2017 media kit: sponsorship & advertising - … media kit: sponsorship & advertising january...

American Society of Professional Estimators 2017 Media Kit: Sponsorship & Advertising January 2017

Marketing Opportunities 2

American Society of Professional Estimators

2017 Opportunities

Annual and Individual Placement

Thank you to our 2016 Sponsor/Supporters

2016 Gold Level Sponsor

2016 Sponsors:

2016 Bronze Level Sponsor

Contact:Ryan Kaminski, Marketing | [email protected] Perimeter Place Drive Suite 103, Nashville, TN 37214Phone: 615.316.9200 | Fax: 615.316.9800 | Online: www.aspenational.org

© 2017 ASPE. All Rights Reserved.

• Corporate Supporter/Sponsor

• National Annual Meeting and Estimators Summit

• Regional Conferences

• Web Advertising (Home Page)

• ASPE Magazine Advertising - Estimating Today

• ASPE Member Annual Guide

• e-Communications

ASPE Supporter ProgramAs you position your organization for success, we invite you to incorporate the ASPE Sponsorship Program into your marketing mix. Gain valuable visibility among your customers and colleagues as a supporter of ASPE. Sponsorship builds brand awareness, elevates you as a valuable partner and offers opportunities to reach a captive audience.

From the Ground UpServing more than 2200 construction estimating profession-als, the American Society of Professional Estimators (ASPE)is the leading authority on education and information about the estimating profession within the construction industry. The membership of the organization represents all construction disciplines including general and subcontractors as well as independent estimators, students, and those individuals that provide goods and services to estimators.The American Society of Professional Estimators (ASPE) is the oldest and largest non-profit association dedicated to serving construction estimators. Founded in 1956, ASPE has members in 65 chapters across the United States. What began as a small group of twenty individuals in Los Angeles has grown into a national organization whose members are a loyal and dedicated group of professionals. The Annual Meeting and Estimators Summit is the estimating event of the year where members and non-members alike learn best practices and leading-edge concepts and methods that improve construction estimating.

Corporate Sponsorship 3


Corporate Sponsorships & SupporterFor those wishing to enjoy year-long brand exposure at the National and Regional levels of ASPE, Corporate Sponsor/Supporter levels are available. A dynamic array of highly effective sponsorships have been created and numerous networking opportunities have been incorpo-rated to ensure your visibility is maximized and your marketing dollars are well-spent. Select the level that best suits your needs and receive optimum coverage.

Corporate Supporter/SponsorFor those wishing to have year-long brand exposure at the National and Regional levels of ASPE, we have CorporateSupporter/Sponsor levels.

We have created a dynamic array of highly effective sponsorships and incorporated numerous networking opportunitiesto ensure your visibility is maximized and your marketing dollars are well-spent.

Pick the level that best suits your needs and get optimum coverage.

Supporter

$500

Sponsor

BRONZE

$6,000

Sponsor

SILVER

$12,000

Sponsor

GOLD

$20,000

Sponsor

PLATINUM

$30,0000

Estimating Today Ad Space (all 11 issues) egaP lluF egaP ½ egaP ¼ Inside Frontor Back

Video Advertising in Digital Issue of EstimatingToday Magazine

Annual Guide Ad Space egaP lluF egaP ½ egaP ¼ Inside Frontor Back

Annual Meeting and Estimators Summit ProgramBook Ad Space Recognition ¼ Page ½ Page Full Page Inside Front

or Back

ASPE Website Ad (Consecutive Months) shtnom 21 shtnom 6 shtnom 3

E-Communication sent to Membership (e-blast) 6 4 2 1

Exhibit Space at National Annual Meeting10 x 10

Booth

10 x 10

Booth

10 x 10

Booth

20 x 20

Booth

VIP Annual Meeting Registration (s) 2 1

Annual Meeting Exclusives* specific to levelYour Choice

Level I

Your Choice

Level II

Your Choice

Level III

Your Choice

Any LevelMarketing Insert in Attendance Packets forAnnual Meeting and Estimators Summit

Co-Sponsor of Welcome Reception at AnnualMeeting and Estimators Summit

Exclusive Sponsor of Mobile App

Recognition on Sponsor/Supporter Page of ASPEWebsite

Logo or Listing on All Event Promotions by ASPENational

On-Site Signage at National Annual Meeting andEstimators Summit

Sponsor Ribbons for Company Representatives

Digital Recognition at Annual Meeting andEstimators Summit

Marketing Opportunities 4


Sponsor Level Exclusives: Annual Meeting

Level 1

Beverage Break - $1,500 valueCompany logo on place cards at break station

Seat Drop - $1,500 valuePromotional brochure placed in each seatat the start of Thursday's luncheon.

Level 1I

“Write On” Sponsor - $2,500 valueCompany logo displayed with ASPE logo on pen andpad, provided to all attendees. Logo details provided attime of sponsorship purchase.

“It’s in the Bag” Sponsor - $2,500 valueCompany logo displayed with ASPE logo on conferencetote bag provided to each attendee. Logo detailsprovided at time of sponsorship purchase.

“Save the Day” Sponsor - $2,500 valueCompany logo on flash drive provided to allattendees. Logo details provided at time ofsponsorship purchase.

Level III

Luncheon Sponsor - $3,000 valueProvide remarks at luncheon (15 minute presentation);Signage displayed and VIP seating.

Cocktail Pre-Event - $3,000 value (Partial Sponsor)Signage at entrance Cocktail Pre-Event venues.Cocktail Napkins with logo. Logo details providedat time of sponsor purchase.

Due to production needs, some sponsorship items must be purchased by March 1 of the sponsorship year.

*Sponsor Level Exclusives: Sponsors may choose to fulfill this offering of their package by selecting any oneitem in their designated level. A selection is based on a “first come, first choice” policy.

• Exhibit space• Signage and verbal recognition• Logo on all event promotion

ALL SPONSORS RECEIVE THESE BENEFITS FOR NATIONAL ANNUAL MEETING AND ESTIMATORS SUMMIT

ALL SPONSORS RECEIVE THESE BENEFITS FOR NATIONAL ANNUAL MEETING AND ESTIMATORS SUMMIT

• Exhibit space • Signage and verbal recognition• Logo on all event promotions • Digital presentation recognition• Sponsor listing in meeting program • Listing on ASPE web site prior to meeting• Inserts in attendees welcome packets • Sponsor ribbon for company representatives• On-site signage at meeting

Estimating Today 5

Why Advertise?

Dedicated ReadershipReaders of Estimating Today rely on thepublication to keep them abreast of activities,issues, and news within the estimatingprofession and the construction industry.

Niche MarketASPE has thousands of members in65+ chapters across the United Statesand represents a variety of constructiondisciplines from small consulting firms to largeconstruction companies.

Digital DistributionEstimating Today is quickly disseminated toASPE members through digital distributionwithout the delays caused by printers andunpredictable mail delivery. In addition,Estimating Today is available for download ineither digital or PDF format from the ASPEnational website.

Authoritative VoiceSince 1956, ASPE and its publications, includingEstimating Today, have been the authoritativevoice on all issues relating to the estimatingprofession. For more than 60 years, ASPE continues as the estimating authority in the construction industry.

Estimating Today is a monthly news magazinedesigned to engage readers with all aspectsof construction estimating. Maximize yourmarketing dollars, increase visibility, and keepyour company’s name and products in front ofthe people who make purchasing decisions forthe estimating department.

About Our Members/ Readers

One of the strengths of ASPE is the diversity ofour estimator’s construction practices. Our nearly 2200members and their employers represent a variety of fieldsin construction. They are a loyal and dedicated group ofprofessionals and look to their Society’s magazine to keepthem abreast of activities, issues, and news within theconstruction industry.

Media Preparation

Adobe PDF is the preferred file-submission format. Create ad to theEstimating Today-specific size in CMYK color mode with graphic elementssized and placed at 100% and embed all fonts.• Convert all RGB photos to CMYK.• Photos must be high-resolution; 300 dpi is optimal.• Colors must be built using CMYK model.• Spot colors will be converted to nearest CMYK equivalent.Supported layout programs: InDesign CS3, Illustrator CS3 & Photoshop CS3.

Estimating TodayThe official magazine of ASPE


Estimating Today (ET)

The Official Magazine of ASPE

Estimating Today 6


Estimating Today Rate Card

Ad Specifications:

Ad Submittal Deadlines

January IssueSubmittals Deadline: December 1

February IssueSubmittals Deadline: January 1

March IssueSubmittals Deadline: February 1

April IssueSubmittals Deadline: March 1

May IssueSubmittals Deadline: April 1

June IssueSubmittals Deadline: May 1

July IssueSubmittals Deadline: June 1

August/September IssueSubmittals Deadline: July 1

October IssueSubmittals Deadline: September 1

November IssueSubmittals Deadline: October 1

December IssueSubmittals Deadline: November 1

2017 Estimating Today Rate Card

X11 X6 X1 eziS000,1$ *revoC kcaB edistuO005,1$ *revoC kcaB edisnI ro tnorF edisnI

008$ 009$ 000,1$ egaP lluF055$ 056$ 057$ egaP flaH053$ 004$ 005$ egaP retrauQ002$ 052$ 572$ draC ssenisuB

*Premium pages only available with annual commitment & subject to availability.

W: 7.5”H: 7.5”

W: 3.625”H: 4.5”

W: 3.5”H: 2”

W: 7.5”H: 4.5”

Width x Height

E-Media Advertising! RateIncrease your brand recognition by placingyour corporate logo onto our monthly e-blastnotifications. These notifications are sent monthlyto our entire membership announcing that the newissue of Estimating Today is ready for their viewingand/or download. See example to the right.

$250One Month

$600One Quarter(3 months)

Annual Guide Sponsors 7


2017 Annual Guide, Email Blasts and Scholarship Sponsors

American Society of Professional Estimators (ASPE). Dedicated to serving construction estimators since 1956,

Distributed every Fall, the Annual Guide is sent to theentire ASPE membership. Every member will have thispublication within arm’s reach as it serves as a year-roundreference in every estimator’s library.

Deadline for Ad and/or Listing is October 1st

Advertising in the Annual Guide is the perfect opportunityto target our members with information about yourproducts, services, and opportunities. For those thatpurchase a display advertisement, you will receive oneFREE listing (a $150 value).

Ad Specifications:

2017 Annual Guide

X1 eziS

Media Preparation

Adobe PDF is the preferred file-submission format. Create ad to theAnnual Guide-specific size in CMYK color mode with graphic elementssized and placed at 100% and embed all fonts.• Convert all RGB photos to CMYK.• Photos must be high-resolution; 300 dpi is optimal.• Colors must be built using CMYK model.• Spot colors will be converted to nearest CMYK equivalent.Supported layout programs: InDesign CS3, Illustrator CS3 & Photoshop CS3.

Width x Height

“ The AnnualGuide is ratedamong thehighest memberbenefit of ASPEMembers.”

“Stay in front ofyour targetaudience byadvertising inthe specialprintedpublicationASPE membersreference allyear”

W: 3.625”H: 4.5”

W: 3.5”H: 2”

W: 7.5”H: 4.5”

“Stay in front of your target audience by advertising inthe special printed publication ASPE members reference all year.”

ASPE offers additional opportunities and exposure through our e-Communications. We will send to our membership your company’s advertisement, special offers, etc.

“ The Annual Guide is rated among the highest member benefit of ASPE Members.”

Email Blasts and Online Advertising

Email Campaigns Rate

Email advertising, affectionately known as e-blasts,to the entire ASPE membership. ASPE limits thenumber of campaigns and frequency.-- Must provide ASPE with HTML file --

$400Per Campaign

ASPE offers additional opportunities and exposure through our e-Communications. Wewill send to our membership your company’s advertisement, special offers, etc.

e-Communications

The ASPE Scholarship Fund is an equal opportunity program, and isrecognized by the IRS as a 501(c)(3) Corporation, so all donationsare deductible as charitable contributions.

Applicants must be receiving education or further training in aconstruction-related field. Selections are based on the overall

Scholarship Sponsor

Scholarship SponsorDonation Levels

.........................................................More than $5000

..........................................................$2501 - $5000

..........................................................$1001 - $2500

..........................................................$1 - $1000Friend Level

Supporter Level

Sustainer Level

Advocate Level

Annual Conference 8

Annual Meeting and Estimators SummitSponsor: $3,000

• All benefits of Exhibitor plus:

• Quarter page ad in the Annual Meeting & Estimators SummitPreview & Recap issues of Estimating Today

• Marketing insert in all attendee packets

Standard Sponsors & Exhibitors Benefits

• Recognition on the Events page of ASPE website• Visual recognition at our Annual Meeting and Estimators Summit• Appropriate colored ribbon on badge(s)

Any sponsorship requiring artwork must be approved by ASPE in advance.

The ASPE Annual Meeting and Estimators Summit offers construction estimators the opportunity to expand theirprofessional knowledge and learn methods to help their businesses succeed. This annual event allows constructionestimators from across the country to learn emerging trends in the estimating profession through informativeeducational sessions and presentations.

A La Carte Items* Price Benefits + Extras

Special EventsYour Choice of:

• Awards Banquet• President’s Party• Keynote Speaker

$5,000

• Marketing insert in all attendeepackets

• Signage at the Event• VIP Tickets to Event (2) - additional

available.

Luncheon $3,000

• 15 minute presentation to attendees• VIP seating• Marketing insert in all attendee

packets

Portfolio(limited to 1 sponsor)

$2,500 • Company logo will be printed ontote bags as well as the ASPE logo

Tote Bags $2,500 • Company logo will be printed ontote bags as well as the ASPE logo

Beverage Break $1500 • Company logo placed at breakstation

*Subject to availability

Exhibitors: $1,500

• One (1) draped 6’ table, 2 chairs, and electrical access• Listing in Annual Meeting and Estimators Summit Program• Opportunity to participate in door prize program

Annual Conference Guide 9


2017 Annual Meeting and Estimators Summit

Access Network Lead Generation

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Media Preparation

Adobe PDF is the preferred file-submission format. Create ad to theAnnual Meeting and Estimator Summit Program -specific size in CMYK colormode with graphic elements sized and placed at 100% and embed all fonts.• Convert all RGB photos to CMYK.• Photos must be high-resolution; 300 dpi is optimal.• Colors must be built using CMYK model.• Spot colors will be converted to nearest CMYK equivalent.Supported layout programs: InDesign CS3, Illustrator CS3 & Photoshop CS3.

Ad Specifications:

Full PageBleed Size: 8.75” x 11.25”Live Area: 7.5” x 10.25”Trim Size: 8.5” x 11”

Width x Height

W: 3.625”H: 4.5”

W: 7.5”H: 4.5”

Drive traffic to your booth by purchasing an advertisement in the Annual Meeting & Estimators Summit Program.

All attendees receive the Program which includes the complete event agenda, maps of the event venue, session descriptions, a list of pre-registered attend-ees, exhibitor listings, and much more. Your ad will remind attendees of your services and products and brings them to you during and after the event. Attendees often retain the Program and use it as a ready reference throughout the year for locating products and services, reinforcing your brand and visibility.

Promote your brand to estimating leaders with the influence and power to buy.

Hours of face-to-face interaction with both attendees and exhibitors with their offerings.

A free listing in the Summit Program tells every attendee about your company.

Please check the boxes below that apply to your marketing commitmentsCorporate Supporter/Sponsor Website & e-Communication

000,03$ munitalP HTML e-Communication $400 per campaign000,02$ dloG Web Button Ads:

)rennaB lluF( 06 x 864 000,21$ revliSCall for Pricing.)rennaB flaH( 06 x 432 000,6$ eznorB

005$ retroppuS 120 x 60 (Button 2)Scholarship Sponsor $0,000

Estimating Today Annual Meeting and Estimator SummitOutside Back Cover*

(see page 7 for rate)

Frequency: _____multiply byRate: $______

Subtotal: $_________

Sponsor $3,000Inside Front orInside Back Cover* 005,1$ rotibihxE

Full Page Program for the Annual Meeting and Estimators Summit

Half Page Inside Front or Back $750

Quarter Page 005$ egaP lluFBusiness Card 573$ egaP flaH

.om/052$ ylhtnoM rosnopS liamE 002$ egaP retrauQ

.rtq/006$ ylretrauQ rosnopS liamE

Annual Meeting and Estimators Summit A La Carte*Annual Guide 000,5$ teuqnaB sdrawA

Outside Back Cover 3/4Page Size* $1,700 000,5$ ytraP s’tnediserPInside Front orBack Cover * $1,000

$2,500003$ egaP retrauQ 005,2$ sgaB etoT002$ draC ssenisuB 005,1$ kaerB egareveB051$ ylnO gnitsiL droW 05 ***Exclusive Demo Slot $5,000

List Level of Sponsor:____________________

$__________

Method of Payment:Credit Card Number______________________________________________ CVC Code: _______ Exp. Date: ________

Billing Address: ____________________________________________________________ Billing Zip Code: ___________

Authorized Signature: _______________________________________ Print Name: ________________________________

*subject to availability

2017 Marketing Order FormPlease return completed form to: [email protected] | Fax: 615.316.9800

| Phone: 615.316.9200

:nosreP tcatnoC :emaN ynapmoC

Mailing Address:

City, State, Zip:

:liamE :enohP

000,5$ rekaepS etonyeK057$ egaP lluF 000,3$ noehcnuL

005$ egaP flaH Portfolio ( 1 available)

Mail to: ASPE, 2525 Perimeter Place Drive, Ste. 103, Nashville, TN 37214

ASPE Order Form 10

2017 media kit: sponsorship & advertising - … media kit: sponsorship & advertising january...

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