Presented byBen Martz

Dean, College of BusinessEdward L. Snyder Chair in Business

2020 Closeout ReportApril 21, 2021

Overview• How we started• Where We Are

– 4 Year Status Report– Operational Status

• What we have accomplished– Curricula Activities– University Partnering– IACBE Accreditation

• Positioning for the Future

How We Started Three Departments + MBA

Accounting, Economics & Finance, Business Administration, MBA

April 27th, 2017, BOG Approval July 1st, 2017, Official Start White Hall 2nd floor◦ Offices◦ Shared Classrooms

Where We Are – Enrollments & 2020 StatusCollege Enrollments (*2020 in Red)

FALL 2016 Fall 2020 2020 NetMajors/Minors FT

FacultyMajorsPer FT

Majors/Minors FT Faculty

MajorsPer FT

BADM 243/88 5 48.0 258/90 6.5 39.7 -ACCT 75/6 3 25.0 63/10 3.0 21.0 -ECON 29/6 5 5.8 18/16 5.0 3.6 -

UGRAD 347/100 13 26.7 339/116 14.5 23.4 -8SU Average 20.5 16.5

MBA 82 58 -24Total -32

2020 Funds 16-17 act 17-18 act 18-19 act 19-20 act 20-21 bgt 5yr Tot PLEDGED

USED 58,939 39,492 63,002 152,275 ~103,893 ~417,601 ~661,326

Not where we wanted to be with actual enrollments• COB down 2.4% at undergraduate; SU down 18%• COB down 29% at graduate; SU up 4%

Where We Are – Enrollments & 2020 StatusA little more on the MBA Numbers

https://poetsandquants.com/2019/02/06/acceptance-rates-at-the-top-50-u-s-schools

It’s quite a different picture for U.S. schools ranked below the top 50 where the MBA market turmoil is more evident. For schools ranked 51 through 130 by U.S. News over the 23-year timeframe, market share plunged by 15 full percentage points to 22% from 37% -https://www.forbes.com/sites/poetsandquants/2019/02/17/the-flight-to-quality-in-the-mba-market/?sh=735368f05bc1

SU MBA Suffered from• Lower MBA demand nationwide;• Competition for MBAs from top-tier schools• Graduation bubble

Where We Are – Enrollments & 2020 Status

Output Metrics 16/17 20/21

% of Declared SU majors in COB Majors 12.00 14.19

# of COB Graduates in previous year 83 78

# of MBA Graduates in previous year 24 32

Area Productivity Metrics COB SU Ave

COLL STU FTE / FAC FTE (Table 8) 16.04 12.96

COLL FT Faculty Production (Table 9) 16.16 12.84

MBA STU FTE / FAC FTE (Table 21) 9.72 6.46

Comparative Numbers

• MBA growth is in MIS and ONLINE - Forbes - September 2020

• Added MIS Concentration• Partner with DAIS program for classes

Positioning for the Future

Using Academic Affairs - Fall 2020 Data• COB is top ranked college on productivity

defined using student fte;• created per faculty• created by FT Faculty• created by PT Faculty

• The percentage of SU• COB majors has increased 18%;• COB minors has increased 22%.

√ √

√

Ongoing Response

• Activities undertaken to improve Curricula– Added Innovation and Quantitative requirements to BADM core– Cleaned up Accounting major/minor– More aggressive / appealing electives in Economics– More Freshman level classes (Financial Literacy, Problem Solving & Creativity)– Added Finance, Project Management, Business Analytics to MBA core

• Activities undertaken to improve Enrollment– More flexibility in Electives (UGRAD and MBA)– More concentrations (RMI), Minors (Innovation, BIS), and MBA - MIS– Promoting 4+1 program– Advising Help Desk / Dedicated Advising Pilot – Community College recruitment– MBA responses

• Added MIS Concentration• Partner with DAIS program for classes

Operational Status

• Established College of Business Structure – Three Departments + MBA Admin

• All faculty positions planned are filled– 100% turnover since 2016

• Advising Pilot Project• Curricular Initiatives• IACBE Reaffirmation has been completed• Other Initiatives

• Janine Sam, CFP®, Ph.D.– Ph. D., Texas Tech in Certified

Financial Planning– Academy of Financial Services Board

• Michael Lynch, Ed.D. – Ed.D., New England College– MBA, Masters in Finance– 25 years comptroller experience

Hiring Supported by Business 2020

• Kyle Hoy, Ph.D.– Ph.D. Penn State – University Park– Agriculture, Environmental &

Regional Economics– Energy & Policy Background

• Angela Busila, Ph.D– Ph.D. - Saybrook University– CPA – Certified Public Accountant– MBA, Northern Illinois– Sloan-C Certified Online Teaching

Hiring Supported by Business 2020

• Amanda Mandzik, Ph.D.– Ph.D. – Economics, WVU– Shepherd Economics Graduate– 3 yrs teaching experience– International Economics

• Carol Goolsby, MBA– MBA – Shenandoah University– 9 yrs teaching experience– 7+ yrs non-profit experience– Small Business Entrepreneur

Hiring Supported by Business 2020

• James Dovel, DBA• DBA – Wilmington University• MBA Portland State• Hospitality Business Owner &

Entrepreneur - 21 yrs experience

• George Ray, D.Mgmt– D.Mgmt – SMC University– MS Software Engineering, WVU– MS Marketing, WVU– 24 years business experience

Hiring Supported by Business 2020

Advising Pilot Project • Pilot project establishes dedicated advisor for Fr. and

So. COB students• Joint proposal between COB and Center for Teaching

and Learning (2020 Funds co-funded position)• Liaison between COB and AAC• Evaluation metrics

– Retention Rates– Workload Efficiency

• # of drops• # of petitions

– Student evaluations

Documented 3% improvementFreshman to Sophomore Retention

Hiring Supported by Business 2020

Curricular Initiatives• Two New Minors established (INNO and BIS)

• BIS - Business Information Systems is cross-college• Business Administration Minor is available online

• New Concentrations established (RMI, THE, Aviation)• THE - Technology, Hospitality, and Entrepreneurship is cross-college

• Classes established– Financial Literacy – Now in University Core Curriculum!– Problem Solving and Creativity – Introduction to Innovation – Innovation Integration– Business Analytics (MBA and Ugrad)– Project Management– Applied Business Lectures

• Reprogrammed MBA Curriculum – Nine Core and Three Elective– MIS Concentration

• Online MBA available Fall 2021

Curricular Initiatives (cont.)• COB Help Desk

• Walk-in help for undergraduate students in business classes• MBA Graduate students

• Curricula Partnerships• 2+2 Agreements with FCC and HCC• 2+3 Agreement with BRCTC

• 2 Day Pop-Up Classes• Federated Insurance• DataStrong• Potomac Applied Business Company

• University Collaborations• SERC - Shepherd Entrepreneurship and Research Corporation• Endorsement for BS in Appalachian Studies

BADM Core (as of 2018)

• (1) New course in core• (2) HR/Ethics combination and ethics across the

discipline• (3) required University Core

Accounting 1Accounting 2Business StatisticsFinanceManagementMarketing

LawHR/Ethics(2) Bus Information Systems(1)Bus CommunicationInternational BusinessStrategy

42

36

6

3

3

12

18 MINOR

CONCENTRATION

GenEd; Econ 205(3); Econ 206 (3); MATH 105 (3)

Steps1. Add BIS to core; BCOM

added back to core2. Bring ethics across

curriculum3. Add 2nd level

QUANTITATIVE skills to core

4. Add INNOVATION level to core

5. Add elective6. Reduce concentration

requirements to 12 credits; Core includes some old requirements

7. Allow 18 credit Minor; 15 credit Minor recommended for RMI and CFP

INNOVATION – 1 from; BADM 311; BADM 211; BADM 212

Quantitative – 2 from ACCT 305, BADM 309, 315, 415, 432, 450

Business Elective – any ACCT, BADM, ECON, FINC or approved

Changing the MBA CoreCore MBA

(21 Credits)Electives

(15 Credits;5 Classes)

Core MBA(27 Credits)

Electives (9 credits;3 Classes)

Current – as of 2018MBA 500 Challenges to Modern BusinessMBA 520 Management / Leadership MBA 540 Advanced Marketing TheoryMBA 560 Managerial EconomicsMBA 570 Managerial AccountingMBA 590 or MBA 591 Capstone / InternshipMBA 579 Financial Management – Current classMBA 532 Project Management – Current classMBA 550 Business Analytics – New class3 Electives

Propose to allow students to replace MBA 590 / MBA 591 with additional elective or independent study.

Currently, most MBA students do not need an internship and the program does not train students to do research projects.

Interested students can do independent studies with faculty on topics of interest.

Innovation Minor CurriculumCurriculum designed to complement other majors by providing students with basic business concepts while fitting into the overall Shepherd University degree requirements

Innovation Core –15 Credits with Applied Innovation

BADM 211 –Problem Solving & Creativity

BADM400 Innovation Integration3 credits

BADM 150 –Introduction to Business

BADM 369 or BADM 311 –Lecture Series / Entrepreneurship

BADM 212 –Introduction to Innovation

Business Information Systems Minor Curriculum

Curriculum designed to have students explore management information systems -the combination of business and information systems technology - while fitting into the overall Shepherd University degree requirements

BIS Minor Overview –19 Credits with Applied Innovation

CIS 287 –Systems Analysis & Design (3

Cr.)

Elective - BADM or CIS (3 Cr.)

CIS 388 –Database Management

Systems (4 Cr.)

BADM 432 – Introduction to Project Management

(3 Cr.)

BADM 338 –Business Information Systems

(3 Cr.)

CIS 104 / DATA 118 (3 Cr.)

2+2 Program Concept

Associate(60 credits)

Bachelor(60 Credits)

Current 2+2 Transfer Articulation

• Build a path whereby a student travels from Associate degree to a Bachelors degree smoothly and effectively.

• Key Parameters– Line up existing advising programs to define structure– Encourage student interaction between programs– Defined pathways to optimize transitions – Student progression requirements of GPA and # of Credits

2-Day Pop-up Classes

• DataStrong• Analytical Case Study• Meals• Individual Prizes

Pop up classes are designed to take advantage of “hot topics” in business that lend themselves to providing a collaborative learning environment whereby students are introduced to a new skill set and asked to apply that skill set. Company sponsors are sought who will participate and contribute to the learning environment as a workforce development and possibly recruiting tool.

Contact COB Office White Hall 202

Shepherd University students have participated during the past 4 years and several have made it to the semi-finals with four making final presentations.

2020-2021 Finalist Michelle (Elisa) Lemus

Stacy Stutler

2019-2020 FinalistsDominique Cincinnati Alexander Cincinnati

2018-2019 Finalist William Renner

2017-2018 Finalist Ashley Brown

Participation in West Virginia Business Plan Competition

IACBE Reaffirmation• Summer 2019 Technical Review• December 2019 Self Study Submitted• February 2020 Site Visit• Summer 2020 Reaffirmation

• 2+3 Agreement with BRCTC• Risk Management and Insurance • Center for Financial Education

• Foundational pledge for CFE Operations• Creation of Endowed Lectureship for Financial Planning

• Business Analytics Lab• MBA Online – complementary with face to face

Positioning for the Future

2+3 Program Concept

Associate(60 credits)

Bachelor(54 Credits)

MBA(36 credits)

1

2

Current 2+2 Transfer Articulation

Use Current 4+1 Program

• Build a path whereby a student travels from Associate degree thru Bachelors degree to MBA degree in business in 5 years.

• Key Parameters• Line up existing agreements to define structure (#1)• Defined pathways to optimize transitions (#2)• Student progression requirements of GPA and # of Credits

Risk Management and Insurance (RMI) In the Catalogue

RMI Program

ScholarshipProgram

COB Faculty

Deliverables to

Community

Sponsor & AffiliateActivity

The RMI program is centered on a series of courses that help produce graduates who are prepared for careers in the risk management and insurance industry.

Response to identified workforce crisis in the Risk Management and Insurance industry (RMI). The RMI industry is facing a projected deficit or 400,000 positions by 2025.

RMI Overview

Center for Financial Education• Mr. Rob Hoxton and his wife have

made two intertwined donations to impact the way financial planning education is taught at Shepherd University’s College of Business.

• The first donation is creating the Center for Financial Education (CFE) with a sponsoring promise, assuring base operational funds for each of the first five years.

• With the second donation, Mr. Hoxton is creating the Hoxton Endowed Lectureship in Financial Planning.

Center for Financial Education• The vision for the Center for Financial

Education is to support and impact the design and delivery of financial education curriculum across the wide range of financial education areas.

• This wide charter for the Center anticipates ways to accommodate additional grant, operational activities, and endowment possibilities as more people get involved.

• By way of example, the Hoxton Endowed Lectureship will provide faculty excellence funds for a COB faculty member but also charges that faculty member with activities that will deliver grant funding and support for the Center.

Center for Financial Education

Financial Education Curriculum

Endowed Lectureship

Business Analytics Lab• Room designed and outfitted to facilitate

multiple presentation and learning styles;• Equipment

– Moveable LCD Screens– Moveable tables and chairs– Video / Audio recording capability– Workstations with multiple displays

• Infrastructure for Software • Lab expands capability of business

program to introduce more business software technology (e.g. Tableau; QuickBooks; SharePoint; Database; data visualization software ; ERP lite systems;

Workgroup Configuration

Summary• Cannot ignore the pandemic

– Not completely sure of 2021+ impact– Must be prepared for more online and hybrid

• Continue to monitor business environment for– Technology / software to add to programs– Areas of potential growth

• Overall business trends• Regional opportunities

• Being responsive to stakeholders– Businesses– Students– Faculty