20bottles project
DESCRIPTION
[IDEA FOR SALE] Lonely big idea looking for a beer brand manager Idea is simple, clear and powerfull. It's not developed in details to leave a freedom for adaptation for any brand. Project name can be changed. Adaptation, copywriting and product supervision included.TRANSCRIPT
Idea for saleLonely big idea is lookingfor a beer brand manager
There isgoodadvertisingin Russia
20bottles project
If you will stop thinkingabout social mediabefore the next slideI promise I will pretendlike you never did
Social media is a fiction.Social ideas rules!
Challenge
To create modern social humankind digital projectto promote a beer brand
Insight
People are kind.They like to help each other. It makes them feel important
People who ask for help wants to feel good as well.So they usually pay for it
Helpers feel much better when it looks like theydo a good thing “for free”
Some help is just too smalleven to talk about money.Luckily, the solution exists...
Idea
Beer for help.Help for beer.
Project
We help people that need help and that want to helpto find each other
Reward for each deal is beer. (Profit: if you are beer brand manager, it can be your one)
Reward ranges from 1 to 20 bottles (1 box). So here the project’s name comes from
20bottles
Site
The site will be a collectorof help suggestions and asks with open API authorization
20bottles.ru and 20bottles.comis actually free enough
To help
20bottlesbeer for help, help for beer
Need help Will help
fortranslation of 33 pagesfrom Spanish to Russian
To help
forreinstall Windows 7in Moscow
To help
formeet friends fromthe airport tomorrow
Ask for
fortranslate from marketing
into Russian
Ask for
forupdate Mac OS software
manually
Ask for
forpresent 5 anime books
and 10 DVD for PS2
Ask for help Add suggestion
More... More...
Sign in with Twitter Facebook Vkontakte
DRAFT
20bottlesbeer for help, help for beer
Need help?
Ask for help
for
View suggestions
Describe your problem (100 chars max)Set reward
Your name
City
doesn’t matter
Sign in with Twitter Facebook Vkontakte
I agree with terms and conditions
DRAFT
New asks and suggestions will be automatically shared through user’s social account
Banners
Good idea should drive itself, so banners will content real content from the site
for
To help
reinstalling Windows 7in Moscow
for
To ask for
Translationfrom Spanish to Russian
DRAFT
Social media
At Twitter we will suggest to use hashtag #20bottles for asking and suggesting help
All #20bottles posts will be retwitted to project account. Same for the site content
Facebook page will copythe site content just to make following even easier
Facebook users will suggest exclusive asks for Facebook users. Twitterers for twitterers
Integration
Site Project’s social accounts
Idea
Users’ social accounts
Content
User’s asksand suggestions
User’s asksand suggestions
BannersContentPeople
4 reasons to execute
1. Strong insight2. Simple and powerful idea3. Humankind4. Easier to try than discuss
Price
Agency cost for creative concept starts from $5000.And it’s a pig in a poke
I suggest completely clear powerful and inspiring ideafor total campaign just for...
$2500 or 75’000 rubincluding idea adaptationand production supervision
Give me a call today+7 926 429-02-67 ormail to [email protected]
