20182018

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The AAA brand influences readership & buying habits

2018 Media Kit

Via magazine is the award-winning title serving AAA members in Northern California, Nevada, Utah, Montana, Wyoming and Alaska.

Via’s popularity is fueled by the strength and integrity of the AAA brand, which drives readership and brings credibility to our content. The magazine is the only way advertisers can gain access to all of our members and the tremendous purchasing power they represent.

Via reaches every other household in Northern California with market penetration exceeding that of any other regional media—broadcast or print. Via is published four times a year and features travel, automotive and lifestyle editorial content. The club’s consistently high membership renewal rate and Via’s impressive readership statistics are evidence of the reader trust that produces measurable results for advertisers.

Winner of the Lowell Thomas AwardSilver Medal for Best Travel Magazine

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CONTENT

VIA & OUR READERSAUDIENCE PROFILE

READERSHIP

TRAVEL PATTERNS

REGIONAL TRAVEL

VIA MAGAZINECIRCULATION

EDITORIAL

ADVERTISING: RATES & SPECS

GENERAL

TRAVEL GUIDE

DISCOVER INSERTS

DIGITAL OPTIONS

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AGE AND GENDER

Men 51.3%

Women 48.7%

18-34 7.7%

35-54 30.8%

55-64 29.7%

65+ 31.9%

Average Age 57

HOUSEHOLD INCOME

Average $111,800

Median $88,300

PRIMARY RESIDENCE

Average Value $633,400

Median Value $471,400

Own 69.2%

Rent 30.8%

MARITAL STATUS

Married 55.9%

Separated/Divorced 16.7%

Single (never married)

13.9%

Widowed 5.7%

PartneredRelationship

7.9%

EDUCATION

Any College 94.6%

4 Years+ 57.7%

Bachelors Degree 35.5%

Graduate Degree 22.2%

Rate Base: 2,700,000

Total Readers:5,940,000

Circulation Region: Northern CaliforniaNevadaUtahMontanaWyomingAlaska

Desirable audience characteristics, exceptional reach and low CPMs make Via a smart buy.

Source: January 2018 Via Reader Profile Study, GfK MRI

AUDIENCE PROFILE

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ACTIONS TAKEN AS A RESULT OF READING VIA IN THE PAST YEAR

ALL VIA READERS

Took any action

100%

78.7%

Visited any web sites included 44.4%

Became aware of/used AAA discount(s) 36.7%

Visited AAA.com 34.0%

Visited/contacted AAA office 31.4%

Traveled to a destination advertised or written about 27.3%

Visited a particular destination, hotel or attraction 26.8%

Used AAA Tour Book 17.2%

Visited an advertiser’s website 15.5%

§ 76% of Via readers read 3 or 4 of the last 4 issues received.

§ Readers spend, on average, 29 minutes out of their busy schedules to enjoy reading the magazine. This attentive audience is what produces results for Via advertisers.

§ Via enjoys pass along readership with an average of 2.2 readers per copy.

§ 61% of Via readers prefer receiving the printed magazine in the mail.

§ Eight out of ten readers took any action as a result of reading Via. Actions included:

Compelling content drives reader involvement and attracts a loyal and involved audience issue after issue.

Via readers are engaged, looking to Via as a trusted source of information and advice.

READERSHIP

Source: January 2018 Via Reader Profile Study, GfK MRI

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• AAA Via and website are the No. 1 source for travel advice after friends and relatives.

• Via received The Lowell Thomas Award for Best Travel Magazine in 2017.

Trusted and respected

TRAVEL PATTERNS

Source: January 2018 Via Reader Profile Study, GfK MRI

Via readers are prolific travelers

Travel moreVia readers took an average of 6.7 trips lasting more than one day in the past year, which is two and a half times more than the average US adult.

Spend more Via readers spent more than two times as much as the average US adult on domestic vacations.

Stay longerVia readers paid for an average of over 15 nights of hotel or paid lodging in past year—more than two times the national average for US adults.

Via Readers

Average US Adult

6.7 trips

2.6 trips

Via Readers

Average US Adult

$4,200

$2,000

Via Readers

Average US Adult

15.1 nights

7.2 nights

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of regular Via readers took at least one overnight domestic trip in the past year

TOP AREAS VISITED IN THE PAST YEAR

San Francisco Bay Area 50.0%

Monterey/Carmel 29.2%

California Wine Country 29.0%

Sacramento/Central Valley 28.4%

Central California Coast 24.2%

Los Angeles Area 24.1%

Lake Tahoe 23.3%

Las Vegas, NV 23.3%

Half Moon Bay 23.2%

Reno, NV 21.0%

San Diego County 20.1%

Seattle, WA 17.8%

Yosemite 15.8%

Phoenix/Scottsdale, AZ 12.2%

Big Sur 11.5%

Portland, OR 11.5%

Shasta/Cascades 10.1%

Palm Springs 9.3%

Three out of four of California’s leisure visitors in 2016 were California residents

TOP 5 STATES VISITED IN THE PAST YEAR

California 72.4%

Nevada 39.0%

Oregon 27.7%

Arizona 22.0%

Washington 20.4%

REGIONAL TRAVEL

84%

Source: January 2018 Via Reader Profile Study, GfK MRI; 2016 TNS TravelsAmerica/D.K. Shifflet & Associates Ltd.

20182018

v.15Source: Fall 2017 Via Mail List

CIRCULATION BREAKDOWN

VIA California:

Northern California

Nevada

Utah

Montana

Wyoming

Alaska

2,844,877

2,359,566

244,890

126,247

73,608

24,429

16,137

CIRCULATION

SAN FRANCISCO BAY AREA

SACRAMENTO AREA

FRESNO AREA

MONTEREY

REDWOOD COAST/SIERRA

1,383,521

598,181

137,322

120,617

119,925

20182018

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Closes March 1

In-Home:May 5-9, 2018

Closes January 3

In-Home: February 20-24, 2018

Closes July 2

In-Home: August 21-25, 2018

Closes November 1

In-Home: December 22-26, 2018

Spring Splendor Theme:

Waterfalls

Desert WildflowersNew OrleansBodega Bay, California

Maui’s Makena Beach

SPRING 2018

SUMMER 2018 National Parks Theme:National Parks Without the Crowds

Secrets of Yellowstone

Italy/Best of Europe 2018Redding, California

Lake Powell

FALL 2018 Autumn Getaways Theme:Falling for Lake Tahoe and Other Great Fall Getaways

Trains, Ships, and Automobiles: Best Ways to See Canada, Alaska, and New Zealand

Pescadero, CaliforniaSan Diego

WINTER 2019 San Francisco

Hawaii/Oahu

Where to Go in 2019

Palo Alto, CaliforniaJoshua Tree National Park

EDITORIAL CALENDAR

Revised 1/29/18

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Rate Base: 2,700,000

Total Readers:5,940,000

Circulation Region: Northern California NevadaUtahMontanaWyomingAlaska

1x 2x 4x4 COLORFull Page $42,850 $40,710 $38,560

2/3 Page 31,620 30,040 28,450

1/2 Page 24,840 23,600 22,350

1/3 Page 16,930 16,090 15,240

1/6 Page 9,320 8,850 8,380

B&WFull Page $33,760 $32,070 $30,380

2/3 Page 25,280 24,010 22,760

1/2 Page 19,970 18,970 17,970

1/3 Page 13,510 12,830 12,160

1/6 Page 7,430 7,050 6,690

All rates are gross

Full Page7” x 9.5” (live copy area)8.25” x 10.75” (bleed)

1/3 Page Vertical2.25” wide x 9.5” tall

2/3 Page Vertical4.625” wide x 9.5” tall

1/3 Square4.625” wide x 4.625” tall

1/6 Page Vertical2.25” wide x 4.625” tall

1/2 Page Horizontal7” wide x 4.625” tallDigital Requirements

Ad materials will be accepted in the following digital formats: InDesign, Illustrator or Photoshop.

Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK.

High resolution PDF files are acceptable. Email file to: natasha.alcala@norcal.aaa.com

Proof RequirementsLaser prints are acceptable.

Contact InformationAll ads sent must include a client name, contact person, phone number, fax number and email address.

ExtensionsNo extensions will be granted without approval. For extensions, contact: Natasha Alcala on 925.274.8168, or at natasha.alcala@norcal.aaa.com

Trim size: 8” x 10.5”Bleed size: 8.25” x 10.75”

GENERALAD RATES & SPECS

Spring 2018In-Home February 21-24Close: 1/3/18Material: 1/9/18

Summer 2018In-Home May 5-9Close: 3/1/18Material: 3/8/18

Fall 2018In-Home August 21-24Close: 7/2/18Material: 7/9/18

Winter 2019In-Home December 22-26Close: 11/1/18Material: 11/7/18

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Ads may not be less than 1 column inch in depth.

Columns are 2 1/8" wide.

Ads exceeding 4" will be billed at the rate of a 4" ad plus the incremental inches.

1x 2x 4x4 COLOR1/3 Page $11,040 $10,490 $9,940

4 inch 5,520 5,240 4,970

3 inch 4,160 3,950 3,740

2 inch 2,820 2,670 2,540

1 inch 1,460 1,380 1,310

B&W1/3 Page $8,820 $8,380 $7,940

4 inch 4,410 4,190 3,970

3 inch 3,340 3,170 3,010

2 inch 2,250 2,130 2,020

1 inch 1,160 1,100 1,050

1/3 Travel Guide:4.5” wide x 4” tall4-inch: 2.125” wide x 4” tall3-inch: 2.125” wide x 3” tall2-inch: 2.125” wide x 2” tall1-inch: 2.125” wide x 1” tall

3 in

4 in

2 in

1 in

1/3 Travel Guide

Rate Base: 2,700,000

Total Readers:5,940,000

Circulation Region: Northern California NevadaUtahMontanaWyomingAlaska

Spring 2018In-Home February 21-24Close: 1/3/18Material: 1/9/18

Summer 2018In-Home May 5-9Close: 3/1/18Material: 3/8/18

TRAVEL GUIDEAD RATES & SPECS

*All rates are netNo Agency Discounts

Fall 2018In-Home August 21-24Close: 7/2/18Material: 7/9/18

Winter 2019In-Home December 22-26Close: 11/1/18Material: 11/7/18

Digital RequirementsAd materials will be accepted in the following digital formats: InDesign, Illustrator or Photoshop.

Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK.

High resolution PDF files are acceptable. Email file to: natasha.alcala@norcal.aaa.com

Proof RequirementsLaser prints are acceptable.

Contact InformationAll ads sent must include a client name, contact person, phone number, fax number and email address.

ExtensionsNo extensions will be granted without approval. For extensions, contact: Natasha Alcala on 925.274.8168, or at natasha.alcala@norcal.aaa.com

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Circulation:500,000 affluent ($75,000+) AAA homes in the Greater Bay Area and Sacramento

ADVERTORIAL MATERIALS

Full-page (plus full-page ad)•Two 4/c photos•500 words of copy

Half-page (plus half-page ad)•One 4/c photo•300 words of copy

Co-op Page•One 4/c photo 2.25”W x 1.75”H, •300 dpi, JPG (bigger photo will be cropped)•50 words of copy, phone # and website

PRODUCTION INFORMATION

8” x 10.5” (trim)

Full-page: 7” x 9.5” (live copy area)8.25” x 10.75” (bleed)

Half-page: 7”W x 4.625”H

1/3 page: 4.625”W x 4.625”H

CONTACT INFORMATION

Please email Ad (High resolutionPDF FILE) to:Via Advertising Attn: Natasha Alcalanatasha.alcala@norcal.aaa.com AAA Northern CA, NV & UT 1277 Treat Blvd., Suite 1000, Walnut Creek, CA 94597

Please submit photos and advertorial copy by email to: natasha.alcala@norcal.aaa.com

For artwork information, contact:Natasha Alcala on 925.274.8168, or at natasha.alcala@norcal.aaa.com

All rates are net

Discover is a special advertising section inserted into 500,000 targeted copies of each issue of Via

Loyal readers turn to Discover in search of new destinations and activities for everything from family vacations to weekend getaways. Advertiser participation includes no-charge space for client furnished advertorial.

CLOSING DATES:

Discover Spring Space: December 15, 2017Materials: December 20, 2017

Discover SummerSpace: February 14, 2018Materials: February 20, 2018

Discover FallSpace: June 14, 2018Materials: June 20, 2018

Discover WinterSpace: October 15, 2018Materials: October 19, 2018

DISCOVER INSERTSAD RATES & SPECS

ISSUE/DATE

FULL-PAGE PLUS

FULL-PAGE ADVERTORIAL

HALF-PAGE PLUS

HALF-PAGE ADVERTORIAL

1/3 PAGE PLUS1/6 PAGE

ADVERTORIAL

Discover SpringIn Home February 21-24 $16,000 $9,500 $5,700

Discover SummerIn Home May 5-9 $16,000 $9,500 $5,700

Discover FallIn Home August 21-24 $16,000 $9,500 $5,700

Discover WinterIn Home December 22-26 $16,000 $9,500 $5,700

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Via’s best digital option is our exciting E-Newsletter!

Via’s E-Newsletter is sent on a bi-weekly basis to over one million members who have registered to receive Via’s content online.

Via’s well regarded E-Newsletter has been published since 2012 and offers the opportunity for advertisers to gain valuable online access to AAA members. The E-Newsletter editorial format carries the Via message to members in a mobile-responsive, visually stunning format, enjoying a very healthy open rate and activity rate with every issue.

The Via E-Newsletter not only extends the advertiser’s reach to over one million members online but it also drives a high volume of website traffic by enticing readers to click and visit the website.

DIGITAL OPTIONSVia E-NEWSLETTER

Source: SalesForce 2017; 2015 Silverpop Email Marketing Metrics Benchmark Study

Via’s E-Newsletter performance continues to go from strength to strength. In 2017, Via’s E-Newsletter has delivered over 1 million each.

Via’s average Click-Through Rate of 2.93% outperforms the national average

Via E-Newsletter

National Average

Via’s average Open Rate of over 25% far exceeds the national average

Via E-Newsletter

National Average

25%

16%

1.3%

2.93%

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DIGITAL OPTIONS E-NEWSLETTER SPECS

CONTACT INFORMATION

Please send Ad materials to:Natasha Alcala at natasha.alcala@norcal.aaa.com

(2 positions available)

$12,000 net

300 x 250 rectangle,

JPEG or GIF

Large Space:

Small Space(4 positions available) $3,500 net

Headline: The name of your business/destination

Copy: 125 characters, including spaces and URL

Logo Specs: 225 px wide x 200 px tall, JPEG or GIF

Small Space:

Text Link(4 positions available) $1,000 net

Headline: The name of your business/destination

Copy: 44 characters, including spaces and URL

Text Link:

20182018

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AD CLOSE AND MATERIAL DUE DATE AD CLOSE AND MATERIAL DUE DATE

Mid-JulyLEAD: Favorite Lakes in the WestBONUS: Summer Day Trips from TahoeLate JulyLEAD: Old and New in LA BONUS: Top Beach Towns for Summer

Mid-AugustLEAD: Best Bike Tours in the WestBONUS: Urban Hikes

Late AugustLEAD: Perfect Weekend: PortlandBONUS: Old School Restaurants in the West

Mid-SeptemberLEAD: Cultural Celebrations in the West BONUS: 7 Ways to Experience Fall Fun in the West

Late SeptemberLEAD: Budget Getaway: NapaBONUS: Twelve Top Wine Country Outings

Mid-OctoberLEAD: Perfect Weekend: San DiegoBONUS: 5 San Diego Zoo Favorites

Late OctoberLEAD: Perfect Weekend: Half Moon Bay BONUS: Spooky Spots in the West

Mid-NovemberLEAD: Perfect Weekend: Las VegasBONUS: 12 Favorite Places in the World

Late NovemberLEAD: Travel GiftsBONUS: Best Union Square Restaurants for Holiday Shopping

Mid-DecemberLEAD: Holiday Events in the West BONUS: Best Holiday Light Displays

Late DecemberLEAD: 2018 Travel Bucket ListBONUS: 20 New Year’s Resolutions for Travelers

Mid-JanuaryLEAD: Cozy Restaurants FOOD: Tahoe DiningLate January LEAD: OregonBONUS: Hawaii Beaches

Mid-FebruaryLEAD: No-Ski AdventuresBONUS: Top Five Mountain Towns

Late FebruaryLEAD: Inexpensive Eats: SF and Beyond BONUS: Spring Training

Mid-MarchLEAD: Spring Training BONUS: Scenic Hikes

Late MarchLEAD: Spring Break Road TripsBONUS: Wildflowers in the West

Mid-AprilLEAD: Top Photo Opps in the WestBONUS: Waterfalls

Late AprilLEAD: Spring/Summer CampingBONUS: Gorgeous Gardens in the West

Mid-MayLEAD: Summer Theme Parks BONUS: Best Disneyland Food

Late MayLEAD: National Parks BONUS: Favorite State Parks in Summer

Mid-JuneLEAD: Iconic Locations (Film/Television)BONUS: Best National Parks Road Trips

Late JuneLEAD: Perfect Weekend: SeattleBONUS: Great Small-Town Escapes

DIGITAL OPTIONSEDITORIAL CALENDAR

6/15/18

6/29/18

7/13/18

7/31/18

8/15/18

8/31/18

9/14/18

9/28/18

10/15/18

10/31/18

11/15/18

11/30/18

12/15/17

12/29/17

1/12/18

1/26/18

2/15/18

2/28/18

3/15/18

3/30/18

4/13/18

4/27/18

5/15/18

5/31/18