2017 rncfr partner packages...or an additional banner inside the arena ring • opportunity to have...

2017 RNCFR Partner Packages

2016 vs 201513,189 ATTENDEES

Daytrippers Osceola residents Overnight visitors

2nd year attendees Said they would return next year

56

32 83

23 22%

% %

% %

ADVERTISED ON

ONLINE DATA

How’d you hear about the RNCFR?

• Recommendation - 30%• Internet - 28%• Return Visitor - 14.1%• Radio - 13.6%• Television - 10.6%• Magazine - 4.5%• Newspaper - 3.8%

11,214

Fans

as

of

May

1, 2

016

FACEBOOK

6,364

Fans

as

of

Apri

l 1, 2

015

WEBSITE - RNCFR.COM

RETURNING VISITORS

NEW VISITORS76%

24% 75,563 61,603 48 Clicks

54.43% December 19th December 19th

PAGEVIEWS UNIQUE PAGEVIEWS AVG SPONSOR CLICK THROUGHS

BOUNCE RATE TRAFFIC SPIKE TRAFFIC SPIKE

54%Overall, Page Views

increased by

since 2014.

47Average Age

14%ATTENDANCE

• RNCFRKissimmeeTeamRetreatatWildFlorida

• Visited4differentCircuitFinalRodeos

• CowboyDealsforattractionsnegotiatedand

listedonourwebsite

• PartneroftheYearAward

• SurvivorBuckleCeremony

• Year-roundSweepstakes

• EmailMarketing&LeadNurturing

• RodeoRhettCurriculum

• Attendedlocalevents

• RNCFRTailgateExperience

• BusinessAfterHoursforopeningnight

• CattleDriveinDowntownKissimmee

• Strategiclocationcontestantvisitsover2days

WHAT WAS NEW THIS YEAR?

WHERE’D WE GO?• GasparillainTampaFL

• RunawayCountryinKissimmeeFL

• OldFLOutdoorFestivalinApopkaFL

• I-75WelcomeCenter(2days)

• 3KingsDayinKissimmee,FL

• GreatFloridaCattleDrive

• WildFloridaAirboats&GatorPark

• BootBarn

• GiveKidstheWorldVillage

• KissimmeeCityHall

• KissimmeeLakefrontPark

• KissimmeeTohoSquare

• InternationalDrive

• HartMemorialLibrary

• St.CloudVeteransLibrary

• PoincianaLibrary

• RoyalSt.CloudGolfLinks

• OsceolaRegionalMedicalCenter

• HighlandsElementary

• OrlandoInternationalAirport

• WestOsceolaLibrary

• HarmonyHighSchool

OsceolaCountySchoolDistrict GiveKidstheWorld

St.CloudLibraryBranch

BootBarn-TheLoop OsceolaRegionalMedicalCenter

Sincethe1950s,inanopen-air,outdoorarena,theSilverSpursRodeohasbeenholdingtheirrodeoonthe

KissimmeepropertynowknownasOsceolaHeritagePark.In2003,theorganizationandOsceolaCounty

partneredtocreateOsceolaHeritagePark,whichincludesthe10,000+seat,indoor,SilverSpursArena,a

90,000-squarefootConferenceCenterandtheOsceolaCountyStadium.Witharichhistory

inhostingrodeos,it’snosurprisethattheRAMNationalCircuitFinalsRodeochoseKissimmeeas

itsnewhome.

Inadditiontotherodeoheritage,OsceolaHeritageParkisalsohometoMecumAuctions,thelargest

collectorcarshowintheworld,RunawayCountryMusicFestandmanymoreconcerts,festivals,amateur

andprofessionalsportingevents,tradeshowsandconventionsattractingover600,000peopleayear.

OsceolaHeritageParkisCentralFlorida’seventcomplex.

ABOUT THE VENUE

PHOTOS

CIRCUIT TRAVELBadlands Circuit Finals RodeoOctober 8-11, 2015Minot, North Dakota

TheRNCFRistravelingtovariousCircuitFinal

rodeosintheU.S.togainmoreexposure&

buildrelationshipswithothercommittees.

Southeastern Circuit Finals RodeoNovember 14th - 16thDavie, Florida

VIP Party in Davie at the Southeast-ern Circuit Finals.

Beth Knight with Osceola County speaking to Badlands competitors about the RNCFR and new changes.

Marketing Rep Kelly Trace with #2 barrel racer Megan Lewis.

Beth & Kelly Trace are ready to pass out RNCFR boot coozies to people who enter the Sweepstakes trip to Kissimmee!

Beth Knight with Osceola County and Kelly Trace with RNCFR passing out coozies and getting sweeps entries.

Sporting the Kissimmee flag, Beth and Kelly are tough enough to wear pink!

Great Lakes Circuit Finals RodeoNovember 14th - 16thLouisville, Kentucky

National Finals RodeoDecember 4th - 13thLas Vegas, Nevada

First Frontier Circuit Finals RodeoJanuary 14th - 16thHarrisburg, Pennsylvania

Marketing Rep Lydia Bell accepting an award from the Great Lakes Circuit Finals in Louisville, KY.

Many Champion Cowboys like the Wrights and CoBurn Bradshaw visit with Fluffy, one of Wild Florida’s alligators, at Cowboy Christmas in Las Vegas.

RNCFR representing at the First Frontier Buckle Ceremony each night at the Red Lion Hotel.

Competitors at an autograph session with RNCFR boot coozies!

The First Frontier Board of Directors Meeting with the competitors to discuss PRCA business.

Hosted a suite in Louisville to share words about our sponsors and expose VIPs to the RNCFR.

The first day of Cowboy Christmas and our booth is ready for visitors!

Beth Knight with Osceola County speaks to the First Frontier competitors about the RNCFR in Kissimmee and new event pieces.

PARTNER PACKAGESDIAMOND SPUR PARTNER - $20,000

• BrandedsuiteeachnightoftheRNCFR,minusThursdaymorningperformance.($4,000)

• NamingrightstotheRNCFRTailgateExperienceasthe“_____TailgateExperience”($3,000)

• Majorinteriorinstallationofsignageontheconcourse.Approximately16’x35’perpanelabove

thebarrelracerchutegate,canbeseeninthewholearena.($4,000)

• Aninteractivedisplayof1,500magnetsplacedthroughouttheconcourseonthearena’slarge

steelbeamsforgueststograbandputontheircarsortakehome.($4,000)

• Othercustomcapabilitiesasavailablependingsponsorbrandandconcept

• OpportunitytohaveChampioncompetitorsvisityourcompanytoseeemployeesor

customers,signautographsandthankyouforyoursupportoftheRNCFR

• Opportunitytosendoneemailoffertopreviousandcurrentticketbuyersviaouremaillist

• Opportunitytoputapromotionaliteminthecompetitor’swelcomebags(provided by Sponsor)

• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore

yoursponsoredevent.Ex:“BullRidingsponsoredbyExperienceKissimmee”

• Additionally,yourcompanywillbebroadcastedtotheentirearenaviaribbonboard

withananimatedreelthatplaysthroughoutyoursponsoredevent

• 30secondcommercialontheLEDvideoboard,providedbysponsor

• Logoon1bannerontheinsideofthearenaringthatwillbenationallytelevised

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers

• Fullpage,fullcolorprogramad,artprovidedbysponsor

• Sticker(withlogo)onalltheroughstockgates,usuallyseenonnationaltelevision

• Logofeaturedontheinsidechutegate,openedduringroughstockevents

• OpportunitytohaveaboothattheTailgateExperience,table&chairsprovided

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear,14,500followers

• LogofeaturedontheRNCFRwebsitewithaninboundlinktoanyURL

• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1

• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in

additiontorodeoadmissionforthatperformance

• Eachattendeewillreceivetwocomplimentarydrinksperperformance

• Unlimitedticketsasneeded&4VIPparkingpassesperperformanceoftheRNCFR

• Framedsouvenirposter

1 AVAILABLE

CATTLE DRIVE PARTNER - $5,500• OfficialeventsponsoroftheRNCFRCattleDrive

• TheRNCFRCattleDrivetakesplacebeforetheRodeoonMonday,April3,2016

between3pmand4pm.Electedofficialsandotherdignitarieswillbringinaround

ofcattlethatwillberunattheRNCFR.TheywillcompletelyshutdownBroadwayin

DowntownKissimmeependingapprovalsandweexpectmanyspectators.

• Suitefor2performancesattheRNCFRwithoptiontoorderfood/drinkatadditionalcost

• LogotoappearonallCattleDriverelatedmaterial,video,collateraletc.

• RoundofgolfforfourincludedintheRNCFRGolfTournament

• FullPage,fullcolorprogramad,artprovidedbysponsor




additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.


• Unlimitedgeneraladmissionticketsasneeded4VIPparkingpassesperperformanceofthe

RNCFR


CURRENT PARTNERS:

1 AVAILABLE

SPECIAL OPPORTUNITIES

• OpportunitytohaveChampioncompetitorsvisityourcompanytoseeemployeesor

customers,signautographsandthankyouforyoursupportoftheRNCFR

• Opportunitytosendoneemailoffertopreviousandcurrentticketbuyersviaouremaillist

• Opportunitytoputapromotionaliteminthecompetitor’swelcomebags(provided by Sponsor)


• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore

yoursponsoredevent.Ex:“BullRidingsponsoredbyExperienceKissimmee”

• Additionally,yourcompanywillbebroadcastedtotheentirearenaviaribbonboard

withananimatedreelthatplaysthroughoutyoursponsoredevent




• Fullpage,fullcolorprogramad,artprovidedbysponsor

• Sticker(withlogo)onalltheroughstockgates,usuallyseenonnationaltelevision

• Logofeaturedontheinsidechutegate,openedduringroughstockevents




• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1





• Unlimitedgeneraladmissionticketsasneeded

• 4VIPparkingpassesperperformanceoftheRNCFR


CURRENT PARTNERS:

GOLD BUCKLE PARTNER - $4,000+ 7 AVAILABLE

CURRENT PARTNERS:

SILVER BUCKLE PARTNER - $3,000• Opportunitytosendoneemailoffertopreviousandcurrentticketbuyersviaouremaillist


• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback



• Halfpage,fullcolorprogramad,artprovidedbysponsor

• Sticker(withlogo)onaroughstockgate,usuallyseenonnationaltelevision

• LogofeaturedperiodicallyontheanimatedRNCFRribbonboard

• Logoontheinsideorbackwallofthechutegate,openedduringroughstockevents

ORanadditionalbannerinsidethearenaring










7 AVAILABLE

BRONZE BUCKLE PARTNER - $2,000• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback



• QuarterPage,fullcolorprogramad,artprovidedbysponsor

• LogofeaturedperiodicallyontheanimatedRNCFRribbonboard

• OpportunitytohaveaboothattheTailgateExperience,Table&chairsprovided









7 AVAILABLE

CURRENT PARTNERS:

INSTANT REPLAY SPONSOR - $2,000• Forall5performances,75%ofthecompetitorsgetaninstantreplay.Yourlogowouldbe

featuredonallofthearenascreensaftermostofthecompetitorshaveperformed.







• WewillgetbrandedshirtstopassoutduringtheRNCFRbreaks,typicallylaunchedfromaRAM

truck,andwornbyattendeesthroughouttheweek.Couldalsobegiventofirstarrivingguests,







T-SHIRT SPONSOR - $1,500

COMMEMORATIVE COOZIE SPONSOR - $1,500• Wewillget500customcooziesmadewithyourlogoonittohandoutover5performances







RV AREA SPONSOR - $1,500• OpportunitytobetheofficialsponsoroftheVIPandContestantRV/Camperareas

• Areawouldbebrandedwithyourlogo,signageetc.viabannersorA-framesigns



• Letterprovidedbysponsortoallcampersonyourbehalfuponcheckin

• OpportunitytosetupadisplayattheTailgateExperience,table&chairsprovided



onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks



PHOTO/KISS CAM SPONSOR - $1,000• TheRNCFRandsponsorwillworktobuild/createaphotoopportunityforgueststhatfeaturesa

Rodeothemeandthesponsor’sbrandingandsharedwithallattendees.

• TheKissCamwillbefeaturedduringtheRodeoperformancesforgueststogivealittlesmooch

totheirneighbor.Thecompany’slogowillbefeaturedduringthissegmentonthescreen.




• 2VIPparkingpassesperperformanceoftheRNCFR•Framedsouvenirposter

TAILGATE PARTY STAGE SPONSOR - $1,500• OfficialsponsoroftheRNCFRoutdoortailgateparty,hostedinfrontofthearena

• StagelengthbannerintheRNCFRTailgateExperienceforthedurationoftheevent


• Shoutoutsbypartyhostthroughoutthelengthoftheevent






RNCFR.COM COUNTDOWN SPONSOR - $1,000• Brandedwebsitecountdownthatwouldbesponsoreduntilthedayoftheevent

• ExposuretowebsitevisitorsfromAugust2016toApril2017

• Logoonthehomepage,abovethefold,thatlinksfromcountdowntoyoursite






BRANDED SUITE SPONSOR - $1,000• Companybrandedsuitewithdrinks,appetizersand12seatsfor1performance

• Custommadesuitesignforthefrontdoor,exposingbrandingtoattendeesonconcourse

• Includes$100perperformancefoodandbeveragebudget

• OnlyavailableforFriday,SaturdayandSundayperformances

VIP BAR SPONSORS - $1,000• BarsignageintheVIP/Sponsorareafeaturingsignaturecocktailsusingyourbrandedproducts

• Premiumplacementatallarenabarsovercompetingliquors

• Brandedsignagearoundarenabarspromotingyourproduct,providedbysponsors





• Framedsouvenirposter SPONSORED BY

2 AVAILABLE

per performance

2017 rncfr partner packages...or an additional banner inside the arena ring • opportunity to have...

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