2017 ayefáire coaching services information e-booklet

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614 © 2016-20 ALL RIGHTS RESERVED 1 | Page A W ARM WELCOME . . . Thank you for your interest in learning more about holistic personal coaching. This booklet introduces you to the wealth of personal and professional goals attainment services I offer. Please read on to learn more about the life-enhancing process of coaching itself, my philosophy, approach, services and offerings. Please contact me with any questions or thoughts you may have. I’m eager to help you identify and actualize your goals and aspirations -- or at least, discuss the possibilities! My Wishes for Optimal Joy, Ayfer Jafri Holistic Personal Coach & Writing Consultant

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Page 1: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 1 | P a g e

A WARM WELCOME . . .

Thank you for your interest in learning more about holistic personal coaching. This booklet introduces you to the wealth of personal and professional goals attainment services I offer. Please read on to learn more about the life-enhancing process of coaching itself, my philosophy, approach, services and offerings. Please contact me with any questions or thoughts you may have. I’m eager to help you identify and actualize your goals and aspirations -- or at least, discuss the possibilities!

My Wishes for Optimal Joy, Ayfer Jafri

Holistic Personal Coach &

Writing Consultant

Page 2: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 2 | P a g e

Top reasons clients hire me …

Over 20+ years of diversified experience in writing, editing, mar- keting, business development, and honed expertise in coaching and wellness Birkman certification, which provides invaluable empirical in- sight into a clients’ unique strengths, needs, life stressors and high-level interests (“life mandates”) A holistic approach that covers all aspects of life and seeks out underlying reasons for any challenges and/or obstacles An integrative, source-based approach to wellness, with a focus on maximizing immune and adrenal health Customized coaching plans, leading to proven client success Confidential sessions; flexible, affordable rates (including a sliding scale); and discount options A safe, supportive, engaging environment with my full investment in you and attaining your goals

The Benefits to You…

Here’s what you can expect to achieve with my coaching approach: Tap into your limitless potential Awaken to and embrace who you are (essence, strengths, life mandates, skills, talents, needs) Grow clarity on how these gifts differ from others’ for invalu- able insight, clearer perspective, greater validation and in- creased self-confidence Enhance life balance and stress management through phy- sical, emotional, mental and spiritual aspects of your life Systematically assess/identify your best options and op- portunities, to make the most informed life choices Develop/implement a customized actionable plan to create the positive change you are seeking Attain and excel at the goals you have defined for yourself

Page 3: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 3 | P a g e

BOOKLET SECTION I:

SERVICE OFFERINGS - Page 4

WHY WORK WITH ME? - Page 5

BOOKLET SECTION II:

COACHING 101 - Page 8

ARE YOU READY FOR COACHING? - Page 9

THE BIRKMAN DIFFERENCE - Page 11

CLIENT TESTIMONIALS - Page 18

BOOKLET SECTION III:

HOW TO GET STARTED - Page 24

FLEXIBLE PRICING - Page 25

COACHING ENGAGEMENT DESCRIPTIONS - Page 27

SERVICE OFFERINGS RATE CHART - Page 36

BILLING & PAYMENT OPTIONS - Page 38

SCHEDULING & OFFICE HOURS - Page 38

MEETING LOCATIONS FOR SESSIONS - Page 39

CANCELLATIONS - Page 39

INCLEMENT WEATHER POLICY - Page 40

Page 4: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 4 | P a g e

BOOKLET SECTION I:

SERVICE OFFERINGS

Coaching Services:

Integrative Wellness Coaching

InnerBeauty™ Coaching

Relationship Development Coaching (Add-ons: Birkman Report; Online Dating Profiles)

Life-Schedule Coaching

Career Management (Add-Ons: Resumes/CVs; Cover Letters; LinkedIn Profiles)

Small Business Coaching

Birkman Coaching / Self-Interpretative Birkman Assessment Report

Tools we can incorporate in accomplishing/attaining your goals:

One-on-one in-person and/or phone sessions

4- to 6-session coaching engagements Imagination and/or

written exercises, activities and “homeworks” Visual and

sensory meditations The Birkman Method® Customized

tools and resources (i.e., reference reading, research, etc.)

Tailored affirmations and intention statements

Emotional Freedom Technique

InnerBeauty™ Coaching

Page 5: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 5 | P a g e

WHY WORK WITH ME? My Signature Approach

The primary focus of AyeFáire Coaching is to help adults, young adults and teens across the US and around the globe live and work effectively, happier and more fulfilled, in a safe, positive, upbeat and engaging environment. As a veteran and certified personal coach with over a decade of experi-ence, I have been honored to collaborate with adults and youth, who have taken the courageous, empowering step to advance and create positive change in their lives. My holistic approach to coaching begins with a focused conversation: 1. We will discuss your needs and what brought you to coaching. 2. We will create clarity around your desired goals. 3. I will suggest customized tools and coaching techniques, based on what you’ve shared. 4. We will partner to create a tailored plan to successfully achieve the goals we have defined. Throughout your coaching engagement, we may touch on physical, emo- tional, mental and spiritual aspects of your life. And, we will definitely address any obstacles and/or challenges -- great or small -- that may be hindering your progress. Most often, self-inhibitions or lack of clarity produce the greatest deter-rents in our lives. We will design strategies to overcome these challenges, so you may achieve your goals and pursue your passions most confidently. Specifically, my approach entails listening to my clients’ needs, then collaborating closely with them to identity their unique goals. Next, I create flexible working plans customized to their particular goals, and offer engaging and enlightening ways to achieve them. Ultimately, clients walk away with their own customized “toolbox,” to actively engage in life situations. In short, my goal is to collaborate with self-motivated individuals to equip them with the self-knowledge and tools to create positive change and enhance their own personal and professional development.

Page 6: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 6 | P a g e

Specialized Expertise

I possess over a decade of diversi-fied experience in successfully coa-ching and mentoring a wide range of individuals across the US and around the world. My clients repre-sent a breadth of professions and industries, which include: Authors/ novelists; commercial real estate; graduate and doctorate students; educators; federal and state govern-ment; investment banking and fi-nance; healthcare (including holistic and integrative); human resources; IT; interior design; legal; life, execu-tive and leadership coaches; mar-keting; medical residents; pharma-ceutical; PR/communications; pri-vate sector; publishing; recruiting; retail; sales; small business; sole proprietorships; among others.

My certification in The Birkman Method® enables me to provide im-measurable insight into a person’s behaviors; the filters through which you see the world; and an informed gauge on those of others. As co-founder/co-facilitator of InnerBeau-ty Coaching, I co-developed a new style of coaching that explores the very essence of an individual, peeling back the worldly overlays that often unknowingly dictate to us who we are.

The word “aye-faire” (pronounced “ai’EE-faair”) means “moonlight” in Turkish. Historically, the moon and

moonlight have powerful symbolism, connoting change, as with the phases of the moon, as well as providing hope and guidance, as with illuminating the way

when all else that surrounds is seemingly dark and silent.

“AyeFáire” is also my namesake, though my family has no Turkish descendants. Rather, it was the name of my dad’s co-worker’s wife and one that my mom fell in love with. It wasn’t until four children later, when I was born, that my mother was able to bestow it. Her sheer deter-

mination and patience, in waiting to use a name holding so much significance

for her, further endears it to me. Unfortunately, the misspelling of my

name led to its mispronunciation of “I-fer” -- as in “I for-got” -- nearly all my life. After two years of thinking of many contrived names for my company, one

day it struck me, and I opted for a phonetically accurate spelling of my

name. For me, AyeFáire possesses both an ethereal and magical quality about

it. Moreover, both moon and moonlight speak to dreams and aspirations (as in

traveling to the moon), or an illuminated, resolute path -- all of which represent

the successful fruits of coaching, as well.

Page 7: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 7 | P a g e

My Professional Story

I actualized my lifelong passion for mentoring and coaching over two

decades ago: I was driven to assist individuals in tapping into a strong

sense of self-identity, and to live aligned from this place. Years later, I

formalized my career as a holistic personal coach, earning a certifica-

tion in The Birkman Method®; co-founding InnerBeauty™ Coaching;

and launching AyeFáire Coaching Services.

Through my work, as well as personally, I have found living in align-

ment with one's true sense of self (our essence) ultimately brings true

peace and joy that radiates outward through all life aspects. Coupled

with this is the need to foster balance among these physical, emotional,

mental and spiritual spheres.

Having chosen to live in this way, I am blessed with a deeply rich, re-

warding life, enjoying careers as coach, writer/editor and social entre-

preneur; online content producer; operations/admin/business deve-

lopment/marketing consultant; practice administrator; and corporate/

special events planner. And, having worked for such notable organiza-

tions as Discovery Communications, Discovery Networks, Unity Produc-

tions Foundation, The National Alliance for Workplace Excellence, Capi-

tal Integrative Health, Verizon CareTalk, TerpSys, Simon & Schuster and

PBS. As well as personally, realizing my passions and dreams, most pro-

minently through holistic and integrative wellness coaching and com-

passion advocacy work (InnerBeauty™ and 30 Seconds to Unity™).

What’s more, my background is in writing and journalism, and I have

served as a small business coach and/or consultant for individual

health practitioners, photographers and numerous other sole propri-

etors, including: Urban Sanctuary, Calabria Photography, Jason Weil

Photography and Capital Carpet & Tile, to name a few.

Page 8: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 8 | P a g e

BOOKLET SECTION II:

COACHING 101

What is Coaching?

Coaching is a transformational process in which an individual not only wants positive change in their life but willfully chooses to take the steps to create that change. It is about identifying what you need and/or most desire in life to be happiest and most fulfilled, then partnering with a coach to assist in realizing these goals and aspira-tions. In achieving larger goals, many people benefit from experienced guidance in assessing where they are; creating structure and form around their goals; identifying key next steps for attainment; and seeking the tools to actualize them. Coaches are gifted listeners. We are there to listen and “hear” what you may not realize you’re telling yourself. We are there to empower you to OWN and realize your dreams -- which are simply un-realized goals. And, in this process, you equip yourself with the tools and resources to live happier, easier and more peacefully.

Why Consider Coaching?

No matter what stage of life, every individual can find value in ef-fective coaching. Life is goal-driven. So many of us wish to as-pire, attain and excel at whatever goals and dreams we hold dearly. We could benefit from an expe-rienced professional to help guide us in solidifying our self-account-ability and growing our self-suf-ficiency. Plus, collaborating closely with an experienced, certified coach ensures that the positive changes in your life are lasting. Why not be the best and happiest that you can be? Even coaches have coaches!

11 Celebrities Who Prove Using A Life Coach Will Help Reboot Your Career (Elite Daily)

Why Hire a Life Coach? (Huffington Post)

Why Everyone Needs a Life Coach (Greatist.com)

Why Birkman is Better: Reaching Further for Greater Insights

Page 9: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 9 | P a g e

ARE YOU READY FOR COACHING?

What is the proper mindset to achieve success in coaching? Your success comes from a mindset of willingness, curiosity, self-trust and self-accountability. I seek candidates who are ready to actively engage themselves in this collaborative effort. Together, we will create customized tools and equip you with a personal toolbox and resources to live fully in the present, and plan for a fruitful and happy future. Consider the following coaching engagement/session “guidelines,” to determine if you are ready:

Come to each session with an open-minded curiosity about yourself; Be ready and willing to grow awareness about your-self -- even if it means surprises. Learning about yourself on a deeper level may bring about information you may never have considered and/or changes for which you may not be prepared at first. While facing these new situations and varying experiences for the first time may feel awkward, it can be a necessary and inevitable part of reaching your goals.

Be self-accountable. In other words, understand that you drive the process; I am here to facilitate and guide you, but ultimately you will be responsible for steering your own growth. The process also entails committing the time and space needed for your posi-tive growth and development, if you intend on advancing your goals successfully.

Value and trust yourself, and trust in the process. At times, self-doubt about what you’re achieving and at what pace may set in. These feelings are natural and occur for many. Yet, the key is to remember to trust in yourself -- your intuition -- and the process to lead you to your goals.

Strive to be respectful to yourself at all times during your ses- sions. There is no room for negative self-judgment in positive growth. As we are human, we may lapse into it from time to time. However, you must make a concerted effort to be your own best ally and support yourself in this endeavor. And, I am of course available if any questions or concerns arise at any point during your engagement.

Page 10: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 10 | P a g e

Approach coaching as a finite engagement. The end-goal of coa- ching is to attain self-sufficiency, both in the present and looking to the future.

Know that working with a coach is different than with a mental health professional, and that both are beneficial. Coaching is an effective way of creating tools and habits for the present and future. My holistic approach includes methods to maximize emotional and mental effectiveness. Clients often feel our work can be quite “cathartic.” Mental health professionals can help to clear out past deep-seated behavioral patterns learned from childhood, beyond what a coaching session can accomplish. Many individuals experience the most effective self-work while concurrently seeing a mental health professional and a coach. For example, I have clients who work with a therapist to clear out emotional challenges and/or other past life issues impeding them from moving forward, and then work with me to set/attain goals and create a toolbox for the present and future.

Have any questions, or are not quite sure? I offer free 20-minute phone consultations from 10 a.m. to 1 p.m. on Fridays and Saturdays. These consultations serve as a complimentary, no-obligation sample session. Feel free to contact me today to schedule yours.

Page 11: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 11 | P a g e

THE BIRKMAN DIFFERENCE What is The Birkman Method®?

The Birkman Method® is an industry-leading personality assessment tool that offers both validity and the utmost accuracy when assessing an individual’s strengths and needs. It creates a multi-dimensional portrait of you, and offers deep, powerful insight into your doing, focusing on such key factors as:

Your strengths How you relate to others How you communicate best with others Your underlying motivations and needs from your environment and the people around you Your high-level interests (what energizes you most) Your stressors

The Birkman provides practical information you can apply to real-world situations. What’s more, it offers you immeasurable insight into others’ strengths, behaviors and stressors, as you continue to learn more about your own. Consider any of the following situations:

Have you noticed others who appear impulsive and hasty in decision- making -- or take a long time with major decisions, weighing all options? Have others noticed this about you?

Have you planned a trip or outing with others only to find that you have differing ideas of what to do: Perhaps some prefer more relaxed, low-key activities, while others prefer a non-stop, active schedule?

Do you and your life partner have differing approaches to planning: one of you prefers detailing out as much as possible in advance, while the other prefers more spontaneity?

Do you find you or other friends and family members enjoy frequent social interaction and people connect -- or prefer to spend alone time to recharge?

Do you feel your children have trouble following through on household chores and tasks, and are interested in understanding why?

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 12 | P a g e

In short, the Birkman provides concrete information to help you understand why and how people differ in these and other ways, and offers solutions when these differing approaches become a source of discussion -- or even contention. As such, it serves as an invaluable tolerance tool that helps validate behaviors and gives an informed perspective of an individual, and others around them.

Who Can Benefit From Using This Tool?

The Birkman is an ideal objective tool for individuals, couples, siblings, families and small social teams seeking to improve communication with one another. It can validate our interpersonal and problem-solving behaviors. It can also help us see others’ differing yet equally as effective operating styles as strengths we may not possess ourselves. The result is improved communication; increased efficiency and productivity in family, social and work life; and reduced stress. Implementing these key factors into your coaching growth plan ensures long-term, sustainable success in attaining goals and balancing wellness in your life. Here are some ways my clients have applied the Birkman in their coaching engagements:

To enhance self-awareness and self-accountability

For career selection and change

To determine suitability for self-employed or business-owning

For couples seeking to improve communication and more effectively reach solutions

For parents and their children to grow their understanding of the other’s behaviors and approaches

For small social teams seeking to more effectively manage projects, groups and/or events

For adult children and family members seeking to more efficiently caregive for parents/older adults

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 13 | P a g e

Birkman’s Unique Relationship Management Principles

The Birkman Method® adheres to the following five Relational Manage-ment Principles, which set it apart from other existing assessment tools:

You are not “normal.” No one is “normal.” You are unique. Everyone is unique. Of course, we resemble one another in many ways, but many of the problems in our relationships stem from the fact that we are convinced of our own normalcy and judge others in terms of ourselves. People who are different from you are just different. This is an extension of the first principle. If you stop regarding yourself as “normal,” you may find it harder to pass judgments on other people. The best way of doing things may not be your way. In fact, the best way to do a job is determined by the personalities of the manager, their team and the nature of the job to be done. There is not necessarily a connection between the way someone behaves, and the way he or she needs to be treated. The way you act is not necessarily the way you want to be treated. Birkman Component scores differentiate bet-ween these two. There is no ideal managerial model. Different groups of people require different approaches to management, even where they are performing the same task. New team members can greatly change the required style of the manager.

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 14 | P a g e

Empirically Driven, Reliable & Accurate

The Birkman Method® provides deeper, richer information that is entirely empirically driven: The Birkman Method® boasts both validity and the utmost accuracy with test-retest reliabilities that average a low .78, indicating inter-nal consistency of scales. Created using normal working populations of people in a business or industrial setting, the question-naire underwent seven revisions throughout the creation process. Each revision has been admini-stered to more than 1,000 subjects from new population groups each time. What’s more, a database of over 2+ million responses enables Birkman to examine career fit for a large number of occupations.

Delving Deeper

The Birkman Method® identi-fies the respondent's everyday interpersonal style -- or Usual Be-havior -- and gives unique in-sights into underlying motiva-tions. Most other popular assess-ments do not address these cri-tical underlying motivating fac-tors -- or Needs -- which result in unproductive stress behaviors when they are not met. Recognizing and understanding underlying motivations and the consequences of unmet needs provides a highly effective way to improve your personal and pro-fessional life, including your in-terpersonal relationships, work- place performance and reduction of conflict.

Five Major Perspectives of The Birkman Method®:

Usual

Behavior:

Individual's

effective

behavioral

style of dea-

ling with re-

lationships

and tasks.

Underlying

Needs:

Individual's

expectations

of how rela-

tionships and

social situa-

tions should

be, governed

in context

of the rela-

tionship or

situation

Stress

Behaviors:

Individual's

ineffective

style of dea-

ling with re-

lationships or

tasks; beha-

vior observed

when under-

lying needs

are not met

Interests:

An indiv-

idual's ex-

pressed

preference

for job ti-

tles based

on the as-

sumption

of equal

economic

rewards

Organizational

Focus:

The perspec-

tive in which

an individual

views problems

and solutions

relating to or-

ganizational

goals

Page 15: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 15 | P a g e

Sample Coaching Sessions Using Results from the Birkman Assessment*

Navigating the Workplace for Advancement - This session helps you to better acquaint yourself with your managerial strengths, preferred work styles, high-level interests and interpersonal communication approach. We will explore your current workplace’s company culture, the feasibility of advancement within this corporate hierarchy and structure, the managing styles of those to whom you report, as well as a close look at how your strengths differ from others on your team. With your newfound -- or validated -- self-knowledge, we will develop a plan with steps that you can implement on your road to advancement.

“Project Management” for Couples - So much of our lives centers around projects and goals -- even as couples. Whether you’re planning your next vacation, finishing house projects, or even creating a household budget or grocery shopping, you and your partner may have vastly different approaches. Although some of it may be behaviors we picked up from our respective families of origin, much more of it is unique to each of us as individuals. In this engagement, we will look at how each of your operating and communication styles differs from and complements each other. You will walk away with clarity on what each of you needs from one another and your shared environment, as well as how to modify your behaviors to live and work more happily and effectively together.

Stepping into the Real-World: Easing the Transition from Graduate to Young Adult - If you’re between 20 and 26 years old and have recently graduated or started a new job, this specially priced package is specifically designed for you. You are entering an exciting and milestone time in your life, as you establish your financial and emotional independence. It’s also a key time to consider your options for health insurance, long-term financial security and even your retirement. During these sessions, we will help you to identify important aspects of adult life and related responsibilities, while exploring and under-standing the role self-care plays in this growth. We will then collaborate together to devise a feasible plan that helps you transition into owning those responsibilities over time.

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 16 | P a g e

Sharing the Caring as a Team: Effective Caregiving Management - Caregiving can be emotionally and physically challenging and stressful for any individual. This session highlights the benefits of caregiving from a team approach. Each family member represents a team member, with their own unique strengths and interests. And, the sum of your strengths is indeed the strength of your team. The first half focuses on understanding the various strengths, operating styles and interests within the team -- and perhaps what may be missing. In the second half, we will identify key responsibilities and clarify roles based on information and awareness developed in the session’s first half. This approach can prove invaluable, whether you are the primary caregiver attending this session alone, or all family members involved in the care attend.

The Self-Care Starter - In this session, we will begin by assessing your fulfillment in the four main spheres of your life: physical, emotional, mental and spiritual. We will explore various steps you can take to improve whichever areas need attention, based on your approach to life and what motivates and energizes you. From these discussions, we will then develop a feasible plan that incorporates your unique needs, strengths and interests, which you can slowly integrate into your life.

Other Possible Topics . . .

Career Selection at Any Stage of Life Life Balance: Finding Your Personal Equilibrium Succession/Retirement Planning for Seniors The Most Accurate Guide to Your Children’s Needs & Motivators

Page 17: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 17 | P a g e

Client Insights on The Birkman Method® “The Birkman gave me insight into how to best guide and motivate my kids. It reinforced what I knew and gave me new insights, but also re-

affirmed my intuitions.”

“Insightful, in-depth and rich, with deeper layers,

leading to clearer direction and assessment.”

“The Birkman helped me see that going in a new professional direction was right for me!”

“Validating, life-changing and fun!”

“I now have better insight on my daily needs, my strengths, and what I need in my career and my life. The Birkman Method® has helped me to have more confidence about [my job] transition and to see all the opportunities I wouldn’t have noticed before.”

“Accurate, insightful and revealing.”

“The Birkman assessment was very powerful in pinpointing my areas of strength, challenges

and how I work and think.”

Page 18: 2017 AyeFáire Coaching Services Information E-Booklet

Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 18 | P a g e

CLIENT TESTIMONIALS

““I can definitively say my experience with the InnerBeauty™ Awareness

Course helped me to learn techniques of relaxing, becoming aware

of my anxiety and using the tools of visualization we practiced

to connect to the place within me, to be effective and not

paralyzed by the anxiety. I felt empowered to release anxiety

and relax when I am stressed.”” ~ AR, Framingham, MA

““It was really great to be in a space where I was so connected

to myself in a way I never had been before, as well as to other

human beings at a deeper level. And it was really great to be

in a space every week created at the level of consciousness,

at the level of soul. All the other 'stuff' -- trappings and concerns --

of the world fell away, so I could just be with myself and with

others . . . Truly connected.”” ~ TR, Atlanta, GA

““I signed up for the InnerBeauty™ Coaching process hoping to

complement my existing therapy sessions. Instead, InnerBeauty™ far

surpassed my individual face-to-face therapy. Lindsay and Ayfer

created a warm, welcoming and more intimate atmosphere -- over the

phone!

Each session started with a meditation to guide us away from our

hectic lives into a tranquil mindset. Ayfer and Lindsay asked questions

to unlock and remind us of calming memories and images from our

lives. Through this process of visualization, we focused on what makes

us relaxed, what words and images evoke peace. After a few sessions,

we each developed our Personal Paradise. Then, they helped us distill

our Personal Paradise down to one word to remind us of that relaxing

place.

I spent years trying to develop tools to combat everyday stress and

anxiety, but in just a few weeks, Lindsay and Ayfer unearthed my

Personal Paradise and my keyword to calm. Years later, that word still

soothes me, even while stuck in rush hour traffic. Thank you Ayfer and

Lindsay for an amazing experience!””

~ SU, Montgomery Village, MD

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

© 2016-20 ALL RIGHTS RESERVED 19 | P a g e

““I was looking to start a new career and was referred to

speak with Ayfer about the Birkman assessment before

choosing a path to follow. Ayfer gave me a very realistic

idea of what the Birkman would accomplish for me and

how it would increase the quality of my life. After taking

the Birkman and sitting down for the sessions that followed,

I had an amazing new perspective on life!

I am very thankful for her open and honest dialogue and

commitment towards ensuring my satisfaction with the

assessment, our sessions, and the results. Ayfer is such a

beautiful soul. She turned out to be an amazing

professional resource, and today I am blessed to also call

her an incredible friend! I'm so grateful to have had the

opportunity to connect with her.””

~ Former Retail-Turned-HR Professional, Neelsville, MD

““I began working with AyeFáire Coaching Services in the early part of

2016, as I wanted to completely rebuild my resume. I had just

completed a contract as an IT analyst and needed to secure another

position or contract as soon as possible.

Ayfer worked closely with me from the beginning of the process,

meeting with me to gain an in-depth understanding of my career

experiences and goals. My goal was to have a resume that reflected

both my technical and project management experiences, without

having an overly lengthy resume. I was not sure that this could be

accomplished. However, Ayfer was able to produce an outstanding

combined resume in a very short amount of time.

With my new resume, I confidently began the job search process

and was able to secure an ideal full-time position with a major financial

employer in a very short amount of time! I can wholeheartedly state

that without Ayfer's partnership, I would not be able to secure this

particular position.

The quality and value of her services are truly exceptional in an

industry that often fails to meet the promises to clients. It is my distinct

pleasure to recommend AyeFáire to anyone for resume and other

career-based services.”” ~ It Professional, Rockville, MD

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““Working with Ayfer was tremendously insightful. It was really

great, because it wasn't just about writing, or a resume, or just

about the next steps to create my business. Her coaching approach

really allowed me the opportunity to take a look at what I've done in

my life, what interests me and the difference I want to make in the

world. And she was somehow able to put all of that in a format

others were able to relate to and understand.””

~ Business Consultant & Executive Leadership Coach,

Atlanta, GA and New York, NY

““Ayfer, I’ve really enjoyed our

collaborative work together.

I’ve found your insights very

valuable, both from learning

about The Birkman Method®,

as well as the coaching tools that

have honed my interpersonal and

networking skills. One of the very

most valuable gifts from our

sessions is how you’ve helped me

to become aware of how much

I’ve grown over the years, in terms

of my self-development, which

I often I forget. It’s helped me

tremendously in understanding

the value of taking time to

reflect on how much I’ve

achieved, when it’s easy to get

into the pattern of only looking

ahead. I truly appreciate your

coaching methods and, more

specifically, how you’ve helped

me recognize and realize the

progress I’ve made over time.

I’m happy to refer you anytime.

Thank you so much!””

~ Financial Business Analyst,

Republic of Singapore

““I recently quit a management

job that I had for three years

without another job lined up.

After the reality hit, I was very

worried and nervous. I was

nervous I would make a bad

decision and rush into a new

job that I wouldn’t be happy

in. With Ayfer's coaching and

the Birkman assessment, I now

have better insight on my daily

needs, my strengths, and what

I need in my career and my

life. The Birkman Method® has

helped me to have more confi-

dence about this transition and

to see all the opportunities I

wouldn’t have noticed before.

The combination of Ayfer’s en-

couragement and my assess-

ment results has empowered

me tremendously. It’s been

a wonderful experience!””

~ Retail Executive,

Potomac, MD

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““The Birkman process validated

quality personality information

about myself, which I suspected.

But more than that, it truly helped

me to discover aspects of myself

that had long been hidden and

surprised even me! I am now in

a dream job and the Birkman

helped me to see that going in

a new professional direction

was right for me!

As a Life Coach and recruiter,

I have recommended Birkman

to my clients, as well as suggested

to family and friends that they

explore going through the

process themselves. In the past, I

have taken many 'personality' tests

in the workplace, and the Birkman

is truly in a realm of its own.

Ayfer's passion for and expertise

in the Birkman makes her the

perfect coach to support anyone

participating in this self-explorative

process. She is the best!””

~ Recruiter & Life/Career Coach,

Silver Spring, MD

““I began working with Ayfer in

December 2015. I knew some-

thing was wrong with my re-

sume after almost six months of

applying for jobs and not suc-

cessfully getting one. She had

one session with me to under-

stand what my career goals

were. She promised to send my

resume back to me in one

week, since I was under a time

pressure for some deadlines.

She did it right on time, and her

job was absolutely wonderful. I

found my dream jobs as a

researcher and a university

professor within one month of

applying to jobs with my new

resume.

I can say without a doubt that

working with Ayfer, I was able to

find these jobs and did not end

up working in something that I

do not like at all.

In addition to making my

resume great, she also

coached and taught me on

how to make every day of my

life a great, productive and

positive day by scheduling my

errands in a perfect way, so I

am not stressed and scared of

doing too many things at the

same time. I highly recommend

AyeFáire to anyone for resume

or coaching services.””

~ PhD, Professor/Researcher,

Germantown, MD

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““Ayfer helped me see what my true strengths are -- things I do

every day that I take for granted and that I thought everyone else

did, too. That has helped me focus on those strengths as selling

points when pitching to clients and has generated more

consultancy work for my business. Very concrete results.””

~ Direct Marketing Firm President, Columbia, MD

““Ayfer is very positive and supportive. The Birkman assessment was very

powerful in pinpointing my areas of strength and challenge, and how I

work and think. Ayfer is very insightful in interpreting all of what the

assessment offers and teaches valuable tools to work with it all.””

~ Massage Therapist, Bethesda, MD

““Ayfer was extremely helpful during

my transition to a new employer. She

reinforced professional techniques to

structure my resume, and also was very

helpful in guiding me through the search

and initial interview process. The resume

was detailed yet, at the same time, kept

a professional marketable approach.

Even though I had previous career

coaching throughout various phases

of my life, it was great to hear her walk

me through a few steps to marketing

my resume. I also needed to hear

professional ways to handle the initial

interview process, as well. She certainly

knows her business in this area.””

~ Banking/Finance Executive, Denver, CO

““Ayfer, thank you for making work with you easy and very

accommodating to my particular work style. You were flexible,

without imposing a rigid approach. Instead, you served as a guide

throughout the process, allowing me to incorporate my own lifestyle

and work preferences. It wasn’t a one-size-fits-all method. Patient

and non-judgmental.”” ~ Interior Designer, Mom & Entrepreneur,

Silver Spring, MD

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““Ayfer's knowledge and expertise was a tremendous asset in

helping us to launch our new business. Her tireless energy, positivity,

strategic thinking and ability to execute not only kept us sane but helped

us to create a structure that the new business could grow from.”” ~

Integrative Medical Clinic Managing Partner, Washington, DC

““Ayfer, working with you on my resume was a pleasant, simple and

enjoyable experience. You clearly have the skills, knowledge and

desire to sincerely help people improve on their resumes, as well

as assist in clarifying the career goals they're pursuing. I have

referred you, and look forward to working with you again

in the future. I have the most admiration for the work you

do and the quality you produce!!!!”” ~ Large-Scale

Construction and Real Estate Development

Project Manager, Honolulu, HI

““I was struggling to pull together my personal statement for my

medical fellowship application. While it seemed easy enough to

write, it was a challenge to get my thoughts on paper. I did not

know how to begin!

“Ayfer was able to guide and coach me through the process,

and provide many helpful pointers. She was a great listener,

motivating, encouraging and making me believe in my-

self. Working with her enabled me to structure a cohesive,

smooth personal statement. I grew confident in the quality of my

fellowship application and, as a result, secured a fellowship at

my first choice! Thanks, Ayfer, for making my application process

so enjoyable!”” ~ Sleep Medicine Internist, Columbus, OH

““I took the Birkman assessment because I felt stuck in my career. Ayfer’s

terrific coaching helped me understand my needs and strengths. I was

surprised to find how well this new information clarified and validated

aspects about myself. Her expertise on the Birkman assessment and

thoughtful, thorough coaching have given me new ideas of types of

jobs to search for and what career direction to pursue. I feel more

empowered in my job search.

Ayfer went a step further and coached me on how to effectively

update my resume to target more specific jobs. I definitely recommend

my friends and family to take the Birkman assessment with her.

Thank you, Ayfer!”” ~ Genetic Cancer Counselor, Westchester, MA

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BOOKLET SECTION III:

HOW TO GET STARTED

Thank you for taking the time to learn more about my holistic coaching approach and philosophy. Please read on for detailed information on coaching engagement options I am offering at this time, as well as rates and other logistical information. If you are ready to proceed, here are four steps to follow: Step 1: Understand the services offered. Review this entire packet and contact me with any questions.

Step 2: Decide on which coaching option(s) and rate(s) best suit your needs. Choose the coaching service(s) in the

“Coaching Engagement Options” section below that you are most interested in.

Step 3: Contact me to book your coaching engagement. You may reach me via email ([email protected]) or phone/text (301.244.9614) to schedule the dates and times of your sessions. Payment for all coaching engage- ments is due upfront and is the only method used to re- serve your scheduled coaching engagement time. Read below for details on flexible rates and payment options.

Step 4: Review and/or fill out the client intake form. Feel free to fill out the client intake form (separate attachment) be- fore we meet for our first session.

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FLEXIBLE PRICING For Coaching Engagement Packages

Years ago, the rates I charged were significantly higher, which was a fairly standard practice among coaches. I quickly realized, though, that there were a growing number of individuals, due in part to the 2008 recession, who needed coaching assistance but couldn’t afford it. As a result, I made a conscious and purposeful decision to charge lower rates, in order to serve and assist that larger part of the population, and have maintained those rates ever since. I am happy to offer this flexible pricing. Today, my standard fee runs between $75.00-85.00 per session, depending on the coaching engagement package you choose. Within the package options, the prices decrease as the number of sessions increases. For example, the six-session package runs slightly less per session than the four-session package. In addition, I now offer a sliding scale fee of $55.00-$200.00. Coaching forges a working partnership based on self-accountability, fairness and trust. A sliding scale option allows individuals to choose a rate based on what they feel is fair, while concurrently meeting their budget and/or income level. Please note: Not all coaching options are eligible for the sliding scale. Those that are eligible will be indicated as such on the Service Offerings Rate Chart below. Lastly, high prices should not deter a person from considering coa-ching. If the above prices still do not work for you, please contact me to see if other payment options are available. At the same time, it is important for coaches to charge some amount to serve as an ac-countability measure for clients.

For Scheduling Coaching, Birkman Resumes and Other Writing Services

In addition to extended coaching engagements, there are one-time services that have a set fee. Please read through both the service descriptions and the rate chart below to determine which service offerings work best for you, taking cost into consideration. As I mentioned above, not all coaching options are eligible for the

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sliding scale, such as Birkman Coaching and resume work. Those that are eligible will be indicated as such on the Service Offerings Rate Chart below.

COACHING ENGAGEMENT DESCRIPTIONS (in alphabetical order)

Birkman Coaching General Process: After reading the Birkman information above, and contac- ting me with any questions, you would determine a feasible time-frame in which you will complete the Birkman Questionnaire, then make a payment to reserve your spot. It is best to also schedule your feedback sessions at this time. Once I receive payment, Birkman will email you a link to the Birkman Questionnaire at the email address you have provided. It typically takes 40-50 minutes to complete the assessment. (Remember that there are no incorrect answers.) It is best to find a quiet, comfortable place free from distractions. When needed, you can pause and save your work, then go back to complete it later. Birkman will notify me immediately once you have submitted it. I will email your Birkman Report within 3-5 business days.

Added Benefits & What May Be Included: Online link to the Birkman Online Questionnaire delivered directly to your email inbox. (Please check Spam folder, if necessary.) Electronic version of your customized 80+ (Birkman-On-Demand version) to 95+ (In-Depth version) page, full-color report In-Depth version includes the following sections: Profile Summary Areas of Interest Life Style Grid(R) Strengths and Needs Graph Interpersonal Needs Summary Managerial & Organizational Skills The Guide Pages (to Emotional Stability, Extraversion, Conscientiousness, Agreeableness, and Restlessness) Preferred Work Styles Managerial and Organizational Style The Career Management Plus (The Colors of The Birkman Method, Strength Behavior, Motivational Needs, Stress Behavior, and Ideal Work Environment) Stress Pages Coaching Report Birkman-On-Demand verson includes a report of your choosing: Career Management, Job Search or Relationship Development

Career Management includes these additional special reports: How you like to be managed Your job strengths Organizational fit

Job Search includes these additional special reports:

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How you like to be managed Career Focus Your job search How you approach job interviews The job search: Your strengths Organizational fit

Relationship Development can include any of these special reports: Your relationship with your husband/wife/partner Your relationship with your child Your relationship with your parent or guardian Your relationship with your students Your relationship with your teacher Your challenges

Career Management Description & General Process: Career Coaching assists adults at any stage of their career interested in career planning, selection or advancement, or for youth in need of career counseling. The initial session begins with sharing your career journey through the present, as well as what you feel are your coaching needs are. I then custo- mize a working coaching engagement proposal based on our discussion, which we use as a flexible guide for our sessions.

Added Benefits & What May Be Included: Assessing if/when it's time to leave your present job “Ideal Day” coaching exercise for insight into your future plan Creating an actionable plan to switch careers/jobs Building a solid personal brand Techniques and tools for effective self-marketing Assessing your professional documents: Resume as a self-confidence & marketing tool: Creating one that works Third-party credibility: Creating a purposefully formatted reference list Developing a comprehensive cover letter template How to conduct an effective job search: Understanding that job searching is a constant and consistent process Importance of networking, starting with your own Job searching tools overview: Job boards, recruiters/headhunters Role of LinkedIn and Facebook Interviewing skills for success (including STAR tips)

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Complete Resume Writing Description & General Process: Using my complete resume writing services, clients walk away with a more defined, tailored resume that speaks greater to their unique talents and skills. At the same time, they gain a better under- standing of these gems compared with other potential candidates. Inevita- bly, the process brings forth important projects and roles they had forgot- ten; a more grounded understanding of the job hiring process; and more confidence to shine brighter in their interviews. Your initial step is to send me your resume’s most recent version. At the same time, I will email you three key coaching exercises, including the “Buil- ding Your Resume” worksheet for comprehensive content for your resume. After receiving the worksheet, I will create a draft resume. We will set up a first review session, in which I ask for any missing information needed, somewhat like an interview. I then incorporate then changes from the re- view into the document and email it back within 3-5 business days.

Added Benefits & What May Be Included: Clients' new resumes help them: Get noticed by hiring managers and called in for interviews Speak to higher level positions they are striving to attain Highlight transferable skills to potential employers, when these clients are switching industries and/or career paths Three coaching “homework” exercises, including two confidence building, and one comprehensive “Building Your Resume” worksheet In-session “Building Your Resume” worksheet completion option, where I “interview” individuals who find it challenging to complete the worksheet on their own Add-on services available include LinkedIn profile, cover letter, tem- plate and formatted reference list document (i.e., third-party credibility)

InnerBeauty™ Coaching Description & General Process: This coaching process serves as a foundation for all other coaching. It is a new style of coaching I co-founded, co-deve- loped and piloted in partnership with veteran Co-Active Coach Lindsay Putnam Conn Pekar over a nine-year period. It peels back worldly overlays and explores one’s very individualized essence, or InnerBeauty™. A simple awareness of this essence lends itself to living with profound fulfillment, re- gardless of life’s circumstances.

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We intentionally designed The InnerBeauty™ Awareness Course as a med- itative, sensory and soul-nourishing process to help you establish an inti- mate connection with the very core of who you are. The curriculum is based on a total and thorough exploration of your dearest pleasures, beginning with childhood through your present life. Individual pleasures offer a pow- erful doorway to the discovery of your essence.

Added Benefits & What May Be Included: Realizing the deeply rich, rewarding life that is yours Owning a deepened sense of self-love Experiencing the rewards of being more balanced, mindful and present Grounding yourself in inner-harmony, regardless of external circumstances Celebrating enhanced pleasure and enjoyment in your daily life Enjoying greater ease in decision-making Deep, sensory and purposeful mini-meditations that focus on your dearest pleasures, allowing you to reconnect with who you are (your being), rather than solely on what you do (your doing) Resulting self-insight that serves to inform all your life decisions and how authentically you show up in life every day

Integrative Wellness Coaching Description & General Process: My approach to wellness coaching is holistic and based on integrative principles. In short, it takes a look at the source of wellness issues, most of which can be addressed by changes in lifestyle -- namely eating, sleeping and physical activity patterns, and stress manage- ment. In other words, it is about assessing and addressing adrenal health. After an initial discussion and intake, we will discuss the areas on which you would like to focus, and devise a customized plan to advance in those goals.

The Benefits & What May Be Included: Become better versed in adrenal health and how it impacts sleep, weigh loss/gain and fatigue Learn the importance of maintaining cortisol levels to ensure optimal weigh, sleep and energy Meal and food intake assessment: Learn the importance of a glycemic diet Collaboratively create a meal plan with meal and snack ideas Create a food log and track your meals Revisit your food journal to identify which foods work and which don’t

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Food options and recipes; grocery tour Identify hidden sugar foods Understand the overarching importance of sleep: Learn about your circadian rhythm, melatonin and serotonin Tips for improving the quality of your sleep Create a gradual plan to adjust your sleep patterns for optimal health Implement a sleep log Meditative walks, stretching, other basic stress management techniques

Life-Schedule Coaching Description & General Process: Together, we will create a fluid and flexible 24-hour/7-day schedule that addresses all aspects of life -- even worry and self-care time. It is intended for anyone looking to live more mindfully and purposefully within the seemingly limited hours we have in a week. We begin by laying out all main aspects and tasks within your life. We also identify and assess any impeding thoughts, challenges and/or obstacles hin- dering your adherence to efficient scheduling. We then create a flexible weekly schedule with all major activities, including those that address a healthy living for you to “try on” for a week. We then follow up to tweak your schedule as needed.

Added Benefits & What May Be Included: One-up 70-minute session OR full-coaching engagement option available More efficient and effective use of your time in a week that allows for and incorporates self-care Reduced stress and better management of activities in your life Focus on adrenal health that includes optimal eating, sleeping, physical activity, stress management and fun (what you find most enjoyable)

LinkedIn Profile Writing Description & General Process: The ideal LinkedIn profile copy requires more than crafting the standard blurb for which LinkedIn gives you a sample. It entails knowing your personal brand and how to present yourself in a way best received by the audience you are choosing to target. For many, the solution is hiring a writing consultant to develop the content for them, including both the introductory summary, as well as the career highlights under each job position/title. This process begins with your providing me a copy of the most recent ver-

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sion of your resume. We will then set up a session for an “interview,” where I will ask for specific details, for pertinent information I feel may be missing, and/or to gain further clarity to create your customized content from an in- formed space. As with my resume creation services, we will review the initial draft copy together. After I input any additional edits necessary, I will email back the final copy.

Added Benefits & What May Be Included: A more intimate understanding of your personal brand Ready-to-use elevator speech language, highlighting your career focus, expertise, skills and talents in an enhanced way Increased visibility within your targeted audience and key individuals An increase in appropriate and useful connection requests

Online Dating/Matchmaking Profile Writing Description & General Process: Clients voice how it is often most difficult to write about their strengths and assets, both personally and professionally. Add to that, the need to include details which help vet the most compatible prospects, and the stakes may feel higher. Not to mention that first impress- sions count, among the deluge of personal profiles on any given website. Much in the way that a resume serves as a calling card that highlights and speaks to what we want to showcase most prominently, so is your online pro- file: What you present and share with potentials directly affects the candidates you attract. This process begins with your providing any profile copy you may have written for yourself. We will then set up a session to fill out a personal “in- take” worksheet I’ve designed. We will review the initial draft copy within 3-5 business days, at which time I will ask questions for relevant details I feel are missing. After I input additional edits, I will email back the final copy.

Added Benefits & What May Be Included: Better, more vetted responses from potential partners Greater confidence from presenting a more clearly defined, accurate and personalized view of yourself. Ready-to-use conservation points More engaged conversations with responders about the things that matter to you most

Professional Biographies and CVs Description & General Process: Whether you are seeking a professional

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biography for a speaking engagement flyer, your website or company one- sheet, a well-crafted blurb can speak volumes. It can enhance your credibility by highlighting your key accomplishments, expertise and background. The process begins with providing me any existing copy you may have, as well as your most recent resume. We will then set up a session for an “inter- view,” where I will ask for pertinent information I feel may be missing from your customized content and/or to gain clarity. We will review the initial draft copy together. After I input any additional edits necessary, I will email back the final copy.

Added Benefits & What May Be Included: Ready-to-use copy, highlighting your career highlights, past work experience, key achievements and accomplishments Prepared elevator speech language, highlighting your career focus, expertise, skills and talents in an enhanced way Increased awareness of and confidence around your professional story Heightened visibility within your niche profession and industries

Professional Document Review (Resumes, Cover Letter, Reference List) Description & General Process: These services are an abbreviated version of the complete resume writing services I offer. It is designed for do-it-yourself- ers and those looking for a quick review with advice on how to improve on what you have created. It also allows for lower price points. The process entails setting up a one-up session and bringing your resume for our joint review.

The Benefits & What May Be Included: Two resume reviewing options, to meet your needs: A quick 30-minute resume, cover letter and/or references review A more detailed 60-minute resume, cover letter and/or references review that includes formatting tips Post-review editing option for any professional document; once you in- corporate any changes discussed from our session into your document(s) The ability to upgrade to complete resume-writing services

Relationship Development Coaching Please see description for Birkman Coaching above or Self-Interpretative Birkman Assessment Report below for details.

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Self-Interpretative Birkman Assessment Report Description & General Process: After reading the Birkman information above, and contacting me with any questions, you would determine a feasible time- frame in which you will complete the Birkman Questionnaire, then make a payment to reserve your spot. Once I receive payment, Birkman will email you a link to the Birkman Questionnaire at the email address you have pro- vided to me. It typically takes 40-50 minutes to complete the assessment. (Remember that there are no incorrect answers.) It is best to find a quiet, comfortable place free from distractions. When needed, you can pause and save your work, then go back to complete it later. Birkman will notify me immediately once you have submitted it. I will email your Birkman Report within 3-5 business days.

The Benefits & What May Be Included: Online link to the Birkman Online Questionnaire delivered directly to your email inbox. (Please check Spam folder, if necessary.) Electronic version of a customized color report of your choosing, either Career Management, Job Search or Relationship Development. All reports include the following sections: Your management style Your leadership style How you seek to influence others How you handle other people Biggest mistakes a person can make with you (your inter- personal stressors) What kind of team player you are Your possible in- effective communication tactics How you are incentivized and you incentivize others Motivating for best performance Effect of interests on work Your challenges

Career Management includes these additional special reports: How you like to be managed Your job strengths Organizational fit

Job Search includes these additional special reports: How you like to be managed Career Focus Your job search How you approach job interviews The job search: Your strengths Organizational fit

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Relationship Development can include any of these special reports: Your relationship with your husband/wife/partner Your relationship with your child Your relationship with your parent or guardian Your relationship with your students Your relationship with your teacher Your challenges

Small Business Coaching Description & General Process: This coaching process begins with an “Ideal Day” coaching exercise. We then will prioritize your initiatives and create a working personal/professional goal plan that includes a weekly schedule. Over the course of the engagement, we will assess and address all areas re- quired to set a solid foundation for optimal business growth using the most viable resources. We will then detail out next steps for each area of your bus- iness with a feasible timeline, which we will follow up on at each session. We can then identify and map out the best tools for each initiative, as needed.

The Benefits & What May Be Included: Strategic, viable and actionable approach to creating and/or advancing your business “Ideal Day” coaching exercise for insight into your future plan Searching introspectively: Identifying and discussing any hidden obsta- cles to success Small Business Starter option, for a smart-start launch for your business Create your business infrastructure Assess existing systems/infrastructure and determine how well they take into account current and future needs Administrative, operations, logistical, HR and business development as- sistance, as needed Overview of marketing today: Importance of networking, starting with your network Creating clientele and sustaining referral business Assess need for written marketing material Website and website alternatives Understanding social media and “The Science of Social” Roles of LinkedIn, FaceBook, Twitter, Instagram, Pinterest, Google+,

FourSquare, Tumblr, etc. Importance of creating effective brand identity

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SERVICE OFFERINGS RATE CHART

Service (in alphabetical order):

Rate:

Birkman Coaching

$260.00 ($10 cash discount)

Career Management

Four Pack: $320.00 ($20 cash discount) for four 60-minute sessions Four Pack w/ Check-Ins: $350.00 for four 60- minute sessions, plus four weekly check-ins via email, phone or Trello Five Pack: $375.00 ($25 cash discount) for five 60-minute sessions Six Pack: $425.00 ($25 cash discount) for six 60-minute sessions, with optional Short Birk- man-On-Demand Report available Single Sessions Above Four: Any single ses- sions above four are $80 ($5 cash discount) per 60-minute session Sliding Scale Available

Complete Resume Writing

$250.00 for resume and coaching $300.00 w/ added cover letter and LinkedIn profile reviews included

InnerBeauty™ Coaching

$340.00 ($20 cash discount) for a six-week course w/ six weekly 70-minute sessions

Integrative Wellness Coaching

Four Pack: $320.00 ($20 cash discount) for four 60-minute sessions Four Pack w/ Check-Ins: $350.00 for four 60- minute sessions, plus four weekly check-ins via email, phone or Trello Five Pack: $375.00 ($25 cash discount) for five 60-minute sessions Six Pack: $425.00 ($25 cash discount) for six 60-minute sessions, with optional Short Birk- man-On-Demand Report available Single Sessions Above Four: Any single ses- sions above four are $80 ($5 cash discount) per 60-minute session Sliding Scale Available

Life-Schedule Coaching

$150.00 for one 70-minute session, plus one 15-minute follow-up

LinkedIn Profiles

$200.00

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Online Dating Profiles

$175.00

Professional Biographies/CVs

$200.00

Professional Document Review (Resumes, Cover Letter, Reference List)

$50.00 for a 30-minute resume review $150.00 for a 60-minute resume review plus template $25.00 for a post-resume review edit

Relationship Development (Rates for individuals and couples; please inquire for family/group rates)

Four Pack: $320.00 ($20 cash discount) for four 60-minute sessions Four Pack w/ Check-Ins: $350.00 for four 60- minute sessions, plus four weekly check-ins via email, phone or Trello

Five Pack: $375.00 ($25 cash discount) for five 60-minute sessions Six Pack: $425.00 ($25 cash discount) for six 60-minute sessions, with optional Short Birk- man-On-Demand Report available Single Sessions Above Four: Any single ses- sions above four are $80 ($5 cash discount) per 60-minute session Sliding Scale Available

Self-Interpretative Birkman Assessment Report

$149.00

Small Business Coaching

Four Pack: $320.00 ($20 cash discount) for four 60-minute sessions Four Pack w/ Check-Ins: $350.00 for four 60- minute sessions, plus four weekly check-ins via email, phone or Trello Five Pack: $375.00 ($25 cash discount) for five 60-minute sessions Six Pack: $425.00 ($25 cash discount) for six 60-minute sessions, with optional Short Birkman-On-Demand Report available Single Sessions Above Four: Any single ses- sions above four are $80 ($5 cash discount) per 60-minute session Sliding Scale Available for Packs above Business Starter: $250.00 for one 90-120 minute session (no sliding scale available)

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

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BILLING & PAYMENT OPTIONS

For your convenience, I offer several payment methods. Once you have determined the coaching option(s) of your choice, please choose one of the following methods to reserve and secure your coaching engagement: 1. Cash: In many cases, I offer discounts for non-credit/standard check payments. Any discounts are listed on the “Service Offerings Rate Chart” above. The quickest and easiest way to pay is through a US bank account at paypal.me/AyferJafri. Please make money or- ders and cashier’s checks payable to Ayfer Jafri and mail to:

13611 Ale House Circle Germantown, MD 20874-9441

2. Check: Make checks payable to Ayfer Jafri and mail to:

13611 Ale House Circle Germantown, MD 20874-9441

3. Credit Card: I accept credit card payments through the Square. Payments are secure, with zero information stored. To process your payment, please call me at 301.244.9614.

The Square works with any US-issued and most internationally issued magstripe or chip cards bearing a Visa, MasterCard,

American Express, Discover, JCB, or UnionPay logo.

Cards Accepted: Visa, MasterCard,

American Express, Discover and Diners Club International

Card types are accepted: Credit, Corporate, Debit (processed

like credit), Prepaid, Rewards

SCHEDULING & OFFICE HOURS

Once you have made your payment, contact me to schedule your session(s). I recommend scheduling all your session dates at one time, to ensure you receive the first available date and time options

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of your choice, as things are on a first-come-first-serve basis after payment is processed and received. You can always reschedule any session dates and/or timings later.

My hours for client sessions are as follows:

Monday Tuesday

11 a.m. to 8 p.m.

Wednesday Thursday

11 a.m. to 6 p.m.

Friday 11 a.m. to 5 p.m.

Saturday 10 a.m. to 1 p.m.

Sunday Office closed

Sessions must be scheduled within six months of the date of payment, and please note that all payments are non-refundable.

MEETING LOCATIONS FOR SESSIONS

I offer several meeting options, including in-person, by phone and “virtually” via Skype. My primary location for in-person sessions is at the following address: 13611 Ale House Circle, Germantown, MD 20874-4491. [Please note: The address may only come up as “Ale House Road, Germantown, MD” on GPS and Google Maps.] In special instances, I can meet at a mutually agreed-upon midpoint third-party location, within Montgomery County, Maryland, and Northern Virginia.

CANCELLATIONS

I fully understand that unexpected life events occur. As a courtesy, please call or text me (240.404.8529) as soon as possible, if you are unable to meet for a session due to an unexpected schedule change,

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Ayfer Jafri AyeFáire Coaching Services www.ayefaire.com [email protected] 301.244.9614

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emergency or life event. I will follow up to reschedule, if I do not hear back from you within a week. I also understand that sometimes we run late (even me.) As a courtesy, please call or text me, if you are running late for your appointment. I will honor the same.

INCLEMENT WEATHER POLICY

Safety and physical well-being is my utmost concern. If we are scheduled for an in-person session on a day inclement weather is occurring in our area(s), or when there is a severe weather warning in effect, I will contact you ahead of time to switch to a phone session. If it is unsafe to use phones -- as during a lightning storm -- we will reschedule for a later date. If you are a global client or someone outside of my locale, and inclement weather is anticipated in your area, please contact me to reschedule. Inclement weather includes: Ice, snow, freezing rain, sleet, lightening storms, severe thunderstorms, heavy showers, excessive fog, or any condition where visibility is impaired or road surfaces are unsafe.

Thank you once again … I appreciate your taking time to read through this booklet. Please feel free to contact me with questions at any time. You can also find me on the following social media platforms:

LinkedIn.com

Facebook.com

Twitter.com

Instagram.com

Pinterest.com

Want to stay connected? Please feel free to follow me, and I’ll be sure to follow you, too!