2020 Internet Trends for the Tourism Sector Toni Mascaró - Director eMascaró Crosmedia�http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro

01.  LA  VISIBILIDAD  Visibility

Your  hotel  is  here  

Where are you?

@  @  

@  

@  

@  @  @  

@  @  @  

The old Marketing

Social Networks

Chat

eMail SMS

Skype

Facebook

Linkedin

Twitter Coments

The big conversation 2.0  

WhatsApp

Where�We�Are?

Distribution  

Online projects  

Loyalty / CRM  

Online Booking  

Contents  

Marketing online  

Metrics

Social Networks  

I n t e r n e t  

T o u r i s m  

Revenue  

The new Internet World  

Opinion Leaders  

Apps  

Vertical�Social

Networks  

Next generation�Search Engines  

Virtual Assistants  

Experiences  

New devices &�Interfaces  

2.0 Ecosystems  

Contents Aggregators  

Bots  

Smart�Destinations  

Innovative OTA’s  

Mashups  

Reputation  

Online Maps  

The new internet user  Hiperconnected  

Global User  

Heavy Buyer  

Content Generator  

Build communities  

Online prescriptor  

Trends 2020  

Customer!

Journey!

& Funnels!

User!Experience!

360º!Experiences!

&!Contents!

Online!Payments!Booking!

CRM!Loyalty!

Online / Offline!Customer!

Personalization!

Visibility!

Multi!Channel!Platform!

Online!Strategy!

Transmedia!Story Telling!

Thanks  

Toni Mascaró - @tonimascaro�www.emascarotourism.com