2022 advertising rates and specifications

2022 Advertising Rates and Specifications

Will Payne, project lead for InvestSWVA and managing partner of Coalfield Strategies, LLC

Southwest Virginia

moves ahead:Three economic development initiatives announced in as many weeks

PlusBuilding called

“key to downtown Johnson City” sold

andEastman prepares

for centennial

Southwest Virginia

moves ahead:Three economic development initiatives announced in as many weeks

January 2021 | $3.00Volume 33, Number 3

Plus eHealth adds 160 jobs

and Special Section:

Take the Shot

The Good News issue

#2020 is gone. It’s time for a fresh start, beginning with the

Niswonger Foundation’s regional workforce development initiative.

Scott Niswonger. Photo by Earl Neikirk

February 2021 | $3.00Volume 33, Number 4

Plus The ETSU Research Corporation opens its doorsand Business picks up in the Tennessee and Virginia state legislatures

Eastman’s $250 million commitment to the regionKingsport-based chemical company launches massive - and profitable - recycling program

Pictured: Mark Costa and Gov. Bill Lee

December 2020 | $3.00

Volume 33, Number 2

Plus Darkest before the dawn: COVID intensifies

ahead of vaccine andGo ask ALICE:

SW Va’s working poor population on the rise

The 28th Annual Salute to Emerging Stars of

Our Region

October 2021 | $3.00Volume 33, Number 12

Miles Burdine and Jon Lundberg each developed principles for leadership and teambuilding in the

military while simultaneously applying them to their roles in the private sector.

PHOTO BY EARL NEIKIRK

PlusHow regionalism in action

landed a new EarthLink facility in Southwest Virginia

andSpike in COVID-19 cases slows recovery for hotels

and hospitality industry

Miles Burdine and Jon Lundberg share how

they’ve applied their military leadership

lessons to the private sector

Veterans in Business

August 2021 | $3.00Volume 33, Number 10

The Bristol, Tenn., fire department’s advanced EMT training team is among 25 honorees. PHOTO COURTESY BRISTOL, TENN.

2021Healthcare HeroesPlusUncommon wealth: Virginia to invest $700m in broadbandandMiddle College becoming a reality in northeast Tennessee

1Book of Lists | December 2020 bjournal.com

1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com

The Journal began publishing in April 1988 as a business-to-business publication publishing timely and informative articles about the people and businesses that make up the region. The Business Journal gives you the information you need to make better decisions to run your business and improve your bottom line... making The Business Journal a BUSINESS ESSENTIAL.

It’s required reading for 22,000 Decision Makers…The Business Journal…the decision magazine.

Cover PositionsFrequency 1x 6x 12x

Inside Front 1925 1795 1695

Inside Back 1925 1795 1695

Back Cover 2400 2295 2195

Rates/Net Frequency 1x 6x 12x

Double 495 Frequency rate available

Full Page 1595 1525 1295

Jr. Page 1295 1075 995

1/2 Page 1095 850 795

1/2 Page Island 1295 1050 950

1/3 Tower Premium 1095 925 825

1/3 Page 875 725 625

1/4 Page 695 525 450

1/6 Page 595 475 425

Market Place 85 80 70

2022 AdvertisingRates and Specifications

Trim and BleedsPage Trim Size is 8.375” x 10.875” Full Page Bleeds: Bleed .125” OUT from the trim size. All copy should be .25” INSIDE the trim size to be printed.All ads should be CMYK, image size minimum of 240dpi, max 300dpi.

Agency CommissionsAdd 15% to net rates.

OnlineBJournal.com provides a number of opportunities for online exposure. Call your Business Journal representative for more information.

November 2021 | $3.00Volume 34, Number 1

PlusKelly Price on guiding Eastman

Credit Union through the pandemic

and its aftermath

andBallad Health CEO Alan Levine

briefs Congress on the implications

of the nursing shortage

Banking leaders from Tennessee and

Virginia try to make sense of the new

financial reality emerging in the wake

of the COVID-19 pandemic

The New Abnormal



and its aftermath

andBallad Health CEO Alan Levine







The New Abnormal

Guaranteed PositionAdd 25% to net rates.

March 2021 | $3.00Volume 33, Number 5

Photo courtesy Northeast Tennessee Tourism Association

Northeast Tennessee to tourists:Outdoor recreation is

ready when you arePlus

Expanding the entrepreneurial ecosystem

and Domtar’s Troy Wilson

Northeast Tennessee to tourists:Outdoor recreation is

ready when you arePlus

Expanding the entrepreneurial ecosystem

and Domtar’s Troy Wilson

SpecificationsDescription Width Depth

Double Page w/Bleed 17” 11.125”

Full Page w/Bleed 8.625” 11.125”

Full Page 7.875” 10.25”

Jr. Page Horizontal 7.875” 7.375”

Jr. Page Vertical 5.25” 10.25”

1/2 Page Island 5.25” 7”

1/2 Page Horizontal 7.875” 5”

1/2 Page Vertical 3.85” 10.25”

1/3 Tower Premium 2.715” 10.25”

1/3 Horizontal 5.25” 5”

1/3 Vertical 2.715” 10.25”

1/4 Block 3.85” 5”

1/4 Banner 7.875” 2.375”

1/4 Vertical 2.125” 10.25”

1/6 Horizontal 5” 3.25”

1/6 Vertical 2.715” 5”

Market Place 1.84” 2.05”

1/3 H

1/2 H

1/6 V 1/2 Island 1/3 V

1/6 H

1/4 V

1/4 Block

1/4 Banner

Full Page1/2 V 3/4 H

3/4 V

Rates effective January 1, 2022


2022 PartnershipRates and Information

Platinum ................................................ 3000Primary placement of logo in all materials, six tickets, and one full page ad in the 40 Under Forty section of the December 2022 issue.

Partnership Levels

Silver ......................................................1500Tertiary placement of logo in all materials, two tickets, one 1/4 page ad in the 40 Under Forty section of the December 2022 issue.

Gold .......................................................2250Placement of logo in all materials, four tickets, one 1/2 page ad in the 40 Under Forty section of the December 2022 issue.

Presenting .............................................6000Primary placement of logo in all materials, eight tickets, signage at event, welcome at event, printed welcome in program and double page ad in the 40 Under Forty section of the December 2022 issue.

Celebrate the rising stars in our region…40 Under Forty Partnership OpportunitiesAct now to become a partner in the most anticipated professional event of the season as the Tri-Cities business community once again celebrates 40 Under Forty.

Since 1993, The Business Journal and a long list of esteemed partners have honored the best and brightest young professionals in the Tri-Cities. More than 1,000 honorees are part of this elite group. The 30th Annual 40 Under Forty Event will be held in October 2022.

The 29th Annual

Salute to Emerging Stars of

Our Region

December 2021 | $3.00Volume 34, Number 2

PlusPreparing your business to strike when the iron is hot

andHow to limit liability in the wake of Tennessee’s new

COVID-19 legislation

40 Under Forty (December 2021)

40 Under Partnership Deadline -Wednesday, September 16, 2022

Advertising Space Reservation Deadline - November 11, 2022

Print Ready Advertising Materials Due - November 28, 2022

Publication Date - December 2022

Important Dates



Book Of Lists Partnership

THE MOST TRUSTED NAME in business news publishes the most trusted directory of local businesses and decision-makers annually. The indispensable Book of Lists is referenced by thousands of individuals needing to know who’s doing business, and who to do business with, in Northeast Tennessee and Southwest Virginia.

Place your advertising message next to your industry list, distinguish yourself as a leader in your category or strategically place your ad across from the list of your potential customers. Distributed to all subscribers, The Book of Lists provides the best value with year-long exposure.

Simple - Effective - Valuable - Timeless

1Book of Lists | December 2020 bjournal.com

Advertising RatesAs the Title Partner you will receive your company name and logo on front cover and table of contents, a full page ad in the section of your choice and a welcome letter adjacent to the table of contents.

Advertising Space DeadlineMarch 1, 2022

Print Ready Materials DueMarch 23, 2022

Publication DateMarch 2022

Important Dates

Title Partner ......................................3595

Section Partners .............................2595

Inside Front/Back .............................1725

Outside Back Cover ........................2195

Full Page ...........................................1525

Half Page ...........................................850

As a Section Partner you will receive a full page ad at the beginning of “your section,” and full page with logo and your descriptive information. Your logo will appear on each page of the section, in addition to the table of contents. So anytime a reader looks for information in “your section,” they’ll see your logo at the top of the page.

Title Partner

Section Partner



Profiles in Business

Since Derby Publishing’s purchase of The Business Journal, businesspeople have asked us to include stories about their companies in our publication.

Many of those customers and businesses were also asking us to design marketing materials or brochures and write copy to help them promote their company and services. We decided to combine the two services, great design and editorial published in a magazine format. Profiles in Business was created!

Profiles in Business, inside our April edition, gives insight into the working lives of the people who make up our region, because every business has a unique story to tell. Profiles in Business is a combination of your company’s editorial story and photography showcasing your products, services, history and people who make it happen. We look forward to delivering your story directly to the desks of the business decision-makers in Northeast Tennessee and Southwest Virginia.

To help tell your story, your full-page color advertorial will be a collaborative effort between you and a professional custom media writer and photographer. In addition to the printed article,

you will receive your story in an electronic format you can reproduce and use with online, social media or print promotions, marketing, customer direct mail communications or as a flyer to tell your clients and prospects more about your business, products and services.

Title Partner .....................................2195Inside Front, Inside Back Cover or Outside Back Cover and inside advertorial page with your name and logo on front cover

Double Page .....................................1695

Full Page ............................................995

Advertising Rates

Advertising Space Reservation DeadlineMarch 18, 2022

Print Ready Advertising Materials DueMarch 26, 2022

Publication DateApril 2022

Important Dates

The Business Journal of Tri-Cities TN/VA | April 2021

PROFILES IN BUSINESS

A special section inside the April Business Journal



Healthcare Heroes PartnershipHealthcare Heroes are the men and women who go above and beyond the call of duty everyday. For more than 20 years, The Business Journal of Tri-Cities, TN/VA has honored these heroes on behalf of the business community they serve. Without healthy employees and customers, business cannot survive. Healthcare Heroes keep our region’s people and businesses well cared for.

August 2021 | $3.00Volume 33, Number 10

The Bristol, Tenn., fire department’s advanced EMT training

team is among 25 honorees. PHOTO COURTESY BRISTOL, TENN.

2021Healthcare HeroesPlusUncommon wealth: Virginia to

invest $700m in broadband

andMiddle College becoming a

reality in northeast Tennessee

Eight tickets to the event; Full Page, color ad in the Healthcare Heroes edition of The Business Journal (August); Logo on all materials; Welcome remarks at event; Banner/Signage at registration table.

Title Partner (one only) ...............................5000

Four tickets to the event; Half Page, color ad in the Healthcare Heroes edition of The Business Journal (August); Logo on materials; Present award to honorees.

Presenting Partner (five max) .................2500

Two tickets to the event; Quarter Page, color ad in the Healthcare Heroes edition of The Business Journal (August); Logo on materials.

Hero Partner ...............................................1250

2021 Honorees

To nominate an individual or organization today, email [email protected] with a letter of recommendation telling what makes them a Healthcare Hero. The deadline for nominations is the close of business on May 20, 2022. The Healthcare Heroes Awards luncheon will be held July 2022.

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2022 E-JournalRates and Information

E-JournalE-Journal is the digital offering of The Business Journal of Tri-Cities TN/VA, bringing business news directly to your in box every Wednes-day morning. Additional editions are delivered as business news that affects the region breaks throughout the week. Combined with your print message in The Business Journal the E-Journal keeps your brand in front of the regions decision makers.

Single Banner ................................ 199/month

Reserve your company’s space in the E-Journal at our great introductory rates!

(530 x 100 pixels)

Double Banner .............................. 279/month(530 x 200 pixels)

Block .................................................. 169/month(175 x 200 pixels)

Add your message at Bjournal.com for increased visibility!

Vertical Banner ............................. 175/month(120 x 600 pixels)

Horizontal ...........................................75/month(300 x 250 pixels)


2022 Demographics and Readership

Subscriber ProfilesPersonal ProfileAge77.9% of The Business Journal subscribers are from 25 - 54 years of age.25-34 ..........................................................................20.4%35-44 ..........................................................................30.1%45-54 ..........................................................................27.4%55-65 ..........................................................................14.5%Over 65 .........................................................................5.9%

GenderMale ............................................................................74.1%Female ........................................................................25.9%

Education78% of The Business Journal subscribers are college graduatesCollege Graduate .......................................................35.5%Post College Study ....................................................20.4%Masters Degree ..........................................................14.0%Doctorate .....................................................................8.1%

Home OwnershipOwns Home ...............................................................84.1%Owns Second Home ..................................................25.4%

Average Annual Household Income .................$150,000+

Marital/Family StatusMarried .......................................................................80.1%Single ...........................................................................9.7%

Household Net Worth55% ...................................................................... $500,00045% .................................................................. $1,000,000+

Average Value of Primary Home ......................... $505,112

Business ProfileExecutive Authority• 88% participate in purchasing decisions for their companies• 87.8% personally choose products for their companies• 98.4% read The Business Journal ads• 72.1% say ads in The Business Journal influence their

purchases

Company Size by Number of Employees10 or fewer .................................................................50.8%10-24 ..........................................................................14.7%25-49 ............................................................................9.0%50-99 ............................................................................5.0%100-249 ......................................................................11.9%Over 250 .......................................................................8.6%

Business TitleTotal subscribers in top managment: 70.2% Owner/Partner .........................................................49.5%Board Chair, President, CEO, VP, General Mgr, Director ..............................................20.7%Other Management ....................................................17.9%Sales & Marketing ........................................................9.8%Purchasing/Plant Manager ..........................................2.1%

Readership ProfileAverage CirculationThe readership of The Business Journal of the Tri-Cities TN/VA is based on a strategic combination of paid subscriber copies and controlled circulation copies. Total Mail Distribution is 3,375 copies. Strategic controlled distribution is 2,125 copies. Total circulation is 5,500 copies.

Total Readership ...................................................... 22,000Minimum of 4 readers per copy

Shelf LifeLength of time subscribers keep a copy of The Business Journal:Keep on file ................................................................26.3%Keep one month ........................................................24.2%Keep 2–3 weeks .........................................................14.5%Keep one week ..........................................................13.4%

Additional ReadersReaders other than the subscriber:Other Management ....................................................34.4%Office/Support Staff ...................................................32.8%Spouse .......................................................................29.6%Partner ........................................................................11.3%Sales Staff ..................................................................... 10.2


2022 Regional Coverage Map


May 2021 | $3.00Volume 33, Number 7

Mark and Stephanie Walters of Early Bird’s Coffee Co. in Kingsport PHOTO BY EARL NEIKIRK

Vet-repreneurs:Veterans strive for success in

starting their own businesses

Plus

Amazon to locate delivery

center in Bristoland

Southwest Virginia

Economic Forum preview

November 2021 | $3.00Volume 34, Number 1



and its aftermathandBallad Health CEO Alan Levine







The New Abnormal



and its aftermathandBallad Health CEO Alan Levine







The New Abnormal

July 2021 | $3.00Volume 33, Number 9

Virginia-based homebuilder Marvin Egan (left) and Tennessee-based homebuilder Will Crumley are enjoying their industry’s wild ride. PHOTO BY EARL NEIKIRK

Residential construction:If you’re not making money, you’re doing it wrong

PlusThe FTDD says yes to regional economic developmentandToday’s TVA: More Power, less low key

September 2021 | $3.00Volume 33, Number 11

The versatile skilled tradesmen in Dreicor’s Erwin facility have established the company as an industry leader in completing massive, fast-track construction projects. PHOTO BY EARL NEIKIRK

On the Fast TrackMeet Dreicor, the biggest company you’ve never heard of

PlusThree potential ripple effects in the wake of the MATE ROV

world championships and

Forces align to develop skilled labor in our region

On the Fast Track

2022 advertising rates and specifications

Documents