2018 official publication of the high point market ... · official publication of the high point...
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High Point Market Authority336.869.1000
find us everywhere www.highpointmarket.org
SPONSORSHIP MEDIA KIT2018
#hpmkt
Official Publication of the High Point Market
SPRING
2018High Point Market
164 South Main Street, Suite 700 High Point, NC 27260
336.869.1000
THIS IS1. Tear above the dashed line.
2. Fold along the vertical perforation.
YOUR PASS
FrontBack
Please see OTHER SIDE for planning your trip.
PASS POLICIES & GUIDELINES
• This pass is valid only for the Spring 2018 Market, April 14-18.
• Showroom hours: Saturday, April 14 – Tuesday, April 17, 8am – 7pm
Wednesday, April 18, 8am – 5pm
(Please note: We strongly recommend scheduling appointments for any
showrooms you intend to visit outside of these offi cially published hours.)
• Showroom entry at Exhibitor’s discretion; photography prohibited without approval.
• No children under 15 years allowed; only service dogs – no other animals permitted.
• All passes are non-transferable. Good for bearer only.
Failure to adhere to Policies & Guidelines will result in immediate revocation of pass and
removal from future pass consideration.
SHOWPLACE SUITE #4101
BEDDINGLIGHTING
ACCENT FURNITURE
WALL DECOR
SURYA.COM
THROWS
PILLOWSRUGS
Your vision. Our passion.
SHOP A DAY EARLY - FRIDAY, OCTOBER 13
SHOWPLACE 4100
High Point Market Authority336.869.1000
Sponsorship Media Kit 2
High Point Market SponsorshipsStand Out from the Crowd. The High Point Market offers valuable high-visibility sponsorship opportunities for our most popular events and services. Our marketing team can tailor a plan to your specific goals and objectives focused on results-oriented exposure. The Market Authority has a wealth of resources available and will be happy to work with your team to customize a program that meets your objectives.
Print/Promotions/Signage ..................................... 3
Market Field Guide /
Market Map & Transportation Guide Market Bag DistributionDowntown Showroom District Street Maps /
Downtown Shuttle Map SignRegistration Market Pass
Email/Online Marketing ......................................... 7
Email BannersInstagram Post
Transportation ....................................................... 9
Downtown ShuttlesGo Anywhere VansShowroom Shuttle Stops Sign
Events/Programs ................................................... 10
Concerts, VIP Lounge, and EventsInternational Buyers Center / MediaLinkDesign Bloggers TourMarket Hospitality
Specifications ........................................................ 14
Sponsorship SpecsPDF Settings
High Point Market Authority336.869.1000
High Point Market Authority336.869.1000
Market Field GuideThis publication has everyone talking about
Market in a whole new way. Larger in size, this
colorful brochure breaks Market down into eight
downtown areas, detailing areas of interest and
popular attractions for Market guests.
DEADLINE: 2/23Cost: $5,000Circulation: Approximately 17,000Available: 2 - half pageSpecifications: See page 14
Market Map & Transportation GuideThis invaluable on the ground resource gives
buyers all the information they need. Hotel
shuttle route schedules, Go Anywhere shuttles,
and Market map are all located in the back of
the Market Field Guide. This brochure is highly
utilized by all Market guests.
DEADLINE: 2/23Cost: $8,500Circulation: Approximately 17,000Available: 2 - full pageSpecifications: See page 14
Sponsorship Media Kit 3
PRINT/PROMOTIONS/SIGNAGE
High Point Market Authority336.869.1000
Market Bag DistributionDistribute your Market bag or co-brand a bag with the High Point Market and get highly-visible,
Market-wide distribution including: Market information booths, hotel shuttles, the International Buyers
Center and MediaLink.Cost: $7,000
SOLD FOR SPRING 2018
Sponsorship Media Kit 4
PRINT/PROMOTIONS/SIGNAGE
High Point Market Authority336.869.1000
Street SignageINCLUDES DOWNTOWN SHOWROOM DISTRICT STREET MAPS & DOWNTOWN SHUTTLE MAP SIGN
EXCLUSIVE OPPORTUNITY! High visibility on the official High Point Market street map. The High Point
Market Authority installs a large format Market map in four strategic locations in the showroom district:
Showplace, Hamilton/Wrenn, Suites at Market Square entrance, and Commerce & Main. Downtown
Shuttle Map signs are posted at 29 stops throughout the Market district on the green and red lines
running a continuous loop throughout the Market.
DEADLINE: 3/14
Cost: $6,500
Specifications: See page 14
Sponsorship Media Kit 5
PRINT/PROMOTIONS/SIGNAGE
High Point Market Authority336.869.1000
Registration Market Pass Market passes are sent to all Market attendees as they register. Printed on a perforated 4/color sheet 8.5 x 11.
DEADLINE: 12/15
Cost: $10,000Specifications: See page 15
SOLD FOR SPRING 2018
Sponsorship Media Kit 6
PRINT/PROMOTIONS/SIGNAGE
SPRING2018
High Point Market164 South Main Street, Suite 700 High Point, NC 27260
336.869.1000
THIS IS1. Tear above the dashed line.2. Fold along the vertical perforation. YOUR PASS FrontBack
Please see OTHER SIDE for planning your trip.
PASS POLICIES & GUIDELINES• This pass is valid only for the Spring 2018 Market, April 14-18.• Showroom hours: Saturday, April 14 – Tuesday, April 17, 8am – 7pm Wednesday, April 18, 8am – 5pm (Please note: We strongly recommend scheduling appointments for any showrooms you intend to visit outside of these offi cially published hours.)• Showroom entry at Exhibitor’s discretion; photography prohibited without approval. • No children under 15 years allowed; only service dogs – no other animals permitted. • All passes are non-transferable. Good for bearer only.Failure to adhere to Policies & Guidelines will result in immediate revocation of pass and removal from future pass consideration.
SHOWPLACE SUITE #4101
BEDDING LIGHTINGACCENT FURNITURE WALL DECOR SURYA.COMTHROWSPILLOWS RUGS
Your vision. Our passion.
SHOP A DAY EARLY - FRIDAY, OCTOBER 13SHOWPLACE 4100
High Point Market Authority336.869.1000
Sponsorship Media Kit 7
EMAIL/ONLINE MARKETING
Email BannersDigital communications are a highly effective and low cost vehicle for reaching the Market’s target
audiences. The High Point Market sends regular email communications to over 100,000 domestic
and international retailers and designers, including registration emails that begin 90 days prior to
Market and continue on a regular schedule until the week of Market. Opportunities will vary depending
on timing in Market cycle.DEADLINE: 2/16Cost: $8,500Specifications: See page 15
High Point Market Authority336.869.1000
Sponsorship Media Kit 8
EMAIL/ONLINE MARKETING
Instagram PostPromote your product images and showroom location on the official High Point Market Instagram page
to over 102,000 followers. Posting options include 1-90 days before Market, during Market, and 1-90
days after Market. Images must include product that has been displayed or will be displayed at High
Point Market or an event occurring during. Limit 3 posts per exhibitor per Market cycle.DEADLINE: VARIES BASED ON PREFERRED POSTING TIMELINECost: $500 per postSpecifications: See page 15
High Point Market Authority336.869.1000
TRANSPORTATION
Downtown Shuttles The Downtown Showroom Shuttles provide Market guests
with free, continuous transit in the central Market district.
Their high visibility in the downtown showroom district
virtually guarantees that everyone at Market will see your
company’s message multiple times, whether they utilize the
shuttle system or not.
Sponsorship offered: Vehicle wrapping for four buses with
your company’s customized message.
Hours of Operation
Friday, April 13 — Tuesday, April 17, 7:30am – 8pm
Wednesday, April 18, 7:30am - 6pm
DEADLINE: 2/28Cost: $32,000
Go Anywhere Vans Market guests use our free Go Anywhere service to reach
any destination within a 3-mile radius of the High Point city
limits that is not served by our Downtown Shuttles. These
vehicles blanket the Market district, thereby guaranteeing
that your message will be seen throughout the High Point
area.
Sponsorship offered: Vehicle signage for 16 vans with your
company’s customized message.
Hours of Operation:
Friday, April 13 — Tuesday, April 17, 7:30am – 8pm
Wednesday, April 18, 7:30am - 6pm
DEADLINE: 2/28Cost: $32,000Specifications: See page 15
Showroom Shuttle Stops MapWith an average ridership of 36,000 people each Market the seven Red and
Green Line Shuttle Buses display a complete showroom shuttle stop map of the
downtown district. This exclusive sponsorship opportunity places your company
logo or designed graphic on the map for viewing by all
Market riders.
Hours of Operation:
Friday, April 13 — Tuesday, April 17, 7:30am – 8pm
Wednesday, April 18, 7:30am - 6pm
DEADLINE: 2/28
COST: $6,000
Sponsorship Media Kit 9
High Point Market Authority336.869.1000
Concerts, VIP Lounge, and EventsThe High Point Market offers sponsorship opportunities for our concert and event nights. Held after
hours, this tradition lets Market-goers relax after a busy day. This is your opportunity to get in front of
your best buyers with a live concert, food and bar with exclusive opportunities such as a VIP Lounge,
meet & greet and multiple ways to customize, making this a VIP branding opportunity.
DEADLINE: 2/28
Cost: Starting at $15,000
CALL FOR ALL AVAILABLE PACKAGES
Sponsorship Media Kit 10
EVENTS/PROGRAMS
High Point Market Authority336.869.1000
Sponsorship Media Kit 11
International Buyers Center / MediaLinkThis active venue is home to the working press and all international buyers during Market Week.
Located in the High Point Theatre this space offers a comfortable environment to recharge between
showroom visits. This sponsorship is an excellent choice for exhibitors who wish to strengthen
relationships with these important Market populations.
2. MediaLink
Signage
Press gift
Press kit mailing
DEADLINE: 2/28
Cost: $10,000
1. International Buyers Center
Giveaway
Product placement in center
Signage
DEADLINE: 2/28
Cost: $10,000
SOLD FOR SPRING 2018
EVENTS/PROGRAMS
High Point Market Authority336.869.1000
Design Bloggers TourThrough this exclusive sponsorship you can bring ten top-quality, hand-picked bloggers into your
showroom for a presentation and tour. Organized by Esteem Media, this program will provide
sponsoring exhibitors with an opportunity to gain valuable exposure as the bloggers post to their
social media channels and blogs. Sponsors will have multiple opportunities for online and on-site
exposure, including a guaranteed mention by each of the ten bloggers and logo placement on the
highpointmarket.org website, which receives thousands of visits each day during peak Market times.
One cocktail reception and tour sponsorship is also available, allowing for extended exposure to the
blogger team and other special guests.
LIMITED AVAILABILITY.
DEADLINE: 2/28
Cost: $4,000-$7,500
TOUR SLOTS AVAILABLE: 12
Sponsorship Media Kit 12
EVENTS/PROGRAMS
High Point Market Authority336.869.1000
Sponsorship Media Kit 13
Market HospitalityPositioned at the Transportation Terminal and other high-traffic locations, our hospitality sponsorship
gives your brand an opportunity to offer welcome snacks, water, and other beverages first thing in the
morning and throughout the day. The perfect fit for a company that needs to reach multiple industry
audiences.
Morning Hospitality
DEADLINE: 3/14
Cost: $10,000
Water/ Beverage Distribution
DEADLINE: 3/14
Cost: $9,000
EVENTS/PROGRAMS
High Point Market Authority336.869.1000
Sponsorship Media Kit 14
SPECIFICATIONS
MARKET MAP & TRANSPORTATION GUIDE
Full Page Trim: 4" W x 9" HBleed: .125" all sidesLive Area: 3.75" W x 8.75" H
Accepted File TypesPDFX1A See p.16 for settings
MARKET FIELD GUIDE
Half Page Trim: 5.75" W x 4.3215" HBleed: .125" all sides
Accepted File TypesPDFX1A See p.16 for settings
DOWNTOWN SHUTTLE STOPS SIGN (DISPLAY ON SHUTTLE)Trim: 16" W x 2.25” HBleed: .125" left, bottom, and right
Accepted File TypesPDFX1A See p.16 for settings
DOWNTOWN SHOWROOM DISTRICT STREET MAPS Trim: 60" W x 6" HBleed: .25" on top, left, and rightLive Area: 58" W x 5" H
Accepted File TypesPDFX1ASee p.16 for settings
live
livelive
trim bleed
trimtrim
bleedbleed
Window Area
Vinyl panel 1 trim area
Vinyl panel 2 trim area
Door Opening & Handle
Area
Passenger door area
live
livelive
trim bleed
trimtrim
bleedbleed
Window Area
Vinyl panel 1 trim area
Vinyl panel 2 trim area
Door Opening & Handle
Area
Passenger door area
live
livelive
trim bleed
trimtrim
bleedbleed
Window Area
Vinyl panel 1 trim area
Vinyl panel 2 trim area
Door Opening & Handle
Area
Passenger door area
DOWNTOWN SHUTTLE MAP SIGN (DISPLAY ON STREET)Trim: 16" W x 3.25” HBleed: .125" left, bottom, and rightLive Area: 15" W x 2.75" H
Accepted File TypesPDFX1A See p.16 for settings
High Point Market Authority336.869.1000
Sponsorship Media Kit 15
REGISTRATION MARKET PASS Large AdAd Size: 7.75" W x 2.5" H
Small AdAd Size: 3.75" W x 2.5" H
Accepted File TypesPDFX1A See p.16 for settings
EMAIL BANNERS540px W x 150px H
Accepted File Types72 dpi jpg
INSTAGRAM POST1080px W x 1080px H
Accepted File Types72 dpi jpg
SPECIFICATIONS
GO ANYWHERE VANFormat: 2 vinyl panelsLocation: Passenger DoorsTrim: 17" W x 30" HBleed: .25" on top, left, and rightLive Area: 17" W x 30" H
Accepted File TypesPDFX1ASee p.16 for settings
live
livelive
trim bleed
trimtrim
bleedbleed
Window Area
Vinyl panel 1 trim area
Vinyl panel 2 trim area
Door Opening & Handle
Area
Passenger door area
High Point Market Authority336.869.1000
Sponsorship Media Kit 16
PDFX1A SettingsFor Print
High Quality Print Settings
For Digital Publication
SPECIFICATIONS