2022 business partner - whcawical.org
TRANSCRIPT
2022BusinessPartner
Guide
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY . EDUCATION . EXCELLENCE.
WHCAWiCAL.org
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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INDEX
About WHCA/WiCAL ............................................................................................................ 3
2022 Calendar of Events ....................................................................................................... 4
WHCA/WiCAL Business Partnership ..................................................................................... 5
2022 WHCA/WiCAL Business Partnership Sponsorship Levels ...................................6 - 11
Partner-Exclusive Sponsorship Opportunities .......................................................................11
Promote Your Business! Advertising & Marketing Opportunities ........................................ 12
CareConnection, WiCAL Wires, Workforce Wednesday newsletters
Social Media & Digital Marketing Opportunities
2022 WHCA/WiCAL Pledge Partners ............................................................................... 13
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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DEAR FRIENDS OF WISCONSIN’S SENIOR LIVING PROVIDERS,
Thank you for your support of long term care! Your professional affiliation with Wisconsin’s senior living community means you already recognize that advancing the provider community’s interests will benefit your business interests as well. In this guide, you will find more information about becoming a WHCA/WiCAL Business Partner, along with all the opportunities and benefits exclusively available to our valued Partners. I would love to hear from you to discuss how you and your company support members of the long term care community, why you want to become involved in the association, and they ways in which partnership would be beneficial to WHCA/WiCAL’s members. Please do not hesitate to reach out to me about your interest in partnering with WHCA/WiCAL.
Take good care.
Jena JacksonDirector of [email protected]
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ABOUT WHCA/WICAL
The Wisconsin Health Care Association & Wisconsin Center for Assisted Living (WHCA/WiCAL) is a non-profit organization dedicated to representing, protecting, and advancing the interests of Wisconsin’s long-term care provider community and the residents they serve. With nearly 450 members spanning the long-term care continuum, WHCA/WiCAL is the Badger State’s largest long-term care provider association. WHCA/WiCAL is the Wisconsin state affiliate of the American Health Care Association & National Center for Assisted Living (AHCA/NCAL). WHCA/WiCAL represents post-acute care facilities, including skilled nursing facilities, therapy centers, and assisted living facilities, throughout Wisconsin.
DON’T JUST TAKE OUR WORD FOR IT…
“M3 Insurance has partnered with WHCA/WiCAL for well over 25 years, and we remain committed to the organization and its member facilities, who provide care for nearly 20,000 residents a year. Throughout our partnership with WHCA/WiCAL, we have collaborated with members and business partners to conceptualize new ways to better serve the senior living community. Rick Abrams and his team are the real key to the success of this partnership. Their work in bringing best in class education to their members, as well as strong lobbying efforts, makes the WHCA/WiCAL a key strategic partner for skilled nursing and assisted living facilities throughout Wisconsin. M3 has been honored to partner with them over the last 25 years, and we look forward to strengthening our partnership as we look into the future.”
Pat LeMire, M3 Insurance, Elite Premier Partner
Become aBusiness Partner at
whcawical.org/joinbp
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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2022 EVENTS
Annual Spring Conference & ExpoApril 6-8
Hyatt Regency & KI Convention Center, Green Bay
Annual Fall Convention &Gold Partner Expo
October 19-21The Osthoff Resort, Elkhart Lake
Annual Care Classic Golf Outing & Fundraiser
July 18 The Oaks Golf Course, Cottage Grove
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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It is important to highlight the importance of the relationship WHCA/WiCAL has with its Business Partners. It is truly a Partnership. We strive to obtain lasting relationships with our Partners and continuously enhance the many ways in which our Partners can develop and sustain lasting relationships with our members.
BUSINESS PARTNERSHIP
Are you new to the Association or Wisconsin, and looking to become more involved?
Are you an existing Partner looking to increase your visibility or curious about ways to become
more involved in the Association?
WHCA/WiCAL offers various levels of Partnership, with special inclusions, advertising, and sponsorships
only available to our Select, Prime, Elite, and Elite Premier Partners. The following pages will provide you
details about the various levels of partnership available you, including a la carte opportunities for advertising
and sponsorship. Please note, these valuable opportunities are extended to existing and current association
partners. If you are not yet a WHCA/WiCAL Business Partner, we encourage you to join today to take
advantage of these incredible and valuable opportunities!
If you have any questions regarding Business Partnership, or the multitude of ways you can become a more
involved and supportive Partner to the association, please reach out to Director of Development,
Jena Jackson at [email protected].
Click HERE to Become a Business Partner!
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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Receipt of WHCA/WiCAL newsletters, memos, and other important electronic distributions & communications
Discounted rate to exhibit and attend the Annual Spring Conference & Expo
Eligibility to participate and exhibit at the Annual Fall Convention & Gold Partner Expo; exhibiting as the Annual Fall Convention is an opportunity exclusively available to WHCA/WiCAL Partners
A full page ad in the Business Partner Showcase publication, issued to WHCA/WiCAL members three times per year
Company listing on the WHCA/WiCAL website, under the Business Partner Directory
Introduction to WHCA/WiCAL membership via a New Business Partner Spotlight in the CareConnection e-newsletter
Partner-only sponsorship and marketing opportunities throughout the year. Including, but not limited to, Facebook Live events, advertising in the Spring Conference Attendee Brochure, Spring Conference sponsorships, Care Classic sponsorships, Educational program sponsorships, speaking opportunities, and various other digital & social media marketing opportunities
Access to the WHCA/WiCAL Members & Business Partner’s Only section of whcawical.org, which provides facility locaters, member contact information, and other valuable resources and information you need as a WHCA/WiCAL Business Partner
BUSINESS PARTNER $500
2022 BUSINESS PARTNERSHIP Benefits & Details
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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2022 BUSINESS PARTNERSHIP LEVELS
PARTNERSHIP DUES AND EVENT PARTICIPATION Annual Business Partner Dues & Partner Benefits ............................................................................ $350 ($150 Discount) Gold Business Partnership/Fall Convention Booth .......................................................................... $1,500 Booth at the Annual Spring Conference (4 Booth Staff Included) .................................................. Included ($749 Value) Care Classic Foursome ...................................................................................................................... Included ($600 Value)
ADVERTISING Annual Article/Column/Ad in One Issue of the Monthly Workforce Wednesday Newsletter ... $450 Annual Article/Column/Ad in One Issue of the Monthly WiCAL Wires Newsletter .................... $450 2-issue Banner Ad in the Semi-monthly Education Newsletter ....................................................... Included Full Page Ad in the Business Partner Showcase Publication ............................................................ Included ($1,000 Value) CareConnection 4-issue Banner Ad with Link to Website ............................................................... Included ($1,000 Value) Special Listing on WHCA/WiCAL Website with Link to Company Website .................................. Included ($1,000 Value) Video Spotlight/Facebook Live 2x/Year ........................................................................................ Included ($1,000 Value) Spring Conference - Full Page Brochure Ad .................................................................................... Included ($500 Value) Fall Convention - Full Page Brochure Ad .......................................................................................... Included ($500 Value) Traffic Builder Program ...................................................................................................................... Included ($250 Value) Spring Conference Keynote Speaker Intro Opportunity ................................................................. Included ($1,500 Value)
SPONSORSHIP CareConnection Sponsor .................................................................................................................. $500 Care Classic Hole and Event Sponsor .............................................................................................. $500 Annual Leadership Academy Sponsorship ...................................................................................... $750 Annual Spring Conference Opening Night Reception Sponsor ...................................................... $1000 Annual Spring Conference Education Sponsor ................................................................................ $500 Annual Spring Conference Break & Refreshment Sponsor .............................................................. $500 Keynote Speaker Sponsorship .......................................................................................................... $500 Fall Convention Education Sponsor .................................................................................................. $250 Fall Convention Break & Refreshment Sponsor ................................................................................ $500 Fall Convention Shining Star & Quality Awards Banquet Sponsor ................................................. $750 Fall Convention Networking Event Sponsor ..................................................................................... $1,000 Seminar/Webinar Sponsorship ....................................................................................................... $500
ELITE PREMIER BUSINESS PARTNER $10,000
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
8
2022 BUSINESS PARTNERSHIP LEVELS
PARTNERSHIP DUES AND EVENT PARTICIPATION Annual Business Partner Dues & Partner Benefits ......................................................................$350 ($150 Discount) Gold Business Partnership/Fall Convention Booth ...................................................................$1,500 Booth at the Annual Spring Conference (4 Booth Staff Included) ............................................$450 ($349 Discount) Two Care Classic Golfers ........................................................................................................... Included ($300 Value)
ADVERTISING Annual Article/Column/Ad in One Issue of the Monthly Workforce Wednesday Newsletter OR the Monthly WiCAL Wires Newsletter (Partner’s Choice) ........................................................$450 2-issue Banner Ad in the Semi-monthly Education Newsletter ................................................. Included Special Listing on WHCA/WiCAL Website with Link to Company Website ........................... Included ($1,000 Value) Full Page Ad in the Business Partner Showcase Publication ..................................................... Included ($1,000 Value) Video Spotlight/Facebook Live ................................................................................................. Included ($500 Value) Spring Conference - Full Page Brochure Ad .............................................................................. Included ($500 Value) Fall Convention - Full Page Brochure Ad ................................................................................... Included ($500 Value) Traffic Builder Program ............................................................................................................... Included ($250 Value)
SPONSORSHIP CareConnection Sponsor ...........................................................................................................$500 Care Classic Hole and Event Sponsor........................................................................................$500 Annual Spring Conference Opening Night Reception Sponsor ...............................................$750 Annual Spring Conference Education Sponsor .........................................................................$500 Annual Spring Conference Break & Refreshment Sponsor .......................................................$500 Fall Convention Education Sponsor ...........................................................................................$250 Fall Convention Break & Refreshment Sponsor .........................................................................$500 Fall Convention Shining Star & Quality Awards Event Sponsor ...............................................$750 Webinar Sponsor........................................................................................................................$500
ELITE BUSINESS PARTNER $7,500
Join Today at whcawical.org/joinbp
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
9
2022 BUSINESS PARTNERSHIP LEVELS
PARTNERSHIP DUES AND EVENT PARTICIPATION Annual Business Partner Dues & Partner Benefits ...................................................................... $350 ($150 Discount) Gold Business Partnership/Fall Convention Booth ................................................................... $1,500 Booth at the Annual Spring Conference (4 Booth/Company Staff Included) ......................... $450 ($349 Discount) One Care Classic Golfer ............................................................................................................ Included ($149 Value)
ADVERTISING Full Page Ad in the Business Partner Showcase Publication ..................................................... Included ($1,000 Value) Annual Article/Column/Ad in One Issue of the Monthly Workforce Wednesday Newsletter OR the Monthly WiCAL Wires Newsletter (partner’s choice) ......................................................... $450 Spring Conference - Full Page Brochure Ad .............................................................................. Included ($500 Value) Fall Convention - Full Page Brochure Ad ................................................................................... Included ($500 Value) Traffic Builder Program ............................................................................................................... Included ($250)
SPONSORSHIP Annual Spring Conference Education Sponsor ......................................................................... $500 Annual Spring Conference Break & Refreshment Sponsor ....................................................... $500 Care Classic Hole Sponsor ......................................................................................................... $500 Fall Convention Education Sponsor ........................................................................................... $250 Fall Convention Break & Refreshment Sponsor ......................................................................... $500
PRIME BUSINESS PARTNER $5,000
Join Today at whcawical.org/joinbp
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
10
2022 BUSINESS PARTNERSHIP LEVELS
PARTNERSHIP DUES AND EVENT PARTICIPATION Annual Business Partner Dues & Partner Benefits ...................................................................... $350 ($150 Discount) Gold Business Partnership/Fall Convention Booth ................................................................... $1,500 Booth at the Annual Spring Conference (4 Booth/Company Staff Included) ......................... $650 ($149 Discount)
ADVERTISING Full Page Ad in the Business Partner Showcase Publication ..................................................... Included ($1,000 Value) Spring Conference - Half Page Brochure Ad ............................................................................. Included ($300 Value) Fall Convention - Half Page Brochure Ad .................................................................................. Included ($300 Value) Traffic Builder Program ............................................................................................................... Included ($250 Value)
SPONSORSHIP Spring Conference Education Sponsorship ............................................................................... $250 Fall Convention Education Sponsorship..................................................................................... $250
SELECT BUSINESS PARTNER $3,000
Join Today at whcawical.org/joinbp
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
11
EDUCATION SPONSORSHIPS:
Monthly Webinar Sponsor/Presenter: $500
Quality Symposium Sponsor: $500
Annual Survey Workshop
Update Sponsor: $500
Leadership Academy
Lunch Sponsor: $750 (5 available)
Leadership Academy
Scholarship Sponsor: $1,500
Wound Care Clinic
Lunch Sponsor: $500 (2 available)
Wound Care Clinic
Attendee Sponsor: $1,500
EVENT SPONSORSHIPS:
Annual Congressional Briefing Sponsor: $1,500
In-person Board Meeting Lunch Sponsor: $750
The Annual Care Classic Golf Event, Spring
Conference, and Fall Convention
Each have numerous sponsorship opportunities available,
ranging from $300 - $3,000. Our Business Partners are
provided with details of the sponsorship opportunities
at our major events via email during the course of the
year. Also, sponsorship details are provided in the Spring
Conference Exhibitor Prospectus and the Fall Convention
Gold Business Partner Prospectus.
Are you interested in becoming more involved in the Association? Want our members to know more about your company
and products/services you provide? Want an opportunity to meet with decisions makers from our LTC member facilities?
Sponsorship is a perfect opportunity to expand your footprint in the WI Long Term Care community! Please contact Director
of Development, Jena Jackson, for more information and details about any possible sponsorship opportunities.
We welcome feedback and sponsorship ideas from our valued business partners; please contact Jena Jackson at [email protected] with any suggestions or to obtain
detailed sponsorship information for our major events.
PARTNER-EXCLUSIVESponsorship Opportunities
Wisconsin Center for Assisted LivingWisconsin Health Care Association
ADVOCACY. EDUCATION. EXCELLENCE.
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PROMOTE YOUR BUSINESS!Advertising & Marketing Opportunities
SPRING CONFERENCE & FALL CONVENTION ATTENDEE BROCHURE:
Advertise in the program that all attendees see! A full page ad in the brochure is just $500; a half page ad is $300. The ad will also include your conference/convention booth number.
SOCIAL MEDIA & DIGITAL MARKETING OPPORTUNITIES:
From Facebook Live to Podcasts to mini videos, WHCA/WiCAL wants to ensure you reach our members and share your message in the most-impactful way possible! We offer a wide-array of social and digital media marketing opportunities that are exclusively available to Business Partners.
To learn more and to inquiring on pricing, please contact [email protected] for more information.
WEEKLY AND MONTHLY NEWSLETTERS
Advertise in our weekly and monthly newsletters! These publications that are distributed to all members, partners, and important decision makers in the long-term care community. Advertisement opportunities include, but are not limited to, guest columns or articles, photo/logo-only advertisement, photo/logo + content, and full page advertisements. Have an idea? Reach out to [email protected] to discuss the opportunity to advertise in CareConnection, Education, WiCAL Wires, and/or Workforce Wednesday newsletters.
WHCA/WiCAL provides our Valued Business Partners with impactful and memorable advertising and marketing opportunities throughout the year. Let us help you market your business to our 450+ member facilities, and key decision makers in the long term care community. Email Jena Jackson at [email protected] with any questions or to secure your advertisement opportunity.
Join Today at whcawical.org/joinbp
PRIME BUSINESS PARTNERSBehavioral Care Solutions
Robert Clemente248-895-5470
CE SolutionsDeb Martin
discovercesolutions.com
Energy Performance LightingRodney Heller LC, CLEP608-661-5555 X205
Martin Bros DistributingTim Yoder
Navigator Group Purchasing, Inc.Sarah Dippen
navigatorgpo.com
von Briesen & Roper, s.c.Stacy Gerber Ward
vonbriesenhealth.com
SELECT BUSINESS PARTNERS
Basic American Medical ProductsLuke Smet
grahamfield.com
CliftonLarsonAllen LLPMichael Peer
claconnect.com
Gordon Food ServiceKymberly Wroble 309-781-8259
Herzing UniversityLisa Carr
herzing.edu
Husch BlackwellCarrie Noonan608-258-7121
Medline Industries, Inc.Mark Mega
medline.com
Pathway Health Services, Inc.Hope Summers651-964.5657
2022 Pledge Partner Listing
ELITE PREMIER BUSINESS PARTNERM3 Insurance
608-288-2807 • Pat LeMire • m3ins.com
Healthcare Services GroupJason Skolaski 920-216-2458
McKesson Medical SurgicalJake Byrnes
mckesson.com
Think AnewStacey Yoakum 601-853-1953
Wipfli LLPLarry Lester
414- [email protected]
wipfli.com
ELITE BUSINESS PARTNERS
Interested in becoming a WHCA/WiCAL Business Partner or changing your Business Partner Sponsorship Level?
Please contact Jena Jackson, Director of Development, at [email protected] for more information.
Revised 11/16/21