2020 media kit - westjet magazine · media& marketing solutions 100, 1900 - 11th street se,...

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2020 MEDIA KIT

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2020 MEDIA KITWESTJETMAGAZINE

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W E L C O M E T O W E S T J E TJust as WestJet connects travellers to more than 100 destinations across the globe,

WestJet Magazine brings your message to the intelligent, inquisitive and influential audience of high-flyers seeking the best the world has to offer.



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Destination itineraries, product reviews, insider perspectives, shopping and dining advice—WestJet Magazine, along with its digital properties, is where guests of one of North America’s most

beloved and award-winning travel brands turn to for insight. With spectacular photography, engaging design and expertly told stories,

WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and discovering more.

O N E - S T O P W O R L D

HAWAII PARISCANADA COSTA RICA



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ABBOTSFORD

NANAIMO

FORT ST. JOHN

COMOXVANCOUVER

PR INCE GEORGETERRACE

WHITEHORSE

CALGARYKAMLOOPSKELOWNA

PENTICT ION

EDMONTON

FORT MCMURRAY

YELLOWKNIFE

GRAND PRAIR IE

BRANDON

SASKATOONREGINA WINNIPEG

CHARLOT TETOWN

SYDNEYKITCHENER-WATERLOO

WINDSOR

HOUSTON

L AS VEGASPHOENIX

PALM SPR INGS

LOS ANGELES

SAN FRANCISCO

SAN DIEGO

DUBL IN

GL ASGO

LONDON

W

CANCUN

COZUMEL

VARADEROSANTA CL ARACAYO COCOHOLGUIN

NASSAU

FORT LAUDERDALE MIAMI

ANTIGUA & BARBUDAST MAARTEN/ST.MARTIN

ST. LUCIA (HEWAHORRA)K INGSTON

MONTEGO BAY

PUNTA CANASAMANA

SAN JUANPUERTO PL ATA

TURKS AND CAICOS (PROVIDENCIALES )

CURACAOARUBA

L IBER IA

IXTAPA/Z IHUATANEJO

MANZANILLOPUERTO VALL ARTA

MAZATL AN

BERMUDA

GRANDCAYMAN

BRIDGETOWNPORT OF SPAIN

ORL ANDO

NEW YORK (LAGUARDIA & J FK )

MYRTLE BE ACH

FORT MYERSTAMPA

TORONTO

LONDON

HALIFAX

MONCTON

QUEBEC C ITY

THUNDER BAY

DEER LAKE /CORNER BROOK

ST. JOHN’SGANDERMONTRE AL

OT TAWA

NASHVILLE

V ICTORIA

CABO SAN LUCAS

ORANGE COUNTY-ANAHEIM

HAMILTON

LORETO

BOSTON

MERIDA

HUATULCO

SAN JOSE

BEL IZE C ITY

FREDER ICTON

MESA

DENVER

PARIS

LETHBRIDGE

LLOYDMINSTER

CRANBROOK

MEDIC INE HAT

(GATWICK)

BARCELONA

ATLANTA

PORTLAND

AUSTIN

ROME

CANADAAbbotsford Brandon Calgary Charlottetown Comox Cranbrook Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John

Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener–Waterloo Lethbridge Lloydminster London Medicine Hat Moncton Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina

Saskatoon St. John’s Sydney Terrace Thunder Bay Toronto Vancouver

Victoria Whitehorse Windsor Winnipeg Yellowknife

U.S.AAtlanta Austin Boston Denver Fort Lauderdale Fort Myers

Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles Maui (Kahului) Miami Mesa Myrtle Beach Nashville

New York (LaGuardia and JFK) Orange County-Anaheim Orlando

Palm Springs Phoenix Portland San Diego San Francisco Tampa

INTERNATIONAL

Antigua and Barbuda Aruba Barcelona, Spain Belize City Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico

Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico

Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica Liberia, Costa Rica London, England (Gatwick) Loreto, Mexico

Manzanillo, Mexico Mazatlan, Mexico Merida, Mexico Montego Bay, Jamaica Nassau, Bahamas Paris, France Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico

Punta Cana, Dominican Republic Puerto Plata, Dominican Republic Rome, Italy San Juan, Puerto Rico St. Lucia (Hewanorra)

Samana, Dominican Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles

Turks and Caicos (Providenciales) Varadero, Cuba

CODE-SHARE PARTNERSAeromexico Air France Cathay Pacific China Airlines China Eastern

China Southern Delta Airlines Emirates Hainan Airlines Hong Kong Airlines Japan Airlines KLM Korean Air LATAM Airlines Philippine Airlines Qantas

KAUAI ( L IHUE )

HONOLULU

MAUI (KAHULUI )

KONA

100+DESTINATIONS

3,000+FLIGHTS PER WEEK

DESTINATIONS



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AUDIENCE

OVERVIEW

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GENDER AGE LANGUAGE INCOME EDUCATION

BUSINESS FLYERS Male: 57%Female: 43%

18-34: 30%35-44: 23%45-54: 22%55-64: 17%65+: 7%Mean Age: 43.8

English: 94%French: 6%

< $80K: 29%$80K to <$120K: 29%$120K to <$180K: 20%$180K+: 12%

College/Technical: 24%University: 43%Post Graduate: 23%

LEISURE FLYERS

Male: 44%Female: 56%

18-34: 29%35-44: 18%45-54: 14%55-64: 21%65+: 17%Mean Age: 45.8

English: 96%French: 4%

< $80K: 46%$80K to <$120K: 22%$120K to <$180K: 14%$180K+: 5%

College/Technical: 35%University: 39%Post Graduate: 9%



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Marc the frequent business traveller

Marc works in an extremely fast-paced and demanding

environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking

experience that earns him travel rewards and offers plenty of scheduling options, minimal

time in-transit and fee-free flight changes.

“Time is money.”

AUDIENCE

Helenthe fairly frequent leisure traveller

Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct

thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they

can pursue hobbies like ballroom dancing, golf and photography.

“Well honey, where should we go this time?”

Roger the occasional business traveller

An IT manager in the telecom industry, Roger travels both for

business and for pleasure. When he travels for work, he’s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he’s willing to pay for a Plus up-grade. He’s a member of several

travel reward programs.“Smooth, simple and

satisfying.”

Michelle the family traveller

This busy teacher is raising a young family. Once an avid trav-eller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years.

She’s willing to research for seat sales and specials—but she

prefers to purchase from friendly, helpful brands that make the ex-perience simple and reassuring.

“Just make it easy.”



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AUDIENCE

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89%HAVE

POST-SECONDARY EDUCATION

WESTJET MAGAZINE

RATED HIGHEST IN

SATISFACTION AMONG

CANADIAN FLYERS

60%CHOOSE

HOTELSAND RESORTS

20%CHOOSE

CONDOSAND VACATION

RENTALS

AFFLUENTCURIOUSINFLUENTIAL LOYAL PRACTICAL

47 AVERAGE AGE

69%EMPLOYED

18%RETIRED

45% MALE55% FEMALE

78%TRAVEL TO RELAX

63%TRAVEL FOR SIGHTSEEING

34%TRAVEL FOR FAMILY

ADVENTURES

ADVENTUROUS

PRINT: MAGAZINE

AUDIENCE

OF WESTJET GUESTS ARE

LEISURETRAVELLERS

WHO TYPICALLY FLY

3.1xEACH YEAR

49%

EARN MORE THAN $80K

IN HOUSEHOLD INCOME EACH YEAR

2/3

WESTJETTRAVELLERS MAKE

VACATIONS A FINANCIALAND LIFESTYLE

PRIORITY

WESTJETTRAVELLERS ARE

SEEKING ESCAPES,ADVENTURES AND

INDULGENCES



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37%MALE

DESKTOP

54%MOBILE & TABLET

46%

GENDERDEVICE AGE ENGAGEMENT

18-24

25-34

35-44

45-54

55-64

65+

63%FEMALE

WESTJETMAGAZINE.COM

6%

19%

15%

26%

26%

10%

AUDIENCE

INTERESTSSPENDING POWER

ON AVERAGE, WESTJET GUESTS RESEARCH VACATION

TRAVEL PLANS

56 DAYSBEFORE BOOKING

76% OF WESTJET GUESTS FIND

VACATION INFORMATION ON THE INTERNET, AND

WESTJET GUESTS VISIT WESTJETMAGAZINE.COM

5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE)

WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN47%

OF ONLINE VISITORS ARE

45+ WITH DISPOSABLE

INCOME FOR SHOPPING,

FOOD/COOKING, ENTERTAINING, HOME DECOR AND TRAVEL

SHOPPING

FOOD AND DRINK

FITNESS AND WELLNESS

ARTS AND ENTERTAINMENT

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46,500+ SUBSCRIBERS

AND COUNTING

24.8%AVERAGE OPEN RATE

INDUSTRY AVERAGE: 16.8%

70%FEMALE

ENGAGEMENTGENDERAGE

18-24

30%MALE

TRAVELLER NEWSLETTER

2%

22%

12%

29%

18%

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AUDIENCE

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25-34

35-44

45-54

55-64

65+ 53% WESTERN CANADA46% EASTERN CANADA

1% INTERNATIONAL

SOCIAL MEDIAFACEBOOK TWITTER INSTAGRAM

80% Female20% Male

67% Female33% Male

71% Female29% Male

Most of our followers are between

45-54 years oldMost of our followers are between

25-34 years old

INTERESTS

Travel advice • Recipes • Family travel • Dogs • Music festivals and concerts • Tech news • National Parks • Food stories • Business travel, gear and tech • Small town Canada stories



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JUNE 2019 | WESTJETMAGAZINE .COM26

Whether you’re looking for old-town charm in Edinburgh, a Highland hideaway in Glencoe or a modern and stylish crash pad in Glasgow, we have you covered with these bonnie options.

SCOTTISH SANCTUARIES

Tucked away in Old Town, these 50 uniquely designed apartments range from studio to one-, two- and three-bedroom options and two penthouses.

Located in the Highlands, this Scottish Baronial manor features eight huge suites in the main house and six Bell Tower suites, each with a private patio.

This 174-room hotel sits on the banks of the River Clyde, and many of its studio-style rooms and suites come with views of the iconic waterway.

The buildings housing these luxury apart-ments includes a 15th-century medieval townhouse. The property has modernized, but original architectural details remain.

Each room has a kitchen (full or a wet-bar) stocked with necessities: Nespresso pods, tea and milk. But, given your prime location, bars, restaurants and cafés abound.

A 24-hour concierge will help with every-thing from loaning you a hair straightener to requests for flowers, chocolate or wine to be waiting for you upon arrival.

The vibe is all about slowing down—stroll the property’s 10 acres, admire the wood-land garden and explore nearby Glencoe Lochan, a lake surrounded by woods.

Check-in and check-out can easily be done through the RED app, and extra amenities, such as towels and pillows, are just a quick message away.

Depending on your room type, you can dine privately in your suite or in the Great Hall. Breakfast can be taken in your room, and all suites come with a well-stocked bar.

RED Sky Bar is popular with locals who sip cocktails on the outdoor patio. OUIBar + KTCHN is more casual, offering local cuisine and a full buffet breakfast.

Glencoe House is the former home of Lord Strathcona, a Scottish-born Canadian businessman. Built in 1896, it has been restored but maintains its grandeur.

The hotel’s vibe is modern, with Apple TVs in every room, free Wi-Fi and a digital wall in the lobby with recommendations for dining options and local attractions.

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Old Town Chambers Edinburgh

OVERVIEW

THE PROPERTY

DINING OPTIONS

GOOD TO KNOW

NEARBY

RATES FROM

Glencoe House Glencoe

Radisson RED Glasgow Glasgow

S W E E T S TAY S

R|O|A|M

You’re a leisurely stroll from Finnieston, one of Glasgow’s coolest neighbourhoods, where there’s a seemingly endless array of bars, restaurants and cafés. —Sara Samson

£146 radissonred.com/glasgow

To learn more about this storied area’s history, folklore, adventure opportunities and wildlife, a trip to the nearby Glencoe Visitor Centre is a must.

£425 glencoe-house.com

This is about as close as you can stay to the city’s famed Royal Mile, meaning some of the city’s most iconic attractions, including Edinburgh Castle, are on your doorstep.

£240 lateralcity.com

Historic haven Highland escape City comfort

roamA destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller’s must-haves: inspiration and a sense of direction.

stayEach month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine’s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate.

BusinessWith a focus on technology, travel products, advice and tips, our monthly business content is designed to ensure business travellers are always ready for their next trip. Whether you want to arrive at your meeting refreshed after an early morning flight, learn how to not let your business attire wrinkle, or discover how to spend your free time exploring a city, our content is de-signed to be informative and practical.

EVERY MONTH IN WESTJET MAGAZINE

feastFeast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places.

RecipesThis popular piece—equal parts educa-tional and mouth-watering inspiration-al–is a highlight of the Feast section. Each month, we search the WestJet universe to serve a recipe meant to provide insight into the cuisine of one of our more than 100 destinations, and allow you to taste a regional or local dish at home before you go on your next adventure. It is a fascinating and informative take on local cuisine.

WESTJET.COM | JUNE 2019 13

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NEW YORK CITY With its labyrinthine subway system, yellow cabs shuttling along its busy streets and forest of skyscrapers, it is easy to forget that New York City was, and still is, a harbour city. Beyond the iconic Staten Island Ferry, a number of smaller boats busily take pas-sengers around Queens, Manhattan, Brooklyn and the Bronx. Avoid the snarling traffic and subway delays and explore by water instead.

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People lined up around the block to see Yayoi Kusama:

Infinity Mirrors when it opened at the Art Gallery of Ontario in 2018. With its success, the gallery purchased

Kusama’s Infinity Mirrored Room - Let’s Survive Forever, which

is now on display.

Studio Bell, home of the National Music

Centre, includes five floors showcasing Canadian music.

Browse the exhib-its, test instruments and view the mobile

recording studio known as the “Sistine Chapel of rock ’n’ roll,” used by music legends the

Rolling Stones.

Take in one of the performances at PY1

in the Old Port, a new immersive venue where

shows are staged in a pyramid. With mul-tiple viewings per day, Through the Echoes is a 60-minute show that transports viewers into a multimedia universe

of space and time.

The Bentway, a park underneath the Gardin-er Expressway, provides

year-round activities. While in the area, drop by stackt, a container

market at Bathurst and Front streets. It

features more than 120 shipping containers

hosting a mix of local artists and retailers.

Rent a bike and cycle the trails along the

picturesque Bow River. Calgary is home to an extensive network of multi-use pathways that cross the entire city. Download the free app that high-

lights routes and gives real-time information on pathway closures

and detours.

Explore the Old Port. Fly above the harbour

on MTL Zipline, or solve a maze filled with obstacles and traps at

the SOS Labyrinthe. For a laid-back experience,

enjoy views of the city from La Grande

Roue de Montréal, an observation wheel.

—Dean Lisk

It takes less than a minute to zoom to the CN Tower’s LookOut Level, so you will have

plenty of time to enjoy the city views before taking the nearby UP Express train to the

airport. The observa-tion deck was recently

redesigned and fea-tures a glass floor.

Visit the new Calgary Central Library in East

Village. Admire the artwork by Indigenous artists, marvel at the Oculus skylight and

be mesmerized by the “bookscalator,” which transports returned

books on a conveyer belt from the main

level to the second-floor sorting room.

Located downtown, Barbie Expo is the

largest permanent ex-hibition related to the world’s most popular fashion doll. The free

display includes Barbies dressed by famous

designers and modelled after celebrities and

popular TV and movie characters.

Your meetings have wrapped and you have time to spare. Here are some suggestions on how to explore three Canadian cities while on a business trip.

2 hours half day full day

OUT OF OFFICE

toronto

calgary

montreal

JUNE 2019 | WESTJETMAGAZINE .COM WESTJET.COM | JUNE 2019 6766

To enjoy like a local, remember to tilt your head, not the taco.

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n most nights, live music and taco-seeking visitors spill onto the cobble-

stone street in front of the popular restaurant La Lupita Taco and Mezcal in the busy arts district of San José del Cabo in Mexico.

This is a legendary hotspot for those seeking a true taco experi-ence—they’re known for their al pastor tacos, made with marinated pork roasted on a vertical spit, with chilies, white onion and a slice of

PORK TACOSServes six to eightINGREDIENTSCanola oil, for cooking2 to 3 lb pork shoulder3 Tbsp chili powder 1 Tbsp cumin1 Tbsp kosher saltSmall corn tortillasFinely chopped white onionFresh cilantroThinly sliced fresh pineappleLime wedges, for serving

O

Watch this dish being made and get the recipe

WestJetMagazine.com

Tip: DIY salsa is easy to make, simply chop a tomato,

serrano chile and onion and mix them all together.

Tip: When assembling your taco, don’t mix ingredients,

use layers: tortilla, protein, beans or avocado, and garnish.

A CABO CLASSIC

F|E|A|S|T

1Preheat your oven to 300˚F

and pat the pork dry with

paper towels. Mix together the

chili powder, cumin and salt, and

rub it all over the the meat. Set an

ovenproof pot over medium-high

heat and add a generous drizzle of

oil. When the oil is hot, brown the

pork on all sides.

2Cover the pot and transfer it

to the oven for three to four

hours, or until the pork is very

tender. Pull it apart with two forks,

tossing the meat in any juices that

have collected on the bottom of

the pot. Serve the pork on warmed

corn tortillas with onion, cilantro

and pineapple.

pineapple—placed dramatically onto the tortilla with the fast-flick of a knife against the surface of the skinned fruit. You can opt for a taco shell made of asadero cheese or a side of crispy grasshoppers, and wash it down with a local craft beer or mezcal.

Most home cooks don’t have a vertical spit, so this pork shoulder is browned over high heat and slow-roasted in the oven, which leaves the meat pull-apart tender.—Julie Van Rosendaal

CONTENT



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R|O|A|MTHE SAINT JOHN RIVER 18 SCOTLAND 26 PARIS 28

NEW YORK CITY With its labyrinthine subway system, yellow cabs shuttling along its busy streets and forest of skyscrapers, it is easy to forget that New York City was, and still is, a harbour city. Beyond the iconic Staten Island Ferry, a number of smaller boats busily take pas-sengers around Queens, Manhattan, Brooklyn and the Bronx. Avoid the snarling traffic and subway delays and explore by water instead.

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2020 EDITORIAL

CALENDARJANUARY52 REASONS TO TRAVEL IN 2020WestJet Magazine showcases 52 reasons—one for each week of the year—you need to explore the world in 2020. From Super Bowl weekend in Miami to a visit to Scotland to mark the 25th anniversary of Braveheart, this is an inspiring collection celebrat-ing the places you need to experience in the year ahead.Booking deadline: November 15, 2019

FEBRUARYMÉRIDA, MEXICOLocated on the Yucatan peninsula opposite Cancun, Mérida is an under-the-radar destination for Canadians looking for a different kind of Mexican vacation. Filled with museums and monuments, stunning architecture, and an amazing food scene, this is a city for those who want to experience the culture of the Yucatan. Plus: Sleeping with wolves in Quebec and the best resorts for weddings and romance. Booking deadline: December 13, 2019

MARCHSEARCHING YOUR PASTWe take a look at some of the places where you can discover more about your genealogy and family history. We delve into parish records in the United Kingdom and Ireland, explore the de-parture points of French settlers to North America and uncover resources available in the Caribbean and Southern U.S. Plus: Amazing destinations for family getaways and celebrating the 50th James Bond movie. Booking deadline: January 13, 2020

APRILWINE COUNTRYWhile most places are known for a handful of grape varietals, Osoyoos, B.C.—south of Kelowna and Penticton—is an outlier in the world of wine. Home to more than 40 wineries, the terrain, terroir and weather in this valley means a wide variety of grapes usually not associated with a northern climate can be grown.Plus: Discovering the folklore of Ireland and a spring guide to outdoor adventures. Booking deadline: February 17, 2020

MAYFLAMENCO 101Flamenco has a rich history tied to Spain. Every step of this dance style, every hand gesture and clap, and every chord played by the musicians has meaning. We take a closer look at this art form to learn about its place in Spanish culture.Plus: The perfect summer camps for adults.Booking deadline: March 18, 2020

JUNE INDIGENOUS CUISINEWith more restaurants serving Indigenous cuisine opening up across the country, we take a closer look at four chefs who are introducing traditional food and cooking methods to diners across Canada. We also provide readers with a recipe for a dish they can make at home.Plus: On the pilgrim trail in France and amazing cities you need to visit this summer. Booking deadline: April 15, 2020



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JULYSOLO ADVENTURESA new study in 2019 reported more people are living on their own and staying single for longer. With more people travelling on their own, we look at how those in the travel industry—such as resorts, hotels and restaurants—have changed to meet the needs of and appeal to this growing market. Plus: WestJet Magazine travels to some of the prettiest villages in England and finds the best city beaches. Booking deadline: May 15, 2020

AUGUSTTASTE OF TRAVELAs part of WestJet Magazine’s annual Taste of Travel feature, we roam the culinary landscape to serve some of the most palate- awakening dishes, drinks and festivals from the Caribbean and Mexico to cities across North America and Europe. Plus: The latest trends in business travel. Booking deadline: June 16, 2020

SEPTEMBERTHE POP CULTURE EDITIONA complete takeover of WestJet Magazine, we highlight experi-ences reflecting popular culture, with articles tied to music, mov-ies, TV shows, books, art, sports and video games. We take you to a kitchen party on Canada’s East Coast, discover hotels that have been featured in movies and take a closer look at neighbourhoods or cities that star as backdrops in popular TV shows. Booking deadline: July 17, 2020

OCTOBERLEGENDS OF THE FALLWith their canopies of colorful leaves, sudden late-season heat-waves and amazing festivals, cities in Eastern Canada and the U.S. exude a sense of romance in October. We take a look at some of those cities— Toronto, Montreal, New York, Boston, Quebec City, Halifax—that only seem to get more beautiful at this time of year. Plus: Shoulder season destinations you need to visit and fascinat-ing places steeped in mystery. Booking deadline: August 19, 2020

NOVEMBERTRAVEL-BILITYWe take a look at how businesses and cities are making travel more accessible to everyone; from Walt Disney World Resort’s host of services that help guests with cognitive disabilities to WestJet destinations that are accessible to all visitors. Plus: Discover which Caribbean adventure is right for you. Booking deadline: September 15, 2020

DECEMBEREXPERIENTIAL TRAVELAcross Costa Rica, more than 500 stone spheres sit silently. Little remains of the culture of this region’s indigenous people and how, or why, they created these objects—some as heavy as 15 tons. We take a look at these spheres, to learn more about the folklore and archeology around them. Plus: Our insider guide to the best travel tips you need to know.Booking deadline: October 16, 2020

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2020 EDITORIAL

CALENDAR



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TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS.

DEADLINES SUBJECT TO CHANGE

NET RATES ($ CDN) 1x 3x 6x 12x

FULL PAGE 11,880 11,285 10,690 10,100

2/3 PAGE 8,250 7,840 7,425 7,015

1/2 PAGE 6,400 6,085 5,765 5,445

1/3 PAGE 4,290 4,125 3,860 3,645

1/6 PAGE 2,575 2,450 2,315 2,190

OUTSIDE BACK 14,575 13,850 13,120 12,390

INSIDE FRONT/BACK 13,670 12,985 12,305 11,615

DOUBLE PAGE SPREAD 20,000 19,000 18,000 17,000

1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500

ISSUE SPACE MATERIAL AVAILABLE

JANUARY 2020 NOV 15, 2019 NOV 22, 2019 JAN 1, 2020

FEBRUARY 2020 DEC 13, 2019 DEC 20, 2019 FEB 1, 2020

MARCH 2020 JAN 13, 2020 JAN 20, 2020 MAR 1, 2020

APRIL 2020 FEB 17, 2020 FEB 24, 2020 APR 1, 2020

MAY 2020 MAR 18, 2020 MAR 25, 2020 MAY 1, 2020

JUNE 2020 APR 15, 2020 APR 22, 2020 JUN 1, 2020

JULY 2020 MAY 15, 2020 MAY 22, 2020 JUL 1, 2020

AUGUST 2020 JUN 16, 2020 JUN 23, 2020 AUG 1, 2020

SEPTEMBER 2020 JUL 17, 2020 JUL 24, 2020 SEP 1, 2020

OCTOBER 2020 AUG 19, 2020 AUG 26, 2020 OCT 1, 2020

NOVEMBER 2020 SEP 15, 2020 SEP 22, 2020 NOV 1, 2020

DECEMBER 2020 OCT 16, 2020 OCT 23, 2020 DEC 1, 2020

DOUBLE PAGE SPREAD (DPS)

AD SHAPES

1/32/3

1/61/3

1/2

FULL PAGE(NO BLEED)

A QUARTER OF WESTJET GUESTS TAKE A COPY OF THE INFLIGHT PUBLICATION

WITH THEM AFTER LANDING.

PRINT RATES & DEADLINES

1/2 DOUBLE PAGE SPREAD

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1/2 DOUBLE PAGE SPREAD

1/32/3

1/61/3

1/2

FULL PAGE(NO BLEED)

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form of compression, including .jpeg compression, .jpeg encoding and LZW compression

• CMYK format• Only press-ready PDFX1-A accepted

• Bleed must extend 1/8” on each side for FPC & DPS. 1/2 DPS should have 1/8” bleed on sides and bottom only

• All other ads require a defining border• Ink density levels must not

exceed 300%• RedPoint cannot guarantee 100%

colour accuracy

• RedPoint is not responsible for inaccurate information on advertisements

RECOMMENDED SPECIFICATIONS• Place live area 1/2” in from the

trim size NOTE: Double Page Spread

ads will lose a minimum of 1/2” of

image in the middle due to perfect

binding. We recommend leaving a

1” wide live area down the middle of

these ads.

• Use a “rich black” (except for text below 24 point) Suggested: C 20% M 20% Y 20% K 100%

FILE DELIVERY • Upload press-ready PDFX-1A to addirect.sendmyad.com• File name must include company

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Automatic confirmations will be sent to the sender and publisher.

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TRIM AREA 8.25 x 10.75

LIVE AREA 7.25 x 9.75

BLEED AREA 8.5 x 11 1/8" each side, top and bottom

FULL PAGE WITH BLEED (SEE DIAGRAM) 8.5 X 11

Trim area 8.25 x 10.75

Live area 7.25 x 9.75

DOUBLE PAGE SPREAD WITH BLEED 16.75 X 11

Trim area 16.5 x 10.75

Live area: left hand 7.25 x 9.75

Live area: right hand 7.25 x 9.75

1/2 DOUBLE PAGE SPREAD WITH BLEED 16.75 X 5.125

Trim area 16.5 x 5

Live area: left hand 7.25 x 4.75

Live area: right hand 7.25 x 4.75

2/3 VERTICAL 4.75 X 9.75

1/2 HORIZONTAL 7.25 X 4.75

1/3 SQUARE 4.75 X 4.75

1/3 VERTICAL 2.25 X 9.75

1/6 VERTICAL 2.25 X 4.75

WIDTH HEIGHT

DOUBLE PAGE SPREAD (DPS)

Note: at least a 1/2” of image will be lost in the middle due to perfect binding. We recommend leaving a 1” live area.

PRINT PRODUCTION SPECSPRINT



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WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT CREATIVE SUPPLIED WITH URL

LEADERBOARD $25 CPM 7 business days prior 10 business days prior

BIG BOX $25 CPM 7 business days prior 10 business days prior

DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior

COMPANION ADS $45 CPM 7 business days prior 10 business days prior

HOMEPAGE TAKEOVER Please enquire 7 business days prior 10 business days prior

FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior

SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior

SOCIAL MEDIA (LIMITED PER INVENTORY)

SPONSORED FACEBOOK POST Please enquire 3 business days prior 5 business days prior

SPONSORED TWEET Please enquire 3 business days prior 5 business days prior

TRAVELLER NEWSLETTER

LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior

BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior

FEATURED PARTNER $500 or 4 weeks/$1,800 7 business days prior 10 business days prior

BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75%

OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY.

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STANDARD LEADERBOARDA large, prominent banner centred at the top of the page. Expandable accepted. Desktop size: 728w x 90h pixels Mobile size: 320w x 50h

COMPANIONReinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box

STANDARD BIG BOXSometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels

HOMEPAGE TAKEOVEREliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration)

REQUIREMENTS • Max file size 150kb, RGB, 72 dpi, .jpeg,

.png, .gif• Third-party server accepted• No sound

• Please include URL separately with file submission if not built into file

• Expandable creatives must be supplied as 3rd party server• Flash files are not supported. HTML5 files

are recommended

• Client must ensure ‘click-through tags’ are correctly built and working

• Please note, our enewsletter cannot accommodate flash ads, 3rd party server tags or expandable creatives

RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility

CONTACT Digital Traffic CoordinatorT: 403-232-7717 E: [email protected]

FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING

FEATURED PARTNERPlace your story where readers’ eyes go first — in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page:

• Logo—72 dpi, 200 pixels square, acceptable formats: .jpeg, .png, .gif

• Headline copy (up to 60 characters) • Brief introductory summary (one sentence, up to 75

characters)• Up to 3 images at 72 dpi, 900w x 600h pixels, accept-

able formats: .jpeg, .png, .gif• Edited body copy: maximum 500 words—copy should

be article style and will be reviewed and optimized by our marketing editor

• Include social media links, web URL, address, phone number, hours and pricing

Editorial guidelines require “Featured Partner” to be added.

ADVERTISING FEATUREIncludes a small rectangle (300w x100h pixels) and a landing page:

• Material required is the same as Featured Partner• HTML5 Video may be accommodated

Editorial guidelines require “Advertising Feature” to be added.

DIGITAL PRODUCTION SPECS



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CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND RATES.

*These display banners do not click-through to another site.

REACH OVER 2 MILLION WESTJET GUESTS WITH WESTJET CONNECT INFLIGHT

ADVERTISING.

WESTJETMAGAZINE

WESTJET CONNECT

JANUARY 2020 NOV 15, 2019 DEC 9, 2019

FEBRUARY 2020 DEC 13, 2019 JAN 10, 2020

MARCH 2020 JAN 13, 2020 FEB 10, 2020

APRIL 2020 FEB 14, 2020 MAR 9, 2020

MAY 2020 MAR 16, 2020 APR 10, 2020

JUNE 2020 APR 15, 2020 MAY 11, 2020

JULY 2020 MAY 15, 2020 JUN 10, 2020

AUGUST 2020 JUN 15, 2020 JUL 10, 2020

SEPTEMBER 2020 JUL 15, 2020 AUG 10, 2020

OCTOBER 2020 AUG 14, 2020 SEP 11, 2020

NOVEMBER 2020 SEP 14, 2020 OCT 9, 2020

DECEMBER 2020 OCT 15, 2020 NOV 9, 2020

MATERIAL DEADLINES

VIDEO• Supported format: MPEG4, Quicktime

movie file, Apple ProRes 422HQ• Audio level spec required:

• Peak: -6 dB • Average Peak Level: -8 dB • Dialogue: -10 dB to -12 dB DISPLAY BANNERS

• Supported formats: .jpeg, .gif, .png• Minimum resolution: 300 DPI

PRODUCTION SPECSCAMPAIGN START DATE

PRE-ROLL VIDEO

DISPLAY BANNER (NO CLICK-THRU)

ADVERTISING OPPORTUNITIES

Pre-Roll Video 15 and 30 second videos appear before television episodes and movies on both WestJet Connect and new Seatback IFE system. Pre-roll videos are not skippable.

Static Display Banners Appearing throughout the WestJet Connect system*.



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AWARDS AND RECOGNITION

2019/2018/2017 Best Airline in Canada (Trip Advisor Travellers’ Choice awards for airlines)

2019 Finalist for Best Transportation Publication and Hospitality/Travel Publication (Content Marketing Awards)

2018 Travellers’ Choice Winner - Economy, North America (Trip Advisor Travellers’ Choice awards for airlines)

2019/2018/2017 Best Airline in Canada and Travellers’ Choice Winner Mid-Sized and Low-Cost Airlines - North America

(Trip Advisor Travellers’ Choice awards for airlines)

2018 North America’s Best Low-Cost Airline (Skytrax’s World Airline Awards)

2018/2017 Best Low-Cost Airline – The Americas (airlineratings.com)

2017 Five-Star Airline in the Low-Cost Category (The Airline Passenger Experience Association)

2018/2017/2016 Canada’s Most Trusted Airline (Gustavson School of Business at the University of Victoria)

2016 Canada’s most reputable company for Corporate Social Responsibility (Reputation Institute)

2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine)

2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)

ABOUT WESTJET



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Connect your brand with one of Canada’s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services

noticed where WestJet travellers go to find advice, make spending decisions and be inspired— WestJet Magazine and westjetmagazine.com.

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2020 media kit - westjet magazine · media& marketing solutions 100, 1900 - 11th street se,...

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