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Engaging, Evolving, Winning: a CUNA update

Mollie Bell

Chief Engagement & Transformation Officer

Credit Union National Association

CUNA’s Transformation

FROM:A national CU trade association operating in silos and with layers between us and our credit union members

TO:A bolder, more responsive national CU trade association operating with our league and credit union members at the center of all we do

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Leadership FocusLeading interdependent and fierce 360° advocacy to remove barriers

Measuring success as credit union market share growth

Promoting better awareness of the Credit Union Difference

Establishing credit union relevance and providing solutions in a disruptive financial service market

Delivering interdependent CUNA/League value proposition

Together we are strongerLeagues representing all

50 S T A T E S a n d D . C .

cred i t un ion se rv ice prov iders

volunteer board members

credit union professionals105+ million

CUNA6,0006,200CREDIT

UNIONS

58,000273,000

credi t un ion members

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The CUNA-League system is your best local and national advocate for removing barriers, creating awareness and fostering service excellence for all credit unions.

Relying on member voice to drive our focus and action

Taking a 360-degree approach to

advocacy

Providing resources and networking for

all credit union positions and

volunteers

Protecting and promoting all credit

unions through a local presence in all

50 states

Positioning credit unions as the best

financial partner for Americans

Bold CUNA/League 360° advocacy

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Filings, comment letters, testimony keep issues at the forefront

of U.S. House signs CUNA/League-initiated letter to CFPB urging it to use exemption authority (329 House members)

75% 5,000 advocates at CUNA GAC and Hill visits

Quantified$7.2 billion regulatory burden, gets attention of policymakers

Advocacy at NCUA brings about MBL, FOM reg relief

CULAC sets record with $2.4 million raised in 2015

Call to action on FASB CECL proposal garners nearly 1,000 credit union letters, revised language provides more flexibility.

CFPB implements rule change allowing CUs to better serve rural/ underserved areas.

CUNA/League advocacy

Impact of Regulatory Burden on Credit Unionsin 2014

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2016 advocacy outlookchallenges & opportunities

Reduce regulatory

burden facing credit unions

Expandconsumer and small business

access to credit unions

Engage in public policy developments on payments

and data security

Preserve favorable tax treatment of credit unions

Leverage2016 elections

What else is on the horizon

• Distributed Ledger• The “elegant underlying technology that

enables BITCOIN• Big potential for security, instant securitization

• Data• Transformational in its power but must be

relevant and strategic

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Evolving and Engaging: Principles• We know and understand our members• We make doing business with us easy• We are responsive and foster mutually

beneficial relationships• We engage with purpose and create

positive impacts by solving problems and meeting needs

• Our success is credit union growth

THANK YOU!

Questions & Comments?

mbell@cuna.coop 608-231-4224