2022 advertising opportunities
TRANSCRIPT
2022 ADvertising opportunities
The National Association of Veterinary Technicians in America (NAVTA) is a dynamic community of credentialed veterinary technicians dedicated to advancing the
profession of veterinary nursing through advocacy, awareness, and professional development. We offer advertising opportunities in our flagship publication, The
NAVTA Journal, as well as on our website, e-Newsletter, and social media accounts.
NAVTA Journal and e-Newsletter Circulation Base: 7,500+*Approximately 95% of our circulation is to veterinary technicians and veterinary technology students. We also reach veterinary assistants, veterinarians and others within the veterinary medical industry.
* Based on 2021 membership
Attend CE conferences 20% more frequently than non-members
Responsible for
73%of practice ordering
Handle
55% of product sales to clients
Are students or graduates of AVMA-accredited and AVA programs
Are mainly veterinary technicians, but also include veterinary assistants and veterinary practice managers
Field
60%of sales rep visits
On average have held their current position for seven years
NAVTA Members...Work in all facets of veterinary medicine such as education, and diagnostic/research laboratories
Opportunity Guide NAVTA Journal .........................................................2
Online Media .............................................................4
Social Media ..............................................................6Updated November 2021 1
Back/Inside Covers Full Page with .125" bleed Trim: 8.5" wide x 11" tallBleed: 8.75" wide x 11.25" tall
Quarter Page3.75" wide x 5" tall
Half Page7.5" wide x 5" tall
ADVERTISING SALES
Submission DeadlinesEdition I/O Due Ads Due
Jan/Feb 11.19.21 12.01.21
Mar/April 1.18.22 2.01.22
May/June 3.18.22 4.01.22
July/Aug 5.18.22 6.01.22
Sept/Oct 7.18.22 8.01.22
Nov/Dec 9.16.22 9.30.22
2022 Advertising Rates (All rates shown are NET to NAVTA)
Ad Size 1X 2X 3X 4X 5X 6X
Full Page $4,000 $3,800 $3,600 $3,400 $3,200 $3,000
1/2 Page $2,000 $1,900 $1,800 $1,700 $1,600 $1,500
1/4 Page $1,000 $950 $900 $850 $800 $750
Premium Placements
Cover 2 $4,600 $4,370 $4,140 (inside front cover)
Cover 3 $4,600 $4,370 $4,140 (inside back cover)
Cover 4 $4,800 $4,560 $4,320 (back cover)
NAVTA [email protected]
MAILING ADDRESS 750 Route 202, Suite 200Bridgewater, NJ 08807
File Specifications• PDF files created with press optimized settings
are preferred. Fonts must be embedded/converted to outline. High resolution .PSD or .JPG files are also acceptable. All submitted ad files must be at least 300 dpi at actual size. The NAVTA Journal is not responsible for pixellation or other issues resulting from the submission of low-resolution ads.
• For Inside Cover/Full Page ads with bleed, please export PDF with bleed included and no crop marks -or- crop marks offset by .125". If incorrectly formatted crop marks are included, they may show in the finished Journal.
• Digital proofs will not be provided unless requested from [email protected]. Any proofs provided must receive a response or approval within two business days. The NAVTA Journal is not responsible for missed deadlines.
If you are interested in advertising in the NAVTA Journal or would like to request additional information, please contact:
Trim: 8.5 x 11 inches with 0.125 inch bleed Live Matter: 0.25 inches inside trim
Send final digital journal ad files to: [email protected]
V E T E R I N A R Y N U R S I N G I N A C T I O NJOURNAL
Digital Journal Ad Sizes & Specs
Updated November 2021 2
V E T E R I N A R Y N U R S I N G I N A C T I O NJOURNALDigital Journal 2022 Insertion order
Contact InformationCompany/Agency:
Contact Name:
Address:
City: State: Zip:
Phone: Fax:
Email:
Billing InformationCompany/Agency:
Contact Name:
Address:
City: State: Zip:
Phone: Fax:
Email:
Billing AuthorizationPayment must be made with a credit card or check payable to NAVTA with U.S. Funds. I authorize full payment for the ad described below:
For insertion in (NAVTA Journal):
� Jan/Feb 2022
� July/Aug 2022
�Mar/Apr 2022
� Sept/Oct 2022
�May/June 2022
� Nov/Dec 2022
Ad Type – Digital Journal
� CoverPosition:
� Cover 2
� Cover 3
� Cover 4
� Full Page
� Half Page
�Quarter Page
Position:
�
Product: Materials: new on file (issue/year)
Frequency Rate: Gross Amount: Discount: Net Amt:
Edition I/O Due Ads Due
Jan/Feb 11.19.21 12.01.21
Mar/April 1.18.22 2.01.22
May/June 3.18.22 4.01.22
July/Aug 5.18.22 6.01.22
Sept/Oct 7.18.22 8.01.22
Nov/Dec 9.16.22 9.30.22
Advertising Calendar
Terms • All rates shown are NET to NAVTA. Any agency commissions are the sole responsibility of the advertising agency
• Advertisers and advertising agencies are bound by all conditions outlined in the current rate card.
• Cancellations received after the insertion order due date will be billed at 75% of the stated rate.
• Billing follows publication. Payment due 30 days from invoice date.
• The publisher shall not be liable for failure to insert an advertisement for any cause.
• This contract constitutes acknowledgment of order. NAVTA reserves the right to unilaterally reject, omit, or cancel advertising that it feels is not in keeping with its policies.
• Verbal agreements do not constitute a contractual agreement.
Return form to:[email protected]
� Visa
�Mastercard
� American Express
� Discover
Credit Card #: Exp. Date: /
Name on Card:
Authorized Signature:
Updated November 2021 3
Website1070 px wide x 144 px tall
e-Newsletter1:1 image ratio, 800 px x 800 px minimum
Ad Sizes
Send final digital ad files to: [email protected]
Ad Sizes and Specs
Online Media Advertising Guide
Read and agreed upon:
Name: ___________________________________________________________________________________________
Client/company represented in ad: ____________________________________________________________________
Signature: ________________________________________________________________ Date: __________________
2022 Advertising Rates (All rates shown are NET to NAVTA)
Website e-Newsletter Sponsorship
Static Footer Carousel: $750 Standard Placement: $750Premium Placement: $1,500
Reservations & Ad Materials• NAVTA Online Media Advertising is sold on a first-come, first-served basis.
Metrics/analytics and proof of publication will be supplied upon request.
• Advertiser must supply proposed/draft artwork and copy for all advertisements at least 30 business days in advance of posting date. If an ad does not meet guidelines and is sent back to the advertiser for revision, NAVTA must receive the revised artwork within 5 business days.
• NAVTA will review ad content to ensure it meets NAVTA messaging guidelines. NAVTA reserves the right to reject any ad on any basis; all decisions by NAVTA are final.
CancellationsAds may be cancelled up to 30 business days in advance with no penalty; ads cancelled within 30-15 days of scheduled ad posting will be charged 50% of the agreed upon fee for that ad. Ads cancelled within 15 days of scheduled posting will be charged 100% of the agreed upon fee for that ad.
PaymentsNAVTA accepts credit, debit, or electronic funds transfer payments only for social media advertisements. Payment information must be provided with your space reservation; advertisements will not run without providing this information to NAVTA. Full payment for ads will be processed 10-15 days before the scheduled posting date; the ad will not run if payment is rejected for any reason.
ADVERTISING SALES
NAVTA [email protected]
MAILING ADDRESS 750 Route 202, Suite 200Bridgewater, NJ 08807
If you are interested in advertising in NAVTA Online Media or would like to request additional information, please contact:
Updated November 2021 4
Online Media Advertising Insertion Order
Online Media Advertising Guide
Online Media Ad Order �Website Ad - Footer Carousel $750
� e-Newsletter Sponsorship
� Standard Placement - $750
� Premium Placement - $1,500
What month(s) do you want your ad to run?
� January � February � March � April � May � June � July
� August � September � October � November � December
� I have read and agreed upon the NAVTA Online Media Advertising terms and conditions.
Contact Information
Company/Agency:
Contact Name:
Address:
City: State: Zip:
Phone: Fax:
Email:
Billing Information
Company/Agency:
Contact Name:
Address:
City: State: Zip:
Phone: Fax:
Email:
Billing AuthorizationNAVTA accepts credit, debit, or electronic funds transfer payments. I authorize full payment for the ad described below:
ADVERTISING SALES
NAVTA [email protected]
MAILING ADDRESS 750 Route 202, Suite 200Bridgewater, NJ 08807
If you are interested in advertising in NAVTA Online Media or would like to request additional information, please contact:
Credit Card Information:
� Visa � Mastercard � American Express � Discover � Electronic Funds Transfer
Credit Card #: _______________________________________ Exp. Date: ___________
Name on Card: ___________________________________________________________
Authorized Signature: ______________________________________________________
Bank Account Information:
Account Number: _________________________________________________________
Bank Routing Number: _____________________________________________________
Website Ad Total $
e-Newsletter Sponsorship $
Standard Total $
Premium Total $
TOTAL DUE $
Updated November 2021 5
Terms & Conditions
SOCIAL MEDIA AD SALES
NAVTA [email protected]
MAILING ADDRESS 750 Route 202, Suite 200Bridgewater, NJ 08807
If you are interested in advertising in NAVTA Social Media or would like to request additional information, please contact:
Reservations & Ad Materials• NAVTA will post only one advertisement up to four days each week on each
of NAVTA’s social media sites (Facebook, LinkedIn, Twitter, and Instagram). Advertisements will be posted at or as close as possible to 10 am Eastern Time every day. Space is sold on a first-come, first-served basis.
• Advertiser must supply proposed/draft artwork and copy for all advertisements at least 30 business days in advance of posting date. If an ad does not meet guidelines and is sent back to the advertiser for revision, NAVTA must receive the revised artwork within 5 business days. Advertiser must supply finished/final artwork and copy for all advertisements at least 10 business days in advance of posting date.
• Multiple posts regarding the same subject matter must be scheduled a minimum of 7 days apart on a single social platform. NAVTA reserves the right to reject any ad on any basis; all decisions by NAVTA are final.
Payments• NAVTA accepts credit, debit, or electronic funds transfer payments only for
social media advertisements. Payment information must be provided with your space reservation; advertisements will not run without providing this information to NAVTA. Full payment for ads will be processed 10-15 days before the scheduled posting date; the ad will not run if payment is rejected for any reason.
Cancellations• Ads may be cancelled up to 30 business days in advance with
no penalty; ads cancelled within 30-15 days of scheduled ad posting will be charged 50% of the agreed upon fee for that ad. Ads cancelled within 15 days of scheduled posting will be charged 100% of the agreed upon fee for that ad.
Read and agreed upon:
Name: ______________________________________________________________________________________________________________
Client/company represented in ad: _______________________________________________________________________________
Signature: _____________________________________________________________________________ Date: _____________________
SOCIAL MEDIA RATES (All NET to NAVTA)
� $100 each day for one social media site
� $200 each day for two social media sites
� $300 each day for three social media sites
� $400 each day for four social media sites
Social Media Advertising Guide
Updated November 2021 6
Social Media Ad Order
Platform: � Facebook � Twitter � Instagram � LinkedIn Total # of Posts
# of Posts: __________ __________ __________ __________ __________
� I have read and agreed upon the NAVTA Social Media Advertising terms and conditions.
Contact Information
Company/Agency:
Contact Name:
Address:
City: State: Zip:
Phone: Fax:
Email:
Billing Information
Company/Agency:
Contact Name:
Address:
City: State: Zip:
Phone: Fax:
Email:
Billing AuthorizationOne post per day, per site @ $100 per post: Total Posts: x $100 = $ Total Due
NAVTA accepts credit, debit, or electronic funds transfer payments. I authorize full payment for the ad described below:
�Visa
�Mastercard
�American Express
�Discover
�Electronic Funds Transfer
Credit Card Information:
Credit Card #: _________________________________________ Exp. Date: _____________
Name on Card: _______________________________________________________________
Authorized Signature: __________________________________________________________
Bank Account Information:Account Number: _______________________ Bank Routing Number: __________________
Updated October 2020
SOCIAL MEDIA AD SALES
NAVTA [email protected]
MAILING ADDRESS 750 Route 202, Suite 200Bridgewater, NJ 08807
If you are interested in advertising in NAVTA Social Media or would like to request additional information, please contact:
Insertion order
Social Media Advertising Guide
Updated November 2021 7