2020 media kit - 3cv17g24bm2c1nem9g2xlfw7 …€¦ · video expected 2019 banner ads engagement...

M E D I A K I T2020

AUDIENCEThe Triathlete reader is an affluent, highly-educated professional who is dedicated to triathlon and spends heavily on the sport.

MEAN HHI

MEDIAN WORKOUTS PER WEEK: 2.7 SWIMS3.3 RIDES, 3.5 RUNS

42YEARSOLD

31%FEMALE

SPENDS ABOUT

$3,280 ON GEAR, SERVICES, AND TRAVEL

TRAINS 6 DAYS A WEEK

93% RACE LONG COURSE ANNUALLY

82% RACE SHORT COURSE ANNUALLY

3.8 BIKES PER HOUSEHOLD

EARNS OVER

Triathlete is the world’s leading multisport brand— for triathletes, by triathletes. We reach nearly 1 million endurance sports influencers monthly, and we help brands reach them, too, by delivering customized, relevant experiences that drive tangible business results.

GET SOCIAL!CONTACT US

Facebook.com/ TriathleteMagazine

@TriathleteMag @triathletemag Youtube.com/ Triathlete

MEDIA KIT 2020

$200,000

ALSO AVAILABLE

TriathleteAudience Study

The Triathlete Audience Study offers advertisers, marketers, and agencies results from the largest and most current market study on triathletes. The study reveals the responses to over 75 detailed questions on spending habits, brand ownership and intent to buy for hundreds of brands in more than two dozen product categories, reading habits, riding and training habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us.

Lauren Ondersma, National Non-Endemic Sales Director [email protected] Ramey, National Endemic Sales Director [email protected] p: (720) 400-9943

PRINT

VIDEOEXPECTED 2019

BANNER ADS

EMAIL

ENGA

GEM

ENT

STRENGTHS

Bring your brand to life

through stories and engaging

images

STRENGTHS

Targetable Trackable Campaigns

Highly Relevant Lead Generation

Landing Page Views Conversion Tracking

Cost Effective

STRENGTHS

Organic, authentic

product integration

STRENGTHS

Specific Promotions List Acquisition

Trackable Campaigns Conversions

One-Time Offers2.2 hours

reading time per issue 111K

OPT-INS

92% of readers act on ads they see

94% of readers say

ads they see on Triathlete.com

are helpful

OVER 60%

completion ratesIndustry

average: 40%

EXPECTED 2019

podcasts

SOCIAL

16%average

open rate

5%average click rate

OVER 60%

completionrates

STRENGTHS

High Engagement Awareness Campaigns

Follower Campaigns Athlete Activations

With 35+ years experience in speaking to the multisport

audience, Triathlete is the expert in reaching and

influencing triathletes and enthusiasts. Triathlete offers

comprehensive, omnichannel access to the most loyal,

engaged, and active consumers in the sport. Bring

us your goals and Triathlete will guide you to the most

effective products, timing, and duration to achieve them.

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AUDIENCE AND ENGAGEMENT

v

TRIATHLETE.CO

MTRIATH

LETE.COM

AUGUST 2019

Four

Mysterious

Tri

Getaways

EXPOSED!

TRUE CRIME SPECIAL ISSUE

EXCLUSIVE

WHY TRIATHLETES CHEAT

A Confessed

Doper’s Tale

of Power,

Morality and

Remorse

THE GREAT

ESCAPEDescend Like

You Stole It

OPERATION

PEDAL FREE

Meet the California Cops

Crusading for Cycling Safety

THE LOCKUP

Space-Age Bike

Defenders

TRIATHLETE.COM

AUGUST 2019

monthly readership

page views

Average Time Spent Reading Each Issue

2.2 hours per month

96% of readers take action on ads they see in Triathlete magazine

95% of readers said they see on Triathlete.com are helpful.

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custom

Triathlete offers unmatched engagement in print, online,

social, and video. Set your goals and our content team

will prepare world-class content in any medium for

native advertising, collaborative content, branded

content, editorial-inspired stories, and sponsored

stories. Triathlete will

recommend the most

effective products to meet

your goals and suggest a

cascade—the best timing

and duration for each

phase of your campaign

in social, online, video,

podcast, and print.

CAPABILITIES:

→ Feature stories + long-form

→ Experiential storytelling

→ Custom video + podcasts

→ World-class photography

→ Personalities behind the brand

TRIATHLETE MAGAZINE

TRIATHLETE.COM

88,500

1.3MM





88,542 MONTHLY READERSHIP

23,560 SUBSCRIBERS

93% PAID CIRCULATION

AT $29.95

77% READ ONLY TRIATHLETE

2.2 HOURS AVERAGE TIME

READING EACH ISSUE

OVER 6 YEARS TYPICAL

READER LOYALTY

18% HAVE READ TRIATHLETE

OVER 10 YEARS

So

urc

e: 2

017

CV

C A

ud

it

OUR HIGHLY ENGAGEDAUDIENCE

Triathlete magazine explores the triathlon lifestyle, offers helpful training and gear guidance, and features the iconic races and personalities of our sport:

→ Fascinating storytelling

→ In-depth features and profiles of personalities

→ Comprehensive reviews of the latest gear and tech

→ Expert training advice

→ World-class photography

→ Engaging infographics to explore races, athletes, and trends in triathlon

→ Personal essays and opinion from experts and guest writers

96%98%83%

25%

39%

act on ads they see in Triathlete magazine.

of readers seek out Triathlete’s gear and tech coverage.

visited a product or service website after seeing an ad in Triathlete magazine.

visited a local retailer for more information about a product they saw advertised in Triathlete magazine.

purchased a product or service from a retailer after seeing it advertised in Triathlete magazine.

mag

azin

e




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emailNewsletters and Custom SendsThe twice-weekly Triathlete e-mail newsletter covers workouts, training plans, gear and tech reviews, race news and results, and fun stories from interesting voices in triathlon.

16.5% Average

open rate

2’05” Average time on

content after click

6% Average click rate

110,710Opt-ins

→ Custom content→ Special offers→ Flash sales→ Event or series

registrations→ Lead generation

Send your own custom artwork to the most engaged readers in triathlon..

CAPABILITIES




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mul

tim

edia

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→ Custom content→ Episode branding→ Topic takeovers→ Athlete activation→ Exclusives

Spirited discussion, informed humor, and insider access will be the hallmarks of the Triathlete Podcast. Triathlete’s hosts will invite listeners to enjoy the personalities, culture, and races of the world’s most beautiful sport. Broadcast via SoundCloud to dozens of podcast subscription services and apps for iOS and Android.

PODCAST

CAPABILITIES

TRIATHLETE.COM/PODCAST

TRIATHLETE.COM/SHOW

VIDEO

Triathlete is the leader in multisport video with over 1,000 titles in Triathlete’s series. Coming soon: The new Triathlete podcast.

First launched in 2009,

the 1,000+ episodes in the

Triathlete video series lead

the sport in streaming video.

The Triathlete video series

features technique tips,

interviews with elite athletes

like Lucy Charles and Jesse

Thomas, and gear explainers.

→ Custom content→ Episode branding→ Topic takeovers→ Exclusives

CAPABILITIES

NEW!





SOCI

ALTriathlete has built the most

loyal readership in triathlon over

its 35-year history in print and

digital. That engagement has

followed Triathlete to the most

popular social media platforms

for our audience.

Custom social media promotions including: → Amplified editorial→ Custom content→ Athlete takeovers→ Awareness campaigns→ Stories and live video→ Follower campaigns

FOLLOWERS

227,655

SUBSCRIBERS

24,397

FOLLOWERS

121,835FOLLOWERS

94,406

CAPABILITIES




1,000+ VIDEOSOVER 3MM VIEWS

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Display100% NEW TRIATHLETE.COM Triathlete.com has

seen many online

advertising trends

come and go, but

one truth still stands:

the most important

metric is the loyalty

and engagement of

the audience.

LOYALTY AND

ENGAGEMENTviewability.

visit Triathlete.com at least once a week

of readers say ads they see on Triathlete.com are helpful.

94%act on ads they see in Triathlete or on Triathlete.com.

78%79%95%

With new lazy-loading ad spots and zero programmatic ad calls, Triathlete’s website displays between 3 and 3.5 ads per pageview at 75% viewability.

In-content ads load on scroll.

Right rail ad spots follow the user down the page.




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cale

nda

r 2020




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Lauren Ondersma National Non-Endemic

Sales [email protected]

Nick RameyNational Endemic

Sales [email protected]

c: (720) 400-9943

JULY/AUGUST Olympics Preview

• Complete Guide to Tokyo

• Winning Secrets

• Fuel Like a Champion

SPACE CLOSE: 5/15

MATERIALS DUE: 6/4

ON-SALE: 7/7

Web/Social

To be announced.

SEPTEMBER/OCTOBER Gratitude

• How to use data

• Women’s Special Section

• Running Bible

SPACE CLOSE: 7/17

MATERIALS DUE: 8/6

ON-SALE: 9/8

Web/Social

To be announced.

NOVEMBER/DECEMBERThe Triathlete Awards

• A celebration of the year’s

best in triathlon

• Holiday Gift Guide

SPACE CLOSE: 9/25

MATERIALS DUE: 10/15

ON-SALE: 11/17

Web/Social

To be announced.

JANUARY/FEBRUARY Goals

• The complete guide to

crushing 2020

• Gear that inspires action

SPACE CLOSE: 11/15

MATERIALS DUE: 12/4

ON-SALE: 1/7

Web/Social

The ChallengeWe offer readers the opportu-

nity to participate as a group in

a series of workouts designed

to awaken the tri beast within.

Led by top coaches, pros, and

the editors themselves, this

month-long workout series

will inspire all triathletes to

kick off their training, and

become active members of the

triathlon community.

MARCH/APRILGear & Design

• Win This Bike Contest

• Triathlete Design Awards

• Bike Bible

SPACE CLOSE: 1/17

MATERIALS DUE: 2/6

ON-SALE: 3/10

Web/Social

The Bike BibleWe offer our audience a brief

yet complete guide to gear,

maintenance, training, and

technique. This feature will

run in print and publish online

with social promotion.

MAY/JUNEPassion

• Reader Cover Contest

• Photo Contest

• Open-Water Swimming Bible

SPACE CLOSE: 3/13

MATERIALS DUE: 4/2

ON-SALE: 5/5

Web/Social

The Challenge Returns

A mid-year, in-the-swing-

of-things boost through the

return of our curated, commu-

nity-fueled workout series.


EDITORIAL CALENDAR




UNIT SIZE LIVE AREAWIDTH X HEIGHT

TRIMWIDTH X HEIGHT

BLEEDWIDTH X HEIGHT

SPREAD* 15.0” x 9.5” 16.0” x 10.5” 16.5” x 11.0”

1/2 HORIZONTAL SPREAD* 14.75” x 4.41” 15.0” x 4.66” N/A

FULL PAGE 7.0” x 9.5” 8” x 10.5” 8.5” x 11”

2/3 PAGE 4.36” x 9.25” 4.61” x 9.5” N/A

1/2 PAGE VERTICAL 3.16” x 9.25” 3.41” x 9.5” N/A

1/2 PAGE HORIZONTAL 6.75” x 4.41” 7.0” x 4.66” N/A

1/3 PAGE VERTICAL 1.97” x 9.3” 2.22” x 9.55” N/A

1/3 PAGE SQUARE 4.36” x 4.41” 4.61” x 4.66” N/A

1/4 PAGE 3.16” x 4.41” 3.41” x 4.66” N/A

*Please allow .375" in the center of artwork for gutter.

DIGITAL EDITION SPECSTo ensure that all URLs in ads remain active in digital

edition, embed URLs as fonts – not as images. When

the ad is being designed, DO NOT convert the URL

text to paths or it will no longer be an active link.

UPLOADING INSTRUCTIONSRequest current ad file submission info from

Heather Arnold at

[email protected]

ACCEPTED FILES� Adobe PDF/X1-a files created CMYK;

all images embedded

� Adobe InDesign files with all images and

fonts included

� Adobe Illustrator files with all images included

or embedded and fonts included or converted to

outlines

� Adobe Photoshop EPS and TIFF files

with layers flattened

COLOR ADS� CMYK

� Minimum 266 dpi

� 133 line screen

� Best black build: 30c, 30m, 30y, 100k

� Remove all color management profiles

OPTIONAL PROOFSAll files may be accompanied by a proof created

directly from the supplied digital file at 100% size and

to SWOP standards.

ACCEPTABLE PROOFS� Contract proof (Matchprint or Kodak approval)

� Rainbow proof

� Iris proof

Color fidelity or content on press cannot be

guaranteed if a contract proof is not supplied with

your files. A make-good cannot be considered if an

acceptable proof is not supplied

Heather Arnold Director of Production and Circulation [email protected] p: (858) 768-6776

specsMEDIA KIT 2020

2020 media kit - 3cv17g24bm2c1nem9g2xlfw7 …€¦ · video expected 2019 banner ads engagement...

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