2020 media kit · 2020-03-26 · towards maximizing clients roi creative studio support support in...

2020 – Media Kit

A TECHNOLOGY DRIVEN AD NETWORK

BUILT AROUND

3 KEY PILLARSREACH

TECHNOLOGY

ROI

THROUGH A SOLID PERFORMANCE LEAD NETWORK GEARED

TOWARDS MAXIMIZING CLIENTS ROI

CREATIVE Studio

Support

Support in developing

your campaign - Develop

animated banners, Video

animation, Landing page,

Microsite or Website

Revolutionary

BLOCKCHAIN

Allowing us to enhance

the viewability and

improve campaign

performance tracking into

day-to-day operations

State of the Art

TECHNOLOGY

Many solutions in one

place — Ad Viewability, Ad

Fraud detection, Cross-

Device targeting,

Retargeting, Lead

Generation, etc…

Massive

REACH

Reach 95% of

online users with 20+

Million Impressions across

websites and apps

FOCUSED TO DELIVERING PERFORMANCE SURPASSING MARKET

AVERAGE

INDUSTRY

AVERAGE

MEDIATRONIC

NETWORK

MOBILE CLICK-

THROUGH RATE

0.81%

2.08%

VIDEO COMPLETION

RATE

62%

83%

AD VIEWABILITY

RATE

53%

100%

DISPLAY CLICK-

THROUGH RATE

0.18%

0.51%

CONVERSION RATE

0.79%

1.28%

Source: Google Benchmarks & DoubleClick 2018

VIEWABILITY AD FRAUD PERFORMANCE

DELIVERING SOLUTIONS AND RE-ASSURANCE

TO OUR PARTNERS ABOUT KEY INDUSTRY

UNCERTAINTIES

Blockchain Ad

Technology bringing

ultimate transparency

& improved data

quality for fighting ad

fraud & enhancing

viewability

Filtering of

unidentifiable

visitors based on

digital behavior,

leaving only

approved human

traffic

Re-checking using

double verify which

pinpoints 99.7% of

non-human bot

traffic

EQUIPPED FOR AD FRAUD DETECTION,

VIEWABILITY & BRAND SAFETY TO ENSURE

REAL HUMAN INTERACTION

Going one step

further with integral

Ad science, another

post-bid fraud

identification tool

USING VARIOUS CREATIVE AD FORMATS

TO DRIVE OPTIMAL VIEWABILITY RATES

WITH ACCESS TO PREMIUM REGIONAL PUBLISHERS

… AND PREMIUM GLOBAL PUBLISHERS

MULTI-CHANNEL ADVERTISING ACROSS

PERFORMANCE, DISPLAY, MOBILE & VIDEO

Performance:

• Conversion tracking

• Cross-device targeting

• Mobile App CPI bidding

• CPA/CPL optimization

Mobile

• Over 500,000 apps and mobile sites

• Mobile, rich media, video, & native ads

• Innovative ad formats & targeting

• Robust Ad Fraud Detection

Video

• Works across desktop, mobile & native

• High brand safety & viewability

• CPCV model available – Cost Per Completed View• Highest quality metrics – VTR, Viewability, Completion

Hyper-Local Technology:

• Mobile hyper-local targeting (city/district/street)

• Footfall attribution modeling

• Dynamic ad targeting based on location distance

MOBILE ADVERTISING

BANNERS APP INSTALL INTERSTITIAL VIDEO NATIVE

OFFERING DIFFERENT SOLUTIONS IN ONE

PLACE

Serve ads on MT network only to users who

have installed specific apps on their devices

SMART TARGETING

THROUGH MOBILE

APP PRESENCE

PUSH-AD NOTIFICATIONS

DRIVING ONLY QUALIFIED

USERS TO ENGAGE WITH

YOUR BRAND

CLICK TO CALL AD FORMAT,

MAKING IT EASIER FOR CUSTOMERS

TO REACH YOU OVER THE PHONE

Works on any mobile device

Full reporting & tracking before placing the call

High ROI

Best with a call to action on the banner (ie. “call now”)

ALL THIS, COUPLED WITH ADVANCED

TARGETING OPTIONS

Connection

Type & Speed

Interest

Categories

ISP/Carrier

Operating

System

Location

Specific Site

& App

Time of Day

Device

Model

Creative

Size

Device

Brand

FOOTFALL ATTRIBUTION

TECHNOLOGY

CHALLENGE 1: UNABLE TO MEASURE ONLINE TO

OFFLINE PERFORMANCE.

CHALLENGE 2: GEOFENCING RADIUS IS ONLY MINIMIZED

UP TO 1KM.

CHALLENGE 3: CAMPAIGN CAN NOT BE ADJUSTED AND

IMPROVED UNTIL COMPLETION

THE CHALLENGE

OUR SOLUTIONS

Attract footfall

traffic to drive sales

and event

participation

at physical stores

Advertise activation

campaigns (e.g. a new product in a new area)

Drive location- specificgoals in Awareness

Campaigns on relevantapps/sites

Gain location insights

to optimize various sales channels

FOOTFALL

Geo-targetedadvertising:

• Encourage more visitors

• Location tracking

• Measure the uplift in store visits

OUR TECHNOLOGIES - OVERVIEWBring Global Brands on to the local maps and help them to leverage on location advantages.

RETARGETING

Dynamic Retargeting:

• Advanced analytics and processing capabilities

• Devise complex strategies to be Top Of Mind

AWARENESS

Targeting technology:

• Few meters radius to leverage location

• Target more relevant consumers before, after, or directly at point of interest.

• Identify where target customers are, at what time, and when they want and need your product or service.

Unique Social

Re-engagementsolution:

• Capture and re-target stores' patrons on social networks.

• Gain an advantage over competitors by not only targeting audiences in and around stores, but outside any locationconstraints.

TRUEVIEW

MT’s trueview:

• Measure viewability for campaigns according to the latest MRCguidelines.

• Possibility to optimize impression and click rate by selectively optimizing ad placements.

SOCIAL RE-ENGAGEMENT

Footfall, also known as traffic or customer counting, is an important indicator of how successfully a brand is at bringing

people into their brick and mortar stores.

Although it is an important indicator of a retailer’s reach, the crucial link is its conversion to in-store sales.

MT FOOTFALL

HOW DOES MT MEASURE FOOTFALL ATTRIBUTION?

STEP 1

Target people in larger area

and capture their Advertising IDs

STEP 2

Target people in the smaller area covering the

POI and capture their Advertising IDs

STEP 3

Matching Advertising IDs to measure

the footfall traffic generated by Step 1

Retarget Audience Profiles from Hyperlocal Targeting (HLT) campaigns on Social Platforms such as

Google and Facebook.

MT SOCIAL RE-ENGAGEMENT

SUPPORTED PLATFORMS

UPCOMING PLATFORMS

CONSUMER JOURNEY

Attention

Consumers surf Lifestyle

related apps and sites: News,

Social, F&B … in the

activated cities then the

banners appear and catch

their attention

Interest

Consumers feel

interested in the banners

which direct them to the

landing page

Interaction

Consumers click on the

banners, and are directed

to the landing page which

provides more detailed

information.

Convert

Consumers are

impacted on our

message and going to

interact with it

VISUAL REFERENCES

Interstitial banner

320x480

Standard banner

300x250

Standard banner

320x50

Rich Media

320x480

OUR DYNAMIC BANNERS

Our Dynamic Banner captures and

drives traffic to stores: Nearest store

information and real time distance is

displayed on ads

➤ Direction to the store is shown

after Target Audiences click on ads.

HOW ARE ADVERTISING IDS

MATCHED?

MT Ad Server

Fraud Filtering Technology(FFT)*

Geofence 2Ad IDs

Geofence 1Ad IDs

MT DMP

Matching Algorithms**

Footfall analytics

1

2

3

4

1. Ads are served through MT Ad Server.

2. Mobile devices return Advertising IDs to

MT Ad Server after FFT

3. MT Ad Server clean up and separate data

into 2 sets for 2 configured geofences.

4. MT in-house matching algorithms returns

Footfall Attribution Analytics.

*In FFT, the collected Data is vetted by our tech partners (e.g. Fraudlogix®, Pixalate®, etc.) to filter out suspicious activities, data with wrong location attributes, targeting, etc.

**Matching Algorithms 2 sets will then be compared for matching Advertising IDs. Other related attributes (such as location, time, context, etc.) are also used as matching criteria to ensure an authentic match.

MT DEVICE LOCATION DETECTION

METHODOLOGY

PERFORMANCE

A Robust

Performance

Driven Platform

CPL

CPA

CPS

CPI

USING THE MOST ADVANCED TECHNOLOGIES TO

OPTIMIZE FOR BEST VIEWABILITY & PERFORMANCE

1. Optimize against bids:

Performance algorithms to keep the bids optimized towards

KPIs

2. Optimize against placements:

Best performing sites will get more budget, worst performing

sites automatically get excluded

3. Optimize against creative:

Different formats optimized towards the best CPA

4. Optimize against time of the day / day of the week:

Monitor and increase bids during peak hours

5. Optimize against audience / interest targeting:

Test a range of audiences & interest, optimize towards leads

Optimize

4Track

1Analyze

3Report

2

Test &

Learn

Refine &

Optimize

Optimise &

Drive InsightsOngoing

Optimization

OPTIMIZATION ENGINE IN ACTION DRIVING COSTS DOWN

OPTIMIZATION TACTICS

THROUGHOUT THE CAMPAIGN

Event Type

List of predefined event types per vertical

Tracking Provider

URLs are automatically generated for each Post-Install

Event based on the Attribution Platform (MAT, Adjust,

Appsflyer, etc…) the advertiser uses

Bid / Payout

Different bid per each Post Install Event

E-Commerce:

Add to Cart

Add to wish list

Travelling, food, Lifestyle:

Booking, Reservation

Gaming:

Level reached / completed

Achievement unlocked …

POST INSTALL EVENTS (PIE) CAMPAIGNS

Standard CPI Campaign

PIE Campaign

• Only app install is tracked

• Multiple events per campaign

• Different bids per each trackable Post Install Event

Move beyond installs to user actions that matter

Optimize your ad strategy and pay only for meaningful post-install events

PIE CASE

STUDY

INREAD NATIVE VIDEO ADS FOR MAXIMUM

VIEWABILITY & ENGAGEMENT

HOW INREAD VIDEO

ADS WORK

Operating on cost per view structure which guarantees

100% Viewability. Advertisers only pay when users actively

engage with the ad based on a CPCV model (Cost Per

Completed View)

Increased engagement from your target audience

Increased brand awareness

Increased return on your marketing dollars

CPCV MODEL DELIVERING A GUARANTEED

100% VIDEO VIEWABILITY

CASE STUDIES

Honda 2018 CR-V/HR-V |

Drive footfall to Dealership

Objectives:

Two parallel campaigns for Honda to promote the new car

models Online to offline measurement by driving footfall to

Honda car dealers. Boosting year end sales and pushing ROI.

Solutions:

Precise location mobile targeting with a radius of 3km around Honda dealersCollect mobile advertising IDs for retargeting

Results:

Total Impressions: 750,000

Total Clicks: 9,374CTR: 1.26%

Measured footfall: 3,775 (40% of clicks)

Objectives:

First phase: Drive people to Decathlon stores

Second phase: increase customer retention

Solutions:

Implement a Hyperlocal Targeting strategy for each of the

20 store locations. Targeted Geofence: 1 Km around each

store

Maximize event participation and store visits by optimizing

through Footfall tracking

Collect mobile advertiser IDs to enable retargeting

Retargeting campaign on collected device IDs with

Decathlon Ad

Results:

Total Impressions: 2.3M

Total Clicks: 12,400

CTR: 0.63%


Decathlon |

Drive footfall to Shops

Objectives:

Boost awareness for Pizza Hut New menu

Boost and drive Footfall Traffic to stores.

Solutions:

Configure Hyperlocal Targeting strategy for each of the

Pizza Hut locations. Targeted Geofence: 200m - 1km around

each location.

Use Dynamic Ads to deliver live locations to users who are

nearby the Pizza Hut stores to visit.

Use Footfall Tracking to measure and optimize the KPIs for

the campaigns.

Results:

Total Impressions: 500,000 impressions

Total Clicks: 6,500

CTR: 1.3%


Pizza Hut |

Drive footfall to Restaurants

Objectives:

The launch of OSN’s March Offer. Generating traffic to the

landing page optimized towards paid subscriptions

Solutions:

• CPA buying model employed to ensure subscriptions.• Interests targeting related to TV, series, movies,

entertainment…• Optimization by placement, ad size & interests

towards the optimal CPA

Results:

Total Impressions: 312,057Total Clicks: 21,310CTR: 6.83%Acquisitions: 150Conversion Rate: 0.7%

El Farq OSN |

CPA Campaign promoting March Offers

Abu Dhabi Commercial Bank |

CPL: launch Fixed Deposit account

Objectives:

ADCB wanted existing clients and potential new

customers to open a new fixed deposit account.

Solutions:

Generating qualified leads which will most likely result in

new customers for ADCB.

Interest & behavioral targeting business – personal

finance – banking – financial

Results:

Total Leads: 650Total Impressions: 250,194Total Clicks: 19,357CTR: 7.74%Conversion Rate: 3.36%

Objectives:

Targeting Saudis in Saudi Arabia promoting Damac

properties in Dubai.

Solutions:

• CPL buying model employed generating qualified

leads

• Heavy retargeting and cross-selling users across

different projects

Results

Total Leads: 425Total Impressions: 605,238Total Clicks: 26,816CTR: 4.43%Conversion Rate: 1.58%

Damac Properties Dubai |

CPL Campaign promoting villas in Dubai

Objectives:

Drive traffic & engagement, optimizing towards leads

Solutions:

CPC buying driving traffic using different ad formats

including IAB banners and push notifications, optimizing

towards generating leads

Results:

Leads: 350Total Impressions: 2,980,548Total Clicks: 41,043CTR: 1.38%Conversion Rate: 0.85%

Ford Trucks

Traffic campaign optimized towards leads

Objectives:

Awareness campaign letting AM bank users about their new mobile app

Solutions:

CPcV buying model employed to ensure high visibility and

video completion rates (40sec. video)

Target 1: Interest Targeting (Finance, technology, banking, Businessmen, people interested in banking…) Target 2: Smart targeting people who already have a banking mobile app

Results:

Total Impressions: 523,213Total Views: 347,552Total completed views: 139,543Completion rate: 40.15%Total Clicks: 19,869CTR: 3.79%

AM Bank

Launching AM Bank mobile app

Objectives:

Two parallel campaigns for Byblos Bank to promote the

Makers Account dedicated for youth age 18-24YO.

Solutions: CPcV buying model employed to ensure

high visibility and video completion rates

Target 1: Desktop: target users within the age bracket concerned

Target 2: Mobile: target users 18-24 YO, who have downloaded apps that usually youth consume such as Anghami, Zomato, Beirut.com, Beirut circle, Banks, universities apps (LAU, Sagesse, USEK, BAU, NDU, AUB, AUST, USJ, AOU…)

Results:

Total Impressions: 237,145 Total Views: 67,717Total Clicks: 4,610 CTR: 1.9%Total completed views: 49,708 Completion rate: 73%

BYBLOS BANK

Video campaign optimized for

completed views

Objectives:

Communicate the corporate video and reach people who have

insurances

Solutions:

General targeting on desktop with a small budget

Smart targeting people who have downloaded a competing insurance mobile app such as Comin, SNA, Fidelity, Globemed, LibanoSwisse, Victoire, Medgulf…

Results


Total Views: 118,682Total completed views: 72,257Completion rate: 60.8%


Arope insurance

App presence targeting other

insurance companies

Objectives:

Promoting Nokia’s screen resolution and gaming experience

targeting gamers of PUBG in Iraq

Solutions:

PUBG does not serve ads in game, so we targeted those who have

downloaded the app in Iraq through a video optimized towards CPcV

basis

Results:


Total Views: 17,504Total completed views: 12,887Completion rate: 73.6%


Nokia 6.1 Plus

App Presence targeting users who

have downloaded PUBG game

Email :

[email protected]

Website:

www.mediatronic.net

Location:

Lebanon I KSA

UAE

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2020 media kit · 2020-03-26 · towards maximizing clients roi creative studio support support in...

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