1

2017 Product Roadmap Preview Webinar

Agenda

1.) Introduction

2.) Roadmap

3.) Beta Program

2

Product Leadership Team

Gareth - CEO - Product Vision

3

Julia - Product Designer

Adam - Jr. Product Manager

Introduction

2017 SearchSpring Product Updates

● Merchandising: Putting retailers in the driver's seat

● Personalization: Present products tailored to shopper’s individual preferences

● Unified “Relevancy API”: The SearchSpring API powers digital commerce experiences

5

● Increase gross margin○ Automatically boost items based on item-level gross margin○ Promote house brands○ Gain pricing leverage with manufacturers/brands by promoting their product○ Attract “Full Price” shoppers by showcasing higher quality brands

● More automation (save time)○ Automate the ordering of products on search, category and brand pages○ Use metrics to continually optimize product placement

■ CTR, conversion, revenue-per-visit, etc○ “Set it and forget it” rules

● Tools for fast fashion and high-turn retailers○ Easier control of in-stock vs out-of-stock items○ Showcase new and in-season items

Merchandising Vision

6

Personalization Vision

● Create the traditional in-store experience online● Know your customers● Adapt product listings pages and widgets to the shopper● Easier & faster shopping for customers

○ Less clicks to get to product pages○ More engagement at the product level

● Consumers want:○ To be personally greated○ Feel like retailers know them (without being creepy)○ Adapt the online experience to their needs

● Marketers want:○ To richly target consumers with relevant offers (need rich customer profiles)

● What not to do:○ Don’t promote irrelevant product to customers

■ I bought cologne on Sephora, then received promotions for makeup7

● 70% of traffic is now mobile - speed is critical○ Search query spelling is getting worse○ “Questions” are more complex

● Answer complex customer questions○ “I want a black dress for New Year’s Eve”○ “Which herbal teas help with sleep”○ I like this product but the color isn’t right - “what else do you have?”

● Merchandising needs○ Show the customer similar items from the same brand / category○ Automatically include recent promotions in Autocomplete○ Whitelist & blacklist capabilities across product recs and autocomplete

● Developer needs○ Easy to consume on web, mobile, in-app and back-office

■ Fast response times, small payloads, CORS headers○ Consistent access to products and related content anywhere on the site○ Offload search-related machine learning and NLP to SearchSpring

■ More time for app development, frontend and integrations

SearchSpring API Vision

8

Roadmap

9

2017 Product Roadmap

● Q1: Merchandising● Q2: Personalization● Later: Unified “Relevancy API” (aka Greyhound)

10

Merchandising

11

What’s New?

● Product Boosting Rules on category pages (beta)● Improved Visual Merchandising Interface

12

Product Boosting Rules

13

Product Boosting Rules

14

● Allows merchants to control which kinds of products to promote and where○ Example: Always Promote On Sale Products

Product Boosting Rules

15

Product Boosting Rules

16

Product Boosting Rules

17

Product Boosting Rules

18

What’s Next?

● Global Product Boosting Rules● Exclude Rules● Merchandising Improvements

19

Product Exclude Rules

20

Product Exclude Rules

● Allows merchants to control which kinds of products to hide, and where

● Visual Merchandising: What doesn’t belong? ○ For Example: I don’t want red items to ever show up in this Blue

items campaign● Global Rules: What should never show up?

○ Example: Always hide Out of Stock Products

21

Enhanced Triggers, Additional Banners & Bulk Import

22

Bulk Product Import

23

Additional Banners & Enhanced Triggers

24

Personalization

25

Personalization● Discover your shoppers needs and wants● Leverage preferences to elevate relevant products● Create a custom tailored shopping experience ● Provide transparency as to how search results are

being customized

26Jenny

27

Personalization

Product listings for ‘Party Dress’ without personalization

Personalization

28

We prompt new customers to tell us their preferences

29Personalized results for Jenny

30

● Jenny’s profile continues to build as she interacts with the site

● Her profile follows her throughout the site

31Jenny’s preferences continue to influence search and category pages

32

Unified “Relevancy API”(aka Greyhound)

33

Unified “Relevancy API”

● Unification: Consistent functionality across all endpoints○ If you can do it in search you should also be able to do it on product recs

● Faster: All of our relevancy smarts and promotional intelligence, even faster than before

● Easier to Use: More documentation, frontend starter SDKs, richer payload control (get more / less data as needed), CORS support

● Content Integration: Promotional pages, Blog entries, shipping information, product reviews, social posts, POS/offline data, etc.

34

Beta Program

35

The SearchSpring Beta Program

36

● A new feedback program for our users

● Your chance to play an active role● Capping at 25 beta testers: Some

open spots remain, so email us!● Benefits: Get the newest features,

influence how our product works for you

● Always evolving, so let us know your thoughts

The SearchSpring Beta Program

37

Survey: What kind of Merchandising do you use?

Community Feedback

38

● New community feedback forum for all: searchspring.userecho.com● A space to ask questions, submit ideas, vote up and offer thoughts

on the ideas of others● Allows SearchSpring to actively see what we can improve, what the

demand is, and the different needs of merchants.

Thank you.

Email me to join our beta program!adam@searchspring.com

39