2019 lecture13 aesthetic - product design · aesthetics are important in product design self image...
TRANSCRIPT
![Page 1: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/1.jpg)
designaesthetic
A review sheet is on your table:
![Page 2: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/2.jpg)
Estimationneed baselines
order of magnitude or range of values
117.152 seconds
units
show your work!
does this seem right?
half a pound
![Page 3: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/3.jpg)
0123456789
10
Estimation GameHow many people on bicycles would it take to comfortably toast bread with a human powered toaster?
1000W/100W
10 people
![Page 4: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/4.jpg)
Estimation GameMechanical Bull in House?
power requirement for mechanical bull?
120V x 15A
= 1800W
most are 7500W!
01234567
no yes
![Page 5: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/5.jpg)
0
20
40
60
80
100
120
140
160
180
200
220
240
260
Estimation GameTooth Tunes Battery weight?
how often should you change toothbrushes? how often and long should you brush
how much power does it require?
energy density of alkaline battery? (500 kJ/kg)
~ 20-40g (1-2 AA batteries)
10 AA?
2160 AA?
![Page 6: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/6.jpg)
0
4
8
12
16
20
24
28
32
36
40Estimation GameHot dog in the Easy Bake?
Q=mCp∆T
50-200 g and 20-60 deg
Power of Easy Bake
1-10 min without losses
36 minutes?
.2 seconds?
![Page 7: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/7.jpg)
Sketch Model Feedback
50+ Reviewers5 - agree strongly agree, 0 - strongly disagree
“this model is taking the idea in a good direction”“this sketch model was well constructed”
![Page 8: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/8.jpg)
Grades!sketch mode grade - 5 points (only uses the “well constructed” scores)
(average score of your Model 1 + your Model 2 + Entire Team Score )
sketch model lab participation grade - 5 points* (Based on peer + lab instructor scores)*in the future, you will not get any of these points if your peer review is late
grades returned Thursdaypeer review text returned Thursday anonymous w/ only avg team scoreinstructors will provide some general advice in lab
![Page 9: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/9.jpg)
0100200300400500600700800900
1000
ORA
NGE
CYA
N
PURP
LE
AMBE
R
MAG
ENTA
CORA
L
CHAR
TREU
SE
YELL
OW
BLUE
ONYX
GRE
EN RED
PERIWINKL
E
Budget! $1000
average to date = $215for 6 models
only 3 more prototypes left
![Page 10: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/10.jpg)
average sketch model scorefrom reviewers
this
ske
tch
mod
el w
as w
ell c
onst
ruct
ed
this prototype is taking the idea in a good direction
good models seem like good ideasbad models seem like bad idea
R² = 0.5712
2.0
2.5
3.0
3.5
4.0
4.5
5.0
2.0 2.5 3.0 3.5 4.0 4.5 5.0
![Page 11: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/11.jpg)
average sketch model scorefrom reviewers
3
3.5
4
4.5
3.0 3.3 3.5 3.8 4.0this
ske
tch
mod
el w
as w
ell c
onst
ruct
ed
this prototype is taking the idea in a good direction
R² = 0.71
![Page 12: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/12.jpg)
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
12 hr/wk= 36 hrs
average hours spent from self report
avg = 24.5
![Page 13: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/13.jpg)
10121416182022242628303234
average hours spent from self report
where you should be at (36 hrs)
![Page 14: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/14.jpg)
0
1
2
3
4
5
top sketch models“this sketch model was well constructed”
All of these actually functioned as intended.You can use them and get real feedback.
![Page 15: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/15.jpg)
peer reviewPlease score this person's level of contribution during this round of prototyping. (include yourself)
Your comments are extremely important for adjusting team member behavior, so please spend some time and be constructive. Making thoughtful, honest comments is a very important contribution to your team’s performance.
“keep up the good work”
“5 5 5 5 5”“lake wobegon effect”
Even if you did not work directly with this person, please still provide feedback based on your observations. 1 = did not contribute at all or was detrimental to the project, 5 = contributed exceptionally and beyond expectations
“everything is awesome”
![Page 16: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/16.jpg)
average contribution score for your teammates
3
3.5
4
4.5
5
peer review
![Page 17: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/17.jpg)
average contribution score for partnerspeer review
3
3.5
4
4.5
5
![Page 18: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/18.jpg)
average contribution score for yourself peer review
3
3.5
4
4.5
5
![Page 19: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/19.jpg)
3.8
4
4.2
4.4
4.6
4.8
5
5.2
3.8 4.0 4.3 4.5 4.8 5.0
self
scor
e
score for teammates
rating of self is higher than teammates
peer review
rating of team higher than self
![Page 20: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/20.jpg)
Sketch Model Feedback
50+ Reviewersread the feedback notesnext step: make two high level prototypes as a team Nothing is more dangerous than an idea, when it's the only one we have. - Emile Chartier
5 - agree strongly agree, 0 - strongly disagree
“this model is taking the idea in a good direction”
why can’t we just choose one idea now?
![Page 21: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/21.jpg)
Sketch Model Feedback
give the client what they want and also something different.
this is the class average bar
grey barsare normalizedscores
![Page 22: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/22.jpg)
2
3
4
5
magenta
![Page 23: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/23.jpg)
red
2
3
4
5
![Page 24: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/24.jpg)
coral
2
3
4
5
![Page 25: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/25.jpg)
orange
2
3
4
5
combine elements
![Page 26: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/26.jpg)
amber
2
3
4
5
![Page 27: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/27.jpg)
yellow
2
3
4
5
![Page 28: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/28.jpg)
chartreuse
2
3
4
5
![Page 29: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/29.jpg)
green
2
3
4
5
![Page 30: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/30.jpg)
cyan
2
3
4
5
![Page 31: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/31.jpg)
blue
2
3
4
5
![Page 32: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/32.jpg)
periwinkle
2
3
4
5
client has some suggestions on this
![Page 33: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/33.jpg)
purple
2
3
4
5
![Page 34: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/34.jpg)
onyx
2
3
4
5
![Page 35: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/35.jpg)
Aesthetic
Sensory Perception
Is this subjective?
![Page 36: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/36.jpg)
Aesthetics for Survival
Symmetry and ratios
Smell/Taste Danger
![Page 37: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/37.jpg)
Power of AestheticsAesthetically pleasing objects enable you to work better. Products and systems that make you feel good are easier to deal with and produce more harmonious results - Norman
![Page 38: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/38.jpg)
Which do you prefer?Norio Ohga (Sony Chairman) - “At Sony, we assume that all products of our competitors have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace”
![Page 39: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/39.jpg)
Which do you prefer?
![Page 40: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/40.jpg)
Which do you prefer?
![Page 41: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/41.jpg)
People will buy what looks better as long as they believe it meets the basic functional requirements.
![Page 42: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/42.jpg)
People will buy what looks better as long as they believe it meets the basic functional requirements. and if it looks really good, it doesn’t even need to “function”
![Page 43: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/43.jpg)
aesthetics are important in product design
self image
purely aesthetic products
first impressions
Hasbro distributers
Product Aesthetic The typical person uses a toaster at most 15 minutes per day. The remaining 1,425 minutes of the day the toaster is on display. In other words, 1 percent of the toaster’s time is devoted to utility, while 99 percent is devoted to significance. Why shouldn’t it be beautiful? - Pink
![Page 44: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/44.jpg)
Symmetry
poor man’s design tool
it is natural to find symmetry aesthetically pleasing
![Page 45: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/45.jpg)
Golden Rectangle1: 1.618
![Page 46: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/46.jpg)
Simplicity Maximum Gain with Minimal Effort
![Page 47: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/47.jpg)
Complexity
![Page 48: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/48.jpg)
Complexity
![Page 49: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/49.jpg)
Before you leave the house, look in the mirror and remove one accessory. - coco chanel
More is more and less is a bore -iris apfel
less is more more is more
![Page 50: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/50.jpg)
feature creep
![Page 51: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/51.jpg)
MAYA Most Advanced Yet Acceptable
Novelty
Typi
calit
y
![Page 52: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/52.jpg)
Color Pairing
Analogous
Complementary
![Page 54: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/54.jpg)
Next MilestoneDesign Consulting: Wed April 10… Only 2 weeks!
As a team, making a two high level prototypes
Refining these two models to make them closer to a real product
Prototypes should start to both look and work more like a real product
This next one is a team grade - the entire team gets the same grade
Wednesday’s class is for planning and team contracts
problem definition
user/market
researchideation prototype refine
user testing/feedback
![Page 55: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/55.jpg)
Before Wednesdaycarefully read the feedback for both concepts on your team (someone should consolidate the feedback from forms and notes from the review and email to team)
do user testing with prototypes and email notes (with appropriate end users!)
start to plan for next models
document notes in your notebook
clean/organize team shelves
![Page 56: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/56.jpg)
LogisticsFinal PLAYsentations are May 9th, 6pm, Coffman Theatre
m t w t f s s
today (user testing) concept dev. & team contract lab
build build lab
build crit! (4-6) lab (results, gantt, roles)
note the time
![Page 57: 2019 lecture13 aesthetic - Product Design · aesthetics are important in product design self image purely aesthetic products first impressions Hasbro distributers Product Aesthetic](https://reader036.vdocument.in/reader036/viewer/2022070804/5f0353497e708231d408a805/html5/thumbnails/57.jpg)
designaesthetic