2020 CHARLOTTE CITY GUIDEMEDIA KIT

CHARLOTTE CITY GUIDE 2020 MEDIA KIT

STRATEGIC PARTNERSHIPS DRIVE VISITOR EXPERIENCES

2020 CITY GUIDEPublished annually, the Charlotte City Guide is the ultimate resource for visitors and residents looking to explore North Carolina’s largest city. Whether here for business, to visit family or simply to have fun, this essential city navigator is the ultimate guide for local sporting events, hotels, new and landmark restaurants, shopping, arts and culture, live music, breweries, transportation and more. Your advertising helps tell the stories of what makes Charlotte a compelling and special destination. The City Guide delivers fresh content and design, giving visitors and locals many reasons to discover more. We look forward to partnering with you in 2020!

GUIDING MILLIONS OF VISITORSEach year, the Charlotte region welcomes more than 28 million visitors.* Recent studies show that visitor spending reached more than $7 billion in the greater Charlotte region.** The number of visitors and visitor spending continue to set records each year as Charlotte grows. Visitor spending fuels job growth in Charlotte and is an incredibly important generator for economic develop-ment and areas such as building transportation assets, raising the destination profile, attracting strategic events and enhancing quality of life. The Charlotte City Guide is an important tool to promote our region’s assets while supporting the growth of the visitor economy and the community.

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CHARLOTTE CITY GUIDE 2020 MEDIA KIT

GUIDING VISITORS

TO YOUR BUSINESSAdvertising in the 2020 Charlotte City Guide guarantees your business is front and center when visitors are making their travel plans while they are in the Charlotte area.

ECONOMIC IMPACT OF TOURISMIN THE CHARLOTTE REGION

OVERNIGHT VISITOR DEMOGRAPHICS

28.3 MILLION

43

$7 BILLION

55% 45%

$519 MILLION

$62,500

66,000+

36%

2.84

3.29 NIGHTS

annual visitors*

median age

in direct visitor spending**

female male

in tourism-driven tax collections**

median household income

jobs supported by visitor spending**

of visitors earn $75,000+

average travel party size (adults + children)

average length of stay

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CHARLOTTE REGION

BY THE NUMBERSThink Charlotte isn’t a tourism destination? Think again.

VISITOR SPENDING IN THE CHARLOTTE

REGION

1 IN 9 JOBSin the Charlotte region are in the leisure and hospitality sector. That’s 140,800 jobs, making it the 4th largest industry in the area.*** Visitor spending supports 66,000 jobs directly.**

tax collections generated by visitor spending in the Charlotte region

$7 BILLION

TOP ACTIVITIES FOR VISITORS

SHOPPINGFOOD + DRINK

NIGHTLIFEATTRACTIONS

ARTS + CULTUREEVENTS

12.1 MILLION (43%*)OVERNIGHT VISITORS

$589/TRIPAVERAGE OVERNIGHTVISITOR SPEND

6.1 MILLION (57%)DAY TRIPPERS

$229/TRIPAVERAGE

DAY TRIPPER SPEND

OVERNIGHT VISITOR PURPOSE FOR TRAVEL*53% COME TO VISIT FRIENDS + RELATIVES

32% COME FOR LEISURE ACTIVITIES

15% COME FOR BUSINESS OR WORK-RELATED TRAVEL

OVERNIGHT VISITOR PURPOSE FOR TRAVEL*46% COME FOR LEISURE ACTIVITIES

41% COME TO VISIT FRIENDS + RELATIVES

13% COME FOR BUSINESS OR WORK-RELATED TRAVEL

$519 MILLION

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CHARLOTTE CITY GUIDE 2020 MEDIA KIT

THE POWER OF

VISITORS GUIDESThe 2020 Charlotte City Guide will be the region’sbest resource for reaching new visitors and increasedvisitor spending. “How did reading the

guide influence or change the following aspects of your trip?”83%+

of undecidedtravelers wereinfluenced tochoose a destinationafter reviewing avisitors guide.

50%+of respondents useda visitors guide to

plan their trip.

40%used a visitors guideboth prior to andduring their visit.

45%spent more than 45minutes reading a

visitors guide.

53%spent between 15and 45 minutesreading a visitorsguide.

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45% added

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50% added

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24% spent more

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TARGETED

DISTRIBUTION

The 2020 Charlotte City Guide has highly effective and strategic distribution channels with both in-market and out-of-market locations.

Available in digital format on desktop, laptop, tablet and mobile devices. The online guide receives nearly 200,000page views annually.

charlottesgotalot.com

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C I R C U L AT I O N 3 5 0 , 0 0 0 P R I N T C O P I E S

Your print ad appears in alldigital editions,directly linked

to your website!

HOW IS THE GUIDE DISTRIBUTED?*

VISITOR INFO CENTER/CHARLOTTECONVENTION CENTER 13%

HOTELS 5%

LOCAL ATTRACTIONS/PARTNERS 6%

MEETINGS & CONVENTIONS 28%

OTHER 3%

WEDDINGS & FAMILY REUNIONS 2%

WELCOME CENTERS/REGIONALCVBS 11%

WEBSITE REQUESTS/PHONEINQUIRIES 14%

VISITOR INFO CENTER/AIRPORT &RENTAL CAR FACILITY 18%

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CHARLOTTE CITY GUIDE 2020 MEDIA KIT

THE CRVA WORKS HARD FOR YOU!The Charlotte Regional Visitors Authority’s year-round integrated marketing and communications campaigns help support your marketing initiatives, driving travelers to our destination and bringing visitors to your front door.

IN THE PAST YEAR, CHARLOTTE HAS RECEIVED DOZENS OF ACCOLADES, INCLUDING:

“Top 100 Best Places to Live” “No. 25 in America’s bestcities roundup”

“Will 2018 Be Charlotte’sBreakout Year?”

“50 Best Running Cities”“20 Best Family Vacationsfor Teens”

“Most Popular Cities toLive in America”

“10 US cities where everyonewants to live right now”

“One of the best art townsin America” & “21 super cool

US cities, ranked”

“The Most Family-Friendly Cities in America”

“The Most Up-and-ComingCities in America”

“Most livable: America’s 50Best Cities to Live In”

“The 25 cities wheremillennials are moving”

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2020 NET RATESDISPLAY AD SIZES 2020 NET RATES EARLY BIRD DISCOUNT

RESERVE BY 08/30/19

AD SIZES

DEADLINESSPACE DEADLINE:

9/27/19

MATERIALS DEADLINE:

10/04/19

DISTRIBUTION BEGINS:

DECEMBER 2019

FULL PAGE

2/3 PAGE (V)

1/2 PAGE (H OR V)

1/3 PAGE (V)

1/4 PAGE

INSIDE FRONT COVER

ADJACENT TO MAP

PULLOUT MAP SPONSORSHIP

INSIDE BACK

BACK COVER

$10,764

$8,328

$5,892

$4,646

$3,399

$14,996

$14,996

$15,862

$14,996

$16,995

$10,226

$7,912

$5,597

$4,414

$3,229

FULL PAGE BLEED

- TRIM

FULL PAGE NON-BLEED

2/3 PAGE (VERTICAL ONLY)

1/2 PAGE SPREAD WITH BLEED

1/2 PAGE HORIZONTAL

1/2 PAGE VERTICAL

1/3 PAGE (VERTICAL ONLY)

1/4 PAGE VERTICAL

FULL PAGE SPREAD BLEED

9.25”

9”

8.5”

5.625”

18.25”

8.5”

4.125”

2.75”

4.125”

18.25”

10.25”

10”

9.5”

9.5”

5”

4.625”

9.5”

9.5”

4.625”

10.25”

WIDTH HEIGHT

BOOK BYAUG. 30 TO RECEIVE THE EARLY BIRD

DISCOUNT!

FULL

PAGE2/3

1/2 H

1/2 V

1/4

1/3

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CHARLOTTE CITY GUIDE 2020 MEDIA KIT

SPONSORED CONTENTLET’S DISH $1,830With a focus on food, the Let’s Dish section is an editorial-style questionnaire featuring restaurants and chefs in the Charlotte area. Content ranges from what makes an experience at the spot so special to the inspiration behind the eatery’s most famous dishes.

DIGITAL DISPLAY OPTIONSDigital display space is availableon the digital flipbook versionof the City Guide as well as oncharlottesgotalot.com. Talk toour sales representative aboutadding these assets to your buy.

CUSTOM CO-OP $1,667These editorial-style sections feature three destinations or attractions under a common theme. Professional writing and design will bring your experience to life.

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CHARLOTTE CITY GUIDE 2020 MEDIA KIT

ADVERTISING SALES

ADSALES@CRVA.COM / CHARLOTTESGOTALOT.COM