2018 year in review · 2018. 11. 16. · georgia emc 2018 year in review 1 table of contents...

GEORGIA EMC 2018 YEAR IN REVIEW A

STRATEGY FOR THE FUTURE2018 YEAR IN REVIEW

GEORGIA EMC 2018 YEAR IN REVIEW 1

Table of Contents

Message From The President/CEO

Dennis L. ChastainPresident/CEO

2018 has been a year of action for Georgia EMC. After beginning strategic planning in 2017, our team continued the process by mapping our five-year strategic plan. You will find Georgia EMC’s strategy map on the next page of this document, which takes into account the feedback provided by our Members, Board and Associates last year. This map serves as a daily visual guide for our team as we live out our mission, vision and values, as well as an illustration of the principles our goals will be formed upon for years to come.

Not only did we map our strategy, but we wasted no time in beginning to execute on it. We structured our organization’s goal-setting process and formulated our goals for 2018 to increase Member focus, foster innovation, increase efficiency, and improve the services and programs our organization delivers.

In just a few months’ time, our team vastly improved internal and external processes and programs. For example, we

• Completed a full IT migration in partnership with Georgia System Operations Corp., resulting in operational efficiencies and aligned core competencies for both organizations, ultimately benefiting our Members and associates

• Increased operational efficiency by digitizing nearly all Human Resources functions, which optimizes self-service and accessibility for our mobile workforce, allowing our associates to spend more time focused on strategic work to benefit our Members

• Assessed political strength of Georgia’s electric cooperatives to recommend and implement a plan to fortify our statewide grassroots network

• Launched a totally redesigned website, featuring a password-protected Member Center that will be an online community and hub of information for all 41 EMCs and their associates

• Completely redesigned GEORGIA Magazine’s aesthetic in response to recent reader and Member feedback, and to better align with today’s consumer reading habits

• Began a project to explore incorporating digital technologies into board meetings

• Consolidated board committee meetings into one day for more productive and efficient meetings

And so much more… which you will discover in this 2018 Year in Review. Please take the time to read through it and reflect on all that we’ve accomplished – together – over the past year. None of these achievements would be possible without the continued support of our Members. We are grateful for you.

Lastly, I hope you’ll share in my excitement for the things to come as we continue to build upon our strategy for the future.

In cooperation,

Dennis L. ChastainPresident/CEO

Message From the President/CEO 1

Strategy Map 2

Government Relations 3

Community & Economic Development 4

Georgia EMC: By the Numbers 6

Communications & Member Services 8

Training, Education & Safety 10

GEORGIA Magazine 11

Georgia EMC Represents You 12

2 GEORGIA EMC 2018 YEAR IN REVIEW GEORGIA EMC 2018 YEAR IN REVIEW 3

On behalf of our Members and the more than 4.4 million Georgians they serve, Georgia EMC works to ensure legislation and regulations will not negatively impact electric cooperatives’ ability to provide safe, reliable, and affordable electricity and other essential services to their communities, all while continuously strengthening the EMC grassroots network throughout the state. In the past year, the Government Relations team…

• Continued to lead efforts at both the state and federal levels to support bringing reliable, high-quality broadband to rural communities so EMC member-consumers can have the same economic, educational, healthcare and quality-of-life opportunities as their urban and suburban counterparts

• Worked to protect EMCs against harmful pole attachment and small-cell attachment language at both the state and federal levels

• Led efforts to create model small- cell attachment agreements between telecommunications providers and EMCs

• Defeated a bill that aimed to mandate EMC board voting procedures, thereby protecting EMC self-governance

• Ensured Georgia’s new distracted driving legislation did not adversely impact utility workers during times of emergency

• Defeated a bill that would weaken Georgia’s metal theft laws by allowing cash payments

• Continued work with the House Rural Development Council, a recognized and valuable partner, in efforts to boost the economy in rural Georgia

• Gained recognition for EMC linemen through legislative resolutions during Lineman Appreciation Month in April

• Worked with Oglethorpe Power to educate lawmakers on the impact of coal ash legislation

• Hosted EMC staff and directors at annual Washington Legislative Conference in the nation’s capital

• Launched new grassroots website, action.georgiaemc.com, which allows EMC employees, Members and others to easily contact their elected officials online about issues important to them

PAC / ACRE• Recruited 100 new Georgia EMC

PAC donors, with donations totaling $5,560, for an estimated growth of 20% in PAC membership and more than 10% in revenue

• Presented Georgia EMC PAC / ACRE during board or employee meetings at three newly participating EMCs

Attract and retain a talented, motivated,

effective workforce.

Maintain, evaluate and improve resources/tools

to maximize operational efficiency.

Provide competitive and equitable

compensation and benefits.

Promote opportunities to increase industry

knowledge and personal, professional

and career growth.

Provide clearly defined, essential and value-added

services to Members and partners.

Represent our Members and their interests with

statewide and national audiences.

Execute productive and efficient meetings.

Provide meaningful community engagement

and support.

Provide superior customer/member service.

Align organization success to Member success with a focus

on supporting Members’ growth and sustainability.

Align organization success to Member success with a focus

on meeting Members’ needs.

ONE Georgia EMC: Strategically align

organization’s human and financial resources for maximum benefit to

our Members.

Enhance Member Services: Evaluate new and existing

programs/services for alignment to impact

efficiency, cost and strategic effectiveness.

Member Relations: Regularly engage

Members to obtain feedback and ideas on

how we can better meet their needs.

OUR MEMBERS OUR SERVICES AND PROGRAMS OUR TEAM

Strategic Member Focus

Political and Grassroots Advocacy

Economic Growth and Leadership Development

Safety Culture Creation and

Workforce Preparation

Best in Class Communications

Services

Strategic Service Provider

Strategic Organizational Alignment &

Resource Allocation

OUR VALUESMember focus, innovation, efficiency, integrity and effective communications

OUR VISIONBe an essential partner by providing critical services aligned with Members’ needs

through a team of valued, talented and effective associates.

OUR MISSIONProvide leadership and unity through

advocacy, education and communications.

Strategy Map 2018-2023 Government Relations

Coweta Fayette EMC’s Greg Wright delivers a PAC check to Rep. Bob Trammell (D-Hogansville).

EMCs meet with U.S. Rep. Sanford Bishop during the 2018 Washington Legislative Conference.

Nick Brown (right) from U.S. Rep. Jody Hice’s staff tours the Rocky Mountain Pump Storage Facility with Georgia EMC’s Jason Bragg and Oglethorpe Power’s Heather Teilhet.


Community & Economic Development

Research indicates that when communities equally invest in three critical areas — community development, economic development and leadership development — they experience more successful economies than those who haven’t. In the past year, Georgia EMC represented members at the statewide, regional, national and international levels by working with more than 50 organizations that play a role in economic development throughout the state.

Note some recent announcements from the Economic Development team.

• Project Fox: 70 jobs / $10 million investment in Fulton County – VanRiet Material Handling Systems is a Dutch manufacturer of automated transport and sorting solutions.

• Project Unicorn: 500+ jobs in Macon-Bibb County – Amazon will build its fourth fulfillment center in Georgia. This new facility will provide over 1 million square feet of distribution space.

• Project Cap: 50 jobs / $25 million investment in Coweta County – Corvaglia Group, a Switzerland-based supplier to the beverage industry, will build a new manufacturing facility.

• Project Blue Star: 130 jobs / $150 million investment in Dougherty County – Georgia-Pacific LLC, a leading supplier of building products and materials, will invest in a state-of-the-art lumber production facility.

• Project Diban: 100 jobs / $30 million investment in Gordon County – Complete Flooring Supply Corp. (CFS), a flooring supplier for retailers in the U.S. and Canada, will open a manufacturing/distribution facility.

• Manus Bio Inc.: 50 jobs in Richmond County – This supplier of natural ingredients will acquire a manufacturing facility and create positions in product development, manufacturing and distribution.

• Nichiha Corporation: 74 jobs / $120 million investment in Macon-Bibb County. This company will expand its manufacturing facility and create new jobs to include positions in management and operations. Georgia EMC also worked the original project that located in 1998.

Research Activity Georgia EMC continues to rebuild its economic development research capabilities well into 2018. By continuing to procure research resources and communicate capabilities to partners at the Georgia Department of Economic Development and local economic developers, Georgia EMC’s activity and requests for project assistance are on the rise. The Chmura JobsEQ® and BusinessWise® platforms have been heavily utilized in recent months to assist in local workforce statistics and economic impact reports. Note the following highlights.

• Project Evolution: Georgia EMC Research and Technical Services partnered to create a unique and innovative presentation format. The team worked to leverage Georgia EMC’s ArcGIS Online applications to create interactive maps for the project’s consultant team. These maps linked proposed sites with Georgia’s infrastructure in a browser-based app for the 6,000-job project.

• Ga-Sites.com Research Resources: Georgia EMC Research is in Phase II of IV, adding content to ga-sites.com. Phase II involves creating pages and navigation panes for the website, as well as applying the content generated to those pages. The new pages will include the following content for public use, geared towards bringing activity to the Economic Development team: Georgia’s Competitiveness, Georgia EMC Research Resources, Workforce, Infrastructure, and Georgia’s International Companies.

Retail/Commercial Georgia EMC has partnered with retail development and advisory firm Retail Strategies. Retail Strategies’ mission, like that of Georgia EMC and the Rural Prosperity Council, is to bring growth to and improve the quality of life for rural communities.

The Technical Services team continues to provide mapping products through a geographic information system and site design to support marketing Georgia’s industrial sites and buildings. The team’s support for mapping, drone footage and data for active projects continues to increase. The team also works with communities and EMCs on aerial photography, mapping and design projects. This year, the Technical Services team has:

• Consulted with and/or developed products – conceptual site plans, prospect site plans, 3D models, aerial photographs, site environmental analysis or GIS mapping – for more than 60 counties

• Provided site plans and maps for 24 named projects, which included 51 sites in EMC territories

• Received a second licensed drone operator certification for Licensed Airman Remote Pilot

• Produced their first virtual reality (VR) experience in conjunction with the Franklin, Hart & Stephens Joint Development Authority (JDA), which project managers from the Georgia Department of Economic Development attended. The VR experience allowed project managers to wear VR headsets while standing on the site, revealing what it would look like with a full buildout. The experience garnered overwhelmingly positive feedback.

The Community Development team grew Georgia’s partnerships by providing strategic planning for community and economic development groups, as well as leadership development services. Over the past year, the team:• Facilitated 149 events with

3,153 unique attendees, including the Georgia Academy of Economic Development in all 12 service delivery regions

• Obtained two Gallup CliftonStrengths and one Orton Certified Community Heart & Soul Coaching certifications

• Served on the National Rural Economic Developers Association, Planning Committee

• Served on the Georgia Department of Economic Development Tourism Product Development Resource Teams

• Facilitated directly for more than 15 regional and statewide organizations on behalf of EMCs

Marketing Events: Georgia EMC continues to partner with the Georgia Department of Economic Development and other members of the Georgia Allies to market the state through trade shows, targeted industry marketing trips and other events. There were 28 events over the past year in which the Community & Economic Development team members participated.

Georgia EMC hosted representatives from local EMCs, development authorities and community leaders at a Jan. 26 meeting of the Georgia Economic Outlook Series in Macon.


Technical Services

36Custom Site Designs

3D Modeling / Virtual Reality

32Community Visits

31 Custom Project Maps

for Prospects

30 Drone Program Flyovers

18EMC Visits

10Custom Video Presentations

Retail Strategies & Retail Insights Program

16Key Account Meetings

21Customized Retail Reports

23 Power Sales & Research

3 Retail/Commercial

Presentations

Training, Education & Safety

1,400 Safety Meetings

at EMCs

2,038 employees trained

in CPR and First Aid

1,146 employees trained

in DOT Flagging

726 employees trained in

Defensive Driving

456 linemen attended

Apprentice Training Classes

306 employees trained in Forklift Operations

Community & Economic Development

71,114people reached by Georgia EMC’s highest performing Facebook post

2,490printed copies of

2018 Georgia EMC Directory

70+ press releases to promote EMCs

at local and statewide levels

22 issues of CONTACT newsletter educating EMC leaders on key

issues and current events

113 EMC-sponsored students attended

the 53rd Washington Youth Tour

Communications & Member Services

6 million copies printed

in the last 12 months

1 million readers per issue

1,112 EMC newsletter pages

produced in the last 12 months

228 EMC newsletter editions

produced in the last 12 months

29 EMCs subscribe to the

magazine on a regular basis

18 custom cover wraps produced

GEORGIA Magazine

$469 million in financing approved by

the Georgia Public Service Commission through

assistance of Georgia EMC

$40,000 raised in PAC memberships

to support political candidates who champion

EMC issues

$50,000 hand-delivered to support re-election of 75 political candidates who support

electric cooperatives

210 bills affecting EMCs/Family of Companies tracked during the 2018 legislative session

Government Relations

Georgia EMC: 2018 by the Numbers


Through statewide media representation, signature youth leadership and education initiatives, and a variety of public relations and professional training programs, Georgia EMC increases awareness of electric cooperatives throughout the state and equips members to expand their local efforts. In the last year, the Communications & Member Services team has:

• Launched the new GeorgiaEMC.com, designed to function as an online community for employees and directors of Georgia’s EMCs. The platform provides a number of new resources and features including:

• Interactive EMC search map • Automated, real-time EMC

outage map • Job postings and career center • Statewide calendar with online event

registration/sign-ups • An expanded Member Center serving

as an online community for Members to access files and receive updates on what their trade association is doing on their behalf

The site will also host new discussion forums for statewide community/working groups, a blog-style hub for up-to-date CONTACT newsletter content and much more.

• Released new EMC Careers Recruitment video to follow the Engineering Recruitment video produced in 2017. The new video promotes career opportunities at electric cooperatives to young people and focuses specifically on the variety of careers available at EMCs. An accompanying brochure was also produced and made available to EMCs.

• Coordinated the EMCs’ 20th consecutive year of the Georgia High School Association sponsorship, in partnership with Georgia Public Broadcasting. The 30 participating EMCs include two new participants in the program: Colquitt EMC and Three Notch EMC. Participating EMCs presented 56 schools with the Cooperative Spirit Sportsmanship Award this fall.

• Worked with Georgia Trend magazine on an August 2018 feature on EMCs, along with the Electric Cities of Georgia and Georgia Power, on an article highlighting Georgia’s unique Customer Choice program and how it encourages economic development throughout the state. The article describes why commercial/industrial customers like Kubota Manufacturing of America Corp. (served by Jackson EMC) and why Facebook’s new Newton Data Center (served by Walton EMC) chose a Georgia location. In addition, Georgia EMC placed a full-page, color ad on the back cover featuring Georgia’s EMCs.

• Transitioned Georgia EMC’s professional training programs under Communications & Member Services. To date, 286 EMC employees have attended these programs at the Electric Cooperative Training Center

or at regional trainings. Two new courses were offered – Accounting for Electric Cooperatives and Crisis Communications: Protecting Your Co-op’s Brand and Reputation. Various tools have been implemented to gather member feedback and expand professional training offerings to better meet EMCs’ increasing needs.

• Assumed media relations responsibilities for Oglethorpe Power as of January 1, 2018 to support their Executive Team through media monitoring, responding to inquiries and developing news releases as needed.

As part of the University of Georgia Management Development Program, the GreyStone Power cohort organized a community service project to support the Court Appointed Special Advocates (CASA) for Children organization. The project provided backpacks for almost all foster children supported by the Haralson County CASA chapter.

Georgia EMC’s Terri Statham opens the Crisis Communications Workshop, held July 31-Aug. 1, at the Electric Cooperative Training Center in Smarr.

North Georgia EMC’s Tena Porter (left) and Georgia EMC’s Gale Cutler staffed an EMC booth at the Georgia Young Farmers Association 2018 convention.

Altamaha EMC’s Tammye Vaughn and Romanous Dotson present Toombs County High School with a 2017-18 Georgia High School Association (GHSA) Cooperative Spirit Sportsmanship Award. Georgia’s EMCs distribute the awards as part of the statewide GHSA/Georgia Public Broadcasting sponsorship.

Georgia’s 2018 Washington Youth Tour delegation

Georgia EMC Senior Vice President Bill Verner accepts the prestigious Education Contributor Award on behalf of Georgia’s 41 EMCs from Dr. John Upchurch, treasurer, Georgia Retired Educators Association.

2018 Georgia 4-H Booth Award winners and sponsors

Communications & Member Services


To keep the nearly 6,000 employees of Georgia’s 41 EMCs safe at work and equipped with the skills and knowledge to perform their jobs, Georgia EMC provides a comprehensive curriculum of safety and training programs year-round. Throughout the past year and on a daily basis, the Training, Education & Safety team consulted with members on:• safety manual issues• DOT compliance regulations• accident investigations• RESAP and ECSAP accreditations• OSHA regulations• state laws• right-of-way issues• storm procedures• storm preparedness• mutual aid agreement

• FEMA/GEMHSA information• lineman training and education

They organized biannual, statewide Safety Coordinator conferences and represented EMCs in several industry forums:• Emergency Storm Planning• National Utility Training Safety

Education Associations (NUTSEA)• Southern Area Instructors Association

(SAIA)• NRECA’s Certified Loss Control Program

(CLCP)• Multiple meetings with GEMHSA about

Storm Preparedness• NRECA Safety Summit• NRECA RESAP Advisory Board

Further, the department fulfilled observation, review and evaluations of nine EMC applications for the Electric Cooperative Safety Accreditation Program (ECSAP) and Rural Electric Safety Achievement Program (RESAP).

They provided the following training and continuing education classes:• Bucket Truck and Pole Top Rescue• Defensive Driving• Apprentice Lineman Training Labs 1-4• Compliance Training• Right of Way School• Underground School• Distribution Switching Training• Line Design and Staking Training

(Levels 1, 2 and 3) They assisted in EMC power restoration by coordinating statewide mutual aid for several weather events. This included December’s Winter Storm Benji, and October’s Hurricane Michael, where staff worked to secure hundreds of lineman and right-of-way crews for affected EMCs.

The team assisted in the planning of:• Georgia Lineman’s Rodeo Association

Annual Rodeo• Georgia EMC Foreman and Supervisor

Biannual Conferences

Celebrating the Georgia lifestyle, the spirit of its people and the flavor of its past, Georgia EMC is proud to publish GEORGIA Magazine each month. It serves as an entertaining and educational medium for EMCs to effectively deliver key messages to their consumers.

Over the past year circulation averaged 546,000 copies each month, making GEORGIA Magazine the largest-circulation monthly magazine in the state. It has more paid subscribers in Georgia than Southern Living, Atlanta Magazine and Georgia Trend, combined!

Compelling content included several stories that “went viral” in print and online:• A profile of Secretary of Agriculture

Sonny Perdue• The Kindness Rocks Project• A visit to Sunbelt Ag Expo• Co-op football fandom

The January 2018 issue was another record-setter:• Over 1 million paid circulation – an

all-time high!• 32 EMCs participated in the

Washington Youth Tour custom cover and content program – the highest participation ever!

• 32 custom covers and 152 EMC newsletter pages produced

GEORGIA Magazine updated EMC members on important energy news for consumers regarding solar power, renewable energy and rural broadband.

Through our partnership with the Digital Library of Georgia (DLG), GEORGIA Magazine now has all of its back issues through 2017 archived on the DLG website. These issues are searchable and available to the public at dlg.galileo.usg.edu/CollectionsA-Z/gaemc_search.

Besides the EMC newsletters and annual reports published in the magazine, staff also edited, designed and produced:• 42 EMC billstuffer newsletters• 29 bill insert slips• 18 custom, four-page magazine

cover wraps

During a training course at the Electric Cooperative Training Center in Smarr, an apprentice lineman prepares the line for sagging or making tight.

Apprentice linemen practice the construction of a line for service at the Electric Cooperative Training Center in Smarr.

As a part of a training exercise, an apprentice lineman reaches out to place a wire grip on the line.

In late September, Advisory Board members met for a tour of Quad Graphics in The Rock, where GEORGIA Magazine is printed.

GEORGIA Magazine staff and designers meet to discuss the magazine redesign project.

www.georgiamagazine.org

Georgia’s competitive cooks battle for top honors, page 46

January 2018

Stitching memories into artpage 16

Remembering the Trail of Tears

page 20

The trip of a lifetime:the Washington

Youth Tour page 26A

page 46

2018

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April 2018


page 16

Former governor recalls fi rst year as USDA leader

Secretary of Agriculture Sonny Perdue

Major fun in the minor (and wood-bat) leaguespage 22

A legacy of lifepage 28

Easy ways to be eco-friendly in your garden, page 40

July 2018


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Cozy up with kitties at Georgia’s cat cafespage 30

Meet Thor, the painting horsepage 16

The joy of pet chickenspage 20

Operation New Hope gives inmates, dogs a second chance, page 24

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Training, Education & Safety GEORGIA Magazine


Georgia Department of Community Affairs

Georgia Department of Economic Development

Georgia Downtown Association

Georgia Economic Developers Association

Georgia Emergency Management and Homeland Security Agency

Georgia Environmental Finance Authority

Georgia Extension Assn. of Family and Consumer Sciences

Georgia Family Connection

Georgia Farm Bureau

Georgia FFA Association

Georgia Food Bank Association

Georgia Forward

Georgia Grantmakers Alliance

Georgia Grown

Georgia High School Association

Georgia Humanities Council

Georgia Lineman’s Rodeo Association

Georgia Milk Producers

Georgia Municipal Association

Georgia Olive Growers Association

Georgia Planning Association

Georgia Press Association

Georgia Public Broadcasting

Georgia Quick Start

Georgia Rural Health Association

Georgia Rural Water Association

Georgia Tech Enterprise Innovation Institute

Georgia Utilities Coordinating Council

Georgia Water Alliance

Georgia Wildlife Federation

Georgia Wind Working Group

Governor’s Commission on Service and Volunteerism

Governor’s Office of Workforce Development

Industrial Asset Management Council

International Association of Business Communicators

International Council of Shopping Centers

Japan-America Society of Georgia

Keep Georgia Beautiful Foundation

Leadership Georgia

Magazine Association of the Southeast

Magnolia Midlands Travel Association

National Association of Journeymen Linemen

National Conference of State Legislatures

National Country Market

National Rural Economic Developers Association

National Rural Electric Cooperative Association

National Rural Utilities Cooperative Finance Corp. (CFC)

National Safety Council

National Utility Training and Safety Education Association

Partnership for Affordable, Clean Energy

Public Relations Society of America

Rivers Alive

Rural Electric Safety Achievement Program

Rural Electric Statewide Managers Association

See The Change USA

Small Cities Survival Roundtable

Society for Human Resource Management

Southeast Bioenergy Conference

Southeastern Council of Foundations

Southeastern Energy

Efficiency Alliance

Southern Area Instructors Association

Southern Economic Development Council

Southern Georgia Regional Commission

Southern Legislative Conference

Southwest Georgia Regional Commission Youth Summit

Statewide Editors Association

Sunbelt Agricultural Exposition

Technical College System of Georgia

Touchstone Energy Cooperatives

Trade 5

UGA Archway Program

UGA Center for Agribusiness and Economic Development

UGA Fanning Institute for Leadership

UGA Terry College of Business

USDA Rural Development

Warm Springs Memorial Advisory Committee

Women in Economic Development

YMCA of Georgia

2030 Vision for School Nutrition

Action Committee for Rural Electrification (ACRE)

Advancing Georgia’s Leaders in Agriculture and Forestry

American Frozen Foods Institute

American Legislative Exchange Council

Association of County Commissioners of Georgia

Association of Utility Professionals

Atlanta Press Club

The Burn Foundation of America

Consumer Energy Alliance

Environmental Systems Research Institute

Federal Emergency Management Agency

Ferst Foundation for Childhood Literacy

Georgia 4-H

Georgia Academy for Economic Development

Georgia Agribusiness Council

Georgia Allies

Georgia Association of Broadcasters

Georgia Association of Chamber of Commerce Executives

Georgia Association of Convention and Visitors Bureaus

Georgia Board of Education Career, Technical and Agricultural Education

Georgia Chamber of Commerce

Georgia Cooperative Council

GEORGIA EMC REPRESENTS YOU.

THROUGH SPONSORSHIPS, MEMBERSHIPS,

REPRESENTATION,VOLUNTEER EFFORTS AND/ OR ADVOCACY ON YOUR BEHALF,

14 GEORGIA EMC 2018 YEAR IN REVIEW

TUCKER2100 East Exchange Place, Suite 510Tucker, GA 30084(770) 270-6950 (800) 544-4362

ATLANTA75 Fifth Street NW, Suite 710Atlanta, GA 30308(404) 521-7600 (800) 339-7185

SMARR 955 Rumble RoadForsyth, GA 31029(478) 992-6100 (800) 226-6324

georgiaemc.com | ga-sites.com | georgiamagazine.org

2018 year in review · 2018. 11. 16. · georgia emc 2018 year in review 1 table of contents...

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