What is Programmatic Marketing?

Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

How does it work?

When anyone clicks on a web page that has advertising space on that is configured for programmatic advertising, the publisher of the page puts up an ad impression for auction in an ad marketplace.

The ad marketplace then runs an auction among advertisers interested in displaying an ad to that specific customer that just click on the page.

There may be many advertisers competing in this auction, and whichever one ultimately is willing to bid the most wins the auction and then their ad is displayed to the customer when the page loads.

What’s happening around…

More agencies and marketers are considering programmatic earlier in their media buying cycle.

The Evolution…

The Evolution…

The Evolution…

It’s improving the ecosystem

Everybody'sbenefitting from programmatic, and its influence is expected to continue growing.

WAY 1 – we make you winner with programmatic

WAY 2 – we make you winner with programmatic

WAY 3 – we make you winner with programmatic

WAY 1 – we make you winner with programmatic

Our Process Overview..

STEP 1 - Organize audience insights Be relevant in the moments that matter by organizing audience insights, owning customer data and appealing to what the audience wants. Consumers will respond with their purchases, loyalty and brand advocacy.

STEP 2 - Design compelling creative Get creativity and technology working together so that audience insights inform creative in real-time, ads render across screens and programmatic technologies deliver relevant, engaging ads.

STEP 3 - Execute with integrated technology Use integrated technology to evaluate, purchase, activate and measure media on a global scale in real time. It considerably enhances the value of audience insights and creative ads by efficiently and effectively delivering brand messaging to audiences across channels and screens.

STEP 4 - Reach audiences across screens Use programmatic buying to engage audiences, wherever they may be at any given moment, on any screen, or on any channel.

STEP 5 - Measure the impact Adopt user-first, open and actionable brand measurement and attribution capabilities to make sure consumers see ads, understand how ads impact consumer perception and measure what consumers do after ad

exposure.

RRR Formula - Marketing is most effective when you deliver the right message to the right person at the

right time. Programmatic buying helps advertisers do just that in real time and at scale.

Thank-You