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TRANSCRIPT
1Raising funds for our Member Schools
Highly targeted advertising to an affluent parent audience
2
Our brand family
3Raising funds for our Member Schools
We’re connectedThe only digital marketplace for the Independent school sector to buy, sell and advertise to one another
We’re supportiveThe only digital platform enabling schools to raise funds for their school projects and charitable initiatives
We’re influentialHarnessing the power of Independent parent – school – business
PHOTOGRAPHY BY MILLIE PILKINGTON FOR HORRIS HILL SCHOOL
4Highly targeted advertising to an affluent parent audience
6,453HNW users per month
39,655pageviews per month
6,142members
90,000 magazine readership
*figures correct for UK as of November 2017
+10,000 drop to selected London postcodes
5Raising funds for our Member Schools
Our audience Parents with children at Independent schools are among the top 1% of earners in the UK
Aged 30-55+
Discerning consumers
Global market
Discerning consumers
TOP 1% of earners in the UK
30-55+ years
6Raising funds for our Member Schools
Profile spend The Independent school sector is worth over £11.7 billion to the UK economy
Targeting 500,000 families globally
Buying power in: Property Holidays and experiences Luxury goods and services
Health Schooling
Independent school sector worth over
£11.7 billion
7Raising funds for our Member Schools
Our School Report
School Notices UK launched 6 month trial with one lead school and 600 student families
School Notices UK roll out nationwide
75+ UK Member Schools
3,500+ Registered members
66,000 HNW unique users
540,000 page views
120 + UK Member Schools
School Notices Asia to launch
4 Lead Member Schools on board
Target launch of 10,000 Asia families
Launch of School Notices Australia
Launch of Academy Notices
200+ UK Member schools
10+ International Schools
Target audience of 75,000 HNW families
Roll out to Hong Kong & Malaysia
Launch of School Notices US
AUG 2014 JAN 2015 JAN 2017 AUG 2017 DEC 2017OCT 2017 JAN 2018
Raising funds for our Member Schools
8Raising funds for our Member Schools
2017 Data ReportThese stats demonstrate the speed at which the School Notices audience is growing and that a significant independent school parent and alumni audience is using the platform.
Newsletters containing useful, free member notices are sent weekly to the database and have up to 72% open rates, proving these members are highly engaged with what the platform offers.
Our magazine is now distributed to 70,000 parents at over 110 member independent schools via headmaster's end of term envelopes.
Sessions
75,343 23.3%
Users
36,788 11.4%
New Users
35,105 8.4%
Pages Sessions
4.29 10.3%
New Member Schools
4.29 10.3%
Avg. Time on Page
00:01:00 2.6%
Pageviews
323,208 30.5%
Raising funds for our Member Schools
New Users
35,105 8.4%
Sessions
75,343 23.3%
Pageviews
323,208 30.5%
Pages / Session
4.29 10.3%
Avg. Time on Page
00:01:00 5.4%
female
male
28.7%
71.3%
Sessions
35-44 45-54 25-34 18-24 55-64 65+
0
4K
8K
12K
Users by gender: Users by age:
New Users New Users (previous year)
Jan 1 Feb 22 Apr 15 Jun 6 Jul 28 Sep 18
0
10K
20K
30K
40K
Pageviews Pageviews (previous year)
Jan 1 Feb 22 Apr 15 Jun 6 Jul 28 Sep 18
0
100K
200K
300K
400K
4141 98,44698,446
Users by location:
Users
36,788 11.4%
New member schools
May 30, 2014
Dec 21, 2014
Jul 14, 2015
Feb 4, 2016
Aug 27, 2016
Mar 20, 2017
Oct 11,…
0
25
50
75
100
Users by gender: Users by age: Users by location:
9Raising funds for our Member Schools
International audience
c.8,000 international schools across the world teaching 4.26 million children
46% growth in this market in the last five years
Highest growth has been in Asia with 54% of all international schools and 60% of all students
71% of expats say their disposable income is higher than it would be at home
40% of these wealthy expats are sending children to international schools
c.8,000international
schools
Sources: International School Consultancy Group & HSBC 2014 Expat Explorer Report
10Raising funds for our Member Schools
Benefits to advertisers
Access to a pure unique high net worth market, no wastage
Multiple platforms both digital and traditional with flexible packages
Ability to target individual schools, universities or geographical regions
Exposure to the parent market of over 2,700 schools in the UK
Exposure to expatriate parent market through international platforms
Joining a trusted global club of HNW parents and Independent schools
11Raising funds for our Member Schools
Working togetherWe believe success lies in working together to engage our parent members in ways that benefit them as much as your business and brands.
We want our partners to share their story whilst offering real value to our members so we encourage content rich, interactive campaigns laden with insider info and exclusive offers.
In return, we’ll deliver you unparalleled access to a tight knit community of international movers and spenders.
12Raising funds for our Member Schools
The magazine A termly magazine with a readership of over 90,000 affluent parents, distributed by the school and endorsed by the head. Super trusted route to market.
+10,000 drop to selected London postcodes
Packed with inspiring editorial, interviews with Heads and fantastic offers for Independent school parents
It’s a go-to family magazine
RAISING FUNDS FOR OUR MEMBER SCHOOLS
SUMMER 2017
WIN!A FAMILY HOLIDAY OF A LIFETIME
Clare BaldingTALKS SPORT,
TALKS SPORT, SCHOOL AND SUCCESS
with TIM HENMANTRIATHLON MANONE MAN’S MISSION TO RAISE £1 MILLON
SUMMERSIZZLERS
SHOP OUR HOT LIST14
Ace it! LET’S GET
SPORTY!LET’S GET
SPORTY!
A woman of many talents, Clare Balding tells Susannah Warren about her crazy broadcasting schedule, her new novel for children and why she is passionate about promoting women’s sport
I don’t know how she does it!
CONFIDENCE &
RESILIENCE COURSES
FOR AGES 8-12
■ JULY 17-21: Pimlico | Wimbledon
■ AUG 21-25: Chelsea■ AUG 29-SEPT 1:
Chelsea | Surbiton
10% discount
available to School Notices
readers
Ema i l i n fo@ro lemode l s .me | v i s i t
www.rolemodels.me | or call 020 3637 7107
Quote ‘SN Offer’ to receive your 10% discount.
TEAM BUILDING | DEBATING | PUBLIC
SPEAKING | INTERVIEW PRACTICE
[email protected] | 07776 131 163 | www.tessalamb.com
PROPERTY ACQUISITION &
RELOCATION
Tessa Lamb Ltd is an independent Property Search, Relocation and Acquisition service.
BERKSHIRE HAMPSHIRE OXFORDSHIRE
Clare Balding is just as you would expect her to be: warm, articulate, intelligent, inspiring. Most reassuring, though, is how down to earth the broadcaster and best-selling author remains despite the accolades that
have been heaped upon her: OBE, BAFTA Special Award, Royal Television Society’s Presenter of the Year Award, Racing Journalist of the Year, to name but a few. “I don’t need freshly born kittens and lilies. I don’t even need a dressing room. I go and change in the loo if needs be.”
It is this lack of entitlement, along with her unerring professionalism, that has won over the hearts of pretty much the entire nation and made her the go-to presenter for so many of the sporting calendar’s biggest events.
When we meet she has just finished fronting Crufts, is in the middle of filming a Channel 4 documentary, When Football Banned Women, which tells the story of the globally feted Dick Kerr ladies and explains how the 50-year ban (1921-1971) came about. Then she’s onto the Boat Race, the America’s Cup (“something totally new for me to learn”), Wimbledon, swiftly followed by the European Women’s Football Championships in Holland, which she is also presenting for the first time. In amongst all this, she has her ongoing Radio 4 series, Ramblings, and is also in the throes of writing her second novel for children, a sequel to her hugely popular witty debut, The Racehorse Who Wouldn’t Gallop. Due out in October, it has, she tips us off, a “certain Shergar theme to it”.
It’s exhausting just thinking about her schedule. And that’s not all of her commitments by any means, so just imagine when it’s an Olympic year. How on earth does she do it?
“There’s a lot of other stuff that I don’t do. My sister-in-law will rustle up dinner for 20 people without blinking – that would give me a heart attack. I don’t have kids. Alice [Arnold, her wife] plans our holidays. I’m pretty focused on what I do.” Focused, or a workaholic, perhaps? “Yes, it is a danger, ” she admits. “But I recognise it and pull back from it.”
The buzz of live coverage is hard to pass up, she admits: “I do love the energy and performance of live TV and radio, bringing a sporting event to life… trying to make people care about a race they’ve never watched before and they don’t know who half the swimmers, cyclists or whoever are.”
As the daughter of former racehorse trainer Ian Balding, sport was in her blood. “The whole family was into it and it was on TV all the time.” She did endless competitive riding in the holidays and played a lot of lacrosse at Downe House, where she was head girl. Sport is, she insists, hugely important to schoolchildren’s confidence.
“When you’re really struggling and feeling that you’re failing at something, it’s really good for showing you how to pick yourself up – not just how to succeed, but how to work in a team, how to react when someone else wins, how to get fit, to recover.”
It is also, she says, a valuable reminder that life’s “not all about being size zero and stick thin”. It’s a theme she deals with in The Racehorse Who Wouldn’t Gallop, which tells the heartwarming story of a horse-mad 10-year-old girl, Charlie Bass, who has big thighs and even bigger dreams. ››
“THINK LESS ABOUT WHAT
OTHER PEOPLE THINK AND MORE ABOUT WHO YOU
WANT TO BE”
SUMMER 17 ★ schoolnotices.co.uk 13
INTERVIEW
13
! THE EATON HOUSE GROUP OF SCHOOLS !
Raising funds for our Member Schools
Some of our member schools...
14Raising funds for our Member Schools
15Raising funds for our Member Schools
Leaderboard Banner
School Hub Banner
E-newsletter Advert
Sidebar Banner
E-Newsletter Offers
Social Media Promotions
Website Offer
Magazine
Classified Banner
Raising funds for our Member Schools
Advertising Spots
Competitions and more...
YOUR CHANCE TO WIN A MASTERCLASS
with Desmond HaynesSchool Notices are delighted to support Desmond Haynes in his capacity as Minister for Sport and his Charitable Foundation in Barbados.
We are inviting our enrolled schools to collect and donate
Bring your old and unused
cricket kit into school by
Monday 6th June 2016
All participating schools
will receive a signed bat
by Desmond Haynes
One lucky school
CHAR I T Y C R I C K E T CAMPA I GN
17Raising funds for our Member Schools
Recommended packages
Raising funds for our Member Schools
Our lead sponsorship package includes all of the following routes to our exclusive high net worth parent market.
Lead Sponsor Package
Site sponsorship 6 months business sector exclusivity in the lead banner position at the top of every page across the School Notices website. Only available to our main sponsorship partners and visible to all our site visitors. Artwork: 728 x 90 pixels
Magazine advertising A full page in our termly magazine, either editorial or advertising. 3 publications in total to over 35,000 families via their head teacher‘s end of term envelope.Artwork: W 172 mm x H 240 mm + 3mm bleed
Blog 8 articles on our blog that are shared on our busy social media channels
School hub banner 6 month website banner on the registered member homepage of up to 20 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the year. Artwork: 620 x 250 pixels
Classified banner 6 months banner position appearing within the free parent notice listings which are also delivered in response to up to 20 search keywords and three categories.Artwork: 685 x 250 pixels
E-newsletters 6 newsletter offers or advertisements sent out to our entire database of member parents throughout the year. Artwork: 300 x 250 pixels
Offers & Competitions A premium position within our Web offers page for your offer and-or competition, which can be run for the duration of your campaign or placed during strategic promotional periods. Artwork: 600 x 600 pixels
Social Media All adverts, offers and campaign objectives will be supported with paid for boosted social media promotions on our platforms. We will work with you to use your imagery and hashtags to support your campaign objectives.
PACKAGE OFFER: POA
Raising funds for our Member Schools
Our full campaigns offer a great way for medium sized businesses to reach their exact target market, using coordinated, multi-faceted approaches via School Notices email, magazine, website and social media marketing channels.
Full Campaign - Ideal for medium sized businesses
PACKAGE OFFER: £4,950 (+VAT)
Sidebar banner A 6 month website banner in our sidebar position which can be edited at any time. Artwork: 300 x 250 pixels
School hub banner 6 month website banner on the registered member homepage of up to 5 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the year. Artwork: 620 x 250 pixels
Classified banner A 6 month classified banner appearing within the free parent notice listings and within the business directory. Artwork: 685 x 250 pixels
Offer banner A website offer for 12 months which can be edited at any time.Artwork: 600 x 600 pixels
Magazine 3 x Half page Ad/advertorials in our termly magazine - circulation of 35,000 copies sent out directly by member Headmasters to every family at all our enrolled schools. Artwork: W 123mm x H 93.25mm
Blog A quarterly article on our blog that is shared on our busy social media channels
Raising funds for our Member Schools
E-newsletter 4 newsletter offers or advertisments sent out to our entire database of member parents. Artwork: 300 x 250 pixels
Social media promotion 4 boosted social media promotions via Facebook, Twitter and Instagram. Artwork: 1200 x 1200 pixels
The Starter Club offers a great value way for small businesses to reach our affluent parent audience using all of our channels to market including newsletters, magazine advertising, social media and the School Notices website.
This 12 month package includes:
A quarter page advert within our termly magazines (3 issues per year)
2 newsletter advert insertions, delivered to all our registered members
An offer within our Offers section online – with the ability to edit at any time
A classified banner advert that is returned randomly every 4th notice and also returned by our search facility in response to up to 20 keywords and up to 3 categories
The Starter Club - Ideal for small businesses
PACKAGE OFFER: £99 per month
(+ VAT)
Raising funds for our Member Schools
*The Starter Club is a 12 month commitment payable by direct debit with a break clause after six months.
Raising funds for our Member Schools
On taking an advertising package with us the following bolt-on opportunities are also available to you
School Hub Page Banners The opportunity to place a banner advert directly on an individual school’s hub page - the landing spot for all members of that schools’ community. These can be purchased for individual schools, subject to their approval. Please note, where the school has an existing separate agreement with a business within the same sector as your business we may not be able to facilitate this.
E-Newsletter Add or increase the number of opportunities to place your advert or Offer within our weekly e-newsletter to our full database
Package Extras
PRICE: £500 per school
PRICE: £200 per insertion
22Raising funds for our Member Schools
Classified bannerA 12 month classified banner appearing within the free parent notice listings and within the business directory. Delivered in response to up to 20 search keywords and three categories.
Artwork: 685 x 250 pixels
£300 p.a. (+VAT)
Overview of Advertising Packages & PricingDirectory Listing Starter Club Full Campaign Lead Sponsorship
Directory banner
Website Offer
Sidebar banner
E-Newsletter spot 2 4 6+Social media boosted post
Leaderboard banner
School hub page Available as an extra 5Competitions and Focus groups
Blog 4 8Magazine Advertising Quarter page x 3 Half page x 3 Full page x 3
Account Management
PRICE £300 12 months
£1,200 or £99 per month
£4,950 6 months
POA 6 months
Raising funds for our Member Schools
*Prices exclude VAT
24Raising funds for our Member Schools
Some of our clients...
Raising funds for our Member Schools
PHO
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PILK
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Testimonials“The offer Wyse Cashmere ran on School Notices for six weeks exceeded our expectations far more than anticipated and I am delighted to say that our stocks were depleted within a matter of days due to the high demand from the School Notices members. From the outstanding success of this campaign, Wyse will without doubt use this avenue again to drive awareness of our brand going forward.” Marielle CEO Wyse Cashmere
“I was battling with endless requests from various companies wanting to sell their goods and services and also from parents. The great thing about School Notices is that I can now divert all that info, all those requests to the SN team. Headmasters will realise it’s a win situation. It clears their desks, it saves them time, it brings in revenue, so you have a happy headmaster and a very happy bursar.” Mark Johnson, Headmaster
26Raising funds for our Member Schools
ContactFor more information, please contact:
Tracy Hoar Head of Business Development [email protected] 07801 517654
Clare Reid Co-founder | Director [email protected] 07801 417254
Gordon Dawson, Co-founder | Director [email protected] 07884 436210
Office: 01256 223060
PHOTOGRAPHY BY MILLIE PILKINGTON. PINEWOOD SCHOOL