Entire 3Seed Team Everyone “Bleeping” Rocks

http://www.3seedmarketing.com/twas-the-night

Judges Choice

Delaware & Lehigh National Heritage Corridor Responsive WebsiteFresh design highlights local attractions and trail offerings along an interactive map.





ELEMENTS OF ADVERTISING FILM, VIDEO & SOUNDLogo Design Branded Content & Entertainment for Online

CENTRO Logo Cognitoys - Kickstarter CampaignDigital FeastCity Center

Lehigh Valley

Credits:

Phil Osborne Producer/Creative Director

Ken Unangst Producer

Micah Huber Filmmaker/Editor

Jedidiah Harley Filmmaker

Ryan Spence Filmmaker

Credits:

Dave Meyers Designer

Jane Heft Creative Director

ELEMENTS OF ADVERTISINGELEMENTS OF ADVERTISINGStill Photography CampaignStill Photography Campaign

Crisol PhotographyMindful PhotographySodexo Sodexo

Credits:

Betty Vasilik Design Manager

Dero Sanford Photographer

Sharon Sharp Stylist

Lynn Browning Director, Design & Development

Credits:

Brett Dill Art Director

Courtney Cannon Design Manager

Jennifer Schmalz Senior Brand Manager

Dero Sanford Photographer



FILM, VIDEO & SOUND SALES & MARKETINGLocal Television Spot - Single :30 sec Cover/Editorial Spread or Feature - Series

IronPigs: Pig Out! Martin Journal Vol.4Lehigh Mining & Navigation

FireRock Productions

Credits:

Denis Aumiller Art Director

Laura Dubbs Graphic Designer


Credits:

Rocky Urich DP/Editor

Julia Urich Producer/Director

FILM, VIDEO & SOUNDOUT OF HOME & AMBIENT MEDIAAudo/Visual Sales PresentationInterior Single

Ocean Spray HarvestThe Dime SignCity Center Lehigh Valley

FireRock Productions

Credits:

Jane Heft Designer

Dave Meyers Designer

Kevin Wenck Fabricator

Credits:

Rocky Urich DP/Editor

Julia Urich Producer/Director

Breinigsville, PA

Proud Sponsor 2016 American Advertising Awards

Pop a

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to all of tonight’s winners.


FILM, VIDEO & SOUNDBranded Content & Entertainment for online

Martin Archives VideoLehigh Mining & Navigation

Credits:

Denis Aumiller Creative Director/Director

Scott Byers Creative Director/Writer


SALES & MARKETINGELEMENTS OF ADVERTISINGAnnual ReportStill Photography - Single, Color

Discover Lehigh Valley Annual Report 2015-16

B. Braun 2016 CalendarLehigh Mining & Navigation

Lehigh Mining & Navigation

Credits:

Elizabeth Harer Art Director

Sarah Durkin Account Manager

Credits:

John Sterling Ruth Photographer

Judges Choice

Organization / Company

Selected Category Entry Name credits

MoJo Active Poster Campaign CAST Posters Ric Jones, Creative DirectorJim Carpenter, Account ExecutiveMorgan Hummel, DesignerElizabeth Greenaway, Copywriter

MoJo Active Social Media, Single Platform Rusty Rail Brewing Company Website Jared Frank, Account ExecutiveJim Carpenter, Director of Marketing TechnologyBob Henninger, DeveloperAdam Kirick, Designer

MoJo Active Integrated Advertising Campaign - Regional/National - Consumer ShopVac Lowes Clearly Different Campaign Scott Brown, PhotographerRick Shadle, Art DirectorRic Jones, Creative DirectorRita Mines, Producer

FireRock Productions Local TelevisionCommercial :30 Seconds IronPigs: The Moment Rocky Urich, DP/EditorJulia Urich, Producer/DirectorCasey Feinberg, Producer/Writer

FireRock Productions Local Television Commercial :60 Seconds or More Discover Lehigh Valley Promo Rocky Urich, DP/EditorCasey Feinberg, ProducerJulia Urich, Producer/Director

FireRock Productions Internet Commercial Sleepy Owl Studios Rocky Urich, DP/EditorCasey Feinberg, ProducerJulia Urich, Director

FireRock Productions Webisodes Dishcover Lehigh Valley: Prime Steak House Rocky Urich, DP/EditorJulia Urich, Producer/DirectorCasey Feinberg, Producer

TLA Design Studio Brochure Northampton Community College / Fowler Family Southside Center, 10th Anniversary

Traci Anfuso-Young, Art Director

3Seed Marketing, Design & Interactive Advertising Industry Self-Promotion Brand Elements 3Seed Client On-boarding Notebook Mike Plunkett, Senior Graphic DesignerJulie Moyer, Managing Partner/Creative Director



3Seed Marketing, Design & Interactive Social Media, Single Platform Catering by Karen Hunter Website Megan Ewer, Web DesignerKyle Smith, Graphic DesignerJohn Mulder, Managing Partner/PhotographerJulie Moyer, Managing Partner/Creative Director

3Seed Marketing, Design & Interactive Advertising Industry Self-Promotion Online/Interactive 3Seed Marketing, Design & Interactive Website Mike Plunkett, Senior Graphic DesignerMegan Ewer, Web DesignerJulie Moyer, Managing Partner/Creative DirectorKyle Smith, Graphic Designer/Photographer

City Center Lehigh Valley Integrated Brand Identity Campaign Allentown Cocktail Week Dave Meyers, DesignerAndrew Robertson, Designer

Working Dog Press Card, Invitation or Announcement The Seed Farm 2015 Farm-To-Table Dinner & Auction Invitation Package

Ada Dorosh, Graphic DesignerJeremy Pildis, Production Manager & Account ExecutiveFred Fenselau, President

Sodexo Sales Kit or Product Information Sheets Mindful Heroes Betty Vasilik, Design ManagerLynn Browning, Design & Development Director

Sodexo Sales Kit or Product Information Sheets Gatherings : Perfected Kit Margaret Benson, Senior Manager, Culinary PlanningCheri Guilbault, Senior WriterBetty Vasilik, Design ManagerCourtney Cannon, Design Manager

Sodexo Magazine Design In the Zone Spring Z-Mag Tim Ripley, VP, Program/Project ManagementBrett Dill, Art DirectorCheri Guilbault, Senior WriterFrank Costantino, Director, Design & Development

Sodexo Social Media, Single Platform In My Kitchen Website Holly Smith, Senior Director, Design and DevelopmentPaul Wusow, Manager, Web ContentChris Weiser, VP, Program, Project ManagementDez Fannin, Director, Culinary Services

{continued on page 25}

silver addy awards silver addy awards



Sodexo Audio/Video Sales Presentation Foodiverse Video Courtney Cannon, Design ManagerDiego Raso, Design & Development DirectorCheri Guilbault, Senior WriterErica Milios, Senior Director Project Initiatives

Sodexo Audio/Video Sales Presentation In The Zone Video Tim Ripley, VP, Program/Project ManagementCheri Guilbault, Senior WriterJared Hankins, Animator

Coordinated Health Internet Commercial Reaching New Heights Martin Wambold, Director / Videographer / EditorHannah Ropp, Producer

The Morning Call/Media Arts Group Publication Cover Design Go Guide Street - Hook Line and Sinker William Childs, Creative DirectorMatt Stachewicz, Graphic Designer

The Morning Call/Media Arts Group Illustration Rudy Ackerman Illustration William Childs, Creative DirectorChris Devine, Illustrator/Designer

Liquid Interactive Website-Based App Crayola Build-a-Box Jon Bailer, Technical LeadWayne Middleton, Creative DirectorRay Jones, Senior Applications DeveloperSteve Luvender, Senior UX Designer

Lehigh Mining & Navigation Brochure Olympus Pro Brochure Denis Aumiller, Creative DirectorScott Byers, CopywriterDonna Mugavero, Graphic Designer

Lehigh Mining & Navigation Direct Mail B. Braun 2016 Calendar Denis Aumiller, Creative DirectorKatie Sak, Graphic Designer & CopywriterJoe Iacovella, Director of Account ServicesJohn Sterling Ruth, Photographer

{continued from page 23}

Congrats to whoever killed it tonight. MEDIA ARTS GROUPPhoto taken at The Historic Benner Mansion, Allentown, PA25#aafwhowonit

silver addy awards

Student Work

We are thrilled to host this year’s ADDY Awards at NCC – Home of 3 of the past 7 Pennsylvania Professors of the Year.

Northampton has been honored for excellence in undergraduate teaching by CASE and the Carnegie Foundation for Advancement of Teaching.

2015 Pennsylvania Professor of the Year

Dr. Javier Ávila professor of English


Dr. John Leiser professor of biology


Dr. Vasiliki Anastasakos professor of political science


gold student addy awardsgold student addy awards

SALES & MARKETING SALES & MARKETINGBook Design Packaging

“Letters in the Alphabet” Book Design

Gestal’s Principles BeveragesNorthampton

Community CollegeNorthampton Community College Credits:

Susan Sewell Student

Credits:

Susan Sewell Student

Jason Zulli Assistant Professor

ONLINE/INTERACTIVEELEMENTS OF ADVERTISINGWebsiteIllustration, single

WebsiteIllustrationNorthampton Community College

Northampton Community College

Credits:

Corey Sebring Student

Credits:

Andrew Robertson Student


www.nativewatercraft.comToday, references To A WAlk in the Woods are Typically preceded by “hilarious,” “beloved,” “best-selling,” “classic,” or even “comic novel.” It was not universally loved within the Appalachian Trail community when it was first released in North America in hardcover in May 1998, following its publication in the United Kingdom. Some hard-core thru-hikers complained; some Trail managers, especially in the involved federal agencies, were offended, if not outright insulted. Others in both groups could not mention it without breaking out giggling about some close-to-the-bone scene, stuck in the back of their heads — the prevailing reaction today.

The paperback followed a year later. Fewer than four years were required for a million copies to be sold. No other work ever published has brought the Trail into the consciousness of so many people from all walks of life, with the possible exception of a February 1987 article in National Geographic magazine, which then had a circulation in excess of 25 million.

In 1996, Bryson was 45 and in the United States for a few years (1995 to 2003). He and the pseudonymous “Katz” hiked enough of the A.T. to generate the material for the book — and, yes, he bought basic books and a few maps from the Appalachian Trail Conservancy (ATC) at the time. It became his seventh of what is now a portfolio of 21 books (with a new look at Notes from a Small Island out this October). Altogether, they reportedly have sold more than 16 million copies and have been translated into 30 languages.

He said recently, “Reading a book is a big investment of time and of money. My job as an author is to do all I can to make people not regret investing that time and money in me, so I try to make my books as informative and entertaining as I can figure out how.” And, Bryson has often said his Trail experience was one of the most profound in his life, not least for his appreciation of the outdoors.

Now 63, he succeeded Peter Ustinov as chancellor for six years of Durham University, in Durham, England, where the library is now named for him. He is an honorary officer of the Order of the British Empire, the first non-

By Br i a n B. K ing

Bill Bryson

QAand

summer 2015 ❘ a.t. jour neys ❘ 3 3

i l l u s T r aT io n B y c or e y s e Br i ng

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Cheers to all of tonight’s

winners!

Proud sponsor

2016 American

AdvertisingAwards

30 #aafwhowonit

gold student addy awards

FILM, VIDEO & SOUNDELEMENTS OF ADVERTISINGTelevision Advertising, SingleLogo Design

Missing Something?Lehigh Valley Local Businesses Animated Logo DesignNorthampton Community College

Kutztown University

Credits:

Lindsay Trzaska Art Director / Copywriter / Cinematographer

Credits:

Rudy Ortiz Student


Track It!Kutztown University

ELEMENTS OF ADVERTISINGArt Direction

Credits:

Cara Udicious Art Director / Copywriter /

Photographer / Designer

gold student addy awards

Entrant Company / School Selected Category Entry Name student name Advisor/instructor

Northampton Community College Campaign Movie Campaign Alec Hank Jason Zulli

Northampton Community College Single Occurrence or Installation Go Vegan Infographic Andrew Bisson Jason Zulli

Northampton Community College Single Green Bar Juice + Cafe Promotional Video

Rudy Ortiz Jason Zulli

Northampton Community College Illustration – Single Illustration Corey Sebring Traci Anfuso-Young

Northampton Community College Art Direction Calendar Design Skyler Fehnel Traci Anfuso-Young

Kutztown University Special Event materials (invitations, cards, etc.) Iron & Wine Invitation Sierra Fry Dannell MacIlwraith

Kutztown University Single Texas Advertising Poster Andrew Cygan Dannell MacIlwraith

Northampton Community College Animation or Special Effects No Fly Zone Corey Sebring Mark Koberlein

working dog ad

33#aafwhowonit

silver student addy awards

03.07.15 CHRISTOPHER ELSTON

PHOTOS byWWW.CH

RISTOPHERELST

ON.COM

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2016 winners book - aaf glv · work this year and for the year ahead. the ad club is now entering...

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