2020 media kit - aaa northern california, nevada & utah · 2020 media kit. aaa ia 2020v ......

2020 Media Kit

A A A | VIA 2020

Via Delivers● Access to over 6 million AAA Members

● West Coast regional media

● Print 4x a year + ongoing digital

● Highly engaged and loyal audience

● M ulti-platform opportunities: ○ Print ○ Digital ○ Sponsored content ○ Customized programs

A A A | VIA 2020

Forward Momentum

Content Evolving to include broader solutions for life

Consumer Expanding offers to appeal to Members today and tomorrow

Media Mix Investing in broadening channels for content distribution

AAA Direction Investing and pursuing solutions to stay ahead of Member needs into the future through programs such as Gig car sharing, House Manager, and GoMentum autonomous vehicle test track

A A A | VIA 2020

Tap Into a Powerful Audience

MAGA ZINE WEB/MOBILE SOCIAL E-NEWSLETTER

AAA plus its Members Advertising with Via and AAA allows you to reach a loyal and highly engaged audience of Members, who seek information and inspiration to enhance their lives from a trusted source.

● AAA is one of the most recognized brands in the world

● Consistently high membership renewal rates = loyalty & trust

● Via is the No. 1 source of travel advice for Members after friends & relatives

● 80% of Members took some action after reading Via

+

A A A | VIA 2020

Northern CaliforniaArizonaNevadaUtahMontanaWyomingAlaska

2,322,080525,735247,788128,36772,00024,300

16,130

Circulation Breakdown

Circulation & Demographics

Age Breakdown

$111,800Average income 69%

Homeowners

Average home value

$633,400

Reach: 1 out of 2 households in Northern California

51.3%

48.7%

👨👩

��

�

6.5 million readers

Coverage of 22 DMAs

Via delivers

in the West

[ 27% higher than the U.S. average ] [ 34% higher than the U.S. average ]

Source: 2019 Via Reader Profile Study, GfK MRI; circ. list, Fall 2019

Millenials + Gen X (22–53 years)

Boomers (54–72 years)

Mature (73+ years)

39%42%19%

A A A | VIA 2020

Via enjoys pass along read-ership with an average of 2.2 readers per copy.

Source: 2018 Via Reader Profile Study, GfK MRI; SFMC, June-Oct 2018

76%

120k

360k

61%

80%

29minutes

2.2

of Via readers read 3 or 4 of the last 4 issues received.

of Via readers prefer receiving the printed magazine in the mail.

of readers took an action as a result of reading Via. Actions include →

Readers spend, on average, 29 minutes out of their busy schedules to enjoy reading the magazine.

readers per copy

Visited any websites included in Via

Became aware of or used AAA discount(s)

Visited AAA.com

Visited/contacted AAA office

Traveled to a destination advertised or written about

44.4%

36.7%

34.0%

31.4%

27.3%

Via’s average Open Rate of over 20% exceeds the national averageAvg. uniques/month

Avg. page views/month

Via e-Newsletter

Via e-Newsletter

National Average

National Average

Via’s average Click-Through Rate of 2.73% outperforms the national average

20%

17.92%

2.73%

2.69%

Via e-NewsletterVia Website

Via’s audience is engaged

A A A | VIA 2020

They travel more Via readers took an average of 6.7 trips lasting 1+ day in the past year, which is two and a half times more than the average U.S. adult.

Via readers spent 2x more than the average U.S. adult on domestic vacations.

Via readers paid for an average of 15+ nights of hotel or paid lodgingin past year—more than 2x the national average for U.S. adults.

6.7 trips

$4,200

Via Readers

Via Readers

Via Readers

Average U.S. Adult

Average U.S. Adult

Average U.S. Adult

2.6 trips

$2,000

15.1 nights

7.2 nights

They spend more

They stay longer

Via readers love to travel

*Source: January 2018 Reader Profile Study, GfK MRI

50.029.229.028.424.224.1

23.323.323.2

Top areas visited in the past year (%)San Francisco Bay AreaMonterey/CarmelCalifornia Wine CountrySacramento/Central ValleyCentral California CoastLos Angeles AreaLake TahoeLas Vegas, NVHalf Moon Bay

21.020.117.815.812.211.511.510.19.3

Reno, NVSan Diego CountySeattle, WAYosemitePhoenix/Scottsdale, AZBig SurPortland, ORShasta/CascadesPalm Springs

84%of regular Via readers took at least one overnight domestic trip in the past year

A A A | VIA 2020

2020 Print & Digital Editorial Calendar

Find Via’s editorial features online at viamagazine.com along with an ever-expanding library of content. ↘

March+April 2020Monterey, old and new. As California’s original capital city turns 250, we cele-brate its many attractions—both his-toric and modern.

Electric road trip. Fifty years after the first Earth Day, we go on a road trip in an all-electric vehicle and ask, “Are EVs ready to replace the old station wagon of yore?”

Sustainable travel tips. Expert tips on how to travel the world without unduly damaging it in the process.

Weekender: Sutter Creek, CA

Close: 1/6/20Material due: 1/10/20In-home 3/13/20

May+June 2020Great Lakes of the West. Summer in the West is best spent in, on, or next to a big, beautiful body of clear, cool water. Here’s our guide to the top spots for summer fun.

Yosemite beyond the Valley. When the Valley gets busy, savvy travelers head instead for Hetch Hetchy, Tuolumne Meadows, and Wawona. Here’s our guide to these under-visited gems.

Overtouristing. From Big Sur and Yosemite Valley to Amsterdam and Venice, locals and travelers are working hard to make the world’s most popular destinations better for everyone.

Weekender: Point Reyes, CA


DIGITAL ONLY

July+August 2020Volcanoes. A visitors guide to the volcanic peaks—from Mt. Lassen in California to Mt. Baker in Washington—that define the Pacific Rim.

Southern Oregon road trip. We explore the summer pleasures of Oregon’s southwest corner, from Crater Lake to the coast.

World War II in the West. On the 75th anniversary of the war’s end, we take readers to sites all over the West where history was made.

Weekender: San Juan Bautista, CA


September+ October 2020Sonoma coast road trip. Come fall, the fog clears and the sun shines on the dramatic, unspoiled shores of the beautiful coast north of San Francisco.

College towns of the West. From Pullman to Tempe—with stops in Eugene, Corvallis, Berkeley, and Palo Alto in between—we look at what’s happening and what’s fun in the West’s biggest college towns.

Weekender: Reno, NV


November+ December 2020Food Fight: SoCal vs. NorCal Mexican food. You want rice in that burrito? We delve into the age-old rivalry between San Francisco and LA when it comes to Mexican-inspired cuisine—then recommend where to find the best dishes in each.

Hawaii gets real. Where to find the true aloha spirit around the islands.

The Coast Starlight. We take Amtrak all the way up the Pacific Coast and ask, “Could train travel make a comeback?”

Weekender: Petaluma, CA


DIGITAL ONLY

January+ February 2021Walking San Francisco. The City by the Bay is best explored on foot. We tell you where to go and what to look for.

The Grand Canyon in winter. As the crowds thin and snow dusts the rims, winter is a magical time at the Canyon.

Weekender: Carmel Valley, CA


A A A | VIA 2020

Ad close and material due date

Mid JanuaryLEAD Best National Parks to Visit Now (winter)BONUS Where to See Northern Lights

12/16/19

Late JanuaryLEAD Affordable/lesser-known Ski Destinations

in the WestBONUS Best Places to See Redwoods

1/2/20

Mid FebruaryLEAD Cruises to Book NowBONUS Hwy. 1, from Santa Cruz to Big Sur

1/14/20

Late FebruaryLEAD Cannery Row (companion to print)BONUS Joshua Tree NP Guide

1/28/20

Mid MarchLEAD The Sights/Stops Along California’s I-5 BONUS Family-Friendly Spring Break Destinations

2/11/20

Late MarchLEAD Babymoon Destinations in the WestBONUS Winery Experiences

2/25/20

Mid AprilLEAD Smart Travel TipsBONUS Ecotourism Adventures to Book Now

3/10/20

Late AprilLEAD Honeymoon Destinations in the WestBONUS Alternate Destinations for Popular Places

3/24/20

Mid MayLEAD Essential Things to Do in VegasBONUS Disneyland

4/7/20

Late MayLEAD Updated Big Sur GuideBONUS Camping Checklist: Everything You Need

for a Successful Trip

4/21/20

Mid JuneLEAD Great Destinations to Explore with Friends /

Trips to Take with FriendsBONUS Yellowstone Guide

5/5/20

Late JuneLEAD Mountain Towns for Summer FunBONUS Iceland Ring Road Trip Itinerary

5/19/20

Ad close and material due date

Mid JulyLEAD Best Pools and Splash Pads in the WestBONUS 101 Stops on Highway 101

6/2/20

Late JulyLEAD 10 Unesco World Heritage Sites to Visit

in the WestBONUS Best Beaches

6/16/20

Mid AugustLEAD Bachelor/Bachelorette Trips That Aren’t VegasBONUS Yosemite Beyond the Valley

7/14/20

Late AugustLEAD Quiet Island Escapes Around the WestBONUS Packing Tips

7/28/20

Mid SeptemberLEAD Best National Park for YouBONUS Hawaii/Mexico Travel (bucket list travel)

8/11/20

Late SeptemberLEAD Best Fall Road Trips in the West and BeyondBONUS Fall Festivals/Essential Fall Activities

8/25/20

Mid OctoberLEAD Haunted Houses and Corn Mazes in the West

Or Pumpkin PatchesBONUS Sonoma Coast Road Trip

9/8/20

Late OctoberLEAD Affordable Fall/Winter City BreaksBONUS Phoenix, Arizona: Must-Visit Spots and

Hidden Gems

9/22/20

Mid NovemberLEAD How to be a responsible tourist /

travel like a localBONUS Volunteering/give back

10/6/20

Late NovemberLEAD Last Minute Holiday TravelBONUS TK Things to do this Winter

10/20/20

Mid DecemberLEAD Unexpected Places to Spend the Holidays BONUS Holiday Gift Guide

11/3/20

Late DecemberLEAD 2021 Travel Trends to Get Behind?BONUS Hawaii Gets Real

11/17/20

2020 e-Newsletter Editorial Calendar

A A A | VIA 2020

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Ads must be submitted as PDF-X1a. Files must be high resolution (300 dpi) with fonts embedded. CMYK or grayscale only (no spot colors, RGB, LAB, or ICC color profiles) with a maximum density of 300.

Trim and bleed marks should be included with bleed-mark offset at .1667 inch (1 pica).

EXTENSIONS & QUESTIONSNo extensions will be granted without approval. For extensions or questions, contact: Natasha Alcala at (925) 274-8168 or [email protected].

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4 COLOR

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2/3 Page 26,877 25,534 24,182

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1/3 Square4.625” w x 4.625” h

1/2 Page Horizontal7” w x 4.625” h

Via magazineRATE BASE 2,950,000

TOTAL READERS6,500,000

CIRCUL ATION REGIONNorthern CaliforniaArizonaNevada UtahMontanaWyomingAlaska

Rates & Specs

WINTER 2019

Organize your digital life 49

Winter in Yosemite 64

Readers’ favorite road trip tips 14

San Francisco essential adventures 24

GRAND CANYON’S

100thbirthday

page 34

CV1caJF19_COVER.indd 1 11/27/18 5:22 PM

A A A | VIA 2020

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4 COLOR

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Ads may not be less than 1 column inch in depth. Columns are 2 1/8" wide. Ads exceeding 4" will be billed at the rate of a 4" ad plus the incremental inches.

1/3 Travel Guide4.4” w x 4” hor2.125” w x 8” h

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Travel GuideRATE BASE 2,950,000

TOTAL READERS6,500,000

CIRCUL ATION REGIONNorthern CaliforniaArizonaNevada UtahMontanaWyomingAlaska

Rates & Specs

DIGITAL REQUIREMENTSPrint ads must be uploaded to https://viamagazine.sendmy ad.com.

Ads must be submitted as PDF-X1a. Files must be high resolution (300 dpi) with fonts embedded. CMYK or grayscale only (no spot colors, RGB, LAB, or ICC color profiles) with a maximum density of 300.

Trim and bleed marks should be included with bleed-mark offset at .1667 inch (1 pica).

EXTENSIONS & QUESTIONSNo extensions will be granted without approval. For extensions or questions, contact: Natasha Alcala at (925) 274-8168 or [email protected].

A A A | VIA 2020

NATIVE CONTENT MATERIALS

Full page + full-page ad• Full-page ad• Two 4/c photos• 375 words of copy

Half page + half-page ad• Half-page ad• One 4/c photo• 225 words of copy

1/6 page + 1/3-page ad• 1/3-page ad• One 4/c photo• 50 words of copy

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be cropped)• 50 words of copy, phone # and

website

CONTACT INFORMATIONPlease email ad (high resolution pdf file) to:

Via AdvertisingAttn: Natasha [email protected] Northern CA, NV & UT1277 Treat Blvd., Suite 1000,Walnut Creek, CA 94597

Please submit photos and native content copy by email to:[email protected]

For artwork information, contact:Natasha Alcala (925) 274-8168 or [email protected]

Rates & Specs

VIA MAGAZINE

Discover InsertDiscover is a special advertis-ing section inserted into 500,000 targeted copies of each issue of Via. Ad units include native content plus traditional ad space.

CIRCUL ATION500,000 affluent ($75,000+) AAA homes in the Greater Bay Area and Sacramento

Issue & Dates

Full-Page plus

Sponsored Content

Half-Page plus

Sponsored Content

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Sponsored Content

Spring $16,000 $9,500 $5,700

Close: 12/7/19 Materials: 12/14/19In-home: 3/13/20

Summer $16,000 $9,500 $5,700

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Fall $16,000 $9,500 $5,700


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A A A | VIA 2020

DIGITAL

Website AdsViamagazine.com is migrating to AAA.com, and site traffic will increase by 10 times to 1 million impressions.

CURRENT REACH120k avg. unique visitors per month360k avg. page views per month

Free Things to Do in Your Favorite California Cities

California’s top cities aren’t known for being budget friendly, but if you look hard enough, it’s amazing how many free activities and attractions are available. With a little planning, you can learn to swing dance in San Francisco's Golden Gate Park, discover Lake Tahoe history, and sample an array of international cuisines in San Diego's Balboa Park—all without spending a dime. Here's a sampling of free things to do in the regions of your favorite California cities:

San Francisco

Whether it's spotting snowy egrets in the marshlands of Crissy Field or snapping selfies with LucasFilm's beloved outdoor Yoda Fountain, there's plenty to do on a budget in the Presidio. Along with hiking trails, scenic overlooks, and one of the city's most popular beaches, San Francisco's former military base turned national park is also home to Fort Point National Historic Site.

The massive mid-19th-century seaside fortification just beneath the Golden Gate Bridge offers free entry and 30-minute guided tours (schedule varies daily; check with staff on arrival.) Near the Main Post, the Presidio Officers' Club is a museum and cultural center combo that celebrates Presidio history with free exhibits, jazz nights, and ongoing archaeology digs. A free PresidioGo shuttle runs throughout the park, seven days a week.

AAA MEMBER SAVINGS: Save up to $6.99 on tickets to California Academy of Sciences

Become well versed in downtown art deco masterpieces, the Haight-Ashbury's hippie culture, and even Hitchcock filming locations with San Francisco City Guides’ free excursions. The library-sponsored non-profit now hosts approximately 30 different tours each month, including its newest: tales of mayhem and murder at Nob Hill's Fairmont Hotel. Tours run 1.5–2 hours, and reservations are not required; just show up at the specified time and place and be prepared to walk.

Ride a bike, learn to swing dance, or partake in the 6th Avenue roller disco during Sundays in Golden Gate Park. Each week, the park's John F. Kennedy Drive is closed to vehicles from Kezar Drive to Park Presidio Boulevard, transforming this 1.4-mile stretch into a sea of outdoor enthusiasts. If you're lucky, a hodgepodge of jazz musicians will be performing in a tunnel near the Conservatory of Flowers, taking advantage of its supreme acoustics to put on an unforgettable show.

RELATED: 10 Things to Do in Golden Gate Park

Napa

Relish in the modern works on display at the world-class Hess Art Collection, a 13,000-square-foot gallery space located on the property of Napa’s historic Hess Winery. Vintner Donald Hess has been collecting pieces of contemporary art since 1966, and keeps a portion of them here for public viewing. A downloadable audio tour offers insight into the artists—which include Francis Bacon, Leopoldo Maler, and musician-turned-painter Robilee Frederick—and their distinctive works. As of February 1, 2018, the museum is open daily 10 a.m. to 5:30 p.m.

Spend a day enjoying the wonders of Lake Berryessa, Napa County’s largest lake. Along with swimming in the summer months, this 20,000-acre man-made reservoir is also a great spot for kayaking and paddleboarding. Rentals are available onsite, or BYO equipment for some extra-affordable adventure. Located in the Vaca Mountains, the lake is also home to several short hiking trails that extend along the oak-covered shoreline and through neighboring hills.

Wander among the various sculptures of Napa Art Walk, a downtown outdoor display of juried pieces that rotate biennially. The current exhibit, Shifting Perspective, which runs through April 2019, features the works of 10 Western U.S.–based artists that range from abstract to eco-friendly, such as the colorful Treasures from the Sea, constructed mostly from recycled bicycle parts. Download the Otocast app from iTunes or Google Play to learn more about each piece, often in the artist’s own voice.

RELATED: The Napa You Don’t Know

Lake Berryessa, Napa County's largest lakePHOTO: ANDREW ZARIVNY/SHUTTERSTOCK

Lake Tahoe

Bask in the sparkling blue-green waters of Emerald Bay State Park, located along Lake Tahoe’s western shore. Spend the day snorkeling or diving among its many sunken boats and barges, or bring your own kayak and paddle over to tiny Fannette Island—home to the reputed ghost of a retired sea captain as well as the “Tea House” ruins built in the late 1920s by wealthy philanthropist Lora J. Knight. Back on the mainland at the park’s Scandinavian-style Vikingsholm mansion (also built by Knight), there’s a trailhead to access Tahoe’s beloved 12-mile Rubicon Trail—which winds along shoreline cliffs and through pine- and fir-filled forests. (Vikingsholm is open for tours during summer months for a fee.)Delve into local history on a Mountain Town Walking Tour in Tahoe City or Truckee. The 1.5-hour

excursions provide details on Tahoe’s colorful past as well as its many unique characters. Learn about the golden era of steamboats while strolling along Tahoe City’s waterfront, discover interesting tidbits about the majestic mountain lake, or hear legendary tales of lumber mills and railway barons while meandering through downtown Truckee. Tours are available June through September, but the season may be extended depending on the weather. Visit the website for more details. Sled, tube, snowshoe, or cross-country ski at Tahoe Meadows (also known as Mt. Rose Meadows),

Nevada’s high-elevation winter wonderland. This alpine expanse, near the crest of Mt. Rose Highway about 7 miles north of Incline Village, gives way to a frenzy of wildflowers during warmer months, when iced-over waters transform into rushing, bridge-covered streams. For a hike that’s easy and accessible, try the 1.3-mile Tahoe Meadows Interpretive Loop Trail. It’s actually part of the 165-mile Tahoe Rim Trail, a long-distance trek that encompasses the entire basin.

RELATED: Lake Tahoe Area

Lake Tahoe’s Emerald Bay State ParkPHOTO: ULADZIK KRYHIN/SHUTTERSTOCK

Fort Point Historic Site beneath the Golden Gate BridgePHOTO: YHELFMAN/SHUTTERSTOCK

Monterey

Search for starfish, sea anemones, and the occasional octopus in the prolific tide pools found along many Monterey beaches, including downtown’s San Carlos Beach. Located at Cannery Row’s west end, this stretch of picnic-worthy sand backs up to the Monterey Bay Coastal Recreation Trail. Following the former tracks of the Southern Pacific Railroad, the paved rail-to-trail runs 18 miles from Castroville to Pacific Grove, offering prime coastal views.

Discover Old Monterey’s Spanish and sardine history along the Path of History, a self-guided two-mile-long walking trail that incorporates 55 historic sites throughout the city’s downtown, including various adobes, the old Southern Pacific Train Station, and the one-time abode of Treasure Island author Robert Louis Stevenson. For cell phone tour information and a map, click here.

Witness a natural phenomenon, as thousands of Monarch butterflies who’ve followed their ancestral flight path to Pacific Grove’s Monarch Butterfly Sanctuary bed down for the winter (October through February) in the branches of eucalyptus, cypress, and pine trees. Docents are on hand daily noon to 3 p.m. (weather permitting) with viewing scopes and interesting facts about these incredible creatures. RELATED: Monterey for Families

Pacific Grove’s Monarch Butterfly SanctuaryPHOTO: ANATOLIY LUKICH/SHUTTERSTOCK

San Diego

Explore Mission Trails Regional Park: 7,220 acres of rolling hills, scenic canyons, and a reservoir ideal for kayaking. The park boasts 60 miles of hiking and mountain biking trails, including one up to the peak of Cowles Mountain—the city of San Diego’s highest point. Don’t miss the Visitor and Interpretive Center, which provides details on the area’s flora and fauna, as well as its indigenous Kumeyaay people.

Embark on a trip around the world at Balboa Park’s House of Pacific Relations (HPR), a mix of historic 1935 Exposition cottages and newer structures representing nearly three-dozen different countries, including Argentina, Israel, Italy, and China. Learn more about each country’s cultures and traditions during regular open houses each weekend. A selection of house members also hosts Sunday afternoon lawn performances and demonstrations featuring everything from Irish folk dancing to Peruvian cuisine, depending on the month.

Take in some of San Diego’s top attractions and most scenic views—including its fantastic skyline—on 59-Mile Scenic Drive, a marked route that winds through the city center and along the coast with plenty of possible stops en route. Watch windsurfers tackle the waters of Mission Bay Aquatic Park, peruse downtown’s vibrant Gaslamp Quarter, or visit the Hotel del Coronado, San Diego’s fabled Victorian beach resort.

RELATED: San Diego Bargains

More places to visitCalifornia, Napa, San Diego, San Francisco, Lake Tahoe, Monterey.

You might also like...

Tahoe’s beloved 12-mile Rubicon Trail winds along shoreline cliffs and through pine- and fir-filled forests.

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Invest in some advance planning, and it’s easy to find free things to do in the Golden State.

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Honolulu, Hawaii on a Budget

BY LAURA KINIRY JANUARY 11, 2018

This article was first published in Winter 2016. Some facts my have aged gracelessly. Please call ahead to verify information.

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Hotel del Coronado along San Diego’s 59-Mile Scenic DrivePHOTO: EQROY/SHUTTERSTOCK

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2020 media kit - aaa northern california, nevada & utah · 2020 media kit. aaa ia 2020v ......

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