2018 Fall Advertising Packages

Amplify your nonprofit’s brand visibility to federal employees and private sector workplace giving donors during the peak giving season by participating in America’s Charities’ 2018 Fall Advertising Campaign.

Reserve your advertising package by May 31, 2018 for a 10% early bird discount! (Final deadline to reserve a package is June 15th)

Advertising Package Components & Costs:

Classic $3,333

($3,000 early bird rate)

Premium $9,600

($8,640 early bird rate)

Blue Ribbon $18,000

($16,200 early bird rate)

PRINT MEDIA NOTE: The indicates which components are

included in each package Express Cover wrap Ad: inside Washington Post Express (Pg 2)

(Ad is 2x size of Classic)

(Ad is 3x size of Classic)

Charity Fair List Logo: Logo on list distributed at CFC/Private Sector/State & Local Campaigns where member is eligible (Pg 3)

Metro Car Poster: Logo & CFC# on D.C. Metro Car Poster (Pg 3)

(Appear on 61 Posters)

(Appear on all 185 Posters)

Express Cover wrap Featured Logo: Logo & CFC# on front of Washington Post Express (Pg 2)

DIGITAL MEDIA

Premium package receives 2x more impressions than

Classic

Blue Ribbon package receives

3x more impressions than

Classic America’s Charities Website & Organic Social Media Exposure (Pg 7)

Blog Post (Pg 7) Digital Display Banner Ads: targeted audience in DC metro (Pg 5) Geofence Mobile Ads: targeted audience in DC metro (Pg 5) Metro Station Digital Displays: Logo & CFC# on D.C. Metro Station Digital Displays (Pg 4)

30-second TV Ad: solely featuring your charity (Pg 6) 15-second Group TV Ad: logo and CFC# featured along with a small group of other participating members (Pg 6)

Reserve Your Ad Package at www.charities.org/advertising

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Blue Ribbon Package Ad Size

3.775 in. W x 3.775 in. H

(1132 px W x 1132 px H)

Classic Package Ad Size

1.875 in. W x 1.875 in. H

(562 px W x 562 px H)

Premium Package Ad Size

3.775 in. W x 1.875 in. H

(1132 px W x 562 px H)

The Washington Post Express Cover Wrap

Expected Reach per Member: 160,000

Publication Description:

Express is what professionals and time-pressed Washingtonians read on the Metro, Amtrak train, bus and coffee shops. It’s an entertaining and informative quick read, available to readers for free, Monday through Friday from courtesy racks, news boxes, and select metro stations, making it a perfect vehicle to reach donors in the Greater Washington area.

When: November 7th CFC special edition

What You Get:

• Classic & Premium: print ad inside cover wrap • Blue Ribbon: print ad inside cover wrap, PLUS logo and

CFC# on front page of cover wrap View last year’s November CFC publication for an example: (Members featured on pages 1, 2, 54, and 55) http://issuu.com/expressnightout/docs/express_11012017?e=3870620/54851400

Washington Post Express Print Ad Sizes: Each advertiser will submit a full color print ad.

The following are ad specs scaled to actual size for each package:

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Charity Fair List:

Publication Description:

Your logo will be featured on charity lists distributed at CFC, Private Sector, and State/Local campaigns across the country where your organization is eligible.

When: will be handed out at charity fairs between September – December

D.C. Metrorail Car Posters

Expected Reach per Member:

• Blue Ribbon: 12,929,280 • Premium: 6,464,640

Publication Description:

America’s Charities has reserved 185 ‘Car Card’ posters (22”x 21” size) which will be displayed inside D.C. Metrorail Cars (the subway system in the Washington, D.C. area) during the month of October. Metrorail provides transit service for more than 700,000 customers a day throughout the D.C. metro region (D.., Virginia, Maryland). Featuring America’s Charities campaign theme, your logo, along with your CFC# and slogan will be incorporated into the overall design of these posters.

When: November 5 – December 2, 2018 (4 weeks)

What You Get:

• Premium: logo, CFC#, and slogan on 61 posters (1/3 of the posters)

• Blue Ribbon: logo, CFC#, and slogan on all 185 posters

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D.C. Metro Station Digital Display Ads

Expected Impressions per Member: 1,046,652

Publication Description:

America’s Charities has reserved 13 digital displays located inside the D.C. Metro Stations listed below (subway system in the Washington, D.C. area). These displays are strategically located to engage commuters while they wait for their metro car to arrive.

• Farragut West • Foggy Bottom • DuPont Circle • McPherson Square • Rosslyn

• Pentagon City • Columbia Heights • Ballston • Smithsonian • Bethesda

• Judiciary Square • Archives • Federal Center

When: November 5 – 18, 2018 (2 weeks)

What You Get: Featuring America’s Charities campaign theme, your logo, along with your CFC# and slogan will be incorporated into the overall design of these display ads.

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Digital Display Banner Ads

Expected Impressions per Member:

• Classic: 50,000 • Premium: 125,000 • Blue Ribbon: 225,000

Publication Description:

Using a mix of 728x90px and 160x600px size ads promoting your organization, these digital banner ads will target a custom audience of philanthropists, charitable donors, and Federal employees between ages 25-50 in the DC metro region. Ads will be served to a variety of websites served by the MNI network based on sites visited by the custom audience, including: CNN.com, Weather.com, FoxNews.com, GovExec.com, USAToday.com, and WashingtonPost.com.

When: ads will be promoted between October 15 – December 15, 2018

What You Get: Ads size 728x90px and 160x600px to promote your organization’s logo and message.

Geofence Mobile Ads

Expected Impressions per Member:

• Classic: 25,000 • Premium: 45,000 • Blue Ribbon: 75,000

Publication Description:

Using advance geofence technology, these mobile ads will target employees within close proximity to:

• Department of Defense • Department of Health and Human Services • Department of Commerce • Department of Homeland Security • Central Intelligence Agency

These are five of the top-performing government departments and agencies in the CFCNCA in recent years (combined they pledged nearly $23.4 million during the 2016 CFC campaign).

When: ads will be promoted between October 15 – December 15, 2018

What You Get: Ads size 300x250, 320x50, and 300x50 to promote your organization’s logo, CFC# and message.

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TV Ads: 30-second ad Expected Reach per Member: 1,201,252

Publication Description:

Reach television viewers age 25-50 in the DC metro region on channels including: Comedy Central, Food Network, Lifetime Movie Network, VH1, OWN (The Oprah Winfrey Network), TBSC, Lifetime, AMC, FX and TLC (The Learning Channel).

When: TV spots will be promoted during the last two weeks of October. The majority of these ads will run between 6pm-Midnight, Monday through Friday, and 6am-Midnight Saturday through Sunday.

What You Get:

You will get a 30-second tv ad, which solely features your nonprofit’s message. We will provide guidance to ensure it keeps a workplace giving focus, but the entire 30 seconds is yours to fill!

TV Ads: 15-second Group TV Ad Expected Reach per Member: 1,201,252

Publication Description:

Reach television viewers age 25-50 in the DC metro region on channels including: Comedy Central, Food Network, Lifetime Movie Network, VH1, OWN (The Oprah Winfrey Network), TBSC, Lifetime, AMC, FX and TLC (The Learning Channel).

When: TV spots will be promoted during the last two weeks of October. The majority of these ads will run between 6pm-Midnight, Monday through Friday, and 6am-Midnight Saturday through Sunday.

What You Get:

Automatically included with the Premium package, this ad increases your nonprofit’s reach to TV viewers in the DC metro region.

How it works:

America’s Charities has created a TV ad with workplace giving message. During this ad, we will display your nonprofit’s logo and CFC# along with a small group of other participating members.

EXAMPLE 30-Second TV Ad: https://youtu.be/agFMoIbv0B4

EXAMPLE 15-Second Group TV Ad: https://youtu.be/GbGby4h-sW4

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Blog Post Expected Reach per Member: 8,000 – 10,000

Publication Description:

September 1 – December 31, 2018, America’s Charities will feature blog posts highlighting your nonprofit’s cause and how individuals and companies can impact your cause by supporting you through their workplace giving and employee engagement programs.

When: Once all blog posts from participating advertisers have been received, America’s Charities will notify your team when your blog post is scheduled to be featured, so you can plan your social media and promotional calendar accordingly.

Questions to Answer through Your Blog Post: 1. What are the major societal concerns and issues your nonprofit is trying to address? 2. How do those societal concerns and issues impact your average American citizen, directly and/or indirectly, (i.e.

why should donors care about what you’re doing & donate to you)? 3. What are the future ramifications of those societal concerns and issues if left unaddressed, or if significant

changes are not made soon? 4. Provide a few “dollar buy” examples of what certain donation amounts will help your nonprofit accomplish (i.e.

what can you do with $25 vs $500 vs $1000 vs $x). 5. Please provide 1 photo and/or video we can use with this blog post.

America’s Charities Campaign Landing Page & Social Media Expected Impressions per Member:

• Classic: 5,000 • Premium: 10,000 • Blue Ribbon: 20,000

Social Media: In addition to the periodic promotion America’s Charities provides on your behalf throughout the year, participants of the 2018 Fall Advertising Campaign will receive additional exposure on our website and social media sites via organic messages on Facebook, Twitter and LinkedIn.

• The difference between each ad package is frequency. Blue Ribbon advertisers will receive 3x the exposure of Classic advertisers, and 2x the exposure of Premium advertisers.

• Prior to launching the campaign, you will receive a proof and schedule of planned social media messages for final approval, and so you can coordinate with your own messaging plans.

Campaign Landing Page:

We will promote you on America’s Charities campaign landing page (www.charities.org/shapethefuture), which we use to:

• Educate people about workplace giving and • Promote your organization by including your logo with a link to your

charities.org charity profile page where donors can learn more about your work and find links to your website, social media, and other resources you’d like to highlight.