2019 narfe sponsorship prospectus narfe sponsoship guide-web.pdf · 3 annual circle sponsorship ......

2019 NARFESPONSORSHIP PROSPECTUSSponsorship | Advertising | Exhibit Opportunities

Dear Prospective Sponsor,

We would like to personally thank you for your interest in the National Active and

Retired Federal Employees Association (NARFE). The support of our sponsors helps us

continue to protect the benefits of federal employees, retirees and their survivors.

Investing in NARFE is an important part of any marketing and sales budget for

organizations looking to connect with more than 200,000 active and retired federal

employees. NARFE offers your company many marketing sponsorship opportunities

that will grow your business and increase your visibility with this key demographic.

The opportunities in this book are designed to associate your brand with important

topics, differentiate your company from competitors and expand your reach

beyond the exhibit floor.

We encourage you to review what is offered and contact us to discuss it in more detail.

We look forward to working with you on a package that will increase your visibility

and provide the ROI you have been searching for. In 2019, NARFE is taking everything to

a whole new level, and we invite you to join us on this important and rewarding journey.

Sincerely,

Jennifer BialekDeputy Director, Business Development

National Active and Retired

Federal Employees Association (NARFE)

Email: [email protected] | Phone: 571-483-1292.

1 2018 Sponsors

2 What Is NARFE?

3 Annual Circle Sponsorship

4 NARFE Legislative Training Conference

6 NARFE Federation Presidents Meeting

8 NARFE Webinars

9 NARFE Regional and Local Opportunities

10 Advertising

TABLE OF CONTENTS

R

NARFE THANKS OUR 2018 SPONSORS & PARTNERS

FEDERAL EMPLOYEE PROGRAM ADMINISTRATOR

2019 NARFE SPONSORSHIP PROSPECTUS | 1

WHAT IS NARFE?The National Active and Retired Federal Employees Association (NARFE) is a 501(c)(5) nonprofit mem-bership organization dedicated to protecting and enhancing the earned pay, retirement and health care benefits of federal employees, retirees and their survivors. Founded in 1921, NARFE’s legacy spans more than 95 years—working tirelessly to advocate for our members before the Office of Personnel Management, Congress and the White House and providing critical federal benefits information and guidance to the federal community.

MEN WOMEN52% 48%

NARFE POPULATION BY STATE

GENDERAVERAGE AGE

50-59

60-69

70-79

80+


NARFE THANKS OUR 2018 CIRCLE SPONSORS

FEDERAL EMPLOYEE PROGRAM ADMINISTRATOR


ANNUAL CIRCLE SPONSORSHIP

CHAIRMAN’S CIRCLEMinimum spend of $80,000• Logo with link on NARFE homepage• Dedicated circle sponsor logo

recognition on signage and general session rolling credits at the NARFE Legislative Conference

• Social media shout out once a year• One email, sent by NARFE, to all members• Complimentary full page ad in NARFE

Magazine• Industry exclusivity (only one company

from each industry will be allowed at this level)

PRESIDENT’S CIRCLEMinimum spend of $50,000• Logo with link on NARFE homepage• Dedicated circle sponsor logo


• Social media shout-out once a year• One email, sent by NARFE, to all members• Complimentary half page ad in

NARFE Magazine

EXECUTIVE CIRCLEMinimum spend of $30,000• Logo with link on NARFE homepage• Dedicated circle sponsor logo


NARFE Annual Circle Sponsor Levels are designed specifically to recognize those companies that support NARFE at the highest levels throughout the year. Each of these levels includes a special set of benefits, in addition to those included with your sponsorship, as a special thanks from NARFE.

CIRCLE SPONSOR MATRIX TIER 1 $100,000

TIER 2 $60,000

TIER 3 $35,000

Logo with link on NARFE homepage

Dedicated circle sponsor logo recognition on signage at the NARFE Legislative Conference

Dedicated circle sponsor logo recognition in general session at the NARFE Legislative Conference

Social Media shout-out once a year

One email, sent by NARFE, to all members

Complimentary ad in NARFE Magazine

Industry exclusivity (only one company from each industry will be allowed at this level)

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The National Active and Retired Federal Employees Association is the only organization solely dedicated to protecting and preserving the pay and benefits of all federal workers and retirees. At the 2019 Legislative Training Conference, there will be more than 300 NARFE members attending, many of whom hold leadership positions at the federaion and chapter level. Along with hands-on training and the opportunity to hear from top speakers, the attendees will participate in meetings on Capitol Hill.

Sponsor Benefits: All sponsors receive the following benefits included in their package in addition to the specific benefits relevant to the opportunity chosen on the following page.• Logo recognition on event website and event program • Logo on signage at event• Verbal recognition from podium by NARFE National President• Dedicated email from NARFE, recognizing sponsors with links to website and short description• One complimentary exhibitor registration• Insert in conference bag

NARFE Legislative Training Conference

March 10-13, 2019


LEGISLATIVE TRAINING CONFERENCE SPONSORSHIP OPPORTUNITIES

SHOWCASE YOUR BRAND

Closing Reception – $5,000The Closing Reception on Capitol Hill, where attendees gather after their meetings with Members of Congress, is a great way to make a last impression with attendees before they head home. • Logo on sign at entrance• Logo on napkins

Notebook – $3,000This highly visible opportunity places your brand on the cover of the official conference notebook.• Logo on front of notebook• Handed out at registration to all attendees

Hotel Keycard – $2,500Be the last brand that attendees see before going to sleep at night.• Your logo or a design of your choice will be printed on the Hotel

Keycard and distributed to everyone in our room block when they check in to the host hotel.

Breakfast (3 available) – $1,000Start off the day with great exposure at the breakfast buffet! • Logo on sign at entrance• Logo on napkins

Tote Bag – $4,500Gain major attention by proudly displaying your logo on the attendee bags.• The bags will be handed out at registration for use during the

conference, as well as continued use back home.

Shuttle Sponsor – $4,000Your logo will be front and center as attendees ride from the hotel to Capitol Hill and back to the hotel.• Logo on sign in front window of shuttle

Lunch (2 available) – $3,000While taking place within the formal framework of the conference, an official lunch also provides the opportunity to emphasize your organization’s services or products in a more congenial setting. • Welcome address (3 minutes)• Logo on sign at entrance• Logo on table tent cards

Lanyards – $2,500Every attendee will be wearing your brand around their neck when your logo is prominently featured on the official lanyard.• Logo on lanyard that holds attendee badge

Exhibit Booth – $1,500Don’t miss out on having a booth in the exhibit!• 6-foot table in prime location to demonstrate your product to

attendees• Recognition on website

Website Advertising – $1,500Clickable banner ad on conference website• Only one ad space available per month to increase value!


“Aetna was proud to be one of the sponsors of the NARFE Presidents Meeting. The event organizing staff was friendly and helpful, and consulted with us to find a sponsorship opportunity that met our business goals and budget. The event facilities were top-notch, too! And, most importantly, our participation helped us to forge even stronger relationships with the chapter presidents.”

FEDERATION PRESIDENTS MEETING SPONSORSHIP OPPORTUNITIES

TELL ATTENDEES ABOUT YOUR PRODUCT

The National Active and Retired Federal Employees Association is the only organization solely dedicated to protecting and preserving the pay and benefits of all federal workers and retirees. At the NARFE Federation Presidents Meeting, NARFE federation presidents and board members, representing more than 1,000 chapters and over 220,000 members around the country, gather to discuss key topics concerning the Association.

Sponsor Benefits: All sponsors receive the following benefits included in their package in addition to the specific benefits relevant to the opportunity chosen on the next page:• Logo on signage at event• Verbal recognition from podium by NARFE President• Dedicated email from NARFE recognizing sponsors with links to website and short description;• One complimentary exhibitor registration• Insert in conference bag

July 7-10, 2019 – Phoenix, AZ

2019


FEDERATION PRESIDENTS MEETING SPONSORSHIP OPPORTUNITIES

SHOWCASE YOUR BRANDDinner (2 available) – $4,000

Join the National Executive Board and Federation Presidents for Dinner on Monday or Tuesday evening.• Welcome address (5 minutes)• Logo on sign at entrance• Logo on table setting

Sunday Reception – $3,000The reception is a great opportunity to make a good first impression at the very beginning of the event. • Invitation to join National Executive Board and Federation Presidents for the

reception• Logo recognition on sign and on tent cards• Logo projected prominently during reception

Lunch (3 available) – $3,000While taking place within the formal framework of the conference, an official lunch also provides the opportunity to emphasize your organization’s services or products in a more congenial setting. • Welcome address (3 minutes)• Logo on sign at entrance• Logo on table tent cards

Breakfast (3 available) – $500Start off the day with great exposure at the breakfast buffet. • Logo on sign in breakfast area• Logo on napkins

Lounge – $5,000The lounge area is favored by attendees as a comfortable place to sit and relax between meetings.• Logo on sign in lounge area

• Opportunity to place brochures

Program/Notebook – $5,000This highly visible opportunity places your brand on the cover of the official conference notebook.• Logo on front of notebook• Handed out at registration to all attendees

Tote Bag – $3,500Gain major attention by proudly displaying your logo on the attendee bags.• The bags will be handed out at registration for use during the conference, as well

as continued use back home.

Hotel Keycard – $2,500Be the last brand that attendees see before going to sleep at night.• Your logo or a design of your choice will be printed on the hotel Keycard and

distributed to everyone in our room block when they check in to the host hotel.

Lanyards – $2,500Every attendee will be wearing your brand around their neck when your logo is prominently featured on the official lanyard.• Logo on lanyard that holds attendee badge

Exhibit Booth – $750Don’t miss out on having a booth in the exhibit!• 6-foot table in prime location to demonstrate your product to attendees


WEBINAR SERIESSPONSORSHIP PRICE – $5,000 PER WEBINARBy sponsoring a webinar, your company helps NARFE provide information on key topics to members and prospects throughout the year. NARFE webinars offer attendees the ease of participation from their home or office during the live presentation or while viewing presentations at their convenience.

Sponsor Benefits:• Exclusive opportunity, limited to one company per webinar• Email sent out on sponsor’s behalf to all attendees (more than 1,000 on average)• Acknowledgment from speaker at beginning and end of webinar• Dedicated slide at end of webinar with information about sponsor and link to website• Logo recognition on:

o Marketing emails to 50,000 prospectso Online advertising of webinar to more than 1 million peopleo Registration pageo Presentation slides

FEHB and Medicare: Understanding Your ChoicesA NARFE Federal Benefits Institute WebinarThursday, October 11 at 2 p.m. ET

With so many health plans and options available through the Federal Employees Benefit (FEHB) Program, it’s no wonder you feel uncertain about your choices. Until now! NARFE’s Federal benefits expert James Marshall helps you make the BEST CHOICE to help lower your premiums and increase your coverage.

James, along with David Santana, a Health Insurance Specialist for the Centers of Medicare and Medicaid Ser-vices (CMS), will cover how FEHB and Medicare can work to your benefit and how you can balance your coverage, and much more.

Register today for this one-hour webinar on October 11 at 2 p.m. ET. Stay online for a BONUS one-hour Q&A chat session with both James Marshall and David Santana.

What You Will Learn:a Do some FEHB plans work better with Medicare than

others?a How your prescription drug needs may drive your optionsa What you can do to control the cost of health carea Why you should consider Medicare Part Ba And more!


WEBINAR SERIES

NARFE offers sponsors access to NARFE leaders at regional and local level events, where attendees gather in a more intimate environment. There, you can truly deliver your message to an engaged group of influencers who are there to take what they find back to their members. Participating in these events also offers sponsors the chance to target specific geographic regions. NARFE regional and federation events are the place to be.Each of the 40+ events offer companies the opportunity to purchase an exhibit booth, feature an ad in the event program, and most offer other sponsorship opportunities. For a full list of events and opportunities and to put together a customized package, please contact NARFE.

EXHIBIT AND ADVERTISING PACKAGE - $12,000Includes a full-page ad and exhibit booth at all federation events

ADVERTISING PACKAGE - $7,500Includes a full-page ad in all regional and federation events programs

NARFE REGIONAL AND LOCAL OPPORTUNITIES


ADVERTISINGNARFE MAGAZINE ADVERTISINGNARFE Magazine is a highly coveted member benefit. With a nationwide circulation of more than 217,000, this publication is read cover to cover. Advertisers sign up month after month because of the business they receive from their exposure. Don’t forget to include this important piece in your package!

Four ColorFull Page

1/2 page

Black & WhiteFull Page

1/2 Page

1x$4,839

2,954

$4,384

2,631

3x$4,598

2,807

$4,166

2,498

6x$4,356

2,655

$3,947

2,366

12x$4,111

2,507

$3,726

2,235

ADVERTISING RATES

Effective January 1, 2018 Circulation 217,039

READERSHIP• Circulation 217,039• Approximately 52 percent male, 48 percent female• 90 percent own their primary residence

NON-PERIODICAL ADVERTISING

WEBSITE ADVERTISINGWith more than 300,000 page views a month, the NARFE website is an excellent place to gain additional exposure. This opportunity allows you to place a clickable ad in a key location.

Clickable banner ads are $4,000 per month per section and appear on all pages in that section. Sections include: Advocacy, Federal Benefits, Membership, Events and Communications.

EMAILS TO NARFE MEMBERSAlthough NARFE is not permitted to sell or rent member emails, there are a limited amount of sponsored emails sent on behalf of the sponsor per year. Each email is $10,000 and the sponsor provides the content and graphics.

MAILING TO NARFE MEMBERSA limited amount of mailings are available but must be approved by the National Executive Board. The cost is $75 per thousand names with a minimum fee of $2,500 for one time use.

These rates are valid until November 1st at which time the 2019 rates will be applied.

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