20200922 itc ip384 interroproneurchallenge v08 · 2020. 10. 7. · education & stationery...

STUDENT INFORMATION GUIDE

Presents

IDEATION CHALLENGE

02 | The Interroproneur Ideation Challenge - Student Information Guide

Welcome to the ITC Interroproneur Ideation Challenge

You have taken the first step in what promises to be an exciting journey into the world of ITC!

To participate in the ITC Interroproneur Ideation Challenge, go through the terms and register with your Campus Point of Contact (POC).

For more information, please visit us at:

For any queries write in to us at:

https://www.facebook.com/itchubnscope/

https://www.itcportal.com/careers/engaging-with-talent.aspx

[email protected]

Education & Stationery Safety Matches & Incense Sticks

Hotels Paperboards, Paper& Packaging

Agri Business InformationTechnology

ABOUT ITC


Cigarettes

FMCG

Business Portfolio

Food Personal Care

ITC’S BRAND WORLD


CONTEXT AND OPPORTUNITY

“YOUR IDEAS COUNT!”

ITC HAS ALWAYS HARNESSED THE ENERGY AND COMMITMENT OF ITS STAKEHOLDERS IN A

CONSTANT BID FOR NEW IDEAS AND INNOVATIONS. THIS CULTURE OF CONTINUOUS

TRANSFORMATION HAS BEEN INSTITUTIONALIZED THROUGH A VARIETY OF CONTESTS AND

CAMPAIGNS. THESE CAMPAIGNS HAVE ELICITED WIDE PARTICIPATION AND CONTRIBUTED TO A

ROBUST RESERVOIR OF IDEAS, LEADING TO SIGNIFICANT EFFICIENCY IMPROVEMENTS. KEENLY

CONTESTED AND GENERATING A POSITIVE CLIMATE OF IDEATION, THESE INTERVENTIONS HAVE

RESULTED IN INVESTMENT OF THOUGHT AND ACTION IN SUPPORT OF VARIOUS

TRANSFORMATIVE PROPOSALS.

The current disruption has created an environment ripe for reimagining Businesses and Business models as a result of the changing nature of demand, reorientation of consumer habits and expectations. The massive “Work from Home” shift, acceleration of recent trends in serving the consumer and the criticality of safety and reliability in product and service attributes are also contributing to the same.

At the same time, with the daunting challenges on the macro-economic front, there is a call for a national thrust towards local solutions and products that have the potential to revive local employment, modernize domestic supply chains and generate growth and value for all stakeholders. It is in this context that ITC Interrobang?! Season 10 Interroproneur Ideation Challenge - has been conceived.


The principles on which this ideation challenge will operate are:

APPROACH

The idea will need to have adjacenciesto ITCs Businesses, that we can grow

into organically.

BUSINESS ADJACENCY


Proposed ideas in this challenge will need to harness institutional strengths and highlight opportunities for synergies between already

existing businesses.

LEVERAGING INSTITUTIONAL STRENGTHS

The ideas could cover a broad range of potential opportunities around the following aspects:

WHAT KIND OF IDEASARE EXPECTED?

BUSINESS MODELS

PRODUCTS & PROCESSES

SUSTAINABILITY


Designing new commercial models or a novel value chain for ITC’s existing products and services.

Building on prevailing trends of environment consciousness, well-being, nutrition, safety and suggesting new products or services in ITC's current operating sectors.

Using data and insights to create new value propositions.

New features in existing products, services that would enhance revenue and/or margins

New products or services which are adjacencies to existing offerings or address new market segments in sectors we currently operate in. Such new product and service ideas should be based on some existing capability or strength

Reaching and serving customers, consumers, trade members differently

Combining existing products and services in ITC's portfolio to create new offerings or ideas that leverage synergies between two or more Businesses

Communicating with suppliers, customers, trade members and consumers in more effective or efficient ways

Improving a process that offers significant cost saving or better value capture or superior quality or any other dimension of operational efficiency

Strong emphasis on Ideas which leverage Digital Opportunities in the most impactful manner

Building sustainability as a central proposition in the consumer offering Newer paradigms on sustainability which distinguish ITC in serving national priorities

BUSINESS MODELS

PRODUCTS & PROCESSES

SUSTAINABILITY


Problem/NeedsArticulate the top three customer problems that your idea is targeted towards

Solution/ProductArticulate the key features of solution/problem, that address the top three customer problems

Unique Value PropositionSingle, clear, compelling message that states why the idea is different and worth paying for

Key MetricsTop two metrics to evaluate the profitability of an individual customer, of an individual account, of an individual unit of business. What are the metrics that you're going to use to assess whether your customers are realizing the value that you promised in the value proposition?

CostsCustomer Acquisition costs, Distribution costs, Capex, Opex

SUBMISSION GUIDELINESThe ideas will need to be uploaded on https://www.itcportal.com/careers/engaging-with-talent.aspx in

a prescribed format. Proposals must cover the following 10 dimensions in their respective submissions:

Leveraging ITC’s CapabilitiesHow does the idea leverage any prevailing strengths, advantages of ITC? Is the idea an adjacency to an existing product?


ChannelsArticulate path to customers. How are you going to reach your customers? What is your go-to market strategy? What are your strategies for creating awareness, bringing in your customer, and enabling them to buy your product and experience it?

Unfair AdvantageWhy can’t the idea be easily copied or bought?

RevenueRevenue Model, Life Time Value, Revenue, Gross Margin, IRR


Customer SegmentsSegmenting customer in the highest precision and fidelity

ELIGIBILITY

In the spirit of harnessing the ‘wisdom of many', entries must come from a team comprising of at least 3 students, but not exceeding 5. Students are welcome to form teams as they deem fit, including teams across specializations.A student can participate in only 1 team.

The competition is open to full time registered students from select Management and Technology campuses, as indicated below.

Management Campuses: Full time registered 2nd year students of the flagship PG managementprogrammes

Technology Campuses: Final Year students of the flagship Bachelor of Technology programme


FMS Delhi, IIFT Delhi, IIM Ahmedabad, IIM Bangalore, IIM

PARTICIPATING CAMPUSES

CampusesIIT-Kanpur

Technical Campuses

IIT-MadrasIIT-Kharagpur

Streams / Domains

Streams / Domains CampusesManagementCampuses

MechanicalIndustrial & ProductionMaterial Sciences & EngineeringChemicalElectricalElectronics

Electrical & ElectronicsElectronics & Communication InstrumentationMathematical & Scientific ComputingMathematical & Data Computing

Marketing FMS Delhi, IIFT Delhi, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Indore, IIM Lucknow, IIM Kozhikode, MDI Gurgaon, MICA Ahmedabad, NMIMS Mumbai, Pune Cluster(SCMHRD & SIBM), SPJIMR Mumbai, XLRI Jamshedpur

TISS Mumbai, XLRI Jamshedpur, Pune Cluster (SCMHRD & SIBM), MDI Gurgaon

NITIE Mumbai

Human Resources

Operations / Supply Chain

DELIVERABLESSubmit 2 pager summary in the attached prescribed format along with a presentation (not more

than 10 slides) about the idea.

File Size: Maximum 10MB (zip file)

Nomenclature of file naming: Campus Name_Team Name_TeamRegistrationNumber_Division

To be submitted on: https://www.itcportal.com/careers/engaging-with-talent.aspx

Single entry submission - double entries will not be allowed

Zip file should contain Word Doc + PPT

*Contact your Placement Committee POC for your team registration number


* Division - Ideas pertaining to or having adjacency to relavant ITC's business division. If Idea doesnot relate to any ITC's existing division then "Others" has to be mentioned.

ITC Annual Reports and Accounts: https://www.itcportal.com/about-itc/shareholder-value/report-and-accounts.aspx

ITC Sustainability Reports: https://www.itcportal.com/sustainability/sustainabilty-reports.aspx

ITC Chairman’s Annual General Meeting speech: https://www.itcportal.com/about-itc/ChairmanSpeakContent.aspx?id=2318&type=B&news=2020

ITC’s Businesses and Product Portfolio & Brand Worldhttps://www.itcportal.com/about-itc/shareholder-value/ITC-Corporate-Presentation.pdf

ITC Brand World:https://www.itcportal.com/brands-microsite/default.aspx

ITC’s Divisions and Businesses:https://www.itcportal.com/businesses/index.aspx

ITC Media Center:https://www.itcportal.com/media-centre/index.aspx#businessInfo

For latest updates, follow our Facebook page, ITC Hub n Scopehttps://www.facebook.com/itchubnscope

The following are a few links that will enable you in your ideation process:

RESOURCES


REGISTRATIONA) The Student Teams from participating campuses must register themselves with the identified Campus Point of Contact (hereinafter referred to as "the Registration"). Registration is a simple process - interested Student Teams must email their team name, names of individual team members along with their email IDs, mobile nos., and campus roll numbers to the Campus Point of Contact. For more details please visitITC Hub n Scope(https://www.facebook.com/itchubnscope) for all the latest details on the contest.

B) ITC reserves the right to verify the validity of the information provided by the Student Teams at any time during the Contest and to request copies of the identity cards and/or student cards issued by the concerned

GENERAL RULES

PARTICIPATION

A) Before registering yourself for the ITC Interroproneur Ideation Challenge (hereinafter called the "Contest”), you must read and accept these rules (hereinafter called the "Rules”), in their entirety By registering yourself, you accept without reservation, all the terms and conditions of the Rules, and any changes that may be made in the Rules, by ITC from time to time.

B) All decisions of ITC in relation to the ITC Interroproneur Ideation Challenge shall be final and no queries or correspondence will be entertained in this regard.

C) The Contest is open to the campuses/institutes/universities mentioned in the eligibility section hereto (hereinafter collectively referred to as the "Participants”).

D) Participation in the Contest, shall not give rise to any contractual relations with ITC or any of its subsidiaries (hereinafter referred to as the "ITC Group") and in particular, shall not constitute or give rise to an employment relationship between ITC and any student.

E) Plagiarism will result in disqualification.

A) The competition is open to full time registered students from select management and technology campuses, as indicated below:

Management Campuses: Full time registered 2nd year students of the flagship PG management programmesTechnology Campuses: Final Year students of the flagship Bachelor of Technology programme

Participants in this Contest must be due to graduate in 2021.

B) Acceptance of the Rules by any member of the Student Team shall be deemed acceptance by the Participant and by the other members of the Student Team.


A) ITC will launch the contest and make it available to the identified campuses.

B) Registered Teams will submit an Executive Summary document addressing the aspects as articulated in the Submission section of this brochure, comprising no more than 2 pages as per the prescribed format on ITC Portal. Along with a 10 slide presentation on the Idea proposal.

C) Wherever necessary, the Participants must make references to the sources of information and data.

D) From Amongst all the entries received in each participating campus, the top 5 entries will be selected through preliminary and secondary screening by ITC. The top 2 or 3 entries will be provided the opportunity to present their Idea Proposal to the ITC team when it visits the campus as part of Interrobang?! : ITC on Campus.

E) ITC’s judging panel will after assessing the quality of the presentations of the top 2 or 3 teams, ITC’s judging panel will decide on one Winner and one 1st Runner Up on each campus.


appropriate campus authority. Any incorrect or false information provided by any Student/Student Team may result in disqualification of the Student Team.

C) The registered Student Team must choose a team name (hereinafter called "the Team Name"). This will be used in all subsequent communication in relation to the Contest. The Team Name submitted during Registration cannot be subsequently modified.

D) ITC reserves the right to ask any Student Team to modify its Team Name, if ITC deems it necessary to do so.

E) All the members of the Teams must provide a valid e-mail address at the time of Registration.

F) Each Student Team shall consist of not more than 5 students and not less than 3 students, all of whom are registered for the flagship programmes identified in Eligibility Section of this brochure. Each Student shall be a member of only one Student Team.

G) Any Student registering or found registered as part of more than one Student Team shall cause the automatic disqualification of the concerned Student Team(s) of which he/she is a student.

H) ITC reserves the right to refuse the participation of, or to disqualify any Student Team and/or Participant from the Contest at any time. All decisions taken by ITC, including any decision to refuse participation of or to disqualify any Student Team and /or Participant from the Contest shall be final and binding on the Participants.

I) All Student Teams shall submit their Idea Proposal latest by the deadline dates and time as communicated by ITC. Visit the ITC Portal(https://www.itcportal.com/careers/engaging-with-talent.aspx) and ITC Facebook(https://www.facebook.com/itchubnscope) pages for further updates.

THE COMPETITION

5 teams will be shortlisted from each campus. The top 2 or 3 teams from those shortlisted will get the opportunity to present to the ITC team. The following prizes shall be awarded:

Winner: Pre Placement Interview (PPI) + Cash award of Rs. 1,00,000/- + ITC Gift Vouchers1st Runner Up : Cash award of Rs. 50,000/- + ITC Gift VouchersCampus Round Finalists (2nd Runner Up): ITC Gift Vouchers

Every Participant and/or Student Team shall be fully responsible for the payment of any tax, contribution or amount of any kind relating to the prizes awarded.

A) Participants in the Contest will have access to information concerning the activities, operations, reports and employees of ITC, and companies in the ITC Group. Participants shall use such information strictly for the purpose for which it is disclosed and shall not misuse or exploit such information for any commercial or other gains. Any misuse of such information may result in disqualification of the Student Team/ Participant from the Contest, at the sole discretion of ITC. In the event of any such misuse of information, in addition to disqualifying the concerned Student Team, ITC shall also be entitled to take recourse to appropriate remedies, as advised.

B) ITC reserves the right to shorten, modify or cancel the Contest at any time, without assigning any reason, especially in the event of bugs, viruses or unauthorised human intervention that would bring into question the administration, the security or the proper functioning of the Contest. ITC shall have no liability in the event of such shortening or modification or cancellation, and neither the Participants nor the Student Teams shall be entitled to make any claim against ITC in this regard.

C) ITC specifically reserves the right to waive/modify any of the Rules of the Challenge.

D) All intellectual property in the ITC Interroproneur Ideation Challenge, its concept, content, appearance, logo and any other graphic element and its organisation are and shall remain the sole property of ITC.

E) ITC intends to make use of the data and ideas emerging out of the Contest and for the purpose shall acquire all right, title and interest in any intellectual property including copyright and broadcasting rights in the analysis and ideas presented to ITC by the Participants within the framework of their participation in the ITC Interrobang?! Season 10 Interroproneur Ideation Challenge, and the Participants shall procure and assign/give such exclusive rights to ITC, which accepts them. Such rights include all rights of reproduction, representation, adaptation or translation associated with the contest (designs, slogans, models, etc), for all media, including those which are not yet known at the time of the Contest, for any purpose (including commercial, promotional or advertising) world wide and without any limitation in number until the end of the term of such rights.


PRIZES

ADDITIONAL PROVISIONS


F) No Intellectual Property Right arising out of the Contest shall vest or accrue in favour of any Participant. No Participant shall use, assign, license any right in respect of the Competition, developed at the instance of ITC during this Contest to any third party. The Participants shall be liable for any breach in this respect.

G) The Participants undertake, at the request and expense of ITC, to do all acts and execute all documents which may be necessary to confirm the title of ITC to the intellectual property rights in the contest and hereby irrevocably appoints ITC to do all such acts and to sign all such documents as may be necessary to give ITC the full benefit of the intellectual property rights.

H) Any resemblance or similarity between the Idea Proposal presented by the Students and any products developed by ITC would be fortuitous. Since the Idea Proposal are developed on the basis of the ideas and the information resources provided by ITC and since a similar development may be in progress, all the concepts presented by the Student Teams and/or Students during the Contest may, in no event, be considered as having given rise to real development.

I) ITC is not responsible for the entry errors of details provided by the Student Teams, for incorrect/invalid e-mail addresses related to the Contest.

J) ITC does not guarantee the authenticity or accuracy of any information, data or other material relating to the ITC Group, its Business, operations or products etc. which is available in any media, including the web and written articles. The Student Teams shall be entirely responsible to verify and validate such information, data or other material prior to its use.

K) All costs and expenses, including costs of any material, equipment or resources used by the Student Teams during their participation in the Contest, shall be borne by the Participants and ITC shall have no liability in this regard.

L) By registering for the Contest, the Participants agree that ITC has the right to use and publish throughout the World and on the web, all details provided by the Participants at the time of Registration, including photographs, for advertisements or for promotional purposes, without any remuneration, for an unlimited period. ITC may also publish, in any media whatsoever, any details in relation to or results of the ITC Interrobang?! Season 10 Interroproneur Challenge at any time.

M) Any question or clarification concerning the Rules of this Contest may be sent to: [email protected]

N) The decisions of ITC in relation to any dispute arising out of or relating to the Contest shall be final and binding on the Participants and Student Teams and Students, and no correspondence will be entertained in this regard.

O) Any dispute arising out of or in relation to this Contest shall be governed by the laws of India and shall be subject to the exclusive jurisdiction of the Courts at Kolkata

20200922 itc ip384 interroproneurchallenge v08 · 2020. 10. 7. · education & stationery...

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