Where Rodeo meets rodeo

2011 Media Kit

Innovation and forward thinking has always maintained a lead and an edge.

At tCmag we believe in both and practice what we preach.

trueCOWBOYmagazine is a bi-monthly, full color, provocative lifestyle magazine with a stated mission to raise awareness of the plight of the wild mustangs & burros in the USA. And some eyebrows, with our beautiful cover models whom we affectionately call our “Buckle Bunnies”.

• trueCOWBOYmagazine is starting an advertising revolution by combining two demographics into one provocative magazine. We offer three exciting circulation outlets for you: Print, Online and Apple app for iPhone & iPad and are currently developing our app for the Android and Smartphones as well. Three outlets, one great rate.

• tCmag is a western lifestyle magazine, that not only targets our niche demographic of cowboys and cowgirls, but also includes city slickers, urban cowboys, and readers who are simply just attracted to the lore of the west.

• Our combined demographic has mass appeal and creates huge crossover potential for advertisers. tCmag allows advertisers to reach new audiences and broader markets in a single advertising venue.

• We’re advocates for the wild mustang, no matter what side of the fence you’re on regarding Mustangs, we keep readers up to date with the latest in Mustang and western lifestyle news.

• We appeal to true Cowboys, Cowgirls, horse enthusiasts and the “urban cowboy”. We are glmarous, rugged, sexy and informative.

Saddle Up!

Horse Ownership is a Luxury!

Go ahead, take a peek! Our unique plat-form offers mass appeal to both male and female consumers with purchas-

ing power! Our readers not only love horses, but love the romance and lore of the chic Western lifestyle! We cater to well-educated, active consumers motivated to find the best products, services, apparel, enter-tainment and more! tCmag offers great articles along with stunning pictorials featuring tCmag’s exclu-sive “Buckle Bunnies” and Wild Mustangs, our magazine is easy to pick up and very hard to put down!

Unique & Provocative

• 66%possesacollegedegree• Averagehouseholdincomeof$185,000• 38%haveanetworthover$500,000• 80%makeorinfluencepurchasingdecisions• Averagehomemarketvalueof$549,000• 22%owntwoormorehomes• Averageof30nightsperyearinahotel• Ownthreevehicles

data compiled from the American Horse Council

Mustangs are icons of the west and our living symbols of freedom. A portion of our

proceeds support www.ispmb.org

Meet our readers:

Estimated print readership: 10KApple iPhone &

iPad App WorldwideInternet Distribution Eblast: 25K+

Additional Online Distribution Worldwide via social media and

equine networks

PUBLISHER:Equine Angle

15030 Ventura Blvd., Suite #19-629Sherman Oaks, CA. 91403

(818) 642 4764www.truecowboymagazine.com

Our App Ranks #1!

tCmag’s Apple iPhone/iPad App boasts a number 1 rank-ing in 7 countries and is in the Top 50 in the U.S. Apple Store! With additional potential global circulation to 80 million iPhone owners, further enhanced by Apple’s projected sales of 28 Million iPads in 2011. We’re currently developing an An-droid and Blackberry App to in-clude in our digital corral.

The publishing industry has gone “viral” with digital online and app publishing and experienced an exponential rapid rise of over 372% since 2007*. This format continues to climb the charts with the daily advancement of technology. It makes great sense eco-nomically for both advertisers and publishers as digital publish-ing enjoys international circulation without the cost of printing, distribution and fuel surcharges, lower ad costs, and naturally, the green effect. With digital publishing there exists the increas-ing valued asset of global eblasted circulation, global key word search engine circulation, “live” ad commercials, archived back issues, and email forwarding to friends and potential clients, all at enormous savings passed on to you, the advertisers. Another outstanding advantage of digital publishing is hot-linked ads, web-addresses and contacts linked directly back to your websites to drive traffic instantly to your websites, or called right from your ad page, for potentially increased sales. A very strong asset unique to this format making it a leader over print supplementing it. We service our 25,000 member database directly along with our social networking presence on Facebook, Twitter, Linked In, In addition to the myriad of social “internet-worked” western life-style sites. We offer SEO circulation and service over 200 global search engines.

Whether you prefer to sit down with a cup of coffee and a tradi-tional glossy magazine or are the techy-type that likes to peruse via your computer or hand-held device, tCmag is hard to beat and even harder to put down!

*Gilbran Digital Reporting

in 7 Countries!

Frequency/Size

Single 2-5time 6time

Spread (2 pg) callBillboard call Full Page $2000 $1800 $1500Half Page $1200 $1000 $800Third Page $800 $700 $600Fourth Page $625 $550 $475

Frequency/Size

Single 2-5time 6time

Spread (2 pg) callBillboard callFull Page $1000 $800 $750Half Page $700 $675 $650Third Page $650 $600 $550Fourth Page $550 $500 $400

ForPrint,DigitalEditionandAppleAppVersions:

ForDigitalEditionandAppleAppVersionsonly:

Right Neighborly Rates Createyourcampaignwithus!

We tailor make your tCmag ad campaign specifically for you and also offer full service :30 & :60 second “Live Commercial” ads linked to your digital ad pages.

Banner website links are FREE with annual contracts for the duration of your advertising contract with us. Call us, lets talk about your goals!

“VISIBILITYBREEDSCREDIBILITY”

Issues:Dec/Jan 2011Feb/Mar 2011Apr/May 2011Jun/Jul 2011Aug/Sep 2011Oct/Nov 2011Dec/Jan 2012

Bi-monthly Features:• Wild Mustang Pictorial• Buckle Bunny Pictorial• 20A• i-View Interview• Good Reads• On The Juke Box

note: features subject to change at publisher’s discretion.

Sizes & SpecsSpreadTrim: 16.75” x 10.875”Pull Bleed to: 17” x 11.125”

BillboardTrim: 16.75” x 10.875”Pull Bleed to: 17” x 11.125”

Full PageTrim: 8.375” x 10.875”Pull Bleed to: 8.625” x 11.125”

Half-Horizontal1/2 Horizontal (Non-Bleed)7.125” x 4.675”

Half-VerticalTrim: 4” x 10.875”Pull Bleed to: 4.25” x 11.125”

Fourth-Vertical 1/4 Vertical (Non-Bleed)3.5” x 4.675”

Third-Square1/3 Square (Non-Bleed)4.625” x 4.625”

Premium Pages• Inside Front Cover, page 3, page 5, page 7, Inside Back Cover & Back Cover. • Annual contract only, first come-first served, call for rates & availability.• Fold-outs & blown-in insertions also available.

Deadline: • 15th of the month preceding the issue. Example, for Feb/Mar issue, artwork is due Jan 15th.

AdMaterials:• High Resolution, 300 dpi, press ready pdf files preferred. • We can accept In Design, Photoshop & Illustrator files also (ensure file is flattened and all fonts/images are embedded, no crop marks).• Please build document to correct size. • Color must by CMYK, no spot or Pantone Colors.• Please include your company name in the file name.

• All ads are hotlinked directly back to clients website in digital and App versions for added exposure, traffic, direct visitors and potential product or service sales.

Send Artwork To:• calamity@truecowboy.com

PressRelease:• MS Word .doc attachment• Photos as .jpg attachments

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The Devils in the Details

Yup, we’re working our hoofies to the quick to gain the edge and the best global exposure for our clients, our readers and

our mission raising awareness and support for a living symbol of freedom, Our wild Mustangs, an American Icon!

And did we mention our stunning Buckle Bunnies!

Call for more info & inquiries, here to help! “Calamity” Cate Crismani

Calamity@truecowboymagazine.com (818) 642 4764

trueCOWBOYmagazine...is the coolest, hottest lifestyle magazine with a stated mission online, Apple

app, in print and always en fuego!

“PremiumPages:”Contact us for premium page availability and rates. Inquire about our

monthly ad specials, discounts and free added value incentives. Call us to find out what they are and how they help stretch your advertising budgets. Remem-ber, product branding is key to your success, sales will follow.

“Live”CommercialAds:Contact us for :30 & :60 spot ad insertions. We also offer full service HD

production.

photo: Bristol MacDonald

photo: Terry Fitch

Saddle Up with Us!

trueCowboymagazineEquine Angle Marketing & PR

15030 Ventura Blvd, Suite #19-629, Sherman Oaks, CA 91403 - www.truecowboymagazine.com

“Calamity” Cate Crismani (818) 642-4764calamity@truecowboymagazine.com

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