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There is no better way to thank God for your sight than by giving a helping hand

to someone in the dark

- Helen Keller

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Table of Contents

Conception 3.

Project Brief 4.

Logo Branding 5.

Logo Breakdown 6.

Inspiration 7.

Vision Statistics 8.

Connections 9.

Info Graphic Chart 10.

The Future 12.

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Conception

Arriving early for a ight at an airport allows youa small window to relax

before you are herded onto an airplane like cattle. Before this particular ight

I was traveling back from Washington D.C. and noticed that a middle aged

man was sitting next to a large dog. I immediately understood that he wasvision impaired. To what extent, I did not know. However, I did notice the

lack of material that was available to him. By this I mean there was no audio

other than the noise of the airport, you could barely hear them call for our

plane to board, and there was nothing that he could tactile respond to such

as a newspaper or magazine printed in braille, The most he could interact

with was the poorly designed braille print on the smelly mens bathroom

door. As he was helped on the plan it was even more apparent how little

United airlines had to oer him, the emergency manuals were all tailored topeople who could see, the magazines as well, Ironically the TV in front of

the seat was the only element that had any braille on it and what good was

that. The shear lack of material for this obviously forgotten group of people

was sickening. As the about 3/4s of the way through the ight I could feel

how cooped up and bored the man was. Seeing him sitting there for those

three long hours sparked although in my head. What can I do as a graphic

designer that would create new ways to present material that could be en-

joyed primarily by the vision impaired, as well as the seeing. As I pondered

this question I wrote down my stream of thoughts and ideas that became the

projects ideas, goals, and thoughts that are seen in this book.

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Project BriefObjective:

Create a unique system of communication to present visual information un-derstandable way to a spectrum of individuals who have been vision im-paired from birth or later in life.

Goals:A. Redene how the braille system is used to communicate to the

vision impaired

B. Through the renement, the rigid grid system of braille willincorporate curvilinear form, non-in line text, and raised forms.

C. Through multiply interviews, gain a understanding of howdierent levels of vision impaired mentally see through their tactile

response.

Projects:

A. Create brand identity for a non prot that represents the visionimpaired

B. Incorporate braille and raised forms that represent the visualaspects of designs

C. Long-term goal of recreating artwork in such a way that seeinga painting could be experienced and create a similar emotionalconnection as tactically experiencing the painting could be

D. Temporally experience full on blindness and the eects it has onyour person, recreate the event at thesis presentation for those thathave no vision aliments, so they can experience what a visionimpaired person experiences daily.

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Logo Brandingtwenty/200 name and brand identity take visual elements associated with

the denition of legal blindness, eye charts, and the simplicity of braille to

create a unique identity.

4 Inches 1 Inch

Font Selection

Quavar Sans DESIGNS FOR THE BLIND

Rockwell Std. twenty

Rokkitt 200

Logo Branding

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Vision StatisticsThere are a approximately 7.1 billion people on the planet. Of that, there are 285 million peopleliving with some type of vision impairment. And narrowing it down further, there are around 39million living with complete blindness. Causes of vision impairment can include Glaucoma, Cat-aracts, Trachnoma and many other aliments. World Health Organization statistics point out thatalmost 80% of all the worlds vision problems can be corrected with minor surgery and correctivelenses.

The largest occurrence of vision impairment and blindness can found in countries such as India,China, and Africa. This is due to diculty in nding and receiving medical attention. This impartstems from the underdeveloped economys and excessive populations of countries.

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Connections MadeMary McFarland: Vocational Rehabilitation Counselor

Division for Blind ServicesTexas Department of Assistance and Rehabilitative Services

Kenneth Semien, Sr.: PresidentAmerican Council of the Blind of Texas (ACBT)

Gigi Firth: PresidentBraille Revival League of TexasAliate of the American Council of the Blind of Texas.

Knowbility.org: Our goal is to support user friendly, barrier-free technology thatssmart for business. Whether you want to learn about accessibility,participate in the community or get help from our experts; Know

bility has the experience you need.

Sheila Derrick: Member of ACBT.

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The FutureLooking forward, this project will try to bridge the gap between the visionimpaired and the sighted. Through creative use of printing, layout, and design;twenty/200 will stand out as a foundation that brings an area of art to thosewho thought they could not appreciate it before.

In depth interviews and interactions with the vision impaired will present rsthand knowledge of what designs work and what does not. Along with theseinterviews, a dierent perspective will be understood and presented to thosewho may not understand what individuals deal with on a daily basis.

This presents projects such as volunteer blindness try and experience the worldas vision impaired do. It also creates a tactility that visual design did not havebefore, as each word, design, and image can be interacted with by touch to

emphasize the impact of the work.

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designs for the future

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