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2020 ARVC Media Kit + Opportunities Guide 1

2020 MEDIA KIT + OPPORTUNITIES GUIDE

PRINT | DIGITAL | OUTDOOR HOSPITALITY CONFERENCE | SPONSORSHIPS | PARTNERSHIPS

2020 ARVC Media Kit + Opportunities Guide2

WHY ADVERTISE WITH ARVC?ABOUT ARVCARVC, a leader in the outdoor hospitality industry, is the only national association dedicated to representing the interests and needs of private RV parks and campgrounds in the U.S. and Canada. We are deeply committed to providing our nearly 3,000 members with exclusive access to continuing education, networking, business and marketing tools, member-only benefits and discounts, and advocacy at the local, state and national levels.

ABOUT ARVC MEMBERSHIPThe outdoor hospitality industry is growing and so is ARVC! The nearly 3,000 ARVC members across the United States and Canada are campground owners and operators with decision-making power and they are looking for the services and supplies you can offer. It’s a perfect match! This is your opportunity to showcase your brand in front of the biggest buying power in the outdoor hospitality industry!

BECOME AN ARVC SUPPLIER COUNCIL MEMBER ARVC’s 3,000 member campgrounds are always looking for reputable suppliers from which to purchase the products and services they need to efficiently manage their RV parks and campgrounds. As a member of ARVC’s Supplier Council, you’re company will be listed in print—three times per year in The Voice, ARVC’s member magazine and online in the ARVC Marketplace, allowing members to search for your company when they need you. Membership also has its privileges, so you enjoy member pricing at all ARVC events, including exhibiting at the Outdoor Hospitality Conference and Expo. Get started today by contacting the ARVC membership department at [email protected].

UPGRADE YOUR MEMBERSHIP TO A MEMBER BENEFIT PROVIDER (MBP)Ready to take your Supplier Council membership to the next level? Then it’s time to become an ARVC Member Benefit Provider. MBPs offer ARVC members exclusive discounts and are featured suppliers across ARVC’s communication channels, and ARVC members return the favor by regularly choosing to do business with MBPs. Ready to get started as an MBP? Contact the ARVC membership department at [email protected] today!

PARTNER WITH ARVCAs a member-driven association, ARVC’s responsibility to its members is to provide options for their business success, and the ARVC Integrated Partnership Program does just that. It is an opportunity for suppliers to collaborate with ARVC to create customized, branded marketing campaigns to reach the ARVC community throughout the year instead of just at OHCE, as was previously the case.

Are you a supplier in the outdoor hospitality industry interested in engaging with the ARVC community year-round? For more information, contact Gary Headrick at [email protected] or 303-681-0401 x130.

SOCIAL STATS

@GoCampingAmerica 1,124 [email protected] 4,337 likes

@GoCampingAmericaFriends 9,562 likes

@MyARVC 1,643 followers@GoCampingTweets 701 followers


THE MEMBERSMembership in ARVC is offered to park owners in the United States and Canada, individuals interested in the industry and industry suppliers. ARVC is made up of nearly 3,000 park owners, including park and campgrounds of all sizes across the country, as well as more than 150 associate members (those interested in the industry.)

OUTDOOR HOSPITALITY CONFERENCE STATS

MEMBERSHIP STATS

GEOGRAPHIC LOCATION CURRENT SITE SIZES PRIVATE + CORPORATET=2,743 T=2,743 T=2,743

Northeast Mid-Atlantic Mid-West South

SW/Rockies West Canada/Other

0-100 101-250 251-500 501-1000 1000+

Private park (2,376) Corporate park (367)

Members use online reservation and payment processing systems

to streamline their businesses.

Members need equipment and maintenance equipment

to make improvements to landscaping and more.

Members regularly look for new products such as apparel, dry goods and novelty items

for their stores.

Members look for supplies and equipment for full-service

recreational amenities, including sports, rentals and pools.

Membership Stats as of 4/2020; OHCE Stats from 2019

950 341 120+ 52ATTENDEES UNIQUE

CAMPGROUNDSEXHIBITORS EDUCATION

SESSIONS


WAYS TO REACH THE ARVC COMMUNITY

PRINT ADVERTISING

DIGITAL ADVERTISING

CONFERENCE ADVERTISING + EXHIBITING OPPORTUNITIES

OTHER OPPORTUNITIES

The Voice MagazinePublished three times per year and distributed to more than 3,000 ARVC members, The Voice is our full-color, members-only magazine, with Buyer's Guide, filled with strategies, ideas and industry insights ARVC members use to enhance their park operations.

arvc.orgARVC's official member site is the exclusive online resource members rely on for association and industry updates. In 2019 arvc.org was visited by 22,957 users and had 102,239 pageviews.

Member CalendarThe 2021 edition of the ARVC calendar will be published in September 2020 and mailed as a supplement to the Fall issue of The Voice, reaching more than 7,500 ARVC members and members of the outdoor hospitality industry. Place your brand on one or more months in the calendar or sponsor the entire year and make the entire calendar yours!

ARVCNewsARVC’s official e-newsletter is sent bi-weekly to ARVC members and members of the outdoor hospitality industry—a combined distribution of more than 8,000. With an average open rate of 26% and click rate of 14% this is a great way to regularly position your brand in front of our industry’s decision makers.

GoCampingAmerica.comGoCampingAmerica is our consumer-facing website, visited by thousands of campers each day in search of their next camping destination, generating 3.3 million unique page views in 2017. With their membership, ARVC park owners receive a free park listing on GoCampingAmerica.com.

Outdoor Hospitality Conference & ExpoOHCE brings together more than 500 park owners and operators from around the United States to learn about the best products and services for their park, gain expertise in operating a successful park and network. More than 89% of all 2017 attendees were the final decision maker or had significant influence for purchasing products and services. No other event brings together the nation's top vendors for the RV park and campground industry.

Sponsorships, partnerships and moreLooking for a way to get your brand in front of the ARVC community and you don’t see it here? Our team can customize any sponsorship or partnership to fit your needs. Just reach out to Gary Headrick at 303-681-0401 x130 or [email protected] to get the conversation started!

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2020 EDITORIAL CALENDAR

Please note: The Editorial Calendar is subject to change

Reserve your spot today! For all advertising requests, please contact Gary Headrick at 303-681-0401 x130 or [email protected] artwork should be sent to arvc.org/Submit, if you have questions or issues please call 303-681-0401 x101. All advertisements must be paid in full by space deadline for placement.

MONTH CONTENT SPACE DEADLINE

ART DEADLINE

ONGOING

Advertising opportunities on arvc.org See page 14 for more details

Sponsorships + Partnerships See page 14 for more details

JANUARY

The Voice - Spring Issue 12/13 12/20

ARVCNews - Two issues 1/8; 1/22 12/13 1/2

FEBRUARY


MARCH


APRIL

ARVCNews - Three issues 4/1; 4/15; 4/29 3/13 3/27

MAY

The Voice - Summer Issue 3/13 4/1


JUNE


JULY


AUGUST


SEPTEMBER

The Voice - Fall Issue 7/15 7/31

Member Calendar - 2021 7/15 7/31

ARVCNews - Three issues 9/2; 9/16; 9/30 8/14 8/28

OCTOBER

ARVCNews - Two issues 10/14; 10/28 9/15 10/1NOVEMBER

OHCE2020 Program 8/14 9/1

OHCE2020 Registration Bag Insert 10/9 10/15

ARVCNews LIVE from OHCE2020 - Four issues 11/2; 11/3; 11/4; 11/5 10/15 10/23

ARVCNews - Two issue 11/11; 11/25 10/15 10/30

DECEMBER



PRINT ADVERTISING

ABOUT THE VOICEPublished three times per year and distributed to more than 3,000 ARVC members, The Voice is our full-color, members-only magazine, featuring our Marketplace, filled with strategies, ideas and industry insights ARVC members use to enhance their park operations.

2020 PUBLISHING SCHEDULE Spring IssueFebruary Distribution - Insertion order/payment: December 13; Artwork deadline: December 20

Summer IssueMay Distribution - Insertion order/payment: March 13; Artwork deadline: April 1

Fall IssueSeptember Distribution - Insertion order/payment: July 15; Ad deadline: July 31

THE VOICECIRCULATION: 7,500+ | SCHEDULE: SPRING (JANUARY), SUMMER (MAY), FALL (SEPTEMBER)

ABOUT THE CALENDAREvery RV park and campground has a calendar hanging on the wall next to the front desk—why not make it an ARVC calendar. The 2021 Member Calendar will again feature 12 ARVC member-parks, and official industry dates everyone needs to know. The 2021 edition of the ARVC calendar will be published in September 2020 and mailed as a supplement to the Fall issue of The Voice reaching more than 3,000 ARVC members. Place your brand on one or more months in the calendar or sponsor the entire year and make the entire calendar yours!

Sponsors receives logo placement on front cover as well as a full page advertisement on the back cover.

2021 MEMBER CALENDARCIRCULATION: 3,000+ | SCHEDULE: FALL 2019 (SEPTEMBER)

YOUR ADVERTISEMENT HERE


PRINT ADVERTISING

FULL PAGE WITH BLEED

LIVE AREA7.125"w x 9.75"h

TRIM/BOOK SIZE8.5"w x 11"h

8.75"w x 11.25"h 1/2 H

1/4 1/4

7.125"w x 4.75"h

3.4375"w x 4.75"h 3.4375"w x 4.75"h

1/4

1/4

1/2 V

3.4375"w x 4.75"h

3.4375"w x 9.75"h

3.4375"w x 4.75"h

MULTI-AD DISCOUNTSDiscounts available for members only and advertiser must remain in good standing throughout the term of the advertising agreement. Interested in advertising bundle? We can work with you to customize a package that suits your needs. Contact Gary Headrick at [email protected] or 303-681-0401 x130

The Voice (2 issues) = 10% off total

The Voice (3 issues) = 15% off total

The Voice (1 issue) + OHCE Program = 10% off total

The Voice (2 issues) + OHCE Program = 15% off total

The Voice (3 issues) + OHCE Program = 20% off total

PRINT SPECIFICATION• File Format: PDF/X-1a files (without crop marks)• Graphic Quality: High resolution 300dpi at 100% print size ; CMYK (no spot colors, RGBs or Pantones); fonts embedded or

converted to outlines• Full page bleed requirements: Any important information must be kept within the LIVE AREA to avoid risk of being

cut off. Material intended to bleed must extend a minimum of 1/8” beyond the trim. Anything less than 1/8” cannot be guaranteed to have a consistent bleed. Please do NOT use crop marks.

The Voice – Magazine

AD SIZE SPECS (W x H)PRICE

MEMBER NONMEMBER

Full Page With Bleed: 8.75" x 11.25" $2,100 $3,050Half Page (horizontal) Horizontal: 7.125" x 4.75" $1,200 $1,900

Half Page (vertical) Vertical: 3.4375” x 9.75” $1,200 $1,900Quarter Page 3.4375" x 4.75" $750 $1,150

Inside Front Cover With Bleed: 8.75" x 11.25" $3,000 This premium ad position is available to members onlyInside Back Cover With Bleed: 8.75" x 11.25" $3,000 This premium ad position is available to members only

Back Cover With Bleed: 8.75" x 7.5" $3,000 This premium ad position is available to members only2020 Member Calendar


MEMBER NONMEMBER

Months (12 available) 6.5” x 1” $1,500 $2,500

Sponsorship: Back Cover With bleed: 10.25” x 8.25” $3,000 $4,000

FILE SUBMISSION PORTAL: ARVC.ORG/SUBMIT

BACK COVER8.75"w x 7.5”h


DIGITAL ADVERTISING

ABOUT OUR WEBSITEARVC.org is the industry’s premier website and the place ARVC members visit for the content they need to run their businesses. It’s the place to show off your brand as a leader in the industry.

MARQUEEThe ARVC.org marquee offers your brand a premier location on the homepage—better recognition and engagement than your typical website banner ad. Grab even more attention with video!

SPONSORED BLOG POSTARVC members crave content that will help them improve their RV park or campground and they look to arvc.org for that content. There are four featured blog posts on our home page and one is available for your brand to share relevant content our members want. Want more? Boost your post with ARVCNews.

With your blog post (1000 word max) please provide two high-res images per month and link out instructions. Images must be at least 2000 px wide.

MEMBER WEBSITE: ARVC.ORG

ARVCNEWS

YOUR BLOG HERE


ABOUT ARVCNewsARVC’s official e-newsletter is sent bi-weekly to ARVC members and members of the outdoor hospitality industry—a combined distribution of more than 8,000+. With an average open rate of 26% and click rate of 14% this is a great way to regularly position your brand in front of our industry’s decision makers.

SPONSOR AN ENTIRE ISSUEMake a statement each week by sponsoring entire issues of ARVCNews and make sure your brand is the only one seen by the engaged audience ARVC’s popular e-newsletter.

SPECIAL ISSUES: ARVCNewsARVCNews is so popular with ARVC members we decided to create ARVCNews LIVE from OHCE, which is sent to the 8,000+ ARVCNews distribution list each day during the Outdoor Hospitality Conference and Expo, featuring photos and videos from conference.

Special issues: 11/2, 11/3, 11/4, 11/5 Deadline to reserve these spaces: 10/15Artwork deadline: 10/23




DIGITAL ADVERTISINGCONSUMER WEBSITE: GoCampingAmerica.comABOUT GoCampingAmerica.comRedesigned in 2020 and launched with a mobile app, GoCampingAmerica.com is one of the largest campground databases online. We feature a powerful search engine which allows campers to pinpoint their exact needs or compare parks along their route by searching in broader terms. We serve a million campers each year, helping them find their next adventure, including where to stay, activities to try and general camping resources. Does your brand cross into the outdoor consumer market? Here’s your chance to reach the millions of campers who visit GoCampingAmerica.com each year.

SMALL BANNERPlacement on the homepage and other select pages as campers evaluate which campground to visit will get potential new customers to visit your website.

LARGE BANNERThis high-visibility run-of-site position places your large advertisement near campground listings and on select other pages through GoCampingAmerica.com. This opportunity allows you to share your message, loud and clear!

RECTANGLEMake a great first impression as campers begin their search for their next camping destination! Your ad will appear on the home page on a rotating basis as well other select pages throughout GoCampingAmerica.

YOUR ADVERTISEMENT

HERE




DIGITAL ADVERTISING

DIGITAL SPECIFICATION• File formats: .JPG, .PNG, .GIF• Graphic quality: 72dpi minimum; 96dpi maximum


MULTI-AD DISCOUNTSDiscounts available for members only and advertiser must remain in good standing throughout the term of the advertising agreement. Interested in advertising bundle? We can work with you to customize a package that suits your needs. Contact Gary Headrick at [email protected] or 303-681-0401 x130

3+ months (arvc.org or GoCampingAmerica.com) = 10% off total



6+ issues of ARVCNews = 10% off total



GoCampingAmerica.com – Website

AD SIZE SPECS (W x H)PRICE - Rates shown are per month

MEMBER NONMEMBERRectangle 350 px x 250 px $525 $1,050

Large Banner 1140 px x 350 px $1,000 This premium ad position is available to members onlySmall Banner 728 px x 90 px $340 $680

ARVCNews - E-Newsletter

AD SIZE SPECS (W x H) PRICE - Rates shown are per issue

MEMBER NonmemberTop Banner 728 px x 90 px $600 This premium ad position is available to members only

Bottom Banner 728 px x 90 px $300 This premium ad position is available to members onlySponsor an Issue $1,500 This premium ad position is available to members only

arvc.org – Website

AD SIZE SPECS (W x H) PRICE - Rates shown are per month

MEMBER NONMEMBERBottom Banner 728 px x 90 px $250 $600

Sponsored Blog 1000 words max + images $750 This premium ad position is available to members onlySponsored Blog + ARVCNews 1000 words max + images $1,000 This premium ad position is available to members only

Marquee 2000 px x 400 px $1,500 This premium ad position is available to members only


OUTDOOR HOSPITALITY CONFERENCE & EXPOThe ARVC Outdoor Hospitality Conference & Expo (OHCE) is the premier event for hundreds of RV park and campground owners. Decision makers owner/operators come from all across the country to get and share ideas, network and, of course, discover and shop products and services to help make their park a success. No other event brings together the nation's top vendors for the RV park and campground industry, with this many decision makers, so make sure you're there! The conference is always the first full week in November.

EXHIBITING RATES

All booths include: pipe/drape and company identification sign.

Please note: Carpet is not included in your booth package.

EARLY BIRD REGISTRATION Before 6/19

REGULAR REGISTRATION6/20 - 7/31

LATE REGISTRATION8/1

CORNER SURCHARGEIf applicableMEMBER NONMEMBER MEMBER NONMEMBER MEMBER NONMEMBER

BASIC, 10' x 10' FURNISHEDIncludes one 6 ft. skirted table, two chairs, one wastebasket

$1,350 N/A $1,550 $2,250 $1,750 $2,450 $150

PARK MODEL - PRIME LOCATION, 20’ x 50’ $4,745 N/A $4,945 $5,945 $5,145 $6,145 N/A

PARK MODEL, 20' X 50' $4,245 N/A $4,445 $5,345 $4,645 $5,645 N/A

ALTERNATIVE BOOTH SPACE, 25’ X 25’ $2,850 N/A $3,150 $3,850 $3,250 $4,250 N/A

EXHIBITING AT THE OUTDOOR HOSPITALITY EXPOWHY EXHIBIT?If you provide products or services to the RV park and campground industry, you can’t afford to miss this expo. Exhibiting at OHCE enables you to:

1. Meet face to face with key decision makers to discuss, demonstrate and answer questions about your product or service.

2. Introduce new products or announce special promotions.3. Broaden your contacts and develop new relationships with RV parks and campgrounds at the expo.4. Leave with new customers, fresh leads and new found respect for what ARVC can enable your company to accomplish.

ALL EXHIBITORS RECEIVE: • Access to attendees with exclusive, non-competing floor hours• A company listing with a 25-word description in the official ARVC Outdoor Hospitality Conference & Expo Conference

Program• Two complimentary booth personnel badges to the Expo on Wednesday and Thursday, per 10’ x 10’ booth. NOTE: Complimentary

badges are valid for employees of the exhibiting company only. Badges can not be used for promotional purposes.

• Exhibitor Lounge available Thursday with breakfast and all day refreshments• Expo lunch on Thursday

To sign up to be an exhibitor, please contact Gary Headrick at 303-681-0401 x130 or [email protected]


OUTDOOR HOSPITALITY CONFERENCE & EXPO

ABOUTEach attendee of OHCE receives a conference program. Start by exhibiting at OHCE, then make sure you get noticed by advertising in the program as well!

PREMIUM ADVERTISING LOCATIONSThe OHCE Program has a slate of premium advertising locations to take your company’s exposure to the next level. Showcase your brand on a cover or a tab for additional exposure.

DEADLINESSpace fills up fast! Payment for advertising in the OHCE Program is 8/14 and artwork is due 9/1.

PRINT SPECIFICATION• File Format: PDF/X-1a files (without crop marks)• Graphic Quality: High resolution 300dpi at 100% print size ; CMYK

(no spot colors, RGBs or Pantones); fonts embedded or converted to outlines

• Full page bleed requirements: Any important information must be kept within the LIVE AREA to avoid risk of being cut off. Material intended to bleed must extend a minimum of 1/8” beyond the trim. Anything less than 1/8” cannot be guaranteed to have a consistent bleed. Please do NOT use crop marks.

FULL PAGE WITH BLEED

LIVE AREA7.125"w x 9.75"h

TRIM/BOOK SIZE8.5"w x 11"h

8.75"w x 11.25"h

INSIDE FRONT/BACK COVER + BACK COVER

WITH BLEED

LIVE AREA7"w x 10"h

TRIM/BOOK SIZE9"w x 11"h

9.25"w x 11.25"h1/2 H

1/4 1/4

7.125"w x 4.75"h

3.4375"w x 4.75"h 3.4375"w x 4.75"h

1/4

1/4

1/2 V

3.4375"w x 4.75"h

3.4375"w x 9.75"h

3.4375"w x 4.75"h

THE OHCE PROGRAM



OUTDOOR HOSPITALITY CONFERENCE & EXPO

OHCE REGISTRATION BAG LITERATURE INSERTEvery attendee at OHCE receives a registration bag with their program and badge. They use this all week to carry around their belongings., so it's a great opportunity to get your brand in front of all OHCE attendees.

DEADLINESVendors are responsible for printing and shipping all promotional literature. Items must be paid for by 10/9 and inserts must arrive to the ARVC office by 10/15.

OHCE - ProgramPRICE

AD SIZE SPECS (W X H) EXHIBITOR NON-EXHIBITOR

Inside Front Cover With Bleed: 9.75” x 11.25” $1,700 $2,550

Inside Back Cover With Bleed: 9.75” x 11.25” $1,700 $2,550

Back Cover With Bleed: 9.75” x 11.25” $1,700 $2,550

Tab - Monday 7.125” x 9.75” $1,700 $2,550

Tab - Tuesday 7.125” x 9.75” $1,700 $2,550

Tab - Wednesday 7.125” x 9.75” $1,700 $2,550

Tab - Thursday 7.125” x 9.75” $1,700 $2,550

Tab - Speakers 7.125” x 9.75” $1,700 $2,550

Tab - Expo 7.125” x 9.75” $1,700 $2,550

Tab - General Info 7.125” x 9.75” $1,700 $2,550

Full Page With Bleed: 8.75” x 11.25” $1,250 $2,150

Half Page 7.125” x 4.75” $850 $1,500

Quarter Page 3.4375” x 4.75” $500 $1,300

OHCE - Registration Bag Literature InsertPayment Deadline 10/9 Vendors are responsible for printing and shipping all promotional literature for arrival at the ARVC office by 10/15

PRICEQUANTITY DIMENSIONS (W X H) EXHIBITOR NON-EXHIBITOR

600 inserts 8.5” x 11” (or smaller) $600 $1,150

*Non-members pay “non-exhibitor” rates Prices are subject to change. SUBTOTAL


SPONSORSHIPS

TITLE SPONSOR - OUTDOOR HOSPITALITY CONFERENCE & EXPO

EXPO SPONSOR - OUTDOOR HOSPITALITY CONFERENCE & EXPO

CONFERENCE APP - OUTDOOR HOSPITALITY CONFERENCE & EXPO

PAWS FOR A BREAK - OUTDOOR HOSPITALITY CONFERENCE & EXPO

$20,000EVENT PROMOTION/ADVERTISING:

• Logo placement on pre-show and on-site marketing materials, including conference badge, Expo entrance signage, pre-event welcome slides and ARVCNews • arvc.org: Logo placement on conference page • The Voice: Full page advertisement in the fall issue • Conference Program: Full page ad and sponsor listing • Conference Attendee Bag: Company logo placement and literature insert

SPONSORSHIP PAVILION BOOTH: • Furnished 20’ x 20’ including 8 chairs, 4- 6’ skirted tables, 4 wastebaskets

BADGES:* • Full Conference Registration (6) – including expo and all meal events • Expo Passes (8) – two-day passes, expo only

Sponsorship opportunities offer your organization a chance to maximize your visibility. Sponsorships are very limited, reserve your sponsorship today, contact Gary Headrick at 303-681-0401 x130 or [email protected]

$10,000Sponsorship includes:Attendees at OHCE need a break periodically and what better way to take a break than to cuddle with puppies!?! Attach your brand to Paws for a Break and you won’t be disappointed. The line will be around the corner and down the hall to have a chance to cuddle with these cuties!

$15,000Sponsorship includes: The OHCE conference app was clicked on more than 44,000 times by more than 60% of attendees in 2018. The app highlighted sessions and events, gave directions with interactive maps and allowed attendees to take notes, share photos and communicate with speakers and other attendees—all in real time. The exclusive sponsorship of the app includes: splash and home screen branding with hotlinks, two (2) customized push notifications each day, interactive attendee activities and more!

$6,250EVENT PROMOTION/ADVERTISING:

• Logo placement on Expo entrance signage, pre-event welcome slides and ARVCNews • The Voice: Half page advertisement in the fall issue • Conference Program: Half page ad and sponsor listing • Conference Attendee Bag: Literature insert

SPONSORSHIP PAVILION BOOTH: • Furnished 10’ x 20’ including 8 chairs, 4- 6’ skirted tables, 4 wastebaskets

BADGES:* • Full Conference Registration (4) – including expo and all meal events • Expo Passes (4) – two-day passes, expo only

BADGES- OUTDOOR HOSPITALITY CONFERENCE & EXPO

$10,000Sponsorship includes:Have your logo stand out all week long on every badge around every attendee’s neck at OHCE. If you want to get people talking, have your logo visible everywhere at conference. Literally.


SPONSORSHIPS

ARVC MEMBER HANDBOOK

$4,500Sponsorship includes:Visit any ARVC member-park and you’ll probably find the Member Handbook in the owner’s back pocket or as a readily available ridealong on their golf cart. It’s the go-to for every campground owner/operator who needs to get in contact with ARVC or a supplier. Want to make sure your brand stands out? Sponsor the Member Handbook and your brand will be front and center above all others with front cover logo placement and a full page (6.25” x 9.25” with bleed) advertisement on the inside front cover.

LANYARDS - OUTDOOR HOSPITALITY CONFERENCE & EXPO

$10,000Sponsorship includes:Have your logo stand out all week long on every lanyard around every attendee’s neck at OHCE. If you want to get people talking, have your logo visible everywhere at conference. Literally.

TAKEAWAY TOURS - OUTDOOR HOSPITALITY CONFERENCE & EXPO

$15,000Sponsorship includes:Back by popular demand, the OHCE2020 Takeaway Tours will take attendees to visit local parks to learn what makes them successful. Your sponsorship will include a mention in the official OHCE2020 Program. If you are able to join the tour, you will be provided the opportunity to greet and speak with attendees at one of the stops and more based on tour schedule.

WELCOME RECEPTION - OUTDOOR HOSPITALITY CONFERENCE & EXPO

$10,000Sponsorship includes:Want a moment in the spotlight? Your sponsorship of the OHCE2020 Welcome Reception (Monday evening, to kick off the week) provides you not only special inclusion in the OHCE2020 program, but also includes your logo on special event signage and an opportunity to greet and welcome attendees with five (5) minutes of stage time at the reception.


INTEGRATED PARTNERSHIP PROGRAMINTERESTED IN BECOMING AN ARVC PARTNER?ARVC is a community of 3,000 RV Park and campground owners with an unmatched buying power.

Target the audience you want with ARVC’s strategic solutions. ARVC members are looking for your product or service and ARVC’s Integrated Partnership Program puts your brand in front of motivated buyers with the decision-making power to buy.

Maximize your sales potential through one of our three partnership levels. Starting at just $25,000 (Select level), each is specifically designed with elements to differentiate your brand on a scale that suits your budget.

ELITEThe ultimate in brand visibility and customization.

• Completely customizable to suit your business goals • Choose from a multitude of options for strategic brand alignment—including experiential opportunities, advertising and

sponsorships and exclusivity on specific products • Access to buying power data of ARVC’s membership to help you pinpoint the exact buyers for your product or service—

includes up to six (6) targeted emails annually.

SIGNATUREA balanced marketing approach mixing standard opportunities with customized elements to provide value and visibility

• Expand your brand’s reach throughout the year with a mix of advertising and sponsorship opportunities and customized elements targeting key audiences within the ARVC community

• Access to buying power data of ARVC’s membership to help you pinpoint the exact buyers for your product or service—includes up to three (3) targeted emails annually.

SELECTAn entry-level program with solid results for smaller budgets.

• Introduce your brand to the ARVC community throughout the year with a wide variety of sponsorship and tailored advertising campaign options.

Once you have selected your program from the three levels above, we can discuss your strategic advertising buy and help you choose from the products available*: • Outdoor Hospitality Conference and Expo (OHCE) • National School of RV Park and Campground Management • Outdoor Hospitality Education Program (OHEP) Online

Courses and Certifications • Event Receptions • Experiential Events • Hosted Buyer Events with Qualified Decision Makers • Online Events (webinars, Facebook Live sessions) • Outdoor Hospitality Outlook (Annual industry data report) • ARVCNews (bi-weekly e-newsletter)

• The Voice (ARVC member magazine—3 issues/year) • ARVC Member Calendar • Supplier Council Monthly • State Executive Monthly • Digital/Mobile Sponsorships • Keynote Speakers at Signature Events • Consumer-Facing Opportunities • Keynote Sponsorships• White papers• Webinars

*Products subject to change. For a complete list, please contact your ARVC representative.

For more information about ARVC’s Integrated Partnership Program contact Gary Headrick at 303-681-0401 x130 or email him at [email protected]


2020 ADVERTISING INSERTION FORM

The Voice – MagazineIssue SPRING SUMMER FALL MULTI-AD DISCOUNTS: 2-Issues = 10% off total | 3-Issues = 15% off total.

Must be purchased together for same calendar year.

Space Deadline Dec 13 March 13 July 15 PRICETOTAL

AD SIZE SPECS (W x H) MEMBER NONMEMBER

Full Page With Bleed: 8.75" x 11.25" $2,100 x ________ issue(s) $3,050 x ________ issue(s) $

Half Page Horizontal: 7.125" x 4.75" $1,200 x ________ issue(s) $1,900 x ________ issue(s) $

Half Page Vertical: 3.4375” x 9.75” $1,200 x ________ issue(s) $1,900 x ________ issue(s) $

Quarter Page 3.4375" x 4.75" $750 x ________ issue(s) $1,150 x ________ issue(s) $

Inside Front Cover With Bleed: 8.75" x 11.25" $3,000 x ________ issue(s) N/A $

Inside Back Cover With Bleed: 8.75" x 11.25" $3,000 x ________ issue(s) N/A $

Back Cover With Bleed: 8.75" x 7.5" $3,000 x ________ issue(s) N/A $

PRINT ADVERTISING OPTIONS

DIGITAL ADVERTISING OPTIONS

Print + Digital Subtotal

Company Order Date

Signature

2020 Member Calendar Select Month(s) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Payment for space due 7/15; Artwork due 7/31

SPECS (W x H)PRICE

TOTALMEMBER NONMEMBER

6.5” x 1” $1,500 x ______ month(s) $2,500 x ______ month(s) $Prices are subject to change. Advertising must be paid for in full prior to activation of the ad. PRINT SUBTOTAL $

By signing this insertion, you agree to ARVC’s Advertising Agreement on page 19 of the Media Kit.

GoCampingAmerica.com – WebsiteSelect Month(s) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC



Rectangle 350 px x 250 px $525 x ______ month(s) $1,050x ______ month(s) $

Large Banner 1140 px x 350 px $1,000 x ______ month(s) N/A $

Small Banner 728 px x 90 px $340 x ______ month(s) $680 x ______ month(s) $Prices are subject to change. Advertising must be paid for in full prior to activation of the ad. DIGITAL SUBTOTAL $

ARVCNews - E-NewsletterSelect Issues(s) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Please check page 5 of the Media Kit for deadlines

AD Placement SPECS (W x H)PRICE

TOTALMEMBER

Top Banner 728 px x 90 px 8th 5th 4th 1st 13th 10th 8th 5th 2nd 14th 2nd 9th

$600 x ______ issue(s) $

22nd 19th 18th 15th 27th 24th 22nd 19th 16th 28th 3rd 23rd

29th 30th 4th

5th

11th

25th

Bottom Banner 728 px x 90 px 8th 5th 4th 1st 13th 10th 8th 5h 2nd 14th 2nd 9th

$300 x ______ issue(s) $

22nd 19th 18th 15th 27th 24th 22nd 19th 16th 28th 3rd 23rd

29th 30th 4th

5th

11th

25th

arvc.org – WebsiteSelect Month(s) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

AD SPECS (W x H)PRICE


Bottom Banner 728 px x 90 px $450 x ______ month(s) $600 x ______ month(s) $

Sponsored Blog 1000 words max + images $750 x ______ month(s) N/A $

Blog + ARVCNews 1000 words max + images $1,000 x ______ month(s) N/A

Marquee 2000 px x 400 px $1,500 x ______ month(s) N/A


2020 ADVERTISING INSERTION FORMOHCE - Program

PRICETOTAL

AD SIZE SPECS (W X H) EXHIBITOR NON-EXHIBITOR

Inside Front Cover With Bleed: 8.75” x 11.25” $1,700 $2,550 $

Inside Back Cover With Bleed: 8.75” x 11.25” $1,700 $2,550 $

Back Cover With Bleed: 8.75” x 11.25” $1,700 $2,550 $

Tab - Monday 7.125” x 9.75” $1,700 $2,550 $

Tab - Tuesday 7.125” x 9.75” $1,700 $2,550 $

Tab - Wednesday 7.125” x 9.75” $1,700 $2,550 $

Tab - Thursday 7.125” x 9.75” $1,700 $2,550 $

Tab - Speakers 7.125” x 9.75” $1,700 $2,550 $

Tab - Expo 7.125” x 9.75” $1,700 $2,550 $

Tab - General Info 7.125” x 9.75” $1,700 $2,550 $

Full Page With Bleed: 8.75” x 11.25” $1,700 $2,150 $

Half Page 7.125” x 4.75” $850 $1,500 $

Quarter Page 3.4375” x 4.75” $500 $1,300 $

OHCE - Registration Bag Literature InsertPayment Deadline 10/9 Vendors are responsible for printing and shipping all promotional literature for arrival at the ARVC office by 10/15

PRICETOTAL

QUANTITY DIMENSIONS (W X H) EXHIBITOR NON-EXHIBITOR

600 inserts 8.5” x 11” (or smaller) $600 $1,150 $

*Non-members pay “non-exhibitor” rates Prices are subject to change. SUBTOTAL $

FOR INTERNAL USE ONLY

Date Received

Date Invoiced

Payment Received

Artwork Received

Advertisement Placed

Customer informationPlease make sure this information is correct, this information will be used for billing and updating your ARVC profile

COMPANY CONTACT

CONTACT EMAIL ADDRESS

BILLING Company Address

City State Zip

Phone Number Fax Number

MAILING (if different than billing)

Company Address

City State Zip

Phone Number Fax Number

Subtotal (Print + Digital)

+ Subtotal (OHCE)

GRAND TOTAL

PAYMENT TYPE [ ] CHECK (payable to ARVC) check # amount enclosed: $

[ ] CREDIT CARD Invoice will be created upon submission, please log into your arvc.org account to make credit card payment.


ADVERTISING AGREEMENT

Print policies and procedures:A. Advertisement must be sent by art deadline to be placed.B. We do not guarantee the number of readers.C. Ad placement: A limited number of ads can be carried each month.D. Ad sizes subject to change.

Digital policies and procedures:A. We require a minimum of seven business days lead time to implement an ad.B. We do not guarantee the number of click-throughs.C. All rates subject to change. Rates are non-commissionable.D. Ad placement: A limited number of ads can be carried each month.E. Ad sizes subject to change

ADVERTISING AGREEMENTA. Cover, premium and guaranteed positions are noncancelable. Premium

and guaranteed positions must be specified on insertion orders. Cancellation of all other scheduled insertions must be made to ARVC 60 days prior to space closing in any given issue.

B. Payment is due prior to publication. ARVC reserves the right to hold the advertiser and/or its agency liable for such moneys as is due and payable to ARVC.

C. An additional $150 will charged for any advertisement past payment due date.

D. Advertiser must be in good standing with their membership for the term of their contract. If membership lapses, advertiser will be billed for nonmember rate.

E. Advertiser and/or its agency agree to indemnify and hold ARVC harmless from any suits or claims resulting from all content (including text, copy, representation, illustrations or any sketch, map, labels, trademark or copyrighted matter) of its ad.

F. ARVC reserves the right to reject or cancel any advertising that in its opinion does not conform to standards of the publication. ARVC may add the word “advertisement” to any ad.

G. A signed insertion order must be completed in full along with payment prior to publication.

H. No conditions, printed or otherwise, appearing on the space order, billing instruction or copy instructions which conflict with the publisher’s stated policies will be binding on the publisher.

I. All advertising orders are accepted subject to the terms and provisions of the current rate card.

J. A contract term starts from the date of first insertion.

K. ARVC's liability for any error will not exceed the charge for the advertisement in question.

L. ARVC assumes no liability if, for any reason, it becomes necessary to omit an advertisement.

M. When change of copy, covered by a noncancelable insertion order, is not received by the closing date, copy run in previous issue will be inserted. Production charges will be applied to insertion rate for all changes.

N. Rates in effect upon the date of the first insertion will apply to all insertions placed through the completion of that contract.


EXHIBITOR AGREEMENTA. Defined Terms: “Event” collectively means the event or events, referred to within

the OHCE Exhibitor Prospectus and related documentation, presented by the National Association of RV Parks and Campgrounds (known as “Organizer”). Event will be held at Daytona Beach Convention Center | Ocean Center, referred to as “Facility”. “Exhibitor” means the company or person that applied to exhibit and agreed to enter into this contract upon acceptance by Organizer in the manner stated below.

B. Contract Acceptance: This contract becomes binding and effective only when it has been signed by Exhibitor and payment for booth space has been received by Organizer. Organizer may refuse acceptance of any contract for any or no reason. Not withstanding anything herein to the contrary, Organizer may cancel this contract at any time without liability.

C. Indemnification and Limitation of Liability: Neither Organizer nor Facility shall be held liable for, and they are hereby released for any damage, loss, harm or injury to the person or property of the Exhibitor resulting from any cause. The Exhibitor shall indemnify, defend and protect Organizer and Facility, and hold Organizer, it’s agents and Facility harmless from any and all claims, demands, suits, liability damages, loss costs, attorney’s fees and expenses of any kind or nature which might result from or arise from any action or failure to act on the part of the Exhibitor. It is the responsibility of the Exhibitor to maintain proper insurance coverage for its property and liability. Exhibitor must also provide to Organizer a certificate of insurance evidencing $1 million of general liability insurance, or if self-insured, an affidavit to that effect and show National Association of RV Parks and Campgrounds as an additional insured no later than 30 days prior to exhibiting.

D. Assignment of Space: Exhibitor contracts will not be processed or space assigned without the required payments and signatures. Organizer, in its sole discretion, determines whether a prospective exhibitor is eligible to participate in the Event. Exhibit space shall be assigned by Organizer in its sole discretion for the Event. That assignment does not imply that similar space will be assigned for future Events. Organizer shall be the final authority in assigning space. Organizer reserves the right to change the floor plan or to move an Exhibitor to another booth location prior to or during the Event for any reason. Organizer reserves the right to restrict or remove any exhibit that Organizer, in its sole discretion, believes is objectionable or inappropriate.

E. Cancellation by Exhibitor: Should the Exhibitor desire to cancel this contract, Exhibitor must do so in writing to ARVC 9085 E. Mineral Circle, Suite 200, Centennial, CO 80112, no later than September 1, 2020 to receive a full refund, less cancellation fee of 20% of reserved space. No refunds will be given for cancellations made after September 1, 2019.

F. Booths: All booths, as shown on the floor plan, are 10’x10’, 10’x20’, 25’x25’ or 20’x50’. To maintain uniformity and prevent visual obstructions along adjoining booths, display must not be higher than 8’ at the back of the booth and 3’ along the dividers and aisles. Curved display backdrops, walls, partitions and/or decorations may be erected but are not permitted to obstruct adjacent booth’s line of sight from the aisle or Exhibitor’s booth center line. No walls, partitions, decorations or other obstructions may be erected which may interfere with the view of any other exhibitor. The back three feet of rented space may be occupied from the floor up to eight feet in height; the front seven feet of the rented space may be occupied from the floor up to 36” only. Prior approval may be provided for any special requests if consensus is reached with neighboring booths.

G. Exhibit Space Occupancy: Organizer has specified the hours and dates for installing, occupying and dismantling exhibits as outlined separately in the Event Exhibitor Kit. If Exhibitor fails to begin installing its display in its assigned space 6 hours prior to Event opening or leaves its space unattended at any time during the Event, Organizer shall have the right to take possession of the space, terminate this contract and no refund will be due to Exhibitor, even if Organizer resells the space. All exhibits must be open for business at all times during the Event. If Exhibitor, through circumstances beyond control, is delayed in arrival or set-up, it must notify the appropriate Organizer contact immediately.

H. Event Set-Up, Removal and Hours: Information on Event set-up, installation, removal and hours will be provided to you separately in the Event Exhibitor Kit. Note: (a) Only Exhibitor will be permitted in its booth 2 hours prior to published “Event Open Times.” (b) Exhibitor must leave its booth no later than 60 minutes after official closing time. (c) Exhibits must remain open in accordance with the schedule published prior to the Event or as amended by Organizer. NO BREAKDOWN or DISMANTLING OF EXHIBITS will be permitted before the Event officially closes down. If Exhibitor infringes this rule, it will be assessed a fee of $500. Exhibitors that leave excessive literature and/or display materials in their booth space or surrounding area at the end of the published move-out time will be deemed guilty of “Material Abandonment” and will be invoiced for labor to remove materials and disposal charges.

I. Use of Space: All demonstrations or other sales activities must be confined to the limits of the exhibit booth. “Suitcasing” and “Outboarding” are strictly prohibited. Exhibitor is prohibited, without express advanced written approval from Organizer, from displaying products/services and/or other advertising material in areas outside its booth space such as, but not limited to: parking lots, lobbies, lounges, corridors, restrooms. Exhibitor is prohibited from soliciting business in the aisles or other public spaces or in another company’s booth. Exhibitor is also prohibited from conducting marketing or sales events in order to capitalize on the presence of buyers attending the original show without prior written approval from Organizer. Exhibitors participating in any of these behaviors will be asked to return their badges and leave the show floor immediately.

J. Material/Freight Handling Jurisdiction: The Teamsters have jurisdiction over all unloading and reloading of materials. The union also has jurisdiction over the operation of all material handling equipment — this includes all dollies and hand trucks. It also has the jurisdiction of the unloading, uncrating, unskidding, leveling, painting and assembly of machinery and equipment as well as the reverse process. An exhibitor may “hand carry” material provided they do not use any material handling equipment to assist them. When exhibitors choose to hand carry material, they may not be permitted access to the loading dock/freight door areas. Items must be carried by hand, by one person.

K. Security: Neither Organizer nor Facility shall be in any way liable or responsible for any loss or disappearances, of any object, item, good or materials of any kind, from Exhibitor’s booth or from Facility. Organizer and Facility provide certain security services as a convenience to Exhibitor’s but responsibility for security and safety of an Exhibitor’s area, product, and property rests solely with the Exhibitor.

L. Fire and Safety Laws and Rules: All federal, state and city laws must be strictly observed. All materials used for display of any kind must be flame proofed. This includes all materials used in specially constructed exhibits such as fabric or other materials. The use of crepe paper and any decorative paper of any type are prohibited and will not be permitted. Displays must meet all the required fire regulations. Displays that do not pass inspection will be ordered closed until fire hazards are corrected or removed. All booth equipment (i.e., tables, chairs, displays, etc.) must not protrude into aisles under any circumstance. Exhibitor may be prohibited from exhibiting for infringing these rules.

M. Observance of Laws: Exhibitor shall abide by and observe all federal, state, and local laws, codes, ordinances, rules and regulations, and all rules and regulations of the Exhibit Facility (including any union labor work rules). Without limiting the foregoing, Exhibitor shall construct its exhibits to comply with the American with Disabilities Act. Exhibitors using music or motion picture videos in exhibits must be licensed by the appropriate authorities.

N. Incorporation of Rules and Regulations: Any and all matters pertaining to Event and not specifically covered by the terms and conditions of this contract shall be subject to determination by Organizer in its sole discretion. Organizer may adopt rules or regulations from time-to-time governing such matters and may amend or revoke them at any time, with or without notice to Exhibitor. Any rules and regulations are an integral part of this contract and are incorporated herein by reference. Exhibitor shall observe and abide by additional regulations made by Organizer as soon as these additional rules or regulations are communicated to Exhibitor.

O. Acceptance of Terms and Conditions: Execution of this contract by Exhibitor indicates acceptance of the above terms and conditions of this contract as well as those outlined in the Event Exhibitor Kit (provided under separate cover).

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