2020 media kit - luxury real estate & mansions …...about us established in 1995, dupont...
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R E A L E S T A T E | D É C O R | L I F E S T Y L E
2020 MEDIA K IT
ABOUT US
Established in 1995, duPont REGISTRY A BuyersGallery of Fine Homes® is the premier luxurymarketplace for ultra-affluent customers and thedominant media source for luxury real estate.
duPont REGISTRYTM has accomplished somethingno other publication or digital platform can claim
- an environment dedicated exclusively toreaching buyers.
Whether you are a luxury realtor, a broker or anauctioneer, duPont REGISTRYTM delivers resultsthat help advertisers across the country sell high-end homes.
LET US DO THE SAME FOR YOU .
WHEN IT COMES TO READING T IME , WE STR IVE FOR QUALITY,
QUANTITY AND LONGEVITY.
DEMOGRAPHICS
• 81.5% of duPont REGISTRY A Buyers Gallery of Fine Homes® readersresponded to advertisements within a 12-month period.• 82% of affluents read at least one of 150 print titles.
• Ultra-affluents read 25% more than affluents.• Average Minutes Spent Reading: 107.1• Average Months Magazine is Kept: 6.3• Average Household Income: $315,000• Average Household Net Worth: $2.2 Million• Employment Background: 32.5% Top Management• Average Assets: 89.9% Own InvestmentsSource: Ipsos MediaCT Mendelsohn Affluent Survey
CIRCULATION
• Readership Per Issue: 115,000• Readers per Copy: 2.9
• Direct Mail • Luxury Events• Newsstands • Private FBOs• Subscriptions • Digital Distribution
DISTR IBUTION
• Every state and 54 countries• High-end automotive and real estate events• NFL, NBA, MLB, NHL and PGA locker rooms• Luxury home buyers and top real estate offices• Private FBOs and first-class airline seats and lounges• Fortune 500 and Forbes 400 executives, celebrities and entertainers• 7,000+ newsstands, upscale bookstores and international airports
duPon t REG I STR Y A BUYERS GALLER Y OF F INEHOMES ® REACHES A BROAD AUDIENCE ACROSSMULTIPLE SOCIAL NETWORKING PLATFORMS .
duPon tREGISTR Y.COM™ I S THENUMBER ONE RANKED
LUXURY MARKETPLACE .ACCORDING TO ALEXA ,
QUANTCAST AND COMPETE
WEBS ITE
• 1 Million Monthly Property Searches• 240,000 Monthly Page Views• 102,000 Monthly Unique Visitors• 2.18 Average Pages per Visithomes.dupontregistry.com January 2019 stats
• 24,000 Opt-In Subscribers• 24.67% Open Rate• 16.27% Industry Average Open RateAugust 2019
SOCIAL MEDIA
duPont REGISTRY A Buyers Gallery of Fine Homes® is one of the Top 5Real Estate Profiles on Facebook worldwide. Our social media presencereaches a global audience, promoting your property to potentialbuyers from around the world.
• 331,000 Facebook Likes• 78,000 Instagram Followers• 10,000 Twitter Followers• 6,000 Pinterest Followers• 4,000 LinkedIn Followers
In the first 24 hours, an average post:• is seen by 50,000 people• receives 1,000 likes• receives 20 comments• is shared 100 times• is saved 1,000 times• drives 200 profile visits• drives 100 website clicksAugust 2019
PR INT THRIVES AMONG THE WEALTHY AND REMAINSTHE NUMBER ONE TRUSTED SOURCE IN MEDIA .
JANUARYClosing 11.01.19
Materials Due 11.04.19Released 11.20.19
Closing 12.03.19Materials Due 12.04.19
Released 12.18.19
Closing 01.03.20Materials Due 01.06.20
Released 01.22.20
FEBRUARY
MARCH
Closing 02.03.20Materials Due 02.04.20
Released 02.26.20
APRIL
Closing 03.03.20Materials Due 03.04.20
Released 03.25.20
MAY
Closing 04.03.20Materials Due 04.06.20
Released 04.22.20
JUNE
Closing 05.01.20Materials Due 05.04.20
Released 05.20.20
JULY
Closing 06.03.20Materials Due 06.04.20
Released 06.24.20
AUGUST
Closing 07.02.20Materials Due 07.06.20
Released 07.25.20
SEPTEMBER
Closing 08.03.20Materials Due 08.04.20
Released 08.19.20
OCTOBER
Closing 09.03.20Materials Due 09.04.20
Released 09.23.20
NOVEMBER
Closing 10.02.20Materials Due 10.05.20
Released 10.21.20
DECEMBER
Featuring:Farm & Ranch LifestyleGolf Course Properties
Featuring:Welcoming ArizonaCoastal Properties
Featuring:Luxurious WaterfrontSouth Florida Estates
Featuring:Equestrian & RanchWest Coast of Florida
Featuring:Fabulous FloridaGolf Course Communities
Featuring:Waterfront PropertiesInternational
Featuring:Delightful GeorgiaDreamy Carolinas
25th Anniversary Issue
Featuring:The Coast of CaliforniaLake Living
Featuring:New EnglandNevada
Featuring:Elegance in CanadaWaterfront Properties
Featuring:Golf Course EstatesCoastal Living
FEBRUARY
MARCH
APRIL
JUNE
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
dRLiveBoca Raton Concours
RE/MAX R4
Amelia Island ConcoursBerkshire Hathaway HomeServices Summit
Barrett-Jackson Palm BeachWho’s Who in Luxury Real Estate
Barrett-Jackson Northeast
Monterey Car Week
Barrett-Jackson Las VegasBerkshire Hathaway HomeServices Summit
Who’s Who in Luxury Real Estate
RE/MAX CollectionCars and Coffee - Davis Islands
The Institute for Luxury Home Marketing
JANUARYBarrett-Jackson Scottsdale
EVENTS :PRODUCTION CALENDAR :
duPon t REGISTR Y TM
READERS AREACTIVE , AFFLUENTAND READY TO BUY.
duPon t REGISTR Y™PUBLICATIONS ARE AMONG
THE MOST WIDELYC IRCULATED MAGAZINES ON
NEWSSTANDS .
Macintosh computers are used to produce our magazines.
SUPPORT F ILES : Include all Illustrator EPSs, PhotoShop EPSs and/or TIFFs along withtheir PSDs (working files unflattened). Include all fonts used in eachapplication. Retain a backup of the original and send us a copy.
DIGITAL CAMERAS : Set resolution to a minimum of 2400 x 1600 pixels.
EMAILED PHOTOS : Send JPEG format at 300 DPI at 100% of photo size. The larger thebetter.
PR INTED COPY: Send a printed copy to ensure that the ad is placed and printedproperly.
PDF F ILES : We accept PDF files only if they are properly prepared as PDF x1afiles. If a PDF file has a problem, such as misspelling, a wrong imageformat such as RGB or use of spot colors we are unable to change orfix it. Ink Density must be 280 or less.
FTP UPLOADS : Upload hi-resolution files that are normally too big to email to ourFTP site. Call for details.
AD S IZES : Full Page with Bleed 8.625" x 11.062" includes .125" bleedFull Page no Bleed 7.625" x 10.062” Live Area1/2 Horizontal 7.625" x 4.937"
WE DON’T REACH MILL IONS OF READERS ; WE REACH READERS WITH MILL IONS .
- - Tom duPon t ,PUBL ISHER EMERITUS
“ THEY HAVE STAYED ON THE CUTT ING EDGE OF MARKET ING ,
OFFERING THE LATEST AND MOST EFFECTIVE WAYS TO ASS IST US . ”
“The duPont REGISTRY™ has assisted Mizner Grande Realty, LLC in marketing our exclusive property listings worldwide over the past ten years. Their dedication to excellence andcustomer satisfaction is one of the reasons why Mizner Grande Realty continues to advertise our listings. I’m happy to recommend them to anyone seeking real estate marketing.”
- Ari AlbinderMizner Grande Realty, LLC, Boca Raton, Florida
“ IT ’ S A WONDERFUL PARTNERSHIP THAT WILL CONTINUE . . . ”
“Our team has found the duPont REGISTRY™ to be an incredible marketing tool for both showcasing our listings and encouraging others to list their properties withthe Stracuzzi Team. It’s a wonderful partnership that will continue to play an important role in our marketing plan.”
- Patrick StracuzziThe Patrick Stracuzzi Team at RE/MAX of Stuart, Florida
“ESSENTIAL TO OUR SELLERS ’ SUCCESS . . . ”
“Advertising our clients’ properties with the duPont REGISTRY™ is a cornerstone of our luxury marketing program. The distribution value the duPontREGISTRY™ provides in international luxury markets is essential to our sellers’ success. The team does an excellent job of adding additional valuethrough unique editorial features that further brand awareness. We value our duPont REGISTRY™ relationship and look forward to future success.”
- Michael Phelan, Vice President of MarketingBeverly-Hanks & Associates, Asheville North Carolina
R E A L E S T A T E | D É C O R | L I F E S T Y L E
800 .233 . 1731 HOMES@DUPONTREGISTR Y.COM